Dissemination and communication in the Digital age · 2018. 7. 18. · • Leave a memory imprint . Israel central bureau of statistics Communication Strategy Framework • Developing

Israel central bureau of statistics


Dissemination and communication

in the Digital age

Eran Ropalidis June 2018



• Media and Press Section

• New Media and Marketing Section

• Statistical Information Center and Internet Content

• Statistical Publications and Products Section

• Library & Research Lab

Dissemination and Communications Department



Dissemination and Communications 1.0



Cyberspace



Technology



Social Media



working – relaxing – consuming



Dissemination and Communications 2.0



New Challenges – New Opportunities



• Limited human resources

• Limited material resources

• Competitive environment

• Reach the audience

• Attract attention

• Simplify figures

Challenges Opportunities • Training and courses

• Free and low budget tools

• Official player

• Soft language

• Light Statistics

• Short and simple

• Arouse emotion

• Convince and connect

• Easy to understand

• Leave a memory imprint



Communication Strategy Framework

• Developing unmediated communication channels

• Developing increase accessibility, visibility and relevance of data

• Taking a proactive approach to empowering the user’s experience



Communication Strategic Framework

Social Media Technological Applications

Conferences Seminars Lectures

Training Sessions



Deeply in -

Thinking of…

https://www.youtube.com/channel/UCPRBPMuu6SDi8S-umWcXJnw

https://www.linkedin.com/company/israel-central-bureau-of-statistics

https://twitter.com/dovrut_lamas

https://www.facebook.com/hasbaraLamas/

https://www.youtube.com/watch?v=66igEJ6ibKo&t=2830s

https://www.youtube.com/watch?v=_hirlMq894M&feature=youtu.be



The Israeli Case 70 Years of Official Statistics



Video: 70 / 70

https://www.youtube.com/watch?v=OSZrnt6HJ10&t=17s

https://www.youtube.com/watch?v=OSZrnt6HJ10



Video Playlist

https://www.youtube.com/playlist?list=PLm3JsYEuz7cHcLroawQhttps://www.youtube.com/watch?v=gIrtRBR3OBo&list=PLm3JsYEuz7cHcLroawQQMOhxS0j4_ufzOQMOhxS0j4_ufzO

https://www.youtube.com/watch?v=gIrtRBR3OBo&list=PLm3JsYEuz7cHcLroawQQMOhxS0j4_ufzO



Interactive Quiz 70 Years of Israel in Numbers

https://www.playbuzz.com/hnocyn10/4-8-2018-12-10-46-pm707070

https://www.playbuzz.com/hnocyn10/4-8-2018-12-10-46-pm707070



Brochure

https://en.calameo.com/books/0046126461285e720701a

https://en.calameo.com/books/0046126461285e720701a



Poster

https://en.calameo.com/books/00461264625cc48b320a2



Special Posts

https://www.facebook.com/hasbaraLamas/photos/a.1387101674874460.1073741828.1379561718961789/2020617034856251/?type=3&theater




Weekly Graph





Special Posts




Special project

https://www.facebook.com/pg/hasbaraLamas/photos/?tab=album&album_id=2009887249262563



Initiating Interviews and Articles

https://www.youtube.com/watch?v=FuN6w6vpIkg&t=10s



Initiating Interviews and Articles The story of Israel among the censuses

https://www.10.tv/news/154861



Exhibition and Festival 70 years of numbers



Thank you!

Documents

Dissemination and communication in the Digital age · 2018. 7. 18. · • Leave a memory imprint . Israel central bureau of statistics Communication Strategy Framework • Developing