January 18 – 20, 2015Dubai, UAE

www.intersecexpo.com

Discover convincing reasons to participate in 2015

Intersec – presenting you to the world, on the most international stage

Intersec is the world’s largest and most international trade fair for security, safety and fire protection. Attracting over 24,000 visitors, it is the most popular platform for security industry professionals in the MENA region.

What to expect at Intersec 2015

Reasons to exhibit• Gain unrivalled access to the whole

Middle East and Africa region

• Feature in the largest industry exhibition worldwide

• Meet face-to-face with over 25,500 potential clients

• Acquire new business and gain commercial success at Dubai - the centre of Middle East’s business activity and a global hub.

1,213

Exhibitors ( 22%)

1,300Exhibitors

24,766Visitors ( 15%)

54 Countries

126 Countries

10 Halls

44,000 Sqm

51,000Sqm

83% International Exhibitors

5Show Sections

53% International Visitors

Supporters:

Official Country Pavilions

Top 10 Exhibiting Countries

1. United Arab Emirates 2. United Kingdom 3. China 4. Germany 5. Italy

6. United States7. Taiwan8. Korea9. India10. Turkey

Top 10 Visitor Countries

1. United Arab Emirates2. Saudi Arabia3. Iran4. Oman5. Qatar

6. India 7. Kuwait 8. United Kingdom 9. Pakistan 10. Egypt

Exhibitors’ year-on-year show growth

1300

1200

1100

1000

900

800

700

600

500

400

300

200

100 2009 2010 2011 2012 2013 2014 2015

808

909

1,2131,300

710 717

990

Safety in numbers – the security that comes with a guaranteed audience

Regional breakdown of visiting countries Regions

* Africa 9%

* Europe 6%

* Indian Subcontinent 4%

* Asia 2%

* CIS 2%

* Oceania 1%

* Americas 1%

* UAE 47%

Wid

er M

iddle

East 9%

Gulf States 16%

Visitors‘ business type

(all figures in %)

Service provider

Distributor

Import / Export

Trade agent

Manufacturer

Retailer

Wholesaler

Government

Media / Press

Other

0 10 20 30 40

32

15

27

14

5

8

3

1

7

27

“This year I found a good number of exhibitors and I was able to conduct business. As a Consultant Engineering company, we were looking for security and fire protection products including access control equipment.”

DC Pro Engineering, UAE & KSA Mr. Mahmoud Fouad Control & ELV Engineer

“I am not a first-time visitor, and I always visit the show. The sections are well-organised and there is easy guidance to the halls. As technology integrators, we provide CCTV, regular alarm systems etc.

We believe Intersec is the largest security exhibition in the most secure country, UAE, and we will definitely come back next year.”

Zoomtech Electronics, Lebanon Mr. Rawad Tannous, Head of Department, Security Business

“Over the last six years I have observed the show grow to great success, with each year surpassing the previous. This year was no exception. I found more new and interesting companies.”

Agahan Energy Asia, Iran Mr. Hossein Rajabzadeh Managing Director

As emerging markets go, when it comes to the safety and security industry, Africa is a continent that holds tremendous potential for growth. This was evidenced at Intersec 2014, which witnessed 70% more visitors from Africa over the previous show’s numbers.

For more information about the Facts & Figures of 2014 edition, download the Post Show Report 2014 via www.intersecexpo.com/PSR

70% increase in total visitors from Africa

Service Provider visitor breakdown

(all figures in %)

Security System Installation

System Integration

Engineering

IT / Network / Telecommunications

Consultancy

Architecture / Design

Oil & Gas

MEP Contractor

Contractor / Property Development

Facility Management

Banking / Finance

Hotel / Leisure / Entertainment

Health / Education

Guarding Services

Logistics / Freight Forwarding

Insurance

Trade Associations

Retail / Shopping Mall

0 5 10 15 20

11

12

15

5

5

13

5

7

4

4

1

1

1

2

2

2

2

1

Commercial SecurityThe largest product section of the show!

Industry insight• Market value of critical infrastructure

protection in the Middle East expected to reach USD 13.07 billion by 2018

• 21% of smart buildings will embed face recognition technology in surveillance and access control systems by 2018

• Saudi Arabia expected to become largest market by revenue

The world’s leading security solutions providers, including ASSA ABLOY, Avigilon, AXIS, EverFocus, FLIR Systems, Gallagher, Genetec, HARCO, HID Global, Hikvision, Honeywell, IDIS, Infinova, KABA, Milestone Systems, Nedap, Optex, Panasonic, Pelco, Robert Bosch, Samsung - Techwin, Sony, Tyco, Videotec among others, have already confirmed their participation.

