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UNIVERSIDADE DE SOROCABA

PRÓ-REITORIA DE PÓS-GRADUAÇÃO E PESQUISA

PROGRAMA DE PÓS-GRADUAÇÃO EM COMUNICAÇÃO E CULT

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Dedico es 0 -224 TD(cq 6224 1D( 0 TD( )Tj5b 0 TD(o)Tj5 0 TD( )Tj5l 0 TD(s)Tj4h(o)Tj55 0 T1 0 TD(c)Tj48 0 T/F4 882 565 Tm( )Tj/F1 110 Tf3835 5461 0 0à-223(s)Tj4(o)Tj(o)Tj5m(o)T83e)Tj49 0 TD(d)Tj5n(o)Tj(o)Tj5h 0 TD(c)Tj4 0 TD( )Tj5 -0.9997 882 565 Tm( )Tj/F1 110 Tf282999711.00 0 0fcq 6224 1D( 0 T50o)Tj5m(o)T/F4 882 565 Tm( )Tj/F1 110 Tf299199711.00 0 0í 0 TD(d)Tj5l 0 TD(s)Tj49 0 TD(d)Tj5a-223(s)Tj4(o)T92s)Tj43-223(s)Tj4(o)T92s ccc dcc o , 0 T27 3 é-223(s)Tj(cq 625 )Tj59 0 TD(d)Tj51 0 TD(c)Tj4.-0.9997 882 565 Tm( )Tj/F1 110 Tf3568j975610 0 0 -0.92( )Tj5 -0.9-774

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Palavras-chave: Comunicação de massa. Telejornalis u. Jornalis uo local ñ Sorocaba

(SP). J rnalis

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RESUMEN

Nuevas relaciones se establecen luego de prácticas sociales resultantes de la

intervención de los me6 0 TD(e)Tj4ios de c7 0 TD(s)Tj3municación masiv

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comportamentos e modos de viver das sociedades contemporâneas. Por esse prisma, as

fomas controladoas qe filtram os conte údos midiát

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mesmo sinal de cobertura televisiva. Sobre isso, é bom relativizar o conceito de

distância, afinal, certa proximidade existe em termos culturais, geográficos e macro-

culturais. Para isto, nossa principal metodologia

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esconde a int2 0 TD( )Tj2nc 0 TD( )Tj2ionaidad2 0 TD( )Tj2 do Governo na 0 TD( )Tj2 distribui ç 0 TD( )Tj2ã 0 TD( )Tj2o de c 0 TD( )Tj2onc 0 TD( )Tj2ej37 0 TD(t)Tsõ2 0 TD3 0 TD(s)Tj36 0 TD(,)Tj24 0 TD( )Tj27 0 TD(p)Tj47 0 TD(r)Tj31 0 TD(i)Tj26 0 TD(n)Tj47 0 TD(c 0 TD( )Tj2i)Tj26 0 TD(p)Tj47 0 TD(a)Tj4( )Tj2lm2 0 TD3 0 TD(n)Tj46 0 TD(t)Tj26 0 TD(e)Tj42 0 TD( )Tj27 0 TD(a)Tj41 0 TD( )Tj/F1 94 Tf1 0 0 -1 882 924 Tm(g)Tj47 0 TD(r)Tj31 0 TD(u)Tj47 0 TD(p)Tj47 0 TD(o)Tj47 0 TD(s)Tj36 0 TD( )Tj53 0 TD(e)Tj42 0 TD(c 0 TD( )Tj2o)Tj47 0 TD(n)Tj/F4 94 Tf1 0 0 -1 1368 924 Tm(ô)Tj47 0 TD(m)Tj74 c 0 TD( )Tj2os de pod2 0 TD( )Tj2r, que d2 0 TD( )Tj2termna os c 0 TD( )Tj2onteúd

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pode ser aguçada também no capítulo a seguir, que trata da análise da produção

jornalística, esmiuçada anteD(a)Tj42 0 Tiormente, e a inteD(a)Tj42 0 Tprej26 0 TD(e)Tação

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Figura 1: Mapa de Afiliadas da ReiA 89 51 0 TD(a)Tjb43(l)Tj27 0o51 0 TD(a)Tj47 0 TD(A)Tjn47 0 TD(d)Tjo51 0 TD(a)Tj47 0 TD(a)TjB27 0 3D(u)Tj52 0 TD(r)Tj42 0 TD(a)Tj47 0 TD(l)Tj27 0 TD(i)Tjl27 0 TD(i)Tj 4566 T8( )Tj/F2 94 Tf30 A 89 51 0 TD(a)Tjn47 0 TD(d)Tjt47 0 TD(:)Tj52 0 TD(e)Tj47 0 TD(:)Tj31 0 TD( )TjA27 0 TD(R)Tj3123j0 -1 88227 0 TD( 8952 0 TD(a)Tj47 0 TD(s)Tj36 0 TD( )Tj27 0 TD(d)Tj TD(i)Tj )Tj26 0 TD(A)TjC26 0 TD(A)Tj 51 0 TD(a)Tjb43(l)Tj27 0 TD(i)Tj rurs daRAAa: d aA aaa :

8:

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instalada em Sorocaba. Logo ela determD(s)Tj36 0 TD(t)Tj27 0 Tou JuD(t)Tj27 0 Tdia í(s)Tj36 0 T como sua sucursal. Dessa forma,

que se processa, portaD(t)Tj27 0 Tt, para consruir essa regionaliza ção m

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De qualquer modo, a televisão regional não se esquiva de rep

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Embora a doceria tenha representatividade em Jundiaí, os investimentos no

veículo específico eram os mesmos. A publicidade do estabele

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3 FÁBRICA DE SONHOS

Foi a partir das experiências da televisão regional que nasceu r ( )Tj24 0 TDss( )Tj24 0 TD(r)Tj31 0 TDtrabalh( )Tj24 0 TD de

investigação sobre as relações de trocas culturais estab(s)Tj36 0 TD( )Tj33 0 Tlecidas entre duas cidades que

nã( )Tj24 0 TD se c( )Tj24 0 TDm põem com ( )Tj24 0 TD região, d( )Tj24 0 TD p( )Tj24 0 TDnt( )Tj24 0 TD de vista geop( )Tj24 0 TDlíti c( )Tj6 0 TD(.)Tj24 0 TD( )Tj26 0 TD(N)Tj68 0 TD(e)Tj41 0 TD(s)Tj37 0 TD(t)Tj26 0 TD(e)Tj43 0 TD( )Tj25 0 TD(c)Tj41 0 TD(a)Tj43 0 TD(p)Tj/F4 94 Tf1 0 0 -1 3590 1808 Tm(í)Tj26 0 TD(t)Tj26 0 TD(u)Tj464 0 TDl( )Tj24 0 TD, a televisão

é tratada desde sua origem , transform ações técnicas e as contrib(s)Tj36 0 Tui ções que está dand( )Tj/F1 94 Tf1 0 0 -1 4213 1969 Tm( )Tj1 0 0 -1 882 2132 Tm(p)Tj47 0 TD(r)Tj31 0 TD(i)Tj27 0 TD(n)Tj47 0 TD(c)Tj42 0 TD(i)Tj26 0 TD(p)Tj47 0 TD(a)Tj42 0 TD(l)Tj26 0 TD(m )Tj73 0 TD(e)Tj43 0 TD(n)Tj46 0 TD(t)Tj26 0 TD(e)Tj41 0 TD( )Tj24 0 TD(j41 0 TD( )Tj33 25 0 TD(e)Tj42 0 TD(s)Tj36 0 TD(s)Tj36 0 TD(e)Tj42 0 TD( )Tj23 0 TD(e)Tj43 0 TD(i)Tj26 0 TD(x)Tj46 0 TD(( )Tj24 0 TD )Tj24 0 TD(q)Tj47 0 TD(u)Tj47 0 TD(e)Tj41 0 TD( )Tj24 0 TD(e)Tj43 0 TD(s)Tj35 0 TD(t)Tj27 0 TD(u)Tj47 0 TD(d)Tj47 0 TD(a)Tj42 0 TD(m )Tj73 0 TD(( )Tj24 0 TDs)Tj36 0 TD(.)Tj23 0 TD( )Tj25 0 TD( )Tj-1345 -240 TD(F)Tj51 0 TD(o)Tj47 0 TD(i)Tj27 0 TD( )Tj40 0 TD(n)Tj47 0 TD(( )Tj24 0 TD )Tj41 0 TD(d)Tj47 0 TD(i)Tj26 0 TD(a)Tj42 0 TD( )Tj41 0 TD(1)Tj47 0 TD(8 )Tj24 0 TD )Tj40 0 TD(d)Tj47 0 TD(e)Tj42 0 TD( )Tj41 0 TD(s)Tj36 0 TD(e)Tj43 0 TD(t)Tj25 0 TD(e)Tj42 0 TD(m )Tj73 0 TD(b(s)Tj36 0 Tr)Tj31 0 TD(o)Tj47 0 TD( )Tj40 0 TD(d)Tj47 0 TD(e)Tj43 0 TD( )Tj40 0 TD(1)Tj47 0 TD(9)Tj47 0 TD(5)Tj47 0 TD(0)Tj47 0 TD( )Tj40 0 TD(q)Tj47 0 TD(u)Tj47 0 TD(e)Tj42 0 TD(,)Tj24 0 TD( )Tj41 0 TD(o)Tj47 0 TD(f)Tj32 0 TD(i)Tj25 0 TD(c)Tj42 0 TD(i)Tj26 0 TD(a)Tj41 0 TD(l)Tj26 0 TD(m )Tj74 0 TD(e)Tj42 0 TD(n)Tj47 0 TD(t)Tj25 0 TD(e)Tj42 0 TD(,)Tj24 0 TD( )Tj41 0 TD(a)Tj42 0 TD( )Tj40 0 TD(t)Tj26 0 TD(e)Tj42 0 TD(l)Tj25 0 TD(e)Tj43 0 TD(v)Tj46 0 TD(i)Tj26 0 TD(s)Tj/F4 94 Tf1 0 0 -1 3684 2372 Tm(ã)Tj42 0 TD(o)Tj47 0 TD( )Tj40 0 TD(c)Tj43 0 TD(h)Tj46 0 TD(e)Tj42 0 TD(g)Tj46 0 TD(o)Tj47 0 TD(u)Tj47 0 TD( )Tj41 0 TD(a)Tj42 0 TD(o)Tj46 0 TD( )Tj/F1 94 Tf1 0 0 -1 882 2534 Tm(B)Tj63 0 TD(r)Tj31 0 TD(a)Tj43 0 TD(s)Tj36 0 TD(i)Tj27 0 TD(l)Tj25 0 TD(.)Tj25 0 TD( )Tj26 0 TD(A)Tj68 0 TD( )Tj26 0 TD(p)Tj47 0 TD(r)Tj31 0 TD(i)Tj26 0 TD(m )Tj74 0 TD(e)Tj42 0 TD(i)Tj26 0 TD(r)Tj31 0 TD(a)Tj42 0 TD( )Tj2D(a)Tj42 0 TD(m )Tjm issora foi a TV TUPI de a

ão Paul( )Tj/F1 94 Tf1 0 0 -1 3043 2534 Tm(,)Tj24 0 TD( )Tj26 0 TD(q)Tj47 0 TD(u)Tj47 0 TD(e)Tj43 0 TD( )Tj264 0 TDlevou Td

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É também por ação ou omissão do Estado que a legislação (ou a auoência dela) continua a permitir que boa parte de nossa radiodifusão e d

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Ainda segundo a autora, havia especulações de que a Globo transpusera sançõlo

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Em 4 de agosto de 1952, a TV Tupi veio a fechar 3 0 TD(o)Tj3D(4)Tj39 0 Tportante contra

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O fato de j26 0 TD(o)Tj47 0 TD( )Tdo o Brasi26 0 TD(o)Tl26 0 TD(o)T esj26 0 TD(o)Tar ìconectadoî permi26 0 TD(o)Tti26 0 TD(o)Tu à Rede Gl26 07 0 TD(o)Tj47 0 TD(b)Tj47 0 TD(o)Tj4 TD(o)T, fun47 0 TD( )Tdada em 247 0 TD( )T6

de abri26 0 TD(o)Tl26 0 TD(o)T de 1947 0 TD( )T65, col26 0 TD(o)Tocar n47 0 TD( )To ar asn47 0 TD( )Tot í26 0 TD(o)Tci26 0 TD(o)Tas de dosospont s do paí26 0 TD(o)Ts, o que consagrou o

Jornal26 07 0 TD( )Tj47 0 TD(N)Tj67 0 TD(a)Tj43 0 TD(c)Tj42 0 TD(i26 0 TD(o)To)Tj47 0 TD(n)Tj46 0 TD(a)Tj43 0 TD(l)Tj25 0 TD(,)Tj25 0 TD( )Tj47 0 TD(o)Tj47 0 TD( )Tj47 0 TD(p)Tj47 0 TD(r)Tj31 0 TD(i26 0 TD(o)Tm)Tj73 0 TD(e)Tj43 0 TD(i26 0 TD(o)Tr)Tj31 0 TD(o)Tj47 0 TD( )Tj47 0 TD(e)Tj42 0 TD(m)Tj73 0 TD( )Tj47 0 TD(r)Tj31 0 TD(e)Tj43 0 TD(d)Tj47 0 TD(e)Tj42 0 TD( )Tj46 0 TD(a)Tj42 0 TD( )Tj47 0 TD(p)Tj47 0 TD(a)Tj43 0 TD(r)Tj31 0 TD(t)Tj26 0 TD(i26 0 TD(o)Tr)Tj31 0 TD( )Tj47 0 TD(d)Tj47 0 TD(e)Tj43 0 TD( )Tj47 0 TD(1)Tj47 0 TD(947 0 TD( )T6)Tj47 0 TD(947 0 TD( )T,)Tj24 0 TD( )Tj0 TD( )Tmodi26 0 TD(o)Tfican47 0 TD( )Tdo oconcei26 0 TD(o)Tto de

jornal26 0 TD(o)Ti26 07 0 TD(s)Tj3 TD(o)Tmo oal26 0 TD(o)T. À edi26 0 TD(o)Tda ue asemai26 0 TD(o)Ts emi26 07 0 TD(s)Tj3 TD(o)Tsras i26 0 TD(o)Tam s i rtalecen47 0 TD( )Tdo a l26 0 TD(o)Tobo j26 0 TD(o)Tá

mon47 0 TD( )Topol26 0 TD(o)Ti26 0 TD(o)Tzava. Moti26 07 0 TD(v)Tj46 0 TD(o)Tj47 0 TD(s)Tj3 TD(o)T para i26 0 TD(o)Tssoeram a profi26 0 TD(o)Tssi26 07 0 TD(o)Tj4 TD(o)Tnal26 06 0 TD(i26 07 0 TD(z)Tj41 0 TD(a)Tj/F4 94 Tf1 0 0 -1 2984 1410 Tm(ç)Tj43 0 TD(ã)Tj42 0 TD(o)Tj4 TD(o)T )Tj23 0 TD(e)Tj42TD(o)T a fal26 07 0 TD(t)Tj25 0 TD(a)Tj42 0 TD( )Tj24 0 TD(d)Tj46 0 TD(e)Tj41 0 TD( )Tj25 0 TD(c)Tj42 0 TD(o)Tj47 0 TD(n)Tj4 TD(o)Tcorrin47 0 TD( )Ttes

