CIO strategies for consumerization: The future of enterprise mobilityBy Paul D’Arcy

IT consumerization of enterprise mobility is changing

the relationship between employers and employees.

Learn the five trends shaping the future of enterprise

mobility, and get nine recommendations for tackling

the challenges of IT consumerization.

18 Consumerization

As the line between business and IT strategy vanishes,

five transformational imperatives are changing the

economics of success in the Virtual Era—empowering a

highly agile workforce to collaborate on innovations that

were unimaginable a few short years ago.

By Jeff S. Johnson

4 Cover story

Discover the power to do more

2012 IssueDell.com/EfficientIT

Dell Power Solutions special edition

Up in the air? Nothing nebulous about cloud computing benefitsBy Holly Vatter, Barton George, and Janet Bartleson

Data center virtualization and consolidation

often clear the path toward private, public, and

hybrid cloud computing environments. Whether

enterprises take a revolutionary or evolutionary

approach, understanding IT infrastructure

options is the first step.

10 Cloud

Reprinted from the 2012 Dell Efficient IT special edition of Dell Power Solutions. Copyright © 2012 Dell Inc. All rights reserved.

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2 2012 Issue | Dell.com/EfficientIT

Index to featured Dell customers

Customer perspectives

22 Managing data intelligently to drive efficiency in the virtual era

In nearly every industry, dynamic data management solutions are helping

deliver the right data at the right time—and the right cost.

29 Expanding business opportunities through the cloud

Cloud computing helps organizations of all sizes enhance their competitive

edge while realizing powerful cost-benefits.

33 Carnival Cruise Lines: Serious fun

Virtualized servers and storage make the most of a small shipboard footprint,

while reclaiming 7,000 hours a year for the IT team.

34 Team Lotus: On track for the checkered flag

A winning IT infrastructure is helping Team Lotus become the fastest new

competitor on the Formula 1™ racing circuit.

36 University of California, Irvine: Accelerating scientific research

with an energy-saving HPC cluster

Advanced technology in the GreenPlanet HPC cluster lets scientists conduct

150 percent more research in 50 percent of the space.

Editorial staffEditor-in-chief and publisher Tom KolnowskiManaging editor Debra McDonaldSpecial edition editor Dawn DavidsonFeatures editor Kathryn WhiteGuest editors Sara Chapman, Christine Fults, Bill Goins, and Sara SuminskiSenior editors James Hurd, Catherine Luo, and Terrence O’DonnellArt director and cover designer David ChanDesigner and illustrator Cynthia WebbBusiness operations Cissy WalkerStaff writers Jeanne Feldkamp and Greg Thomas

Contributing writers Janet Bartleson, Paul D’Arcy, Barton George, Jeff S. Johnson, and Holly VatterContributing photographers Tony Bolding, Lee Kirgan, Bryan Kuntz, and Adran Matte

Advertising salesSales director Kyle Walkenhorst (323-340-8585)Sales manager/Western U.S. and South/Central America

sales Shaun Mehr (949-923-1660)Eastern U.S. and Canada sales Steve Branda (201-483-7871)EMEA and APJ sales Mark Makinney (805-709-4745) Advertising sales assistant Cindy ElhajAd coordinator Catherine Luo

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About DellDell Inc., headquartered in Round Rock, Texas, near Austin, listens to its customers and delivers innovative technology and services they trust and value. Uniquely enabled by its direct business model, Dell is a leading global systems and services company and No. 34 on the Fortune 500 list. For more information, visit our Web site at dell.com.

Dell cannot be responsible for errors in typography or photography. Dell, the Dell logo, Dell Compellent, Storage Center, Dell Latitude, EqualLogic, Fluid Data, PowerEdge, and PowerVault are trademarks of Dell Inc. Other trademarks and trade names may be used in this publication to refer to either the entities claiming the marks and names or their products. Dell disclaims any proprietary interest in the marks and names of others.

Dell Power Solutions is published quarterly by Dell Inc., Dell Power Solutions, One Dell Way, Mail Stop RR3-68, Round Rock, TX 78682, U.S.A. No part of this publication may be reprinted or otherwise reproduced without permission from the editor-in-chief. Dell does not provide any warranty as to the accuracy of any information provided through Dell Power Solutions. Opinions expressed in this magazine may not be those of Dell. The information in this publication is subject to change without notice. Any reliance by the end user on the information contained herein is at the end user’s risk. Dell will not be liable for information in any way, including but not limited to its accuracy or completeness. Dell does not accept responsibility for the advertising content of the magazine or for any claims, actions, or losses arising therefrom. Goods, services, and/or advertisements within this publication other than those of Dell are not endorsed by or in any way connected with Dell Inc.

Copyright © 2012 Dell Inc. All rights reserved.

Printed in the U.S.A.

DPS-201104-EIT

AccuWeather ....................C4, 7

Ai Claims Solutions ..............24

Bing Maps ..............................C3

Boulevard Brewing Company ........................... 31

Carnival Cruise Lines ........................ C2, 7, 33

Copenhagen Airports ..........30

HDR EOC................................26

Henrico County Public Schools ...............................28

Iper ...........................................24

Niagara College ......................8

Salesforce.com ...................3, 9

Team Lotus .............................34

Tyro Payments .......................30

Uniserve ..................................32

University of California, Irvine ....................................36

University of Kentucky ......... 31

Utrecht University ................. 27

Whorton Insurance Services ...25

Reprinted from the 2012 Dell Efficient IT special edition of Dell Power Solutions. Copyright © 2012 Dell Inc. All rights reserved.