Demand for space in the Commercial Security Section of Intersec 2015 is high.

The world’s top 10 commercial security companies have confirmed their attendance at Intersec 2015, and will be joined by more than 600 companies who will also be exhibiting.

Visitors’ interest in Commercial Security products in 2014

(all figures in %)

Surveillance (Analog)Digital & Network SurveillanceAccess / Entrance ControlHouse & Building Automation for Security ApplicationsIntruder, Burglary Detection & Alarm EquipmentTransmissionMechanical Security Systems & DevicesReconnaissance, Surveillance & Guarding ServicesSpecialist Literature for Commercial & Residential SecurityAssociations, Education & Training

0 10 20 30 40 50

4645

2523

1818

1510

9

39

“Intersec is the most important exhibition in the region for Axis Communications and is regarded as one of the top global ones on our events calendar. In 2014 we witnessed a tremendous increase in visitors coming from various vertical sectors.” AXIS Communications FZE Marwan Khoury Marketing Manager, MEA

“ASSA ABLOY has seen the show grow year on year since we started participating four years ago. Intersec is now one of ASSA ABLOY’s key events that we participate in because it brings a truly global audience and allows us to showcase our innovative products to the Middle East security sector.“ ASSA ABLOY Tarek Marawan Vice President, Business Development, Middle East

Information SecurityNow a standalone section at Intersec 2015!

• Major Government representatives

• IT managers

• Security managers

• Leading distributors and wholesalers

• Top industry analysts and consultants

• Worldwide press

This year, MENA governments are forecast to spend $316 million to boost national cyber-defences. These governments, in addition to commercial companies, are actively making cyber-protection purchasing decisions at Intersec.

For the first time, Intersec 2015 will feature a dedicated Information Security forum designed to provide IT security managers of major public and commercial institutions with the latest products and solutions to ensure the security of sensitive data and IT infrastructure worldwide.

Products and solutions include:• Internet Security• Anti-Virus Software• Anti-Spam Filters• Content Monitoring• Digital Signature• Hardware & Data Security• Identity Tokens• Back-up / Recovery Systems• Software Protection• Biometric Identification Systems• Data Access Protection• User Rights Management

Intersec visitors include:

“During the show we have met many clients from the government such as the Dubai Police and delegates from Saudi Arabia. We are happy to be part of Intersec and next year we will participate again in order to expand our message to our potential clients.” Oracle Mr. Charito Aguada Systems Programs Manager

Fire & RescueTomorrow’s innovations today in the fastest growing section at Intersec

The Fire & Rescue section grew by 38% between 2013 and 2014 making it the fastest growing section of the show!

The Fire Detection market has consistently evolved to meet the needs and expectations of end users. Following advancements in architectural design, it has become increasingly difficult for traditional fire detection methods to quickly and accurately detect a fire. As an exhibitor at Intersec, you will have the opportunity to showcase the products and services that are advancing the industry.

Exhibitors included: Apollo Fire Detectors, BSI, Bristol Fire Engineering, Cooper, Draeger, DuPont, Emirates Response Services, Fike, Hochiki, Komtes, LPCB, NAFFCO, Rapidrop, REDA Fire & Safety, Siemens, Tyco, UL, UTC Fire & Security, and many more.

With special thanks to our Supporter:

Visitors’ interest in Fire & Rescue products in 2014

(all figures in %)

Fire Prevention & Protection

Fire Fighting Equipment

Emergency Alarm & Warning Systems

Rescue

Specialist Literature for Fire, Rescue & Disaster

Associations, Education & Training

0 10 20 30 40 50

31

10

9

13

27

38

“I still remember when we started 16 years ago and were the major exhibitor at Intersec, but at that time we were small. We grew together and now Intersec is one of the biggest exhibitions for Fire & Safety worldwide and we are still the largest exhibitor. As usual, visitors come from everywhere, but this year was exceptionally busy and we have managed some good business prospects.”

NAFFCO Mr. Khalid Al-Khatib CEO

Safety & HealthThe only Safety & Health platform of its kind in the Middle East!