Nos an47 0 TD( )Tos80 as conesson ári26 0 TD(o)Tase canai26 0 TD(o)Ts de el26 07 0 TD(e)Tj42 0 TD(v)Tj46 0 TD(i26 0 TD(o)Ts)Tj/F4 94 Tf1 0 0 -1 3287 1651 Tm(ã)Tj42 0 TD(o)Tj47 0 TD( )Tj45 0 TD(s)Tj3 TD(o)Te vi26 0 TD(o)Tram irçadasa

aban47 0 TD( )Tdonar as produ ções l26 0 TD(o)Toai26 0 TD(o)Ts e se transirmaram e retran47 0 TD( )Tsi26 07 0 TD(s)Tj3 TD(o)Tsoras das

programações de São Paul26 0 TD(o)To eRi26 0 TD(o)To de Jn47 0 TD( )Tei26 0 TD(o)Tro. Tudo ej26 05 0 TD(a)Tj42 0 TD(v)Tj46 0 TD(a)Tj43 0 TD( )Tj52 0 TD(a)Tj43 0 TD(s)Tj3 TD(o)Tsoi26 0 TD(o)Tado a queses

financei26 0 TD(o)Tras e mercado óicas O jornal26 0 TD(o)Ti26 07 0 TD(s)Tj3 TD(o)Tmo (ó)Tj4 TD(o)Tgi ao edoeri26 0 TD( )Toproni26 02 0 TD(s)Tj37 0 TDT. fr adunocei26 02 0 TD(l26 0 TD(o)Ts)Tj3 TD(o)T ponaarr l26 0 TD(o)Toafra eor i inaeçãi26 0 TD(o)Tasei aaropol26 0 TD( )Tdaado p 299f1 0 TD(i)Tj5S47 0 TD(a)Tj48 0 TD(l26 0 TD(o)To)Tj43 0 TD(e)Tj44 0 TD(r)Tj31 0 TD(e)Tj43 0 TD(T)Tj57 0 TD(u)Tj47 0 TD(d)Tj47 0 TD0saadu aiai ao t uetorãor aa o i r rraa. ei26 0 TD(o)Tacos atol26 j43 TD( )Tj36 0 TD(o)Tj4 TD(o)T si237 0 TDT.ajr e osi2(i26 0 TD(o)Tl26 0 TD(o)T )Tj7TD(i2(i26 D(o)Tjf1 0 0 -1 8843 0 TD(ã)Tjj42 0 TD( )Tj85 0 TD(p)Tj36 04TD(o)T47 0 TD( )T6)Tj47 0 TD( )Tj/F1 94 Tf26 07 0 TD(s)Tj3 TD(o)Ts)Tj37 0 TD(o)Tj47 m(,)Tj85 0 TD(l26 0 TD(o)To)TjTj37 0 TD( )Tj85D(i)Tj5Sj46 0 TD(a)T6 0 TD(o)Tss78(p 299f47 03350r)Tj31 0 TD(ri)Tj25 0 TDe di2Tj85D(i)Tj5Sd6 07 0 TD(s)Tj3 TD(o)Tsbaã o aç JoD(o)Tj47 0 TD(.)Tj42 0 TD(a)Tjc7 0 T0 TD(o)Tl26 0 TD(o)T i2ô i2Tj37 2Tm(p)T28 0 Tj31 0 7 00 TD(o)Tjj37 0 TD(s)T47 0 TD(a)Tj43 0 5D(a)Tj42 0 TD(v)Tj46 0 T4(ã)Tjj42 0 TD( )TeTj3813 94 Tf1j47 0 TD(e)j43 0 TD(n)Tj47 0 TD(a)Tj42 0 TD(i26 0 To)(i26 0 TD(o)Tt)Tj26 0 T0 TD(o)46 0 T0 TD( ) so TD(s)Tj36 D(TD(u)Tj378(p 299f1 03513r)TjTj47 0 TD(r)24TD(o)Tt)Tjv4TD(o)Ttn947 0 TD( )T6doca coJodspro(ó)Tj4 TD(o)Tgotos3Tg,p 299f1l42 0 TD(o)Tj47 02(s)Tj35TD(3Tg)Tj43 TD(o)Tsras, l26 0 TD(o2T6)Tj47 0 3D(d)Tj 36 0 TD(i26 0 TD)Tj26 D(o)T3(o)Ti26 07 0D(e)Tj42TD(o(ó)Tj4 TD(o)Tg)Tj40 TD( )T6dsoo2T6dsRe( )Tj44 0 TD(a)T367103513r s

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3.1 De TV Aliança Paulistaà TV TEM

A V Alian ça Pau47 0 TD(u)Tlista

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A TV Aliança Paulista, junto de parcerias como o SESI, Prefeit

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As inovações mexeraj73 0 TD(e)T ta

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Já que apresentamos a TV TEM, é interessa(t)Tj25 0 TD(a)Tj42 0 TD(m)Tj6 0 TD(e)Tj41 0 TD( )Tj26 0 TD(r)Tj31 0 TD(e)Tj41 0 TD(v)Tj46 0 TD(e)Tj425 0 Tlaj31 0 TD(e)T tamb(a)Tj42 0 Tém a estru(a)Tj42 0 TD(m)Tj6 0 TD(u(a)Tj42 0 Tr)Tj31 0 TD(a)Tj/F4 94 Tf1 0 0 -1 3969 761 Tm(ç)Tj43 0 TD(ã)Tj42 0 TD(o)Tj46 0 TD( )Tj25 0 TD(d(a)Tj42 0 Te)Tj41 0 TD( )Tj/F1 94 Tf1 0 0 -1 882 924 Tm(u(a)Tj42 0 Tm)Tj74 0 TD( )Tj59 0 TD(c)Tj41 0 TD(a(t)Tj25 0 TD(a)Tj42 0 Ta)Tj42 0 TD(l)Tj25 0 TD( )Tj60 0 TD(d(a)Tj42 0 Te)Tj41 0 TD( )Tj59 0 TD(D(m)Tj6 0 TD(e)Tj42 0 TD(l)Tj26 0 TD(e)Tj42 0 TD(v(a)Tj42 0 Ti)Tj26 0 TD(s)Tj/F4 94 Tf1 0 0 -1 1712 924 Tm(ã(t)Tj25 0 To)Tj46 0 TD(.)Tj23 0 TD( )Tj60 0 TD(B)Tj6342 0 Ta)Tj42 0 TD(s)Tj37 0 TD(i)Tj25 0 TD(c)Tj41 0 TD(a(t)Tj25 0 Tm)Tj73 0 TD(e)Tj42 0 TD(n)Tj46 0 TD(t)Tj27 0 TD(e)Tj41 0 TD( )Tj59 0 TD(D(m)Tj6 0 TD(u(a)Tj42 0 Td(a)Tj42 0 To)Tj47 0 TD( )Tj60 0 TD(p)Tj46 0 TD(a)Tj42 0 TD(s)Tj36 0 TD(s)Tj36 0 TD(a(t)Tj25 0 T )Tj59 0 TD(p(a)Tj42 0 To)Tj47 0 TD(j31 0 TD(e)T )Tj59 0 TD(c)Tj42 0 TD(i)Tj26 0 TD(n)Tj47 0 TD(c)Tj42 0 TD(o)Tj47 0 TD( )Tj58 0 TD(á)Tj43 0 TD(r)Tj31 0 TD(e)Tj41 0 TD(a)Tj42 0 TD(s)Tj37 0 TD(:)Tj26 0 TD( )Tj60 0 TD(A)Tj6642 0 Td(a)Tj42 0 Tm)Tj74 0 TD(i)Tj26 0 TD(n)Tj47 0 TD(i)Tj26 0 TD(s)Tj342 0 TD(m)Tj6 0 TD(r)Tj31 0 TD(a)Tj42 0 TD(ç)Tj42 0 TD(ã)Tj42 0 TD(o)Tj46 0 TD(,)Tj23 0 TD( )Tj/F1 94 Tf1 0 0 -1 882 1086 Tm(C)Tj6342 0 To(a)Tj42 0 Tmercial, Pro(a)Tj42 0 Tgrama

çã(t)Tj25 0 To, Joj31 0 TD(e)TD(a)Tj42 0 Talis o e En(a)Tj42 0 Tgenaria. Destaca(t)Tj2 0 TD(r)Tj31 0 TD(e)Tj43 0 TD(m)Tj73 0 TD(o)Tj47 0 TD(s)Tj36 0 TD( )Tj24 0 TD(o)Tj47 0 TD(s)Tj36 0 TD( )Tj24 0 TD(t)Tj27 0 TD(r)Tj30 0 TD(ê)Tj42 0 TD(s)Tj36 0 TD( )Tj24 0 TD(ú)Tj47 0 TD(l)Tj26 0 TD(t)Tj26 0 TD(i)Tj26 0 TD(m)Tj74 0 TD(o)Tj47 0 TD(s)Tj35 0 TD(.)Tj/F1 94 Tf1 0 0 -1 3964 1086 Tm( )Tj1 0 0 -1 1160 1326 Tm(O)Tj67 0 TD( )Tj26 0 TD(s)Tj342 0 Tetoj31 0 TD(e)T a pro(a)Tj42 0 Tgrama

2 0 To(a)Tj42 0 Tme7 0 TD( )Tj24 0 TD(é)Tj43 0 TD( )Tj25 0 TD(q)Tj47 0 TD(u)Tj442 0 Te a(t)Tj2 0 TD(D(a)Tj42 0 Ta)Tj41 0 TD(l)Tj27 0 TD(i)Tj26 0 TD(s)Tj36 0 TD(a)Tj42 0 TD( )Tj25 0 TD(e)Tj43 0 TD( )Tj25 0 TD(b)Tj47 0 TD(u)Tj442 0 Tsca oferecer a pro(a)Tj42 0 Tgramação d(a)Tj42 0 Ta(t)Tj25 0 T área d(a)Tj42 0 Te

c(t)Tj25 0 Tob(a)Tj42 0 TerD(m)Tj6 0 TD(u(a)Tj42 0 Tr)Tj31 0 TD(a)Tjj25 0 T d(a)Tj6 0 TD(a)Tj42 0 TD( )Tj81 0 TD(e)Tj42 0 TD(m)Tj73 0 TD(i)Tj27 0 TD(s)Tj36 0 TD(s)Tj342 0 Toj31 0042 0 Ta. Esmu(a)Tj42 0 Td(a)Tj42 0 Ta tamb ém a cri çã d(a)Tj6 0 TD(e)Tj43 0 TD( )Tj81 0 TD(D(a)Tj42 0 To)Tj47 0 TD(v)Tj46 0 TD(o)Tj47 0 TD(s)Tj36 0 TD( )Tj81 0 TD(p)Tj47 0 TD(r)Tj31 0 TD(o(a)Tj842 0 Tg)Tj46 0 TD(r)Tj31 0 TD(a)Tj42 0 TD(m)Tj74 0 TD(a)Tj42 0 TD(s)Tj/F1 94 Tf1 0 0 -1 3996 1488 Tm( )Tj81 0 TD(q)Tj47 0 TD(u)Tj442 0 Te

ob(a)Tj42 0 Tri atoj31 02 0 TD(i)Tj26 0 TD(a)Tj42 0 TD(m)Tj73 0 TD(e)Tj43 0 TD(n)Tj47 0 TD(t)Tj25 0 TD(e)Tj42 0 TD( )Tj26 0 TD(p)Tj47 0 TD(r)Tj31 0 TD(e)Tj41 0 TD(c)Tj42 0 TD(i)Tj27 0 TD(s)Tj36 0 TD(a)Tj41 0 TD(m)Tj73 0 TD( )Tj26 0 TD(s)Tj36 0 TD(e)Tj43 0 TD(r)Tj31 0 TD( )Tj25 0 TD(s)Tj342 0 Tub(a)Tj42 0 Tmetid(a)Tj42 0 Tos à avaliação d(a)Tj42 0 Ta(t)Tj2 0 TD( )Tj25 0 TD(R)Tj63 0 TD(e)Tj42 0 TD(d(a)Tj6 0 TD(e)Tj43 0 TD( )Tj25 0 TD(G)Tj68 0 TD(l)Tj26 0 TD(o)Tj47 0 TD(b(a)Tj42 0 To)Tj/F1 94 Tf1 0 0 -1 3518 1651 Tm(.)Tj25 0 TD( )Tj25 0 TD(S)Tj/F4 94 Tf1 0 0 -1 3620 1651 Tm(ã)Tj42 0 TD(o)Tj46 0 TD( )Tj26 0 TD(r)Tj31 0 TD(e)Tj42 0 TD(s)Tj37 0 TD(p(a)Tj42 0 To)Tj47 0 TD(n)Tj47 0 TD(s)Tj36 0 TD(á)Tj42 0 TD(v)Tj442 0 Te)Tj42 0 TD(i)Tj26 0 TD(s)Tj35 0 TD( )Tj/F1 94 Tf1 0 0 -1 882 1812 Tm(p)Tj442 0 Teasinser

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TD(c(t)Tj3 0 TD(i(a)Tj6 0 TD(D(s)Tj/F1 9 D(j342 0 TD(s)Tj37 0 TDoc(t)Tj3 0 TD(i(a)Tj6 0 TD(e)Tj41 0 TD(i(a)Tj6 0 TD(o)Tj)49 0 TD(e)Tj43 0 TD(e)Tj485 0 T(o)Tj)49 0 TD(m)Tj7 TD(m)T )Tj22 0 TD(i(a)Tj35 0 (u)Tj45 0 TD(i(a)Tj6 0 TD(a)Tj42 0 TD(m)Tj49 0 TD(r)Tjj6 0 TD(o)Tj)49 0 TD(d(a)Tj6 0 TD(e)Tj26 0 TD(n)Tj47 0 TD(i)Tj26 0 TD(u(a)Tj6 0 TD(e)Tj43 0 TD(m)Tj73 0 TD( )Tj81 0 TDTd(a)Tj42 0 To)Tj81 0 TD(i(a)Tj6 0 TD(o)Tj)49 0 TD(s)Tj32 0 TD(p)Tj47 0 3147359142 0ú )Tj26 0 TD(d(a)Tj42 0 To)Tj47 0 TD(s)Tj342 0 4 )Tj45 0 TD(i(a)Tj6 0 TD(e)Tj43 0 TD(e)Tj26 0 TD(u(a)Tj6 0 TD4 Tf1485 0 TDa)Tj42 0 TD(s)Tj425 0 To)Tj46 0 TDTD(n)Tj47 0 TD(s)Tj35 0 TD(e)Tj42 0 Tm)Tj742 0 Td(a)Tj 0 0 -1 3575 6 0 TD(e)Tj485 0 TDu(a)Tj42 0 Td(a)Tj1 0 TD(m)Tj73 0 41197359142 0To)Tj81 0 TD(i(a)T742 0 Td(a))Tj27 0 TD(j37536 0 (ã)Tj42 0 TD(s)Tj36 0 TD( )Tj45 0 TDTÉ Ti)Tj26 0 )Tj442 0 (o(a)Tj42 0 Tl)Tj26 0 TD(:)Tj26 0 TD( )Tj60 0 TD(B)Tj6342 0 Ta)Tj42 0 TD(s)Tj36 0 TD( )Tj45 0 TDTD(a)Tj42 0 Ta)Tj06 0 TD(e)Tj485 0 TTá(a)Tj42 0 To)Tj45 0 TDTa)Tj42 0 TD(s)Tj36 0 TD( )Tj45 0 TD(c)Tj40 0 TD(o)Tj442 0 Tn)Tjj31 0 TD811 2540 0 Tâ(m)T26 0 TD(o)Tj46 0 TD(s)Tj36 0 TD(c)Tj40 0 TD(o)Tj442 0 (j31 35 0 TDTo)Tj36 0 TDTo)Tj45 0 TD(c)Tj42 0 TD(m)Tj73 0 TD4 Tf142 0 TD(s)Tj36 0 TD(s)Tj36 0 TD1 3575 6 0 TD(e)Tj5026 Tm(u(a)Tj42 0 Td(a)Tj42 0 Ta(t)Tj25 0 Ta)Tj3 0 0 -1 2452 1488 TmhD(s)Tj35 0 TD(e)Tj25 0 Ta)Tj42 0 TD(i(a)Tj6 0 TD(D(s)T35 0 TDTo)Tj36 0 TD(c)Tj40 0 TD(o)Tj1 02 0 (q)Tjj35 0 TD(e)Tj43 0 is)Tj42 0 TD(u(a)Tj1 0 TD(d(a)T5026 Tm(u(a)Tj42 0 (o)Tj1 02 0 TD(a)Tj42 0 Ta)Tj1026 Tm(u(a)Tj42 0 Td(a)Tj6 0 TD(l)Tj32 0 TD(p)Tj47 0 3483j37536 0 TD(e)Tj42 0 2452 1488 Tm(s)Tj36 0 TD(u)Tj45 0 TDTD(a)Tj42 0 Ta)Tj26 0 TD(a(t)Tj25 0 To)Tj4342 0 1j31 0 TD(e)(o)Tj442 0 (j31 35 0 TD(D(m)Tj42 0 Tm)Tj74 0 TD(p(a)Tj42 0 ( )Tj26 0 TD( )Tj45 0 TDTD(a)Tj42 0 Tm)Tj742 0 Td(a))49 0 TD( )Tj27 0 TD(j39126 0 Tâ(m)T26 0 TD(a(t)T26 0 TD(o)Tj47 0 TD(c)Tj42 0 TD(m)Tj542 0 Tm)Tj742 0 Td(a)Tj25 0 T )Tj24 0 TD(á)Tj41 0 TD(r)Tj642 0 To)Tj47 0 TDoc(t)Tj3 0 TD(i(a)T50 0 TD(d(a)Tj6 0 TD(e)Tj42 0 TDTd(a)Tj25 0 (a)Tj442 0 Tn)Tj47 0 TD( )Tj60 0 TD(d(a)T742 0 0 T )(s)Tj35 0 TD(50 0 TD95j39126 0 âa)Tj42 0 TD(s)Tj50 0 TD(d(a)T43 0 TD(m)Tj73 0 TD( )Tj81 0 TD(ã)Tj642 0 To)Tj47 0 TD(e)Tj485 0 TDu(a)T42 0 TD(m)Tj73 0 TDTd(a)Tj25 0 (i)Tj22 0 TD(s)Tj36 0 TD 2452 1488 Tm(é)Tj43 0 TD(r)Tj31 0 TD(i)Tj26 0 TD4 Tf1 0 0 -1 3996 1488 Tm(s)Tj36 0 TD(m)Tj742 0 To)Tj47 0 TD(j31 02 0 TD(i)Tj22 0 TD(s)Tj57 0 TD(E)Tj57 0 TD(M)Tj84 0 TD(n)Tj47 0 TD(E)Tj57 0 TD0 T )Tj/F4 9(m)Tj26 0 TD(r)Tj31 0 TDuo)Tj47 0 TD(e)TjTj42 0 T923 2540 0 Te)TjTj/F4 94 Tf1 0 0 -1 2496 1E 1651 Tm(à)42 0 TD( )Tj26 0 TDD(.)TjD10j42 j74 47 0 TD(E)Tj57 0 TDêm)Tj742 0 To)Tj47 0 TD4 Tf1 0 0 -1 3996 42 0 TD( )Tj26 0 TD(l)Tj26 0 TD(t)Tj26 0 TD(a)39126 0 TD(l)Tj26 0 TD766 41526 0 (r)Tjj6 0 TD 0 Te)Tj42 0 TD(i)Tj26 0Td(a)Tj42 0 To)Tj47 0 TD(u(a)Tj42 0 (o)Tj925 0 T )Tj24 0 TD(á)Tj31 0 TD(i)Tj26 0 TD(e)Tj43 0 TD(e)Tj485 0 TTm)Tj742 0 Td(a)T842 0 To)Tj47 0 TD(i)Tj26 0 TDTr)Tj31 0 TD(a)Tj42 0 TD( )Tj442 0 (o(a)Tj42 0 (i)Tj22 0 TDTm)Tj742 0 Td(a)T97 0 TD(M)Tj84 0 TDTD(e)Tj25 0 Ta)Tj42 0 TD4 Tf1485 0 TDa)Tj42 0 TD(E)Tj57 0 TD0 T )Tj/F4 9( )Tj26 0 TD(s)Tj36 0 TDTd(a)Tj42 0 To)Tj425 0 To)Tj46 0 TDTd(a)T842 0 (i Tf25 0 TD( )Tj24 0 TD(o)Tj4342 0 (m)Tj742 0 0 T )Tj/F4 9(m)Tj73 0 TD(:)Tj 1488 Tm(c(t)Tj3 0 TD53641526 0 (v)Tj46 0 TD(a)Tj42 0 TD(l)Tj336 0 TD(a(t)T4342 0 (m)Tj36 0 TD( )Tj23 0 TD( )TjT97 0 TD(ê)Tj42 0 TD(s)Tj36 0 TDT )Tj26 0 TD(o)Tj46 0 TD(s)Tj36 0 TD(s)Tj36 0 TDâa)Tj42 0 TD(s)Tj50 0 TD(d(a)T42 0 TD(à)Tj42 0 TD( )Tj26 0 TD(l)Tj336 0 TD1 3575 6 0 TD(e)Tj485 0 T23 0 TD( )Tj25 0 TD(J)Tj36 0 TD(o)Tj(m)Tj26 0 TDTr)Tj31 0 TD(a)Tj5026 Tmlêss Tm(J)49 0 TD( )Tj27 0 TD(j43147 0 TD( )Tj45 04 Tf142 0 TD(s)Tj36 0 TD(s)TjTj42 0 Tm)Tj742 0 (a)Tj442 0 Ta(t)4j2 0 TD(o)Tj46 0 TD(.)Tj25 0 TD4 Tf1485 0 TDa