Visitors’ interest in Safety & Health products in 2014

(all figures in %)

Personal Protection Equipment (PPE)

Safety at Work Equipment

Health at Work

Environmental Protection at Work

Associations, Education & Training

Technical Textiles

0 10 20 30

17

11

7

6

9

20

Health & Safety regulations are becoming increasingly important in the Middle East; therefore, demand for the latest personal protective equipment has never been greater. This will increase spending on health and safety products and services in the region to ensure higher standards of safety in the workplace.

A new management system, recently introduced by the government of the UAE, will focus on fostering a health and safety

culture not only in government institutions but also across transport, energy, health, construction, tourism, waste industry and other sectors.

Intersec 2014 Safety & Health exhibitors included: 3M, ATG Gloves, Bata Industrials, Caterpillar, Chem Flowtronics, Honeywell, KARAM, Kaya Safety, PBI Performance Products, Qatar Petroleum, TaraSafe, among many others.

“We’ve made a lot of deals through Intersec – we are finalising a distributorship for Yemen and Jordan through the show. We have also had huge interest from Abu Dhabi Civil Defence who found our flame resistant harnesses which they have not been able to source until now. We will definitely be doubling our stand size for next year.”

Karam Safety Dr. Udaya Bhanu, T.K. President Marketing

For the second time, Techtextil, the leading international trade fair for technical textiles and nonwovens, will organise the Techtextil Middle East Symposium and a Techtextil Pavilion in parallel with Intersec.

Organised by:

The Techtextil product groups represent the entire spectrum of technical textiles and nonwovens.

The Techtextil Pavilion will present technical textiles for professional and protective clothing. It also includes laminating technologies, coating, printing, finishing and other products and services.

It is the pavilion for all safety engineers, safety officers and buyers of protective clothing who are looking for solutions and developments in personal and property protection.

Techtextil Pavilion Innovations for life at Intersec

Homeland Security & Policing

Following the rapid socio-economic development of the Middle East, Homeland Security is now a top priority in the region. National budgets are growing to keep national security equipment up-to-date and counter ongoing threats. The market for Homeland Security in the UAE will continue growing as the government doubles its budget from USD 5.5 billion to USD 10 billion during the next decade.

• The global Homeland Security and Emergency Management market is forecast to reach USD 546 billion by 2022 (HSRC, Q1 2014)

• Saudi Arabia, UAE, Kuwait and China are the fastest growing Homeland Security and Public Safety markets in the world (HSRC, Q1 2014)

• UAE defence budget worth estimated USD 43.3 billion by 2017, with average annual increase of 13.6% (Business Monitor UAE Defence & Security Report, 2013)

• Value of Saudi Arabia Homeland Security market to reach USD 97 billion by 2018, the world’s second largest market. Value of UAE Homeland Security market to reach USD 10 billion in next decade (Wam)

The Physical Security market was valued at USD 55.59 billion in 2013 and is forecast to reach USD 85.51 billion by 2018 (MarketsandMarkets). Global market size for electronic perimeter security sensors in oil refineries is predicted to top USD 160 million in 2014 (IHS). There is growing demand for perimeter protection in the Middle East, especially at critical infrastructure sites, with particular emphasis on electronic perimeter security at electrical utilities and oil refineries.

Intersec’s Homeland Security section nearly doubled in size between 2013 and 2014. Among those at Intersec 2014 were: Securitas, Senstar, Southwest Microwave, FLIR Systems, G4S, Safetyflex Barriers, Fiber Sensys, Xtralis, Morpho (Safran), Smiths Detection, FLIR Systems, Adani, SAS, ARINC, NEC Corporation, Cross Match, Land Rover, Streit Group, The Armoured Group, MacNeillie, and others. Many of these have already confirmed their participation in Intersec 2015.

With special thanks to our Supporters:

Industry insight Perimeter & Physical Security

Once dominated by the US and EU, the Aviation Security market will shift to the Gulf States and China during the next 10 years, with combined global market share exceeding 60% (HSRC, 2014). In the UAE alone, spending on airport security is predicted to reach USD 57.7 million by 2015, and USD 86 billion will be spent on Airport expansion plans across the Middle East before 2025 (Frost & Sullivan, 2013).

Airport & Aviation Security

A fast growing industry in the region!

Visitors‘ interest in Homeland Security products in 2014

(all figures in %)

Electronics

Detection

Physical Security

Mobility (Land, Air, Sea)

Logistic Support Equipment

Government Associations, Education & Training

Laboratory Equipment & Forensic Science

Optics

0 10 20 30 40 50

51

32

29

26

20

19

18

18

“We’ve got very busy this year, it was an increase over last year. it is a great opportunity for us to engage with our clients both new and existing, show them what we’re doing and the solutions, combining process and people technology into holistic solutions for them, which reduces operational risk. We’re very pleased to participate.”

G4S Mr. Mark Horton Regional Sales Director

Our expansion brings you new product sections

In cooperation with GPEC General Police Equipment Exhibition & Conference – Europe’s leading closed specialised trade fair for members of authorities and other public safety organisations – Intersec will host a pavilion focusing on police and special equipment to be used by police, border guard, immigration and prison service, customs and government intelligence and security services, fire departments and rescue services, as well as, special task force and infantry units.

Organised by:

www.intersecexpo.com/GPEC

GPEC Pavilion

To meet the increasingly sophisticated requirements of police units throughout the GCC, Intersec 2015 will feature a dedicated Police Aviation Pavilion, including a focus on Aerial Surveillance, Unmanned Aerial Systems, Search & Rescue and EMS Services. Aviation professionals from all the GCC Police and Civil Defence operations will be invited to attend the event which will be officially supported by Dubai Police & UAE Civil Defence.

Organised by:

www.intersecexpo.com/AERIAL

Aerial Surveillance Pavilion

New pavilions

Free Marketing ToolsLeverage our powerful digital tools to publicise your participation in the show, in order to attract more quality visitors to your stand.

Promotion Digital Portal is a simple online tool that includes a variety of FREE marketing activities, that can be downloaded or requested easily to communicate directly with your clients and invite them to visit you at your stand.

There are various options you can take advantage of, each with its own unique appeal and impact.

• Personalised E-card • Customised Print Invitation• E-newsletter Presence• Email Signature• Web Banners• Letter Sample / Fax

Public RelationsUse the power of Public Relations to increase your trade show visibility!

Our in-house Public Relations officer runs a continuous PR campaign throughout the year with increasing activity closer to the show. Take advantage of our network of media contacts and send us your product and show related press releases to assist you in reaching a wider audience. This is an easy way to ensure maximum media coverage – in local newspapers and online.

Early access to your preferred audience

Secure your appointments in advance

Get your pre-registered visitors database before the show through the Online Customised Registration Form. Our database of visitor information will allow you to tailor your marketing strategy to attain maximum product exposure and impact.

Make the most of your participation at Intersec 2015 by signing up to our Business Matchmaking Programme. Set-up meetings with your preferred buyers, connect in advance with your chosen visitors and plan your visit accordingly.

Sponsorship OpportunitiesBe seen at the right place. At the right time.

Sponsorship gives your brand the attention it deserves from the security industry audience that matters.

The world’s leading trade show for security and safety attracts more than 24,000 influential visitors, who come to interact, transact and network with you. Position your brand where it needs to be – in front of this intelligent, receptive audience.

As a platform for sponsorship, it is unrivalled in terms of brand exposure and visibility to the most powerful decision makers, government organisations and international corporations.

Pre-show, sponsors will be amply visible on our website, engaging e-newsletters and innovative event marketing campaigns. During the show, our on-site and area branding opportunities reinforce the impact and create a strong association with Intersec and the security industry, while post-show, the visibility continues as a compelling reminder to this esteemed audience.

IBIS HOTEL

Novotel HotelConventionTower

TAXI / BUSSTATION

EXHIBITIONGATE

CONVENTIONGATE

Taxi drop off

HALL

5HA

LL 6

HALL

7HA

LL 8

PMulti-storey

car park

Dubai Metro

Commercial Security

Fire & Rescue

Homeland Security & Policing

P1.aFree CarParking

P1.bFree CarParking

P1.cFree CarParking

P2Free CarParking

Safety & Health

PMulti-storey

car park

Sheikh

Rashid Hall

Sheikh

Maktoum

Hall

Saeed 2Saeed 1 Saeed 3Trade Centre Arena

Za’abeel Hall

HALL 1 HALL 2 HALL 3 HALL 4

Sheikh Saeed HallsMulti-storeycar park

Physical & Perimeter Security

Information Security

Exhibitor’s Diary Pricing Structure of Intersec USD per sqm

Row Stand (one side open) 405

Corner Stand (two sides open) 415

Peninsula / Head Stand (three sides open) 425

Island Stand (four sides open) 435

Second floor in double-storey stands 100

Outdoor Space 120

Take advantage of our experience in stand design and construction! Intersec is pleased to introduce this high quality service to our exhibitors exclusively, starting at USD 89 per sqm. Fairconstruction is at your service with 10 different ready-made designs along with the flexibility of fulfilling your complete design requirements. A home advantage for you!