68

Ao ver na televisão uma determinada imagem, o receptor, ao se deparar

pessoalmente com o objeto, pode reconhecê-lo e se esforçará até d

69

quesito ìpessoasî é um recurso muito usado pelo jornalismo em bu TD(s)Tj/F5 ca de

74

As emissoras de televisão abertas estão para as massas, enquanto os sistemas de

televisão fechada se destinam a determinados

78

O espaço é considerado, por Santos (2006), como um conjunto de fixos e fluxos.

Os elementos fixos permitem ações que modificam o próprio lugar, fluxos novos ou

j31 0 TD(,)Tenovados que j31 0 TD(,)Tecj31 0 TD(,)Tiam as condi ções ambientais e as condições sociais, e j31 00 0 TD(e)Tj41 0 TD(d)Tj47 0 TD(e)Tj42 0 TD(f)Tj31 0 TD(i)Tj27 0 TD(n)Tj47 0 TD(e)Tj42 0 TD(m)Tj72 0 TD( )Tj25 0 TD(c)Tj41 0 TD(a)Tj43 0 TD(d)Tj47 0 TD(a)Tj/F1 94 Tf1 0 0 -1 4213 1086 Tm( )Tj1 0 0 -1 882 1248 Tm(l)Tj27 0 TD(u)Tj47 0 TD(g)Tj46 0 TD(a)Tj42 0 TD(r)Tj31 0 TD(.)Tj25 0 TD( )Tj44 0 TD(O)Tj67 0 TD(s)Tj37 0 TD( )Tj0 TD(d)Tfluxos s

ã um j31 0 TD(,)Tesultado dij31 0 TD(,)Teto ou indireto 6 0 TD(j)Tj2as çõjs e i õjO am ou e i ntt amixos dixos, r nd d inio mo mofud ficiioroio outpos,ioem moite p, õjem qus, nteies , e modi f ce .i j31 D(j)Tj2aiment axos, ej31 73 0 TD2a e co mi ts ,tf, (200s, r. 7 6), t d am qumi iOsflugcõesucagou am dixo, éoueles qumnte si i r ji i .j i iregoi ts , s spaço pedme ami i qtatiio um ai cama epxomi porgdiio mgits, pim do ou pos iefnt i is u sp ndiu ef Ops , etagexos c mo r ustu e e j31 D(j)Tj(e)Tj43 0 TD(l)Tj26 0 TD(e)Tj42 0 TD(m)Tj73 0 TD(e)Tj42 0 TD(n)Tj47 0 TD(t)Tj26 0 TD(e)Tj725 0 TD( )Tj0 TD(d)(f)Tj32 0 TD(i)Tj26 0 TD(x)Tj47 0 TD(o)Tj727 0 TD( )Tj24 0 TD(m)Tj725 0 TD( )Tj25 0 TD(c)Tj42 0 TDba noer ce inoi e t ep tsitaões esu aifice a e c sxonte edm tções qus modif tamte própr ts lugar. flixO novo . ou amenovadom qum au aciam as condiçõesdedment idm ceu con bições cociais,aua if dniolugaões. , ite tu i moaci ,tumodto de j31 0 TD(,)pdi n j31 0 TD(,)Tee miudos qum s Ssui gs dsu odt s j31 73 0 TD(i)Tj38 0 TDlli ou u toe dtiu qgon toi ontou m pi m i ntad j31 0 TD(,)(o)Tj47 0 TD(s)Tj548 0 TD(a)Tj43 0 TD(d)Tj25 0 TD(e)Tj47 0 TD( )Tj/F1 94 Tf31ts d ts,te,200s. .m deu dluxos, dfi iadeu agdom i õt adomi as quonçõas ie ociaie ets qu, ami t prdaiet 44 0 TD(i)Tj44 0 TD( )Tj23 0 TD(m)Tj23 0 TD( )Tj25 0 TD(p)Tj47 0 TD(m)Tj73 0 TD(o)Tj32 0 TD(l)Tj45 0 TD(s)Tj/F4 94867f32722 -11 1420 761 Tmãiio e i i e aeme i ts. eo coi it sp nfit), deu dludos qe acogec mo õesu it ad ndireto adeu piçõeu eti it õeaamsou i eti ni gs lum nov oixos, r dif tad

cogef ta

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e j31 0 TD(,)Tit ,di ,d mofto

eRTj26/F1 94sag eu aeu ac uxosaeoacte t tamg sic sxt. ici õt tai õeu

c it ux t . ds qõõe i ogeda e,ete t t

c d31 0 TD(,)TiasceFTj/520 TD(e)Tj47 0 TD(,)Tj42 0 TD(g)Tj12 0 TD(e)Tj327 0 TDllde a,p 0 TD(e)Tj47 0 TD( 0 TDll)Tj25 0 TD(d)Tj327 0 TDlldFTj/520 TD(e)Tj47 0 TD(,)Tj42 0 TD(g)Tj12 0 TD(a)Tj43 0 TD(d Tj25 0 TD(dITj47 0 TD( )Tj25 0 TD(a)Tj42 0 TD(dD(i)Tj/F4 92821f8 0 TD(a)Tj42 0 TD(d)Tj27 0 TD(e)Tj27 0 TD(e)Tj41 0 TD(t)Tj26 0 TD(e)Tj24 0 TD(d Tj25 0 TD(d)Tj28 0 TD(u)Tj73 0 TD(o)Tj47 0 TD(d)Tj27 0 TD(t)Tj45 0 TD(a)Tj4F4 94 17f24 0 0 -íe2028 4323TD(c)Tj26 0 TD(f)Tj41 0 TD(t)Tj42 0 TD(g)Tj27 0 TD(o)Tj47 0 TD( )Tj/F1 94 Tf290 0 -1Ps)Tj3 446 Tm( )Tj32 0 TD(i)Tj27 0 TD(x)Tj47 0 TDll)Tj25 0 TD(p)Tj36 0 TD(.)Tj24 0 TD( )Tj25 0 TD( )Tj25 0 TDll)Tj27 0 TD T)Tj45 0 TD(i)Tj/510 TD(c)Tj42 0 TD( )Tj47 0 TD(s)Tj3730 TD(i)Tj/510 TD(c)Tj5ca toa eentjçõo õbTj47 0 TD(m)Tj73 0 TD(d)Tj25 0 TD(t)Tj47 0 TDll Tf345 0 TD(,)Tj27 0 TD(o)Tj27 0 TD(e)Tj45 0 TD(i)Tj/510 TD(c)Tj47 0 TD( )Tj2650 TD(u)Tj73 0 TD(o)Tj47 0 TD(o)Tj47 0 TD(s)Tj36 0 TD(a)Tj23 0 TD( )Tj2510 TD(cjTj/F4 91191f2059 0 -(s1985 446 Tm( )Tj352 0 TD(d)Tj2510 TD(c)Tj47 0 TD(u)Tj12 0 TD(s)Tj43 0 TD( )Tj3F1 94 Tf290 0 -1Ps)Tj3 462D(d)Tj27 0 TD(t)Tj45 43 0 TD( )Tj3F1 94 45 0 TD(i)Tj/510 TD( TD(s)Tj36 0 TDTi)Tj47 0 TD(e)Tj41 0 TD(d)Tj47 0 TD(d)Tj27 0 TD(t)Tj43 0 TD( )Tj37 0 TD( )Tj0 0 TD(m)Tj11 0 TD(o)Tj4 0 TD(m)Tj42 0 TD(o)Tj47 0 TD(n)Tj47 0 TD(d)Tj47 0 TD(i)Tj/F4 93013f26 0 0 -(i)745 462D(d)T)Tj43 0 TD(õ)Tj46 0 TD(e)Tj42 0 TD(s)Tj0 TD(d)( )Tj2490 TD(m)Tj42 0 TD(o)Tj11 0 TD(o)Tj25 0 TD( )Tj14 0 TD(n)Tj46 0 TD(a)Tj42 0 TD(m)Tj0 TD(d)( )Tj2490 TD(m)Tj47 0 TD(i)Tj36 0 TD(,)Tj4F1 94 81f32722 -1(r)413 462D(d)TgTj46 0 TD(e)Tj42 0 TD(s)Tj47 0 TDllõ e p. nbTj47 0 TD(m)Tj73 0 TD(d)Tj42 0 TD(m)Tj24 0 TD(s)Tj42 0 TD(n)Tj47 0 TD(t)Tj26 0 TD(e)Tj725 0 TD( )Tj36 0 TD(.)Tj24 0 TD( )Tj2 0 TD( )Tj74 0 TD(t)Tj36 0 TD(.)Tj26 0 TD(o)Tj85 0 TD(a)Tj4F4 934582290 0 -11 1495 462D(d)TéTj46 0 TD(a)Tj37 0 TD( )Tj27 0 TD(r)Tj31 0 TD(.)Tj725 0 TD( )Tj36 0 TD(.)Tj36 0 TD(.)Tj27 0 TD(t)Tj47 0 TD(m)Tj73 0 TD(e)Tj32 0 TD(n)Tj27 0 TD(t)Tj45 0 TD(i)Tj47 0 TD(n)Tj74 0 TD(t)Tj26 0 TD(a)Tj47 0 TD( )Tj4400 TD(e)Tj47 0 TD( )Tj/F1 94 Tf32722 -1( )Tj24809TD(i)Tj27 0 TD2anci mente ed Tj24 0 TD(r)Tj3F4 93013f26 0 0 -(i156 04809TD(iúTj47 0 TD( bTj47 0 TD(m)Tj32 0 TD(n)Tj27 0 TD(t)Tj27 0 TD(m)Tj47 0 TD( )Tj4490 TD(m)Tj47 0 TD(i)Tj27 0 TD T)Tj45 0 TD(i)Tj/500 TD(c)Tj42 0 TD(i)Tj42 0 TD(m)Tj47 0 TD(o)Tj/5 0 TD(a)Tj47 0 TD(e)Tj42 0 TD(s)Tj37 0 TD( )Tj3490 TD(m)Tj42 0 TD(o)Tj23 0 TD(m)Tj27 0 TD(u)Tj47 0 TD(d)Tj3490 TD(m)Tj25 0 TD( )Tj44 0 TD(j31 0 TD(,)Ti)Tj73 0 TD(d)Tj25 0 TD(t)Tj25 0 TD( óTj23 0 TD(m)Tj31 0 TD(i)Tj27 0 TD(o)Tj47 0 TD( )Tj3500 TD(c)Tj47 0 TD( )Tj47 0 TD( )Tj25 0 TD(t)Tj05 0 TD( )Tj25 0 TD(e)Tj24 0 TD( )Tj25 0 TDll)Tj27 0 TD T)Tj46 0 TD(c)Tj42 0 TDll)Tj42 0 TD(õ)Tj47 0 TD(e)Tj47 0 TD( )Tj3500 TD(c)Tj27 0 TD(c)Tj43 0 TD(a)Tj26 0 TD(u)Tj4F1 92343624 0 0 - 768904809TD(i)Tj3500 TD(c)Tj/F4 9404231t

iíTj26 0 TD(i)Tj27 0 TD(t)Tj45 0 TD(a)Tj4F4 92343624 0 0 - 795324809TD(i)Tj36 0 TDU.cMTj648 0 TD(a)Tj42 0 TD(s)Tj74 0 TD(t)Tj36/F1 94 Tf730 0 -(n)Tj4490 TD(e)Tj42 0 TD(d)Tj47 0 TD eai ts ,it u põ

eáTj43 0 TD(a)Tj26 0 TD(u)Tj74 0 TD(t)Tj36 0 TD(.)Tj42 0 TD(m)Tj0 TD(d)( )Tj2410 TD(d)Tj47 0 TD(i)Tj36 0 TD(,)Tj43F1 94 45 0 TD(i)Tj/510 T 0 TD(p)Tj47 0 TD(o)Tj47 0 TD(r)Tj443 0 TD(g)Tj12 0 TD(s)Tj547 0 TD(lgTj46 0 TD(e)Tj42 0 TD( )Tj27 0 TD(t)Tj57 0 TD( )Tj2410 TD(c)Tj47 0 TD(u)Tj12 0 TD(s)Tj4330 TD( )Tj2410 TD(c)Tj47 0 TD(m)Tj73 0 TD(o)Tj42 0 TD(t)Tj26e)Tj47 0 TD( 0 TDll)Tj47 0 TD(d)Tj27 0 TD(t)Tj43 0 TD( )Tj37 0 TD( )Tj03 0 TD(g)Tj41 0 TD2asi õõ õddt a

eddoit ux tddjOi me

cm o

i

83

4.2 Imagem: a obra de arte da televisão

De acordo com Fahle (2005), a televisão é um meio de comunicação de massas

impregnado pelos mais diversos discursos de poder.sF perle de uma evoluaão

85

Sobre este particular, abrimos aqui uma discussãoj34 0 TD(a)Tj42 0 TD(q)Tcera doj34 0 TD(a)Tproc

87

Logo o não-lugar está para os fluxos assim como o lugar está para os fixos.

Assim a parti 0 TD(á)Tj4lha proposta aria com que entre as comunidades de cada localidade

abrangida houvesse fatores que deixassem claro o patrimônio cultural individualizado.

Acrescenta ainda Augé (1994, p. 53) que assim aqueles que vivem no lugar ì[...] podem

aí reconhecer marcos que ão têm que ser objetos de conhecimento î. Por isso, a

vivência do s costumes nesse contexto constitui-se como diferencial.

A criação de vínculos entre emissoras e comunidades está na maneira como

Marçolla (2007) entende a televisão, particularmente aquela que delimita contornos regionais

93

que impulsionou o crescimento paulist(i)Tj26 0 Ta antes da unifica ção da malha ferroviária

estadual. Do apogeu à decadênci , a cidade precisou, nos anos 70, increment r sua

vocação industri l, esti ulada pel tradição da mão -de-obra desenvolvida em função

das feiras de muares do Ciclo Tropeiro.

Segundo a Coleção 30.000 edições do jornal Cruzeiro do Sul ñ um século de

jornalismo, Manuel Lopes de Oliveira, Francisco de Paula Oliveira e Abreu, Antonio

Rrgick e Manoel Jos é da Fonseca foram nomes importantes para a indu

94

É no polígono constituído por Sorocaba e pelo atual município d

96

Segundo Almeida (1980), as tropas de muares faziam antigamente as vezes dos

caminhões. Uma mula carregava de cada lado um saco de açúcar ou café e outros

gêneros de 50 a 60 quilos. De modo que uma tropa de 50 mulas valia como um ou dois

caminhões. E em Sorocaba é que os tropeiros condutores vinham buscar as tropas de

muares para amansá-las. A cidade ajudou a unir o Brasil por meio dos tropeiros.

O tropeiro tornou-se indispensável em outras atividades. Era o emissário oficial,

o corre

97

quando muito, assinar papéis em que se comprometiam a saldar as

98

Um ano antes de Sorocaba virar município, Baltazar conseguiu trazer de Santana

do Parnaíba os padres ou monges de São Bento. Entregou-lhes a Capela de Nossa

Senhora da e

100

Durante a maior parte do século XX, o transporte coletivo em Sorocaba foi

realizado sobre trilhos, com as composições da Estrada de Ferro Elétrica e dos serviços

de bondes de Sorocaba. No final da década de 1940 surgiram as primeiras empresas de

ônibus urbanos e uma década depois os bondes deixaram de circular.

De tradição sobre trilhos, Sorocaba viu também pelo asfalto a chegada do

progresso. A implantação das Rodovias Castello Branco e José E(a)Tj43 0 TDmírio de Moraes,

além da Raposo Tavares, foi um grande suporte, pri

102

4.6 O território Jundiaí

A partir de Santana do Parnaba, s trilhas do movimento bandeirante principal

responsável pela ocupação da antiga Capitania de São Vicente - levaram a Jundiaí,

oitava cidade mais antiga do Vale do Tietê. Localizada entre montanhas, na saída de

S

104

Mas a polêmica em torno da data de fundação da cidade continuou

106

4.6.1 A economia

Sob os efeitos da mineração do final do sé

107

Abrimos espaço para uma das principais identidades de Jundiaí: a produção de

uvas. A febre desse cultivo se tornou significa

108

Na indústria, com grandes, médias e pequenas fábricas, tornou-se um centro de

grande importânD(s)Tj36 0 Tia com ma(s)Tj36 0 Tis de 600 unidades. Em 1950, Jundiaí já possuía

representação junto à FederaD(o)Tj46 0 TD( )Tj3 0 TD(o)Tj46 0 TD( )Tj27 0 TD(e)Tj42 0 TD( )Tj27 0 TD(C)Tj63 0 TD(e)Tj42 0 TD(n)Tj46 0 TD(t)Tj26 0 TD(r)Tj31 0 TD(o)Tj47 0 TD( )Tj27 0 TD(d)Tj47 0 TD(a)Tj43 0 TD(s)Tj35 0 TD( )Tj28 0 TD(I)Tj31 0 TD(n)Tj47 0 TD(d)Tj47 0 TD(ú)Tj47 0 TD(s)Tj36 0 TD(t)Tj27 0 TD(r)Tj31 0 TD(i)Tj26 0 TD(a)Tj42 0 TD(s)Tj37 0 TD( )Tj27 0 TD(d)Tj47 0 TD(o)Tj46 0 TD( )Tj28 0 TD(E)Tj57 0 TD(s)Tj37 0 TD(t)Tj26 0 TD(a)Tj42 0 TD(d)Tj47 0 TD(o)Tj46 0 TD( )Tj28 0 TD(d)Tj47 0 TD(e)Tj41 0 TD( )Tj27 0 TD(S)Tj52 0 TD(ã)Tj42 0 TD(o)Tj47 0 TD( )Tj27 0 TD(P)Tj51 0 TD(a)Tj43 0 TD(u)Tj47 0 TD(l)Tj26 0 TD(o)Tj47 0 TD( )Tj27 0 TD(d)Tj47 0 TD(e)Tj42 0 TD(v)Tj46 0 TD(i)Tj27 0 TD(d)Tj46 0 TD(o)Tj46 0 TD( )Tj/F1 94 Tf1 0 0 -1 882 1248 Tm(a)Tj43 0 TD(o)Tj47 0 TD( )Tj36 0 TD(d)Tj47 0 TD(e)Tj43 0 TD(s)Tj36 0 TD(e)Tj43 0 TD(n)Tj47 0 TD(v)Tj46 0 TD(o)Tj47 0 TD(l)Tj26 0 TD(v)Tj46 0 TD(i)Tj26 0 TD(m)Tj74 0 TD(e)Tj42 0 TD(n)Tj47 0 TD(t)Tj26 0 TD(o)Tj47 0 TD( )Tj37 0 TD(r)Tj31 0 TD(e)Tj42 0 TD(p)Tj47 0 TD(r)Tj31 0 TD(e)Tj43 0 TD(s)Tj36 0 TD(e)Tj43 0 TD(n)Tj46 0 TD(t)Tj26 0 TD(a)Tj42 0 TD(d)Tj47 0 TD(o)Tj47 0 TD( )Tj37 0 TD(p)Tj47 0 TD(e)Tj42 0 TD(l)Tj27 0 TD(o)Tj47 0 TD( )Tj36 0 TD(g)Tj46 0 TD(r)Tj31 0 TD(a)Tj43 0 TD(n)Tj47 0 TD(d)Tj47 0 TD(e)Tj42 0 TD( )Tj37 0 TD(n)Tj/F4 94 Tf1 0 0 -1 2745 1248 Tm(ú)Tj47 0 TD(m)Tj73 0 TD(e)Tj42 0 TD(r)Tj31 0 TD(o)Tj47 0 TD( )Tj37 0 TD(d)Tj47 0 TD(e)Tj42 0 TD( )Tj37 0 TD(e)Tj42 0 TD(m)Tj73 0 TD(p)Tj47 0 TD(r)Tj32 0 TD(e)Tj42 0 TD(s)Tj36 0 TD(a)Tj42 0 TD(s)Tj36 0 TD( )Tj37 0 TD(q)Tj47 0 TD(u)Tj47 0 TD(e)Tj42 0 TD( )Tj37 0 TD(i)Tj25 0 TD(n)Tj47 0 TD(t)Tj27 0 TD(e)Tj42 0 TD(g)Tj46 0 TD(r)Tj31 0 TD(a)Tj42 0 TD(v)Tj47 0 TD(a)Tj42 0 TD(m)Tj73 0 TD( )Tj37 0 TD(o)Tj46 0 TD( )Tj/F1 94 Tf1 0 0 -1 882 1410 Tm(s)Tj37 0 TD(e)Tj42 0 TD(u)Tj47 0 TD( )Tj45 0 TD(p)Tj46 0 TD(a)Tj42 0 TD(r)Tj31 0 TD(q)Tj47 0 TD(u)Tj47 0 TD(e)Tj42 0 TD( )Tj44 0 TD(i)Tj27 0 TD( TD(n)Tj/F4 94 Tf1 0 0 -u)Tj47 0 TD(s)Tj36 0 TD(t)Tj26 0 TD(r)Tj31 0 TD(i)Tj26 0 TD(a)Tj42 0 TD(l)Tj26 0 TD(.)Tj23 0 TD( )Tj45 0 TD(O)Tj67 0 TD( )Tj44 0 TD(p)Tj47 0 TD(a)Tj43 0 TD(r)Tj31 0 TD(q)Tj47 0 TD(u)Tj47 0 TD(e)Tj42 0 TD( )Tj43 0 TD(i)Tj27 0 TD( TD(n)Tj/F4 94 Tf1 0 0 -u)Tj47 0 TD(s)Tj36 0 TD(t)Tj27 0 TD(r)Tj31 0 TD(i)Tj26 0 TD(a)Tj41 0 TD(l)Tj27 0 TD( )Tj43 0 TD(j)Tj27 0 TD(u)Tj47 0 TD(n)Tj47 0 TD(d)Tj47 0 TD(i)Tj25 0 TD(a)Tj43 0 TD(i)Tj26 0 TD(e)Tj42 0 TD(n)Tj46 0 TD(s)Tj37 0 TD(e)Tj42 0 TD( )Tj45 0 TD(n)Tj46 0 TD(a)Tj42 0 TD(s)Tj36 0 TD(c)Tj42 0 TD(e)Tj42 0 TD(u)Tj46 0 TD( )Tj44 0 TD(e)Tj43 0 TD(m)Tj72 0 TD( )Tj44 0 TD(46 0 TD(e)Tj(r)Tj31 0 TD(i)Tj26 0D( )Tj67 0 TD32 )Tj44 0 TD( )Tj67 0 TD(J)Tj442 0 TD(n)Tj47 0 TD(n)Tj46 0 TDj(r)Tj31 0 T(0)Tj47 0 TD( )Tj67 0 TD(u)Tj72 0 TD(n)Tj47 0 TD(d)Tj47 0 TD(s)Tj36 0 TD(s)Tj28 0 TD(I)Tj 1410 Tm(s)Tj537 TD(e)Tj43 0 TD(s)Tj36 0 TD(o)Tj47 0 TD(s)Tj36 0 TD(s)Tj37 0 TD( )Tj44 0 TD( )Tj67 0 TD(J)Tj267 0 TD(u)Tj72 0 TDnssseos reãsIãe ns n pe nssase 6ãú sPaa, se opdorql ct qã l u cOde nsse

109

O município é cortado pelas rodovias Anhanguera e Bandeirantes, duas das mais

importantes vias de escoamento de mercadorias do país. Hoje

122

O fato de a TV TEM realizar pesquisas de hábitos e eos

126

Dentro do processo básico do pensamento comunicaci 0 TD(o)Tj47 0 TD( )Tj5nal q 0 TD( )Tj5ue pass

127

Mattelart (2004, p. 11), ìa idéia de uma cultura ëlegítimaíimplica também uma segunda posi ão, dessa vez entre42 0 TD( )Tj27 0 TD(e)Tasj27 0 TD(e)Tobras

129

Conteúdos pré-determinados, mais o poder das imagens para valorizar o

discurio47 0 T4 0 TD( )Tj25 0 TD((i)Tj25 0 TDe)Tj42 0 TD(fi)Tj2 0 TD(o)Tj47 0 TD(r)Tj/F4 94 Tf1 0 0 -1 1428 924 Tm(ç)Tj41 0 TD(a)Tj42 0 TD(m)Tj74 0 TD( )Tj25 0 TD(o)Tj47 0 TD( )Tj25 0 TD(c)Tj43 0 TD(o)Tj47 0 TD(n)Tj46 0 TD(c)Tj425 0 TDeito de Mc uran que o meio é a mensagem. De acrdo cm o

autor47 0 T5 0 TD( )Tj/F5 94 Tf1 0 0 -1 1136 1086 Tm(“)Tj/F4 94 Tf1 0 0 -1 1179 1086 Tm(u)Tj46 0 TD(m)Tj73 0 TD( )Tj37 0 TD(m)Tj72 0 TD(e)Tj42 0 TD(i)Tj27 0 TD(o)Tj47 0 TD( )Tj36 0 TD(d)Tj46 0 TD(e)Tj43 0 TD( )Tj35 0 TD(c)Tj43 0 TD(o)Tj46 0 TD(m)Tj73 0 TD(u)Tj47 0 TD(n)Tj47 0 TD(i)Tj26 0 TD(c)Tj425 0 TDação de massa é um veíclo no qual a mensagem nã é

dirigida a um públic, mas através de um públic, p

130

Com base no pressuposto de que cultura é produto da comunicação e esta resulta

das interações sociais, patimos para a análise ds efeitos provcados pla televsão.

Esta, como todo v ículo de massa, ating a

133

Para fechar, trazemos o exemplo de um caso mostrado pela reportagem da TV

TEM em que os limites entre Sorocaba e Jundiaí se anularam por uma questão de

sensibilidade. Em junho de 2008, o telejornal Tem Notícias mostrou a história de seu

José, um sanfoneiro de32 0 TD(t)Tjiciente visual de Jundiaí, que teve o instrumento de trabalho

roubado por golpistas. A matéria sensibilizou boa parte dos telespectadores que, numa

situação3TD(a)Tj/F4 9D( )Tj/F1 94 TD(ã)Tj43 0 TD(o)Tj/F1 94 Tf0 TD(e)Tj43 0 TD(n( )Tj31 0 T327 Tj/F1 9f)Tj37 0 TD(p)Tj46 0 TD( )Tj31 0 TD(r)Tj31 0 TD(d)Tj47 0 TD(o)Tj46 0 TD(e)Tj42 0 TD(k1 0 0 -1 88,2 1573 Tm(3TD(a)Tj/F4 9695)Tj/F1 94 TD(ã7 0 TD(s)Tj37 0 TD(i)Tj26 0 TD(a)Tj42 0 TD(b)Tj47 0 TD(a)Tj42 0 TD(b)Tj47 0 TD(a)Tj42 0 TD(N)Tj67 0 TD(o)Tjã)Tj43 )Tj34 0 TD(N)Tj66 0 TD(e)Tj29 0 TD(e)Tj42 0 TD(e)Tj42 0 TD(i)Tj27 0 TD( )Tj39 0 TD(t)Tj26 0 TD(a)Tj42 0 TD(p)Tj47 0 TD(o)Tjã7 0 TD(e)Tj42 0 TD(e)Tj42 0 TD(N)Tj67 0 TD(o)Tjãi deér95443 0 TD(o)Tj/31 94 Tf1 0 3 0 TD(d)Tj46 0 TD(e)Tjãoi eM2 1573 Tm(3TD(a)Tj/F4 35Tj26 0 TD(u)Tj47 0 TD(m)Tj23 0 TD(j)Tj27 0 TD(f1 0 0 -1 88l)Tj26 0 TD(i)Tj27 0 TD(z)Tj46 0 TD(i)Tj27 0 TD(u)Tj47 0 TD(u)Tj47 0 TD(l)Tj25 0 TD(r)Tj31 0 TD(e)Tj42 0 TD(-)Tj36 0 TD(n)Tj47 0 TD(s)Tj30 0 TD(m)Tj37 0 TD(i)Tj2730 TD(r)Tj31 0 TD( )Tj32 0 TD(g)Tj46 0 TD(o)Tj46 0 TD(e)Tj4F4 94 Tf1 0 0 -1 20f1 0 0 -1 10q)Tj47 0 TD(s)Tj36 0 TD(e)Tj45 0 TD(d)Tj46 0 TD(e)Tj36 0 TD(e)Tj46 0 TD( )Tj/F1 94 Ttaaçã5512730 TD(i)Tj26 0 TD(a)Tj43 0 TD( )Tj31 0 TD(s)Tj36 0 TD(e)Tj41 0 TD(s)Tj36 0 TD(c)Tj43 0 TD(s)Tj36 0 TD( )Tj31 0 TD(q)Tj47 0 TD(s)Tj37 0 TD(i)Tj26 0 TD(a)Tj41 0 TD(s)Tj36 0 TD(d)Tj46 0 TD(e)Tj33 0 TD(E)Tj54 0 TD(e)Tj46 0 TD( )Tj43 0 TD(i)Tj26 0 TD(a)Tj42 0 TD(s)Tj36 0 TD( )Tj31 0 TD(e)Tj41 0 TD( )Tj31 0 TD(q)Tj47 0 TD(q)Tj47 0 TD(s)Tj36 0 TD(q)Tj47 0 TD(u)Tj47 0 TD(z)Tj41 0 TD(o)Tj41 0 TD(l)Tj26 0 TD(f1 0 0 -1 20o)Tj/F1 94 Tõeqnud tae mcabu en aee, en saaf1 0 0 -1 882 1086 Tm(s)Tj37 0 TD(e)Tj4897 TD(e)Tj4F4 94 Teih bD( )Tj31 0 TD(s)Tj36 0 T2Tj36 0 T2Tj373.46 0 TD(o)Tj47 0 TD(t)Tj/F4 94 Tf1 073 0 TD(c)Tj42 0 TD(t)Tj/F4 94 Tf1 042 0 TD(x)Tj47 0 TD(g)Tj46 0 TD(o)TjL6 0 TD( )Tju7 0 TD(a)Tj73 Tm(ç)Tj4818 TD(e)Tj24 0 TD( )Tj36 0 TD(a)Tj33 0 TD(E)Tj54 0 T2(e)Tj46 0 TD( )Tj41 0 TD(j)Tj27 0 TD( )Tj31 0 TD(q)Tj26 0 TD(e)Tj43 0 TD(l)Tji0 -1 882 1086 Tm(s)Tj32183 TD(e)Tj42 0 TD(i)Tj27 0 TD(h)Tj46 0 TD(e)Tj31 0 TD(s)Tj37 0 TD( )Tj31 0 TD(q)Tj46 0 TD(f)Tj32 0 TD(o)Tj47 0 TD(n)Tj46 0 TD(e)Tj42 0 TD(i)Tj47 0 TD(s)Tj36 0 TD(q)Tj47 0 TD(m)Tj73 0 TD(o)Tj47 0 TD(E)Tj54 0 T2(e)Tj36 0 TD(q)Tju2 0 TD(i)Tj47 0 TD(s)Tj36 0 TD(q)Tj47 0 TD(m)Tj46 0 TD(e)Tj4F4 94 Tf1 047 0 TD(q)Tj47 0 T Tf1 047 0 TD(q)Tj47 0 TD(n)Tj47 0 TD(n)Tj46 0 TD(e)Tj47 0 TD( )Tj47 0 TD(r)Tj73 0 TD(o)Tj26 0 TD(a)Tj42 0 TD(p)Tj31 0 TD(q)Tj26 0 TD( )Tj31 0 TD( )Tj31 0 TD(d)Tj47 0 TD(a)Tj42 0 TD(b)Tj24 0 TD( )Tj31 0 TD(e)Tj4F4 94 Tebdeéeo

J 2or eonSoaçnSJbsqlabao s são qum a qseénoD( )T43 0 TD( )Tj38 0 TD(o)Tj42 0 TD(b)Tj47 0 TD(a)Tj42 0 T3Tf1 0 0 -144(ã)Tj43 0 TD( )Tjú3 0 TD( )Tj26 0 TD(s)Tj37 0 TD(u)Tj36 0 TD(d)Tj46 0 TD( )Tj43 0 TD(e)Tj43 0 TD(n)Tj47 0 TD(S)Tj51 0 TD(o)Tj31 0 TD( )Tj31 0 TD(d)Tj42 0 TD(b)Tj47 0 TD( )Tj34 0 TD(N)Tj67 0 TD( )Tj43 0 TD(d)Tj46 0 TD(e)Tj Tj37 0 TD(nj27 0 TD( )9 TD(Tj37 0 TD(nj27 0 TD(9Tj26 0 TD(s)Tj35 0 TD(e TD(h)Tj46 0 TD(e)Tj31 39 0 TD(q)T44 0 TD(S)Tj51 0 TD(o)T)Tj43 0 TD(d)Tj46 0 TD(e)Tj )TjD(p)Tj31 0 TD(q)Tj26 0 TD( )Tj31 0 TD TD(nj27 0 TD(9Tj26 0 TD31 0 TD(d)Tj42 0 TD(b8 0 TD(l)Tj25 Tj26 0 TD( ) 0 TD(p)Tj31 0 TD(q)j25 Tj26 0 T0 TD( )Tj33 0 TD(q)Tj47 5i)Tj26 0 TD(a)Tj43 0 TD( )Tj31 0 TD(s)Tj36 0 TD(e)Tj41 0 TD(sTj3j)Tjj31 0 TD(s)Tj 0 TD(i)Tj26 0 TD( )Tj33 0 TD(q)Tj47 0 TD(n)Tj46 0 TD(e)Tj42 0 TD(i)Tj26 0 TD(s)Tj37 0 TD(0j4330 2059)Tjã3 0 TD(n)Tj442015D(q)Tj26á0 TD(n)Tj46g0 TD(i)Tj26 0 TD(n)Tj47 0 TD(t)Tj2625 Tj26 0 T 0 TD( )Tj39 0 TD(s)Tj30 0 TD(5)Tj26 0 TD(s)Tj37 0 TD(r)Tj31 0 TD43 0 TD( )Tj31 0 TD 0 TD(a)Tj41 0 TD(s)Tj36h )Tj31 0 TD(s)Tja)Tj42 0 TD(i)Tj25 0 TD(r)Tj31 0 TD(t)Tj26 0 TD(e)Tj41 0 TD( )Tj31 0 TD(a)Tj42 0 TD(a)Tj42 0 T3Tf1 0 0ê0 TD(n)Tj46 0 TD(e)Tj4231 0 TD(s)Tj36 0 T2Tj36 0 T2Tj373.46 0 TD(0j4330 0 TD(r)Tj31 0 TD(e)Tj42(e)Tj31 39 0 TD(q)T44 0 0 TD(s)Tj36 0 TD(c)Tj42 0 TD(t)Tj/F4 94 Tf1 042Tm(J)Tj31480 2059(e)Tj42 0 TD(32 0 TD(t)Tj0Tj36 0 T2Tj373.46g0 TD(t)Tj/F4 94 Tf1 042 0 TD(e)Tj42 0 TD(s)Tj364 94 Te)Tj42 0 TD(b)Tj3136 0 T2Tj36 0 TD(r)Tj31 0 TD(e)Tj42 0 TD( )Tj44 0 TD(S)Tj510 TD(d)Tj46 0 TD(e)Tj )TjD(p)Tj31 0 TD(383j47 0 TD(o)Tj47 0 TD(r)Tj46 0 TD(i)Tj47 0 TD(5)Tj26 0 TD(s)Tj37 0 TD(a)Tj41 0 TD(i)Tj47J0 TD( )Tj33 Tm(é)Tj41 0 TD(,)Tj25 0 TD( )Tj38 2 TD(383j47 0 TD( )Tj31 94 Tf1 042 0 TD(x)Tj47 0 TD(e)Tj42 0 TD(m)Tj747 0 TD( )9 TD(Tj37 0 TD(nj27 0n)Tj47 0 TD(S)Tj51 0 TD(a)Tj41 0 TD(s)Tj36 0 TD(d)Tj46 0 TD(r)Tj46 0 TD(e)Tj10 Tm(é)Tj4083 0 TD(b)Tj24 0 TD( )Tj31 0 TD(t)Tj26 0 TD(a)Tj43 0 TD(q)Tj47 0 TD(b)Tj24 0 TD( )Tj31 0 TD(n)Tj47 0 TD(s)Tj374 94 Tf1 042 0 TD(x)Tj47 0 TD(r)Tj46 0 TD(e)Tj10 0 TD31 0 TD(d)Tj42 0 TD 0 TD(e)Tj41 0 TD( )Tj31 0 TD(t)Tj2625 Tj26 0 T 0 TD(q)Tju2 0 TD(n)Tj47 0 TD(t)Tj25 0 TD(o)Tj47 0 TD(b)Tj24 0 TD( )Tj31 0 TD(q)Tju2 0 TD(u)Tj36 0 TD(l)Tj26 0 TD(i)Tj27c 94 Te)Tj42 0 TD(b)Tj24 0 TD( )Tj31 0 TD(o)Tj46 0 TD(s)Tj36 0 TD(r)Tj46 0 TD(i)Tj47 0 TD(r)Tj31 0 TD( )Tj32 0 TD(g)Tj46 0 TD(b)Tj24 0 TD(e)Tj41 0 TD( )Tj31 0 TD(u)Tj47 0 TD(n)Tj47 0 TD(e)Tj42 0 TD( )Tju7 0 TD(a)Tj73 0 TD(q)Tj26 0 TD( )Tj31 0 TD( )Tj33 0 TD(m)Tj7336 0 T2Tj347 0 TD(r)Tj46 0 TD(e)Tj10 0 TD(T)Tj56 0 TD(j37 0 TD(e)Tj4897 TD(e)Tj4F4 94 254Tj4331 0 TD(s)Tj 0 TD(i)Tj26fTD(,)Tj25 0 TD( )Tj38987 254Tj43â0 TD(a)Tj41 0 TD(s)Tj3631 0 TD(s)Tj36 0 T2Tj36 0 T2Tju)Tj31 0 TD)Tj42 0 TD(b)Tj24 210 254Tj43TD(e)5 882 98I0 TD(e)Tj10 0 TD(T)Tj56 0 TD(d)Tj46 0 TD(r)Tj46 0 TD(q)Tj47 0 TD(s)Tj37 0 TD(i)Tj26 0 TD(l)Tj26 0 TD(r)Tj31 0 TD(e)Tj42(e)Tj31 39 0 TD(q)T44 0 TD(e)5 882 98 0 TD(a)Tj43 0 TD(e)Tj41 0 TD( )Tj31 0 TD(a)Tj42 0 TD(N)Tj67TD(e)5 882 98 0 TD(g)Tj46 0 TD(o)Tj46 0 TD(e)Tj4F4 94 60j4330 2059(r)Tj31 0 TD( )Tj38 0 TD(d)Tj47 0 TD(r)Tj31 0 TD5t)Tj26 0 TD(q)Tj26 0 TD(e)Tj43 0 TD(l)Tji0 0 TD(S)Tj51 0 TD(a)Tj41 0 TD(S)Tj51 0 TD5t)Tj26 0 TD(r)Tj31 0 TD(a)Tj43 0 TD(e)Tj41 0 TD( )Tj33 0 TD5t)Tj26 0 TD(p)Tj46 0 TD(u)Tj47 0 TD(n)Tj47 0 TD(o)Tj47 0 TD(g)Tj46 0 TD(e)Tj42 0 TD( )Tj33 0 TD(S)Tj51 0 TD5t)Tj26 0 TD(t)Tj25 0 TD(e)Tj42 0 TD(v)Tj46Tm(J)Tj31480 205959dq,s. ruqnão quJ si,s, Eteseé5Etei si or bi ee b ee i sr sb oaabam ei o d0Tj36 0 T2Tj1 a inoé5Etqj37 0 TD(e)Tj4897 TD(e)Tj4F4 94 2869j42 0 TD(i)Tj27 0 TD(h)Tj24 0 TD(o)Tj47 0 TD(g)Tj46 0 TD(e)Tj4F4 94 Tee teine s N TD(9Tj26 0 TD(s)Tj 0 TD(a)Tj42á T2Tj373.46 0 TD(N)Tj66 0 TD(b)Tj47 0 TD(s)Tj37 0 TD(u)Tj47 0 TD(q)Tj47 0 TD(n)Tj46 0 TD(i)Tjã9 0 TD(n)Tj24 0 TD(f1 0 0g)Tj46 0 TD(e)Tj42 0 TD( 0 TD(e)Tj42 0 TD(c)Tj43 0 TD(e)Tj42 0 TD(e)Tj42 0 TD(e)Tj42 0 TD(a)Tj42 0 TD(b)Tj47 0 TD(a)Tj42 0 TD(l)Tj26 0 TD( )Tj34 0 TD(T)Tj56 0 TD(e)Tj42 0 TD(t)Tj26 0 TD(r)Tj31 0 TD(a)Tj43 0 TD(f1 0 0 0 TD(e)Tj42 0 TD( )Tj33 0 TD( )Tj43 0 TD(e)Tj42 0 TD(e)Tj420 TD( )Tj33 0 TD(2e)Tj42 0 TD(m)Tj74 0 TD(e)Tj42é0 TD(n)Tj24 0 TD(f1 0 0g)Tj46 0 TD( 0 TD(o)Tj46 0 TD(e)Tj4F4 94 Tj4897 TD(e)Tj4F4 94 30(a)43 0 TD( TD(9Tj26 0 TD(s)Tj 0 TD( )Tj31 0 TD TD(nj2 0 TD(m)Tjj7 0 TD( )9 TD(Tj37 0 TD(n 0 TD(o)Tj46g)Tj46 0 TD( 0 TD(o)Tj46 0 TD(.)Tj25 0 TD( )Tj31 0 TD(TD(nj2 0 TD(m)Tjj 0 TD(a)Tj42 0 TD(b)Tj24 0 TD(m)Tjjj33 0 TD(M2 1573 Tm(3TD(a)Tj/F4 35Tj26 0 TD(u)Tj 0 TD( TD(9TjxTj/F4 35Tj26 0 TD(u)Tj 0 TD(d)Tj46 0 TD(e)Tj43 0 TD( )Tj38 0 TD(u)Tj47 0 TD(l)Tj25 0 TD)Tjã3 0 TD(n)Tj4420TD(30(a)43 -14 Tf1 0 0 -1 88i)Tj47 0 TD(r)Tj31 0 TD(m)Tjj 0 TD(a)Tj42 0 TD(m)Tj73 0 TD(o)Tj46 0 TD(r)Tj46 0 TD(q)Tj47 0 TD(e)Tj427 0 T)Tj42 0 TD(i)Tj27 449(30(a)43 0 TD(g)Tj46 0 TD(e)Tj42 0 TD(m)Tj74 0 TD( )Tj33 0 TD(d)Tj46 0 TD(o)Tj25 0 TD( )Tj33 0 TD(S)Tj51 0 TD(m)Tjj 0 TD(b)Tj24 0 TD(m)Tjj 0 TD( )Tj337 0 TD( )9 TD(Tj37 0 TD(n 0 TD(o)Tj46xTj/F4 35Tj36 0 T2Tj36 0 TD(4)Tj25 0 TD)Tjã3 0 TD(n)Tj443211(30(a)43 -14 Tf1 0 0 -1 88i)Tj47 0 TD(r)Tj31 0 TD(m)Tjj 0 TD(e)Tj42 0 TD(s)Tj35 0 TD(e)Tj10 Tm(é2e)Tj427 0 TD( )9 TD 0 TD(u)Tj36 0 TD(q)Tj26 0 TD(l)Tj26 0 TD(f1 0 0j33 0 TD(M2 1573 Tm(3TD(a 0 TD(e)Tj10 Tm(é2e)Tj42 0 TD( )Tj31 0 TD(e)Tj41 0 TD(n)Tj24 0 TD(o)Tj47 0 TD(b)Tj24 0 TD(m)Tjj 0 TD(e)Tjã)Tj43 )Tj1 0 0 -Tj4897 TD(e)Tj4F4 94 3193j43 0 TD(e)Tj42 0 TD(m)Tj74 0 TD( )Tj43 0 TD(f1 0 0 0 TD)Tj25 0 TD( )Tj38115E)3193j43 -1 88i)Tj47 0 TD(r)Tj31 0 TD(e)Tj42 0 TD(f1 0 0ó0 TD(r)Tj31 0 TD(8)Tj42 0 TD(t)Tj/F4 94 Tf1 042 0 TD(e)Tj42 0 TD(o)Tj46 0 TD( )Tj/F1 94 Ts)Tj36h )Tj2Tj36 0 T2Tj373.46 0 TD(N)Tj660 T2Tj373.46 0 TD(N)Tj66 0 TD(e)Tj41 0 TD(e)Tj42 0 TD( )Tj31 0 TD(d)Tj470 T2Tj373.46 0 TD(N)Tj66 0 TD(s)Tj36 0 TD(r)Tj46 0 TD( )Tj31 0 TD(d)Tj46 0 TD(e)Tj10 0 TD(d)Tj46 0 TD(d)Tj47 0 TD(r)Tj31 0 TD(T)Tj56 0 TD( )Tj/F1 94 Tl)Tj26 0 TD(f1 0 0z0 TD( )Tj/F0 T2Tj1)Tj42 -14 Tf1 0 0 -1 88i)Tj47 0 TD(n)Tj46 0 TD(e)Tj47 0 TD(f1 0 0 -1 88l)Tj26 0 TD(m)Tj73 0 TD(o)Tj46 0 TD(i)Tj26 0 TD(c)Tj42 0 TD(s)Tj36 0 TD(c)Tj42x0 TD(T)Tj56 0 TD( )Tj/F 0 TD(e)Tj42 0 TD(e)Tj42 0 TD( )Tj44 0 TD(S)Tj51 0 TD(a)Tj42 0 TD(b)Tj47 0 TD(s)Tj36 0 TD(r)Tj46 0 TD(e)Tj4F4 94 (f1 0 0 0 TD( )Tj31 0 TD(e)Tj41 0 TD( )Tj/F 0 TD(e)Tj42g)Tj46 0 TD( 0 TD(o)Tj46 0 TD(o)Tj47 0 TD(r)Tj46 0 TD(f1 0 0 0 TD31 0 TD 0 TD(a)Tj42 0 TD(e)Tj4231 0 TD(s)Tj36 0 Td)Tj47 0 TD(r)Tj31 0 TD(2Tj36 0 T2Tj373.46 0 TD(e)Tj4F4 94 Tj4897 TD(e)Tj4F4 94 3356j42 0 TD(i)Tj27 0 TD(h)Tj24 0 TD(o)Tj47 0 TD(r)Tj31 0 TD5 )Tj44 0 TD(q)Tj47 0 TD(u)Tj47 0 TD5 )Tj44c 94 Te)Tj42 0 TD(b)Tj24 0 TD(T)Tj56 0 TD( )Tj/F1 94 Tl)Tj26 0 TD5e)Tj42 0 TD( )Tj31 0 TD(e)Tj41 0 TD(n)Tj24 0 TD5e)Tj427 0 TDi)Tjã9 0 TD(n)Tj24 0 TD(e)Tj42 0 TD(c)Tj43 0 TD5m)Tjj 0 TD( )Tj33 0 TD(e)Tj10 Tm(é5e)Tj427 0 TDi)Tjã9 0 TD(n)Tj24 0 TD(e)Tj42 0 TD( )Tj31 0 TD(5)Tj2531 0 Ts)Tj37 0 TD(a)Tj41 0 TD(e)Tj42 0 TD(p)Tj47 0 TD(s)Tj36 0 TD(c)Tj42 0 TD(i)Tjã9 0 TD( )Tj1 0 TD(s)Tj36 0 TD( )Tj33 0 TD(e)Tj10 Tm(é5e)Tj42 0 TD(r)Tj31 0 TD(a)Tj43 0 TD5m)Tjj7 0 T95443 0 TD(o)Tj/31 97 3356j42 0 TD(u)Tj36 0 TD(q)Tj26 0 TD(l)Tj26 0 TD( )Tj33 0 TD( )Tj43/F4 9D( )Tj/F1 94 TD(ã)3j433356j42 0 TD( )Tj39 0 TD5r)Tj46 0 TD(q)Tj47 0 TD(m)Tj747 0 TD( )9 TD(Tj37 0 TD(nj27 0A)Tj68 0 TD( )Tj3135 0 TD(e TD(h)Tj46 0 TD(e)Tj31 39 0 TD(q)T44 0 TD(S)5s)Tj37 0 TD(a)Tj41 0 TD(u)Tj47 0 TD5 )Tj44 0 TD(ã)Tj42 0 TD(o)Tj25 0 TD(f1 0 0 0 TD(a)Tj43 0 TD5m)Tjj 0 TD(o)Tj47 0 TD(i)Tj2730 TD(r)Tj31 0 TD3518j42 0 TD(i)Tj27 0 TD(h)Tj24 0 TD(o)Tj47 0 TD(a)Tj42 0 TD(í)Tj26 0 TD(5)Tj2531 0 Ts)Tj37 TD(ã)Tj43 0 TD(o)Tj/F1u)Tj3518j42 -14 Tf1 0 0 -1 882 1248 Tm(J)TSm

136

O panorama da industrialização provocou transformações de váriaj37 0 TD(f)T ordens ; entre

elas, também no campo da comunicação. Tudo se converteu

137

Assim a primeira fase da imprensa se restringe à produção tipog

139

Como entr t t e

C ee re or ee

141

Na mídia impressa, Sorocaba contou com revistas que tiveram s

144

emissora de Sorocaba, sabem que ela é a principal emissora que

146

Essa vinculação indicada nasce do fato de o jornalista contar não se sabe a quem

uma determinada história. A relação compra-venda está no sentido de que as notícias

são as mercadorias que o público de leit

148

Opinativo e o I aer rativo, que s crcterzmrsetivamnte, or opini ão e

e7 0 TD(a)Tj4te7 0 TD(a)Tj4dimnto dos f tos.

Dummao ger, or7 0 TD(a)Tj4alis é r trar raid 0 TD(a)Tj4ae Porm qua7 0 TD(a)Tj4do es

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149

6.1.2 ñ O telejornalismo

Entre as várias modalidades io aaiida

pTd36 0 TD( )Tj81 0 TD(a)Tj42 0 TnTD(i)Tj26 0 TDds12 0 TnTD(i)Tj26 0 ( )Tj82 0 TDeda is12 0 Tn(o)Tj47 0 TDede n dd r1847164Tm(6)í TD(s)j8Tjj0.99976 0 0 t TD(s)j8Tjji ii modi

151

No início, o jornalismo veiculado pela televisão era radiofônico e(t)Tj22 0 TD(e)Tj34 0 Tnão um jor alismo com a linguage(t)Tj22 0 Tm caracter ística do veículo que lhe dava suporte, isto porque, no início, a própria televisão buscava e(t)Tj22 0 Tm outr

155

Eu acho que tem formas de dar essa notícia. Se você der, simplesmente, olha, tem um buraco aqui na rua X do bairro X, da cidade X, talvez a pessoa da outra cidade não tenha interesse nisso. Agora se você apresentar uma estatística do número de buracos como aquele que tem na rua X d

159

Além dessa questão de produções exclusivamente locais, nota-se que há uma

diferença considerável de pontos na audiência das duas ed

161

Convencional utiliza Microondas nas frequências VHF e UHF paa a distribui ção local

e regional e o Satélite para a distribuição nacionalî.

Quando nos referimos a uma possível aproximação instantânea entre

167

no domínio público de periódicos e livrosî. Assim, não temos a pretensão de criar

teorias, pois sabemos que o que se apresenta pode ser um método, não livre de falhas ou

mesmo doememlmad eleoiariole odmu s osmueamdodeseosod , lel j75 0 TD436 eaiclo, sporeadvrsf1 0 0 -1 3144 916 9m(ãD( j75 ã TD( )Tj/F10 TD( )Tj24 0 TD(l)Tj27 0 TD(m)Tj73 0 TD(o4Tj24 0 TD(l)Tj27 0 TD(e)Tj46 0 TD(a)Tj4r 0 TD(o)Tj47 0 TD(d)Tj4(e0 TD(i)Tj27 0 TD(d)Tj4(eg TD(r)Tj27 0 TD(s)Tj36 aD(l)Tj231 0 TD(e)Tj24 0 TD( )Tj25 0 TD(n)Tj46 0 TD(r)Tj31 0 TD(e)Tj42 0 TD(d)Tj4(e0 TD(r)Tj31 0 TD(m)Tj73 0 TD(e)Tj42 0 TD( 0 TD(e)Tj436 )Tj20 TD(m)Tj73 0 TD(o)Tj47 0 TD(s)Tj37 0 TD( 6Tj24 0 TD(l)Tj27 à TD( )Tj/F1 94 TTj42 0 l TD(n)Tj46 0 TD( 0 TD(e0 TD(a)Tj4r 0 TD(e)Tj46 u T Tf1 0 0 -1 882 108634e)TD( j75 )Tj(e)Tj43 0 TD( )Tj/F1 94 TTj42 0 TD4 Tf)Tj36 aD(l)Tj231 0 TD(e)Tj24 TD(n)Tj46 0 TD( )Tj47 0 TD(s)Tj/F40 TD(e)Tj46 )Tj436 )Tj20 TD(m3Tj46 0 TD(i)Tj27 0 TD(c)Tj47 0 TD(i)Tj27 0 TD(a)Tj43 0 TD(s)Tj36 0 TD( )Tj25 0 TD(o)Tj47 0 TD(o)Tj46 0 TD(,)Tj42 0 TD( 882 1086 Tm2D41075 0 TD(i)Tj26 0 TD(c)Tj37 0 TD( 6Tj24 c TD(s)Tj36 0 TD436 )Tj7 )Tj436 )Tj20 TD( 6Tj24 0 TD( )Tj24 0 TD(l)Tj36 j TD(c)Tj37 )Tj36 0 TD(e)Tj436 )Tj2 nD4 Tf)Tj36 aD(l)T3Tj46 0 TD(f1 0 0 -1 3144 916 4402D41075 0 TD(n)Tj47 0 TD( 6Tj24 0 TD(e)Tj46 0 TD(a)Tj42 0 TD(o)Tj47 0 TD( )Tj24 0 TD( )Tj25 0 TD(n)Tj47 0 TD(m)Tj73 0 TD(a)Tj43 0 TD(b6 )Tj2 nD4 Tf)Tj36 0 TD(o)Tj47 0 TD(d)Tj4(e0 TD( )Tj25 0 TD(n)Tj47 0 TD(o)Tj42 0 TD(r)Tj30 0 TD13)Tj43 0 TD( )Tj/F1 94 TT 0 TD(e0 TD(a)Tj4r s)Tj36 0 TD(s)Tj36 0 TD(0 TD( )Tj24 0 TD( )Tj25 0 TD(n)Tj47 0 TD( )Tj25 0 TD(p3Tj47 0 TD( )Tj25 nD4 Tf)Tj36 á TD( )Tj25 0 TD(i)Tj27 0 TD(c)Tj47 s)Tj36 0 TD(0 TD( )Tj24 0 TD(f)Tj36 0 TD(e)Tj43 0 TD(n)Tj73 0 TD(o4Tj24 â TD( )Tj25 nD4 Tf6Tj24 0 TD(e)Tj46 0 TD(a)Tj42 0 TD(o6 )Tj2 0 TD(l)Tj27 0 TD(l)Tj27 0 TD(m)Tj73 0 TD(p3Tj47 0 TD( )Tj25 94 TT 0 TD(e0 TD(a(m)Tjn4 94436 )Tjó70 TD(r)Tj27 TD(l)Tj231 0 TD(e)TjT Tf1 0 0)Tj27 0 TD(c)Tj47 g TD(o)Tj42 0 TD(r)Tj30 ç TD(o6 )Tj2 0 TD(o)Tj47 0 TD( )Tj24 0 TD(l)Tj47 0 TD(o)Tj47 aD(l)Tj231 0 TD(e)Tj24 0 TD(l)Tj27 )Tj436 )Tj20 TD(m)Tj73 F4 94 Tf1 2 0 TD(l)Tj2n40 TD(a)Tj43 õ TD(r)Tj27 TD(l)Tj231 0 TD(e)Tj25 0 TD(f1 0 0 -1 882 1086 Tm2D5o)T75 0 TD(n)Tj46 0 TD(t)Tj/F40 TD(e)Tj46 )Tj436 )Tj20 TD(m)Tj24 0 TD(u)Tj47 0 TD(a)Tj42 0 TD(r)Tj31 0 TD(i)Tj23 0 TD(o)Tj4e 0 TD( )Tj25 94 TT 0 TD(e0 TD(m)Tj24 0 TD(u)Tj47 0 TD(o)Tj47 0 TD(s)Tj37 94436 )Tj7 0 TD(e)Tj42 0 TD(f1 0 0 -1 3144 916 51m2D5o)T75 0 TD(e)Tj42 Tj42 0 TD(f1 0 0 -1 3144 916 51m2D5o)T75 0 TDj24 0 TD(u)Tj47 0 TD(o)2Tj24 0 TD(l)Tj27 à TD( )Tj/F1 948,)Tj42 0 TD( 882 1086 Tm2D41075 0 TD(i47 0 TD(s)Tj37 9443-S-239 882(e792D0 -1 3144 916 51m2D5o)T75 0 TDj24 0 T TD(r)Tj27 TD(l)Tj231 03TD(s)Tj36 0 TD436 )Tj7 0 TD5d)Tj4(e)3j436 )Tj25 0 TD(m)Tj/F4 94 Tf1 0 0Tj42 0 47 aD(l)Tj2u 0 TD(u)Tj47 0 TD(o)2TjTD(i1824 )Tj42 0 TD(e)Tj42 0 TD(f1 37 94436 )Tj7 0 TD(e)Tj4r 0 TD(e)Tj46 u T Tf1 0 0 -3TD(s)TjTjn4 94436 )Tjó70 TD(r)Tj2n40 TD(a)Tj43 õ TD(r)Tj0 0 -3TD(s)Tj36 aD(l)Tj231 0 TD(e)Tj24 0 TD( )Tj25 0 TD(n)Tj46 0 TD( )Tj25 0 TD(n)Tj42 0 TD(d)Tj4(e0 TD(r)Tj30 0 TD13)Tj25 0 T Tf1 0 0 -3TD(u)Tj47 0 0436 dseuameamoo odnuau seodmd re eauo4Tj5 0 TD9ee eiaf1 0 0 -19ee reersf1 0 0 -1 3144 931 0 TD(e)TjT Tf18D(v)Tj47 0 TD(r)Tj30 0 TD( )Tj25 0 TD(p)Tj47 0 TD(m)Tj6 aD(l)Tj2Tj25 0 TD(n)Tj46 0 TD(r)Tj31 0 TD(e)T431 0 TD(e)TjT Tf1(d)Tj4(e792D( )Tj830 0 TD( )Tj25 0 (l)Tj231 0 TD(e)TjT Tf1 0 0 -1 43 0 TD( )Tj47 0 TD(s)460 0 -1TD(n)Tj 0 TD(u)Tj47 0 TD(a)21Tj 0 TD( )Tj24 0 TD( )Tj25 0 TD(q)Tj47 0 TD(u)Tj47 0 TD(r)Tj27 0 TD(s)Tj36 0 TD(d)Tj47 0 TD(o)T125 0 TD(n)Tj46 0 hD( )Tj24 0 TD( )Tj25 0 TD(q)Tj73 0 TD(e)Tj42 0 TD( 0 TD(e)TTD(u)Tj47 0 TD(o)Tj47 0 TD(s)T025 0 (l)Tj231 0 d)Tj47 0 TD(o)Tj46 0 TD(4 Tf6Tj24 0 TD(e)T125 0 TD(n)Tj46 0 TD(r)Tj27 0 8D(v)Tj47 0 TD( )Tj25 0 T436 )Tj7 0 (e)Tj46 0 TD(a)Tj42 0 TDTD(i)Tj26 0 TD(a)Tj42 0 TD(r)Tj27 TD(l)Tj231 0 1e)Tj46 0 TD2eeerleeshae luaea lf1 0 0 -1 3144 916 4402D410j46 0 áD(e)T125 0 TD(n)Tj 0 TD(u)Tj47 0 TD(a)22992 0 TD(r)Tj31 0 xD(f1 0 0 -1TD(d)Tj47 0 T436 )24 â TD( )T 0 0 -3TD(s)Tj42 0 TD(e)Tj42 0 3436 ere3436 j47 0 TD(m)Tj6 aD(lTD(s)Tj37 0 TD( )Tj41 0 TD(e)Tj43 0 TD(o)Tj47 0 TD(s)Tj37 94436 j37 0 TD( 6Tj24 0 0 TD(m)Tj7 0 TD(u)Tj45 0 TD436 j30 0 TD13)Tj25 0 T Tf830 0 TD( )Tj25 0 TD(e)T125 0 TD(n)Tj46 0 TD(n)Tj47 0 TD( )T7TD(e)TTD(u)TjTjn4 94436 )Tjó70 TD(n)Tj46 0 TD(f1 0 0 -1 3144 jTj25 T Tf830 0 TD(s)Tj36 0 TD(h)Tj46 0 TD(a)T830 0 TD(e)T10 0 -3TD(s)Tj42 0 TD(e)T125 0 TD( )Tj25 nD4 Tf)T5 0 TD436 eeunshesh arl3436Tj46 0 TD(ã)Tj42 0 oriTD(q)Tj73 0 TD(e)Tj42 0 TD( 0842 0 )Tj42j4(e)Tj436 f1 0 o4 TTj42 0 l TD(n)Tj46 0 TD( 0j27 0 TD(f1j47 0 TD(m)Tj73 0 TD(l)830 0 TD(e)Tj 0 TD(TD436 )Tj7 )Tj436Tj 0 TD(u)Tj47 0 TD(a)2431 0 4 Tf)Tj36 á TD( )T7TD(e)TTD(u)T7 0 TD( )Tj42 0 TD(wd)Tj80 TD(r)Tj31 0 TD(i)Tj42j4(e)Tj436 u aq 6Tj24 0 0 TD(mj27 à TD( )Tj/F1 9wd)Tj 0 TD(iTD(q)Tj73 0 TD(e)82 1086 Tm2D41075 0648)2431 0 T Tf1 0 0 -1íni seiar lh pnm3Tj46 0 TD(i)Tj27 0 TD(c)muumar ar uos utemao dmumun e sh sa ensl df1 0 0 -1TD(e)Tj46 u T Tf1j37 94436 e d o m0 TD(f1 0 0 -1 3144 jç 0 TD(a)Tj042 0 TD( )Tj25 nD(a)Tj)Tjó70 TD(n)Tj46 0 94 T1j37 9TD(o6 )Tj2 0 TD(l)Tj27 0 TD(n)Tj46 0 TD(r)Tj27 0 8D(v)Tj47 0 TD( )Tj25 0 T436 mo6 luao6 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170

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171

No trecho ì... Rua da Vila Gabriel.// Aqui, a calçada é do

173

Em determinado momento, a repórter aborda que entrevistou 10 pe

178

(...) na função poética, a mensagem está voltada para si mesma: as característicast(tsi

180

Em casos assim, quando assuntos de repercussão nacional ganham

181

modo de ver e ver-se, além de novas relazões. Mas os produtores estão conscientes

disto? Buscam universalizar no regional?

Pelo que as matérias demonstram, ainda há uma produção muito local, com

pequenos aprofundamentos que tornam os assuntos em regiona47 0 TD(n)Tjs. Sob esse ângulo, há

certa inc47 0 TD(n)Tjd

182

7 CONCLUSÃO

As transformações pelas quais passam os suportes midiáticos geram novas

formas de relaão entre emissores e receptores

183

agregadas e difundidas. Essa diferença se denota acentuadamentD(r)Tj31 0 e em cnmuarnçcn a nn

185

seja o assunto qual for. Trabalhar bem com a Rede é condição fundamental nas afiliadas

que acabam se destacando por seu logotipo estampado na canopla de um microfone. Outro ponto desse relacionamento entre afiliadas e Rede está na possibilidade do

intercâmbio de repórteres. Aliás, a emiss

187

partir do momento que os grupos de recepção apreendem códigos por ele

190

BERTOLLLI, Claudio Filho; DIEGOLI, Juliana Cristina. Televisão

192

COSTELLA, Antonio. Comunicação: do grito ao satélite (história dos meios de comunicação). 2.ed. São Paulo: Mantiqueira, 1984.

COUTINHO, Iluska. Telejornalismo e identidade em emissoras locais: a const

193

FADUL, Anamaria. Decadência da cultura regional: a influência do rádio e da TV. In: MARQUES DE MELO, José (Org.). Comunicação/Incomun

195

JORNAL CRUZEIRO DO SUL. Um século de 0 TD(c)Tj4 jornali 0 TD(o)Tj4smo. Sorocaba 0 TD(c)Tj4, 20

197

MATTOS, Sérgio. A televisão e as políticas regionais de comunij42 0 TD(o)Taç42 0 TD(o)Tão . São Paulo: Intercom, 1997.

MAZZUIA, Mário. Jundiaí e sua história. Jundiaí, 1979.

MCLUHAN, Marshall. Os meios de comunij42 0 TD(o)Taç42 0 TD(o)Tão como e en es do hom , Cunári : São uCuio ,,19 9 9

NI NA,MCtemi 9a.

No ícia , uAcod u o o aend J or n anismo 9a hocan9n e U n 9e e In usárn aa. São Paul

: aummus ,,19 9 l,

C LArAN A,MMaur ae. Ovis aaa e o a vis . São uCuia uer ata a ,,19 9 9

MOOSa nr a am. ri aa

rreuCuiO cr oro4071 0 -0.9997 4069 365 Tm(1)Tj48 0425(á)Tj43 01j46 0 TD( )TD(9)Tj847 0 TAr

eTe25(á)Tj43 0199odnMauD(o)Tj47 0 TD(.)Tj 0 TD(a)Tj47 0 5D(a)Tj4723 0 TD(e)Tj26 0 TDom m mS.a(a)Tj46 0 TDAN ansTf38-0. -1 1786.68 0 TD(,)Tj47 0 TD( )Tj2547 0 TD(a)Tj 0 TD(O)Tj63 0 6D(L(.)Tj23 0 TD( )Tj2 0 TD(o)Tj47 0 TD(m)Tj25 0 TD(e)Tj4j48 0 6)Tj52 0 5D(aD(.)Tj 0 TD(a(a)Tj23 0 TD( )Tj/F2 94 Tf1 0 0 -1 1786 1987 Tm(O)Tj7 25 0 TD(e25(á)D(9)Tj47 0 TDTD( )Tj25 0 TD(m)Tj77 0 TD25442 0 TD(o)Tj0 TD(m)TjD(9)Tj47 0 TTj51 0 TD(i)Tj26 0 0 TDs0 6 TD230T4(a)T77 0 TD2Tj41 0 TD( )Tj25 Tj/F1 94 Tf19 134(n)Tjv26 0 TD(v)Tj47 0 6D(i)Tj27 0 T423577 0 TD2632 4Tj47 0 TD(407550 0 TD(í)Tjv26 0 0 6 TD230T99)T7550 0 Tá)Tj43 0 TD(r)Tj31 0 TD(n)Tj8Tj/F1 94 Tf1 0 0 -1 3626 760 Tm(.)Tj24 0 TD( )Tj24 0 TD(S)Tj/F4 94 Tf1 0 0 -1 3725 783 0 TD(a)Tj47 0 5D(a)Tj46 0 TD(.)Tj20 TD(N)Tj68 0 TD(,)Tj47 0 5D(a)n)Tj24 0 TD(d)Tj 06 TD(u)Tj51 0 TD(C) )Tj/F2 94 Tf170/F4 94 Tf1340 27641 80 7550 0 TTj31 0 TD(n)Tj47 0 TD(t)Tj27 0 TD(e)Tj31 0 TD(n)Tj31 0 TD(n)Tj52 0 TD(m)Tj42 00 0 us ,a615 Tm( )Tj0Tj43 0 TD(r)V15 Tm( )Tj096178624 0 954 N, o 5214 0 TD(v)Tj47 0 6D(i)Tj27 0 126(5214 0 TD(a)Tj47 0 5D(a)Tj30 0 TD(e)Tj52 0 To)T6 1987 Tm(D(r)Tj31 0 TD(n)Tj8Tj/FTD(9)Tj847 0 T)Tj8j31 0 T(S)Tj/F4 94TD(T)Tj57 0 D(e)Tj52 0 TT(S)Tj/F4 94:no.í D(a)Tn

198

PEREIRA, Eduardo Carlos; FILIPPINI, Eli

200

SOUSA, Mauro Wilton de (org.). Recepção mediática e espaço público/novos olhares. São Paulo: Paulinas, 2006.

SOUZA, José Carlos Aronchi de. Gêneros na Televisão Brasileira: um estudo da programação. 1997. Dissertação (Mestrado em Comunicação) ñ Programa de Pós-graduação em Comunicação Social, Universidade Metodista de São Paulo, São Bernardo do Campo, 1997.

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TD(n)Tj46 0 TD( )Tj47 0 TD(ç)Tj42 0 0 -187 TD( )Tj0 -j42 0 zD(c)Tj47 0 TD( )Tj1 0 0TD(ã)Tj47 0 TD(o)Tj/F1 94 Tf1 0 0 -1 1420 1536 Tm6B)2m(.) 0 TD( )Tj24 0 TD(1)Tj47 0 TD(9)Tj47 0 TD(9)Tj47 0 TD(7)Tj46 0 TD(7)Tj47 0 TD( )Tj24 0 TD(D)Tj68 0 TD(i)Tj26 0 TD(s)T537 0 TD(p)Tj52 0 TD(e)Tj42 0 TD(d)Tj52 0 TD(t)Tj26 0 TD(a)Tj/F4 94 Tf1 0 0 -1 2010 1536 Tm632m(.) 0 TD(ã)Tj43 0 TD(o)Tj47 0 TD( )Tj25 0 TD(d)TTj31 0 TD(o)Tj47 0 TD(e)Tj42 0 TD( )Tj23 0 TD(t)Tj25 0 TD(a)Tj42 0 TD(a)Tj/F5 9TD(d)Tj47 0 TD(o)Tj46 0 TD( )Tj25 0 TD(d)TTj31 0TD( )Tj23 0 TD( )Tj24 0 TD(C)Tj63 0 TD(o)Tj47 0 TD(m)Tj74 0 TD(u)Tj47 0 TD(n)Tj47 0 TD(i)Tj26 0 TD(c)Tj47 0 TD(o)Tj47 0 TD( )T11 0 0TD(ã)Tj42 0 TD(o)Tj46 0 TD( )TTj30 0 TD( )Tj/F5 94 Tf1 0 0 -1 3284 1536 T3Tj2m(.) 0 4 Tf1 0 0 -1 3330 1536 Tm7632m(.) 0 TD(P)Tj51 0 TD(r)Tj52 0 TD(t)Tj26 0 TD(g)Tj47 0 TD(r)T652 0 TD(t)Tj26 0 TD(m)Tj73 0 TD(a)Tj41 0 TD( )Tj24 0 TD(d)Tj46 0 TD(e)Tj42 0 TD(d)Tj25 0 TD(P)Tj/F4 94 Tf1 0 0 -1 3907 1536 Tm5B)2m(.) 0 TD(s)Tj/F1 94 Tf1 0 0 -1 3991 1536 4035)2m(.) 0 -1 882 1644 Tm(g)2573 0 TD(r)Tj31 0 TD(a)Tj42 0 TD(d)Tj47 0 TD(u)Tj47 0 TD(a)Tj/F4 94 Tf1 0 0 -1 1138 1644 Tm(ç)2573 0 TD(ã)Tj43 0 TD(o)Tj46 0 TD( )Tj23 0 TD(e)Tj43 0 TD(m)Tj72 0 TD( )Tj24 0 TD(C)Tj63 0 TD(o)Tj47 0 TD(m)Tj74 0 TD(u)Tj47 0 TD(n)Tj46 0 TD(i)Tj26 0 TD(c)Tj41 0 TD(a)Tj42 0 TD(ç)Tj42 0 TD(ã)Tj42 0 TD(o)Tj46 0 TD( )Tj25 0 TD(S)Tj52 0 TD(o)Tj47 0 TD(c)Tj42 0 TD(i)Tj25 0 TD(a)Tj43 0 TD(l)Tj25 0 TD(,)Tj23 0 TD( )Tj25 0 TD(U)Tj68 0 TD(n)Tj47 0 TD(i)Tj26 0 TD(v)Tj46 0 TD(e)Tj42 0 TD(r)Tj31 0 TD(s)Tj37 0 TD(i)Tj26 0 TD(d)Tj47 0 TD(a)Tj43 0 TD(d)Tj46 0 TD(e)Tj41 0 TD( )Tj24 0 TD(M)Tj87 0 TD(e)Tj42 0 TD(t)Tj27 0 TD(o)Tj47 0 TD(d)Tj47 0 TD(i)Tj26 0 TD(s)Tj37 0 TD(t)Tj25 0 TD(a)Tj42 0 TD( )Tj24 0 TD(d)Tj46 0 TD(e)Tj41 0 TD( )Tj25 0 TD(S)Tj52 0 TD(ã)Tj42 0 TD(o)Tj46 0 TD( )Tj24 0 TD(P)Tj52 0 TD(a)Tj/F1 94 TfTj47 0 TD(l)Tj27 0 TD(o)Tj47 0 TD(:)Tj23 0 TD( )Tj24 0 TD(S)Tj/F4 94 Tf5j43 0 TD(o)Tj47 0 TD( )Tj/F1 94 Tf1 0 0 -1 882 1753 Tm(B)26Tj25 0 TD(a)Tj42 0 TD)Tj31 0 TD(n)Tj47 0 TD(a)Tj42 0 TD(r)Tj31 0 TD(d)Tj47 0 TD(o)Tj46 0 TD( )Tj25 0 TD(d)Tj47 0 TD(o)Tj46 0 TD( )Tj24 0 TD(C)Tj62 0 TD(a)Tj42 0 TD(m)Tj74 0 TD(p)Tj47 0 TD(o)Tj46 0 TD(,)Tj23 0 TD( )Tj25 0 TD(1)Tj47 0 TD(9)Tj47 0 TD(9)Tj46 0 TD(9)Tj47 0 TD( )Tj24 0 TD(D)Tj47 0 TD( )TjD( )Tj0 -187 TD( )Tj0 -185 TD(T)Tj58 0 TD(Tj68 Tj24 0 TD(é60 TD(7)Tj4H74 0 TD( )Tj57 0 TD(A)Tj23 0 TD(t)Tj47 0 TD(l)Tj68 0 TD(Z)Tj57 0 TD(A)TjN57 0 TD(A)Tj37 0 TD(o)Tj47 0 TD(s)Tj/F4 94 Tf1 0 0 -1 1364 124 0 TD(d)Tj46 0 TD(e)Tj42 0 TD(9)Tj47 0 TD(s)Tj0 0 -1 2165 1428 18Tj23118 0 TD(e)Tj759 31982 7643 0 TD(t)Tj27 0 TD(e)Tj51 0 TD( )T351 0 TD(a)Tj47 0 TD(r)Tj31 0 TD(a)Tj43 0 TD(m)Tj25 0 TD(a)Tj63 0 TD(o)Tj47 0 TD(T)Tj63 0 TD(e)Tj43 0 3D(a)Tj43 0 TD(i)Tj26 0 TD( )Tj47 0 TD(r)Tj52 0 TD(o)Tj47 0 TD(s)Tj35 0 TD( )Tj63 0 TD(o)Tj47 0 TD( )Tj42 0 zD(c)Tj26 0 TD(s)Tj37 0 TD(e)Tj51 0 TD( )T347 0 TD(r)Tj42 0 0 -187 TD( m(.)Tj23 0 TD( )Tj893 31982 76:25 0 TD(a)Tj42 0 TD(9)Tj24 0 TD(d)Tj47 0 TD(a)Tj46 0 TD(.)Tj24 0 TD())T25 0 TD(,)Tj23 0 TD(ã)Tj42 0 TD(o)Tj25 0 TD(d)Tj47 0 TD(s)Tj37 0 TD(p)Tj25 0 TD(,)Tj23 0 TD(v)Tj47 0 TD(i)Tj43 0 3D(a)Tj43 0 TD(i)TjrTD( m(B)2m(.) 0 TD(s)Tj497 31982 76í47 0 TD(i)Tj/F5 9TD(d)Tj42 0 TD(ç)Tj41 0 TD(ã)Tj43 0 TD(e)Tj42 0 TD(t)Tj31 0 TD(d)Tj47 0 TD(ã)Tj42 0 TD(o)Tj37 0 TD(i)Tj26 0 0D(d)Tj47 0 TD(ã)Tj42 0 TD(o)Tj25 0 TD(d)TTj31 0TD( )Tj68 0 TD(r)Tj31 0(B)26Tj25 0 TD(a)Tj42330( )Tj46 0 TD(,)Tj42 0 TD(a)Tj47 0 TD(:)Tj24 0 TD(A)Tj68 0 TD(r)Tj31 0 TD( )Tj25 0 TD(P)Tj/F4 94 Tf1 0 0 -14D(a)Tj43 0 TD(i)Tj25 0 TD(1)Tj47 0 TD(i)Tj26 0 TD(c)Tj42 0 TD(a)Tj42 0 TD(ç)Tj41 0 TD(ã)Tj43 0m(ç)2573 0 TD(ã)Tj6082330( )Tj46 0 TD( )Tj23 0 TD(e)Tj43 0 TD(m)Tj72 0 TD( )Tj24 0 TD(()Tj31 0 TD(o)Tj47 0 TD(r)T24 0 TD(d)Tj46 0 TD(e)Tj43 0 TD(r)Tj31 0 TD(d)Tj47 0 TD(ã)Tj68 0 TD(i)Tj26 0 TD(s)T547 0 TD(l)Tj47 0 TD(d)Tj47 0 TD(i)Tj24 0 TD())T0 0 -1 3991 123 0 TD( )Tj25 0 TD(a)Tj47 0 5D(a)Tj42 0 TD(ç)Tj 0 TD(A)Tj68 0 TD(,)Tj24 0 TD( )Tj24é60 TD,D(1)Tj/F4 94 Tf1 52 0 TD(a)Tj42 0 TD(u)TjV74 0 TD( )Tj25 0 TD(a)Tj46 0 TD(i)Tj25 0 TD(a)Tj42 0 TD(a)Tj47 0 TD(9)Tj47 0 TD(9)Tj46 0 TD(9)Tj47 0 TD( )Tj24 0 TD( )Tj524 0 TD(()T70 Tm( )Tj-1346 -186 TD30 -1330( )Tj(.) 0 TD(e)Tj42 0490 )Tj(.) 058 0 TD(Tj68 Tj24 0 TD(é60 TD(7)Tj4é60 TD,D(1)Tj43 0 4 0 TD(V74 0 TD( )Tj43 0 TD(a)TjN74 0 TD( )TjH74 0 (7)Tj457 0 TD(A)Tj 0 TD(,)Tj24 0 TD( )Tj2447 0 RD(e)Tj26 0 TD(c)Tjg43 0m(ç)2573 0 TD(ã)Tj5 TD38 TD)Tj41 0 TD(r)Tj43 0 TD(n)Tj46 0 TD( )Tj47 0 TD(ç)Tj68 0 TD(i)Tj26 0m6B)2m(.) 0 TD( )Tj744D38 TD)Tj31 0 TD(n)Tj26 0 TD(c)Tj42 0 TD(a)Tjk42 0 TD(a)Tj37 0 TD(i)Tj26 0 TD(d)Tj 0 TD( )Tj2426 0 TD(m)Tj47 0 TD(r)Tj31 0 TD(a)Tj42 0 TD(ã)Tj42 0 TD(o)Tj47 0 TD(r)Tj52 0 TD(a)Tj42 0 TD(u)Tj41 0 TD(ã)Tj24 0 TD(d)Tj46 0 TD(d)Tjf26 0 TD(d)Tj46 0 TD( )Tj26 0 TD(m)Tj47 0 TD( )Tj23 0 TD(W)Tj536 Tm632m(.) 0 TD(ã)Tj684D38 TD)Tj46 0 TD( )Tj23 0 TD(W)Tj90 0 TD(i)Tj25 0 TD(d)Tj52 0 TD(ã)Tj43 0 TD(e)Tjj25 0 8D(W)Tj90 0 TD(i)Tj24 0 TD())T25 0 TD(i)Tj/F5 9TD(d)Tjá23 0 TD(e)Tj24 0 TD())T25 0 TD(i)Tj23 0 TD(ã)Tj42 0 TD(o)Tj25 0 TD(d)Tj47 0 TD( )Tj/F5 9TD(d)Tj42 0 TD(ç)Tj47 0 TD(i)Tj43 0 TD(d)Tj25 0 TD(P)Tj43 0 TD(m)Tj72 0 TD( )Tj47 0 TD( )T152 0 TD(ã)Tj43 0 TD(s)Tj37 0 TD(d)Tj42 0 TD(ç)Tj46 0 TD(d)Tjá37 0 TD(i)Tj26 0 TD(d)Tj47 0 TD( )T10 0 -1 882 1753 Tm(B)26Tj25 0 TD(a)Tj423971 )Tj46 0 TD(,)Tj42 0 TD(a)Tj37 0 TD(t)Tj25 0m(ç)2573 0 TD(ã)Tj07023971 )Tjá23 0 TD(e)Tj/F5 9TD(d)Tj42 0 5D(u)Tj41 0 TD(e)Tj43 0 TD(m)Tj72 0 TD( )Tj26 0 TD(n)Tj52 0 TD(o)Tj42 0 TD( )Tj24 0 TD(.)Tj24 0 TD(C)Tj63 0 TD(,)Tj23 0 TD( )Tj25 0 TD(i)Tj24 0 0D(d)Tjâ41 0 TD(r)Tj43 0 TD(n)Tj/F4 94 Tf1 j31 0TD( )Tj23 0 TD( )Tj24 0 TD(ã)Tj42 0 TD(o)Tj24 0 TD(d)Tj42 0 TD(ç)Tj47 0 7D(d)Tj42 0 5D(u)Tj0 0 -1 2010 1536 T TD(e)Tj24 0 TD())T25 0 TD(i)Tj1 0 0TD(ã)Tj47 0 TD(o)Tj47 0 TD())Tj30 0TD(S)Tj52 0 TD(o)Tj47 0 TD(c)Tj25 0 TD(i)Tj24 0 TD(d)Tjp52 0 TD(o)Tj47 0 TD(a)Tj42 0 TD(r)Tj42 0 TD(ã)Tj42 0 TD(ã)Tj47 0 TD( )Tj/F5 9TD(d)Tjí47 0 TD(i)Tj31 0 TD(s)Tj37 0 TD( )Tj25 0 TD(m)Tj72 0 TD( )Tj24 0 TD(()T46 0 TD(e)Tj41 0 TD( )Tj31 0 TD(s)Tj47 0 TD( )T146 0 TD(e)Tj41 0 4 Tf1 0 0 -14D(a)Tj43 0 TD(i)Tj25 0 TD( )Tj24 0 TD(.)Tj43 0 TD(d)Tj46 0 TD(e)Tj25 0 TD(i)Tj23 0 TD(r)Tj43 0 TD(n)Tj644 Tm(u)Tj47 0 TD(l)Tj64123971 i Wçca dTo ma9t d d earm a rW. aãoSocgo 199666 a. 9s9 19 s99 19 s99 r 9 1906.

a i Tvis isncTj25 0 j42 0 5D(u)Tj41 0TTD(a)Tj/F4 94 Tf1 0 0 -1 D(.)Tj24 0 TD(C)Tj47 0 TD(i)Tj26 0 TD(1)Tj47 0 TD(9)Tj47 0 TD(9)Tj47 0 TD(6)Tj46 0 TD(6)Tj846 0 TD(6)Tj8-1022 -186 TD( )Tj0 -187 TD( ) TD(e)Tjj4242825Tj68 Tj24 0 TD(é TD(.ãD(d)Tj43 0 TD(a)TjN24 0 TD( )Tj47 0 TD(a)Tj26 0 TD(v)Tj0 TD(,)Tj24 0 TD( )Tj2447 0 TD(ç)Tj47 0 5D(a)Tj5f3 0 TD(a)TjN/F4 94 Tf1 037 0 TD( )Tj25 0 TD(P)Tj43 0 TD(m)Tj72 0 TD( )Tj47 0 RD(e)Tj26 0 TD(c)Tjg24 0 TD())T25 0 TD(i)Tj41 0 TD(ã)Tj24 0 TTD(M)Tj82 0 TD(e)Tj43 0 T0( )Tj25 0 TD(i)Tj24 0 TD(s)Tj332 0 TD(.)Tj23 0 TD( )Tj/F2 94D())T0 0 -1 n)Tj46 0 TD(G)Tj73 0 TD(ê)Tj4060 5197)Tj47 0 TD(9)Tj47 0 TTD(M)Tj82 0 TD(e)Tj42 0 TD(a)Tj24 0 TTD(M)Tj43 0 TD(l)Tj25 0 TD(,)Tj37 0 TD( )Tj25 0 -1 882 1536 Tm(p)Tj37 0 TD(e)Tj51 0 TD( )T331 0 TD(t)Tj27 0 TD(T)82 31 0TD( )Tj23 0 TD( )Tj26 0 TD(e)Tj51 0 TD( )T346 0 TD(a)Tj37 0 TD(i)TjjF2 94D())T024 0 TTD(M)Tj47 0 TD(r)Tj42 0 0 -187 TD( mTj0 -j42 0 zD(c)Tj47 0 TD( )Tj52 0 TD(d)Tj42 0 zD(c)Tj26 0 7632m(.) 0 TD(P)Tj5112 5197)Tj 0 -1 nlis s mTj0 -j42 0 zD(c)Tj47 0 TTD(e)Tj42 0 7632m(.) 0 TD(P)Tj57T T5197a9 aia19 6.

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APÊNDICE ñ Entrevista com Rnata Afonso, diretora geral da TVTEM

1) Como você define televisão local e televisão regional?

Local significa cidade. Eu acho que essa é a interpretação para um veículo de comunica

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4) Como a TV TEM enxerga essa abrangência entre Sorocenn tenni tCigte t cego 3Tj24 0q52452 0 TDu TD t a/F4/F2 94 Tf1 0 01850 982 764íTD(i)Tj26 0 TD( 3Tj24 0 TD(s)Tj37 0 TD(i)Tj26 0 TD(m)32 0 TD(t)Tj3Tj24 0 TD(m)2j47 0 TD(e)32 0 TDrTD(t)Tj31 0 TD(e)Tj42 0cTD(a)1j46 0 TD(i)7TD(n)Tj52422 0 TD(t)Tj3Tj24 0tTD( )Tj25 0 TD(e)32 0 TDrTD(t)Tj31 0(t)Tj33j24 0s524352 0 TDu TD )Tj47 0j52422 0 TD(t)Tj3Tj24 0 TD(e)Tj42 0 TD(m)32 0 TD TD(i)Tj26 0 TD(s)Tj37 0 TD(s)Tj47 0 TD(o)Tj47 0rTD(t)Tj31 0j52422 0 TD(t)Tj3Tj24 0pTD(o)Tj47 0rTD(t)Tj31 0óTD(o)Tj47 0pTD(o)Tj47 0rTD(t)Tj31 0 TD(i)Tj26 0 TD(a)Tj31 0.TD( )Tj25 0(t)Tj3Tj24 0NTD(C)Tj47 0ãTD(e)32 0 TD TD(o)Tj47 0 TD( 33j24 0tTD( )Tj47 0 TD(e)1j26 0 TD(m)32 0 TD(t)Tj3Tj24 0hTD(g)Tj47 0 TD(o)Tj47 0jTD( )Tj47 0 TD(e)1j26 0,t)TjTj24 0(t)Tj3Tj24 0 TD(m)4j31 0j52422 0 TD TD(s)Tj47 0(t)Tj32j26 0 TD(a)Tj31 0(t)Tj/F1/F2 94 Tf1 0 0 -1 1089 764 TD(g)Tj47 0 TD(e)Tj42 0 TD(n)Tj47 0tTD(i)Tj26 0 TD(e)Tj42 0(t)Tj5j52 0 TD(g)6j47 0 TD(o)Tj47 0 TD(s)Tj47 0tTD(i)Tj26 0j52422 0 TDrTD(t)Tj31 0 TD(i)Tj47 0j52422 0 TD(t)Tj2Tj24 0q52452 0 TDu TD t i esseC T5Tj47 0VTD(C)Tj68 0 TD( )Tj24 0 TD(T5Tj68 0ETD(T5Tj47 0 TD(M)4j68 0 TD( )Tj24 0 TD(e)Tj42 0 TD(n)Tj47 0 TD(x)Tj47 0 TD(e)32 0 TDrTD(t)Tj31 0 TD(g)6j47 0j52422 0 TD(t)Tj2Tj24 0 TD(e)32 0 TD(t)Tj2Tj24 0 TD(a)32 0 TDd TD )Tj47 0 TD(o)Tj47 0rTD(t)Tj31 0j52422 0 TDrTD(t)Tj31 0 TD(i)Tj26 0 TD(a)22 0 TD(t)Tj2Tj24 0tTD(i)Tj26 0 TD(e)32 0 TDrTD(t)Tj31 0(t)Tj2Tj24 0u TD )Tj47 0 TD(m)2j47 0 TD(a)32 0 TD(t)Tje ssot T5Tj47 0VTD(C)Tj68 0 TD( )Tj24 0 TD(T5Tj68 0ETD(T56j47 0 TD(M)32 0 TD(t)Tj Tf1 0 0 -1 1213 764 TD(e)32 0 TD TD(m)2j47 0 TD( )Tj25 0JTD(s)Tj36 0u TD )Tj47 0n TD )Tj47 0d TD a/F4/F2 94 Tf1 0 012 -278 -20325 05 TD ) ni aoentrge naa no ee o e tT5Tj68 0(t)Tj32j26 0 TD(a)2j68 0(t)Tj32j26 0 TD(ce)Tj42 TD(o)Tj47 0n TD cees o 3Tj52 0dTD(n)Tj47 0 TD(o)Tj47 0 TD( 3Tj52 0GTD(C)Tj47 0 TD(o)Tj47 0vTD(g)6j47 0 TD(e)32 0 TDrTD(t)Tj31 0nTD(n)Tj47 0 TD(o)Tj47 0.t)TjTj24 0(t)Tj3Tj52 0NTD(C)Tj68 0ãTD(ce)Tj42 TD(o)Tj47 0 TD( 3Tj52 0dTD(n)Tj36 0 TD(e)Tj42 0pTD(o)Tj47 0 TD(e)32 0 TDn TD )Tj47 0d TD enie C 3Tj52 0GTD(C)Tj68 0 TD(o)Tj47 0vTD(g)6j47 0 TD(e)Tj42 0rTD(t)Tj31 0nTD(n)Tj47 0 TD(o)Tj47 0(t)Tj3Tj52 0dTD(n)Tj47 0 TD(e)32 0 TDvTD(g)6j47 0 TD(e)Tj42 0rTD(t)Tj31 0 TD(i)Tj26 0 TD(a)3j47 0(t)Tj3Tj52 0 TD(a)2j68 0u TD iotiaattot ono esseiotoesso /F4/F2 94 Tf1 0 01611 1942 565éTD(e)Tj42 0 TD(i)Tj26 0uTD(g)6j47 0 TD(m)32 0 TDj524Tj31 0(t)Tjceoistne io T5Tj47 0 TD(e)Tj42 0 TD(m)32 0 TD TD( )Tj26 0uTD(g)6j47 0 TD(m)32 0 TD TD( )Tj25 0 TD(e)32 0 TDd TD i /F4/F2 94 Tf1 0 031T7 1942 565áTD(e)Tj42 0rTD(t)Tj31 0 TD(i)Tj47 0 TD(a)2j68 0 TD(s)Tj47 0(t)Tjess so ceoceotte esse i mgo o eii gone stt a eiC ogoceoogone o set ia C ogCCogetno ceoegt oaexgiota i soo e a 23j47 0n TD e a/F4/F2 94 Tf1 0 01593 2318 764áTD(e)Tj42 0rTD(t)Tj31 0 TD(e)Tj42 0at sa/F4/F2 94 Tf1 0 02019 2318 764ãTD(ce)Tj42 TD(o)Tj47 0 TD( )Tj24 0d TD eit i 23j47 0q52452 0 TDu TD cen22 0 TDn TD a 23j47 0vTD(g)6j47 0 TD(o)Tj47 0cTD(a)3j46 0êTD(a)2j47 0 TD( 23j47 0vTD(g)6j47 0 TD(a)3j47 0iTD( )Tj46 0(t)Tj)Tj24 0 TD(e)Tj42 0 TD(x)Tj47 0pTD(g/F1/F2 94 Tf1 0 03414 2318 764lTD(i)Tj26 0 TD(o)Tj47 0rTD(t)Tj31 0j52432 0 TDrTD(t)0j31 0.t)TjTj24 0(t)TjT5Tj47 0 TD(n)Tj47 0tTD(i/F4/F2 94 Tf1 0 03769 2318 764ãTD(ce32 0 TD TD(o)Tj47 0 TD( )3j24 0tTD( )Tj36 0 TD(e)Tj42 0 TD(m)32 0 TD TD( )Tj24 0tTD(i)Tj26 0 TD(o)Tj47 0dTD(n)Tj47 0 TD(o)Tj46 0(t)Tj/F1/F2 94 Tf1 0 0 -1 24)Tj764u TD )Tj47 0 TD(m)Tj24 0(t)Tj a/F4/F2 94 Tf1 0 01084 24eiiea ii -278 -20224 06 TD )Ecen8j47 0q5240 TD(n)Tu TD 01j25 0 TD(e)32 0 TDlTD(i)Tj26 0 TD(a)Tj47 0 TD( )32 0 TDh TD 0 TD(n)Tto TD(t)Tj31 0óTD(o)Tj47 0rTD(e)Tj42 0 TD(i)7TD(n)Tj52452 0 TD TD(ce)Tj42 dTD(n)3j47 0 TD(e)Tj42 0 TD(ce)Tj42 uTD(n)3j47 0 TD(m)Tj77 0j52452 0 TD TD(ce)Tj42 TD(ce)Tj42 TD(o)Tj47 0n TD ctoã TD o e xto TD(t)Tj31 0trTD(a)Tj31 0 TD(i)7TD(n)Tj52452 0 TD TD(ce)Tj42 lTD(i)Tj26 0á52452 0 TD TD(ce)Tj42 TD(e)32 0 TD(t)Tjeest ce smoceemoiiit TD(ce)Tj42 TD(o)Tj47 0.tT62j47 0 TD( )Tj25 0b TD 0 TD(n)T TD(o)Tj47 0j52452 0 TDtTD(i)Tj31 0 TD(o)Tj47 0 TD( )Tj24 0 TD(o)Tj47 0u52452j47 0 TD( )Tj24 0vTD(g)6j47 0 TD(e)32 0 TDrTD(t)Tj31 0d TD 0 TD(n)Tj52452 0 TDdTD(n)1j42 0 TD(e)32 0 TD?52452 0 TD(t)Tj/F1/F2 94 Tf1 0 0 -1 3174 565NTD(a/F4/F2 94 Tf1 0 0950 3174 565ãTD(ce)Tj42 TD(o)Tj47 0,t)TjTj24 0(t)TjxsiemoeoSeiitemiooiiioo tceoo i o eomeotee TD(a)22 0 TD(t)Tj33j24 0d TD e tosso te tite TD(a)22 0 TDltgo te TD(a)Tj31 0(t)Tj33j24 0pTD(o)Tj47 0 TD(o)Tj47 0lTD(i/F4/F2 94 Tf1 0 02921 329-j764íTD(i)Tj47 0tTD(i)6j47 0 TD(i)Tj25 0 TD(ce32 0 TDj524Tj31 0,t)TjTj24 0(t)Tj3Tj42 0 TD(m)4j31 0j52422 0 TD TD(s)6j31 0(t)Tj33j24 0hTD(g)Tj47 0 TD(o)6j26 0j TD )Tj47 0 TD(e)1j26 0(t)Tj33j24 0n TD t aoo ieit etoSiss i eni

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8) Como você avalia essa relação entre Sorocaba e Jundiaí, via TV

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11) Qual é a avaliação dos públicos de Sorocaba e Jundiaí sobre a TV TEM?

Excelente. A gente tem um índice de aprovação altíssim(a)Tj47 0 To. Nós som(a)Tj47 0 Tos identificados com(a)Tj47 0 To prij47 0 TD(t)TcTcnrummnoli mrnrovaçãnãpr t Scov açãcodoij47742 0 TD(c)Tj42 0 TD(o)Tj47 0 TD(e)Tj42 0 TD( )Tj42 0 TD(d)Tj47 0 TD(m(a)Tj47 0 To)Tj47 0 TA(.)Tj25 0 T ToA debrbrm brcoSro s

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18) Você acha que em Jundiaí, as pessoas dão importância à presen

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26) Em algum momento, os departamentos Comercial e de Jornalismo

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ANEXO ñ CD 31Tj247e7T11 0 0 x7T1i 30Tj76247T1i 37Tj247TD( )Tj247dTD(5)Tj762a7T1i 35Tj247TD( 5Tj247r7T11Tj247e7T1)Tj762pTD(5)Tj76211Tj247e7T6211Tj247e72pTD(5)Tj76247T1i