In addition to stand space, Fairconstruction is mandatory for all stand sizes up to 21 sqm.

Please contact fairconstruction@uae.messefrankfurt.com for further information.

Travel DeskFor a one-stop shop for travel and accomodation requirements, please contact our in-house travel department at traveldesk@uae.messefrankfurt.com

2014 2015

Feb Mar Apr May Jun July Aug Sept Oct Nov Dec Jan Jan Jan Jan Jan Jan Jan Jan Feb

Book your stand early to get a good location 15th 16th 17th 18th 19th 20th 21st

Booking and payment

Make sure full payment is made 4 months prior to the show opening

Book your Fairconstruction stand

Exhibitor Manual will be sent to you via email

Advertise and communicate your participation at the show

Define your targets for your participation

Submit your product launches, news, accomplishments for the monthly Intersec e-newsletter

Announce your participation at the show to the media

Book sponsorship to improve your visibility at Intersec

Submit any press releases to our PR department for review. Newsworthy items will be uploaded to our website

Book your flight and hotel

Order your Visitor Invitations (free of charge)

Marketing Portal

Inform your client database about your participation at the show and send them Visitor Invitations

Fill in your company details online for the Show Catalogue Entry

Arrange appointments with visitors and other exhibitors registered at the event through Matchmaking

Stand assembly and show opening hours

Exhibitor Badges – Complete details online

Exhibitor Party – Complete details online

Hiring of additional services: Hostesses, furniture, catering

Complete forms for stand requirements (e.g. electricity, water, furniture)

Brief and train your staff

Stand Assembly – Space Only Exhibitors‘ access from Jan 15 – 17

Stand Assembly – Shell Scheme Exhibitors‘ access from Jan 15 – 17

Intersec 2015: Showtime Jan 18 – 20, 10am – 6pm

Exhibitor Survey – Please fill in the survey to improve our show

Booking Form – Please rebook during the show to guarantee your location

Show breakdown and stand disassembly*Jan 20, 6pm – Jan 21, 12pm

After the show

De-brief your team, measure your results, compare to set targets, follow up on all contacts

Reserve your stand for Intersec 2016 (Jan 17–19)

Intersec Worldwide

Safety + Security - Global expertise in trade fairs and events

Contact Details

*by Mesago Messe Frankfurt

Velbert.Heiligenhaus

Taipei

Ho Chi Minh City

Dubai

Frankfurt

Mumbai

Bangkok

Buenos Aires

10 – 12 September, 2014

Buenos Aires, Argentinawww.intersecbuenosaires.com.ar

28 – 30 April, 2015

Taipei, Taiwanwww.secutech.com

20 – 22 August, 2014

Ho Chi Minh City, Vietnamwww.secutechvietnam.com

10 – 12 February, 2015

Moscow, Russiawww.tbforum.ru

25 – 26 February, 2015

Frankfurt am Main, Germanywww.mesago.de/fireprotec

4 – 6 November, 2014

Frankfurt am Main, Germanywww.euro-id-messe.de

22 – 23 April, 2015

Velbert.Heiligenhaus, Germanywww.innosecure.de

26 – 28 November, 2014

Bangkok, Thailandwww.secutechthailand.com

15 – 19 September, 2015

Buenos Aires, Argentinawww.seguriexpo.com

4 – 6 November, 2014

Frankfurt am Main, Germanywww.idworldonline.com

*

*

*

12 – 14 March, 2015

Mumbai, Indiawww.secutechindia.co.in

Moscow

*

Natalie WehbeMarketing Manager

Ravi RamchandniSponsorship Manager

Wenonah ParkesHead of Additional Exhibition Services

Gareth WrightPR Manager

Arthur TolentinoHead of Sponsorship

Vivian MelendresTeam Assistant

Marketing and Sponsorship

Fairconstruction

Intersec Team

Andreas RexSenior Show Manager

Amitabh ShahaniSales Manager (Fire & Rescue, Safety & Health)

Epoc Messe Frankfurt GmbHP.O. Box 26761, Dubai, UAETel. +971 4 389 4500Fax. +971 4 358 5511 Email: intersec@uae.messefrankfurt.comWebsite: www.intersecexpo.com

Alesya MakarovaSales Manager (Homeland Security & Policing)

Sheryl CarvalhoSales Manager (Information Security)

Farhat KaziSales Manager (Commercial Security)

With special thanks to: