6
Smoke alarms save lives, nearly doubling a person’s chance of surviving a fire. Yet, in too many homes, the devices are either non-functioning or non-existent. In the first eight months of 2014, there were 20 deaths from home fires in Los Angeles, which is close to a typical yearly average for the city. Sixteen of those fire-related deaths occurred in homes without a working smoke detector. L.A. Mayor Eric Garcetti, L.A. Fire Chief Ralph Terrazas and Red Cross L.A. Region CEO Jarrett Barrios announced these alarming statistics at a press conference in September. “Sixty percent of home fire deaths are in homes without a smoke alarm or a working smoke alarm,” said Barrios. He added that local Red Cross volunteers, who responded to 440 house fires last year, see first-hand the devastating results of fires and how these deaths are largely preventable. That’s why the L.A. Fire Department launched an initiative offering residents free smoke detectors and batteries from all 106 fire stations in the city. The department also joined forces with the Red Cross to promote the national Home Fire Preparedness Campaign, which launched in October. The campaign goal is to install 500,000 smoke alarms in vulnerable neighborhoods nationwide, including the Los Angeles area. “The elderly, disabled, youth and low-income populations are more likely to be impacted by fires in their homes than the general population,” said Barrios. “The Home Fire Preparedness Campaign will specifically emphasize reaching the most at-risk populations and communities.” In addition to fire departments around the L.A. Region, the Red Cross is establishing part- nerships with houses of worship, businesses, schools, social service agencies, neighborhood leaders and others to collect and distribute new alarms. For Martin Luther King Jr. Day of Service in January 2015, trained volunteers will canvas 5,000 homes in some the Region’s most vulnerable neighbor- hoods, distributing information and installing 400 smoke alarms. These areas include West- lake, MacArthur Park, Pico Heights, South Los Angeles, Koreatown, Baldwin Hills and North Long Beach. -by Sigal Sharf The American Red Cross fulfills its life-saving mission by providing the following five services: DISASTER RESPONSE BLOOD SERVICES PREPAREDNESS AND HEALTH & SAFETY PROGRAMS SERVICE TO THE ARMED FORCES INTERNATIONAL SERVICES Red Cross Sounds Alarm on Home Fire Stats Impact Report Fall 2014 YOU CAN HELP SAVE LIVES You, your business, your neighborhood organi- zation or house of worship can donate smoke alarms and participate in this life-saving campaign. Please contact Guillermo Sanchez, Preparedness and Resiliency Specialist, at (562)-490-4016 or [email protected].

Directory Los Angeles Region Impact Report Fall 2014€¦ · Directory American Red Cross ... to natural disasters in South Asia, Bangladesh, Nepal, Cameroon and Bulgaria. ... Impact

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Smoke alarms save lives, nearly doubling a person’s chance of surviving a fire. Yet, in too many homes, the devices are either non-functioning or non-existent.

In the first eight months of 2014, there were 20 deaths from home fires in Los Angeles, which is close to a typical yearly average for the city. Sixteen of those fire-related deaths occurred in homes without a working smoke detector. L.A. Mayor Eric Garcetti, L.A. Fire Chief Ralph Terrazas and Red Cross L.A. Region CEO Jarrett Barrios announced these alarming statistics at a press conference in September.

“Sixty percent of home fire deaths are in homes without a smoke alarm or a working smoke alarm,” said Barrios. He added that local Red Cross volunteers, who responded to 440 house fires last year, see first-hand the devastating results of fires and how these deaths are largely preventable.

That’s why the L.A. Fire Department launched an initiative offering residents free smoke detectors and batteries from all 106 fire stations in the city. The department also joined forces with the Red Cross to promote the national Home Fire Preparedness Campaign, which launched in October. The campaign goal is to install 500,000 smoke alarms in vulnerable neighborhoods nationwide, including the Los Angeles area.

“The elderly, disabled, youth and low-income populations are more likely to be impacted by fires in their homes than the general population,” said Barrios. “The Home Fire Preparedness Campaign will specifically emphasize reaching the most at-risk populations and communities.”

In addition to fire departments around the L.A. Region, the Red Cross is establishing part-nerships with houses of worship, businesses, schools, social service agencies, neighborhood leaders and others to collect and distribute new alarms.

For Martin Luther King Jr. Day of Service in January 2015, trained volunteers will canvas 5,000 homes in some the Region’s most vulnerable neighbor-hoods, distributing information and installing 400 smoke alarms. These areas include West-lake, MacArthur Park, Pico Heights, South Los Angeles, Koreatown, Baldwin Hills and North Long Beach.

-by Sigal Sharf

The American Red Cross fulfills its life-saving mission by providing the following five services:

DISASTER RESPONSE

BLOOD SERVICES

PREPAREDNESS AND HEALTH & SAFETY PROGRAMS

SERVICE TO THE ARMED FORCES

INTERNATIONAL SERVICES

Red Cross Sounds Alarm on Home Fire Stats

Impact Report Fall 2014

YOU CAN HELP SAVE LIVESYou, your business, your neighborhood organi-zation or house of worship can donate smoke alarms and participate in this life-saving campaign. Please contact Guillermo Sanchez, Preparedness and Resiliency Specialist, at (562)-490-4016 or [email protected].

Veterans Stand Down 2014: Service to the Armed Forces volunteers distributed comfort kits, blankets and preparedness information to 450 homeless veterans and their families at the Compton Career Link Center Sept. 13-14.

Getting Pets Ready for Disaster: The Westfield Century City shopping center partnered with the L.A. Region to promote BARKCODE Pet ID Tags and Red Cross Disaster Safety Tubes during September National Preparedness Month.

Responding to Tragic Bus Accident: L.A. Region volunteers are recognized for providing months-long assistance after a truck collided with a bus carrying high school students to Humboldt State in April. The Region coordinated Red Cross family assistance support for: funeral, burial and memorial services; lodging and trans-portation for families of deceased or injured; clothing for bus passengers, urgent medical needs and mental health counseling.

Around the region…

Whittier Area Residents Prepare for Temblor: Residents of Whittier, La Habra, La Habra Heights and South El Monte learn about earthquake readiness at a July town hall meeting at the Uptown Whittier Senior Center. Whittier was the epicenter of the Whittier Narrows Earthquake in 1987. (Leo Jarzomb/Whittier Daily News)

Celebrating 100 Years of Swimming Safety: Red Cross Learn-to-Swim grads celebrate at a pool party Aug. 7 at the Ted Watkins Memorial Park Pool in South L.A. The Red Cross also launched a multi-year Drowning Prevention Campaign. (Top row photos by Valerie Goodloe)

Holiday Mail for Heroes: Susan (left) and George Den-nis of Pasadena’s Castle Press contrib ute 8,000 holiday cards to San Gabriel Pomona Valley’s Elizabeth Fieux for this year’s Red Cross Holiday Mail for Heroes Campaign. The public may sign cards Nov. 9 and Nov. 23 from noon to 5 p.m. at the Santa Monica Third Street Promenade.

DirectoryAmerican Red CrossLos Angeles Region11355 Ohio AvenueLos Angeles, CA 90025

Headquarters (310) 445-9900

Community Chapters

Antelope Valley(661) 267-0650

Glendale-Crescenta Valley (818) 243-3121

Greater Long Beach/Rio Hondo (562) 595-6341

San Gabriel Pomona Valley (626) 799-0841

Santa Monica(310) 394-3773

Contact InformationBlood Donations(800) GIVE LIFE or(800) 733-2767OR visit www.GiveLife.org

Health and Safety ClassesCPR, First Aid, Aquatics(800) RED CROSS or(800) 445-8210

International Services(626) 407-4536

Service to the Armed Forces (SAF)(877) 272-7337

Nurse Assistant Training(800) 627-7000

Volunteer Resources(Adult & Youth)(866) 548-8226

Fundraising & Donations(310) 445-9916

Your Dollars at WorkFiscal Year 2014July 1, 2013 - June 30, 2014

Down the street…During the past fiscal year, local volunteers and staff in the Los Angeles Region have:

u Responded to 442 home fires and 702 other disasters.uAssisted 2,284 victims of disasters with financial or other needs. uProvided approximately $340,246 in financial assistance to families in need after a local emergency. uProvided emergency communications services to 1,210 members of the Armed Forces and their families. uTrained 47,714 individuals in CPR and First Aid, and 57,084 individuals in Water Safety.uProvided 170,226 units of blood. uTaught preparedness education to 35,476 individuals. uOutreached to 599,446 people in local neighborhoods. uEngaged 3,726 youth volunteers who served 17,040 hours of community service. uWorked to restore 161 contacts between families through the Restoring Family Links Program.

Across the country…Nationwide, Red Cross volunteers and staff provided support to victims of disasters and fulfilled our mission in the following ways:

u Responded to 154 large-scale relief operations nationwide (including floods in Colorado and Illinois, California wildfires and the Oso Washington mudslide).

uOpened more than 300 shelters.uProvided more than 21,934 over night shelter stays.uDistributed more than 1,124,021 snacks and meals.uDistributed nearly 1,067,929 comfort and relief items.uDeployed 109 L.A. Region workers to support 12 disasters nationwide.

Around the world…

The global Red Cross and Red Crescent Movement, the world’s largest humanitarian network . . .

u Responded to the Ebola crisis in Sierra Leone, Senegal, Nigeria, Guinea, Liberia, Central African Republic, Democratic Republic of the Congo, Benin, Togo, Cameroon, and Mali.

uAssisted relief efforts in response to natural disasters in South Asia, Bangladesh, Nepal, Cameroon and Bulgaria.

uSupported humanitarian relief efforts and provided assistance to displaced populations in the Ukraine, Israel, Occupied Palestinian Territories, Yemen, Syria, Iraq, South Sudan, Turkey, Lebanon, Jordan, Iran, Democratic Republic of the Congo, and Kenya.

Please visit us at:www.RedCrossLA.orgwww.PrepareSoCal.org

twitter.com/redcrossla

facebook.com/redcrossla

The Ahmanson Foundation $1,000,000, Conrad N. Hilton Foundation $1,500,000, Union Bank $20,000, Cathay Bank $150,000Ford Motor Co. $35,000, Ralphs $150,000, Dorothy E. Lawyer $25,000, California Community Foundation $75,000, Patricia (Pat) Snyder $25,000

Callie D. McGrath Foundation $20,000, The Barry and Wendy Meyer Foundation $5,000, McMaster-Carr Supply Company $12,000, Phillips 66 Company $7,000, Herbalife $10,000

$25,000 Walter and Holly Thomson Foundation

Target Corporation $12,500, City National Bank $5,000, Farmers Insurance $100,000

S. Mark Taper Foundation $100,000Tesoro Refining and Marketing Co. $5,000, Total Western $5,000

Crown Family Philanthropies $50,000 Anonymous $15,000

$50,000 George Hoag Family Foundation

$10,000 Catholic Healthcare West$10,000Janet and Barry Lang

$1,500,000Edison International

$75,000 Ayrshire

Foundation

$29,000 Chevron $25,000 Vons

Paramount Petroleum $5,000

FEB 2011 MAR APR MAY JUN JUL AUG SEPT OCT NOV DEC JAN 2012 FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN 2013 FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN 2014 FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN 2015 FEB MAR| | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | |

1M 2M 3M 4M 5M 6M 7M 8M 9M 10M 11M 12M 13M 14M 15M

PrepareSoCal Campaign Fundraising TrackerRichard Demeter $10,000, Anonymous $100,000

The Walt Disney Company $790,250, Wells Fargo Bank $507,500

Antelope Valley Ford $5,000Ares Operation LLC $5,000, Evercore Trust $5,000

The Kenneth T. & Eileen L. Norris Foundation $80,000Ernst & Young LLP $5,000

International Union of Operating Engineers $5,000

$5,000 Bragg Companies

PrepareSoCal Partners and Sponsors

Tawa Supermarket $15,000Chuck Wert $16,000Beverly Marksbury $34,000Andy and Carie Salter $18,000

Cedars Sinai $25,000, Galpin Motors $10,000

$7,188David J. Lee

TABC Inc. $20,000Parsons Corporation $22,500

Phenomenex $5,000TrueCar, Inc. $25,000

Farmers Insurance $200,000Alcoa Fastening Systems/Alcoa Foundation $200,019Northrop Grumman $5,000, Capital One 360 $20,000, Miss Me & RCRV $100,000

Joseph Drown Foundation $25,000, City National Bank $10,000Anderson, Andelson, Loya, Ruud & Romo $7,000, Callie D. McGrath Foundation $30,000The George T. Ruby Estate $1,500,000

Founding Partner Media Partner

The Ahmanson Foundation©

In Kind Partner

The Capital Group Companies $77,000 Occidental Petroleum Corp. $750,000OXY Long Beach $5,000

United Way $500,000EmergencyLink LLC

$9,999 Parsons Corporation $22,500AES Alamitos, LLC $5,000

The Angell Foundation $100,000The Thomas and Dorothy Leavey Foundation $50,000

California Water Service $5,000

Lois W. Vaughan $6,000Government Grants (LA City & County, Cal EMA, Tarjan Center) $3,182,833 Additional donations $98,898

The Green Foundation $40,000Paramount Petroleum $6,500

Kaiser Permanente $50,000Price Transfer Group $5,000

Panda’s donations helped the Red Cross provide shelter, meals, and health and mental health services for devastated residents.

“Panda is always the first to help with disasters,” said Ben Green, CEO of the Red Cross San Gabriel Pomona Valley Chapter. “They are most generous with their support and we appreciate them greatly.”

Panda raises funds partially through its in-store donation program, where guests can simply drop

change in donation boxes or round up their bill at the register at Panda Express locations. Donations primarily go to organizations that assist under-served children, but during times of natural disasters, Panda Cares shifts focus to collect funds for those af-fected.

Panda Restaurant Group matches 100 percent of the money raised during disaster relief campaigns, including the donations from Panda employees. In recent years, Panda has donated to Typhoon Haiyan, the 2013 Oklahoma Tornadoes, Superstorm Sandy and the Japan Tsunami.

Since its launch, Panda Cares has contributed more than $28.8 million of in-kind and monetary donations to numerous schools, hospitals, and non-profit organiza-tions, including the Red Cross. “We have been blessed with the support of our communities across the country and are grateful for the opportunity to give back,” said Peggy Cherng.

—by Wendy Witherspoon

Panda Express is instantly recognizable to millions of Americans for its delicious food. What fewer people know is that parent company Panda Restaurant Group, which remains family owned and operated, is also deeply steeped in the spirit of giving.

Since 2011, Rosemead-based Panda Restaurant Group has donated more than $1 million in collected and matching funds to the American Red Cross.Panda, which was founded in 1973 by Andrew and Peggy Cherng, has since grown to include more than 1,700 loca-tions in 46 states. In 1999, the Cherngs launched Panda Cares, a company-wide community involvement initiative that provides food, funding and volunteer services to children’s organizations and disaster relief.

“We partner with the American Red Cross because it is a trusted organization that shares our core value of giving and caring for those in need,” said Peggy Cherng.

In July, the Red Cross Los Angeles Region recognized Panda Restaurant Group for its most recent donation of more than $41,000 to assist victims of the Oso Mudslide in Washington. Hundreds of Red Cross volunteers from Washington and other states spent weeks helping disaster victims in the mud-caked town.

Caring for Those in Need

Panda Restaurant Group and Red Cross Share Core Values

Peggy Cherng and Ben Green

Goal 1:

The American Red Cross Los Angeles Region launched the PrepareSoCal Campaign in 2011 to create more resilient commu-nities that are better equipped to help each other prevent, prepare for and respond to life-threatening disasters. Thanks to your generous donations, as of June 30, 2014, we have raised $13,157,442 toward our $15 million fundraising goal. Listed below are some key campaign milestones reached throughout the region in the first six months of 2014: Goal 1: Strengthen our Disaster Response Capacity

As the primary provider of mass care during disasters, the Red Cross Los Angeles Region forged new partnerships to feed and shelter people during a large-scale disaster.u Expanded sheltering capacity by 18,140 new spaces, bringing total number of spaces to 698,890 (Campaign goal: 500,000). u Renewed shelter agreement with the Los Angeles Unified School District, the region’s largest shelter partner in LA County (118 sites) u Continued to develop relationships with food banks, food pantries and restaurant chains including Subway, Wahoo’s, McDonald’s and Panda Express. Increased feeding capacity to 3 million meals a day (Campaign goal: 4 million)u Reached lease agreement with Salvation Army for 40,000 square foot warehouse to increase storage capacity and facilitate deployment of immediate disaster response and medical supplies

Goal 2: Engage and Empower Volunteers

Volunteers are our lifeblood. We are committed to recruiting, training and managing volunteers as Red Cross responders.u Added 262 new Disaster Cycle Services volunteers increasing total trained to 4,307 (Campaign goal: 4,000)

Goal 3: Forge Community Partnerships and Teach Preparedness

Whether it’s through a place of worship, workplace, neighborhood, school or senior facility, the Red Cross is committed to training people to be better prepared for disasters.u Taught preparedness education to 15,857 individuals in multiple languages (English, Spanish, Korean, Chinese, Japanese, Russian, Farsi, Ethiopian, and Tagalog) u Trained 126,965 individuals in CPR/first aid, increasing number trained to 456,355 (Campaign goal: 250,000)u 302 businesses and schools completed a Ready Rating™ preparedness assessment, increasing participation by 43%

Goal 4: Build Strong and Sustainable Disaster Logistics and Communications Systems

The Red Cross has taken the lead in establishing the mechanics and exploring all technologies that will enable communities to remain informed after a disaster.u Acquired a new remote base radio site outside Las Vegas to expand the region’s ability to communicate with radio-equipped Emergency Response Vehicles during a catastrophic event in Southern California.

Goal 1:

Goal 1:

Goal 1:

Goal 1:

PrepareSoCal Campaign Progress

Southern California community for natural and man-made risks (earthquakes, fires, drought, and pandemics).

The panel included Red Cross L.A. Region CEO Jarrett Barrios who served as moderator, Ahmanson Foundation President Bill Ahmanson, L.A. Emergency Management Department Operations Chief Rob Freeman, Director of Emergency Management for the Chief Executive Office Jeff Reeb, Head of Catastrophe Claims at Farmers Insurance Rob Harden and Director of Emergency Services Southern California Gas Company Hector Madariaga.

As Barrios explained, community resiliency involves collaboration between non-profits, government agencies, corporations, philanthro-pists and individuals to mitigate the effects of disasters. “Families, businesses and non-profit organizations need to come together and get the community back on track after a major catastrophic event.”

—by Wendy Witherspoon

Imagine America Without Los Angeles

When Seismologist Lucy Jones Speaks, Southern California Listens

When renowned earthquake expert Dr. Lucy Jones took the stage at the Red Cross L.A. Region’s Whole Community Resiliency symposium on Sept. 17 at the California Community Foundation, the title of her talk was “Imagine America Without Los Angeles.”

“That really is a possibility, and as a fourth-generation Southern Californian, I don’t want to see it happen,” said Jones. “What communities do to prepare before the earthquake will determine the outcome afterward, and all communities in L.A. must be ready for an earthquake greater than anything seen in over a century.”

Jones, a Caltech and US Geological Survey seismologist and author of more than 100 research papers, combines her deep scientific knowledge with a charismatic approach to speaking about seismology that has earned her an enormous following. Sometimes referred to as “The Earthquake Lady,” Jones is one of the most recognizable figures in her field.

Jones was recently tasked by L.A. Mayor Eric Garcetti to serve as his administration’s Science Advisor on Seismic Safety to improve earthquake resilience for Los Angeles, including developing recommendations to upgrade the city’s infrastructure.

“We are always saying we don’t predict earthquakes,” Jones said. “Well, we don’t predict the time of earthquakes, but we can predict the consequences of earthquakes really well.”

The Whole Community Resiliency event, co-sponsored by the Red Cross L.A. Region and Southern California Grantmakers, featured Jones along with a panel of academic, government, business, and philanthropic leaders who shared strategies for preparing the entire

The Ahmanson Foundation $1,000,000, Conrad N. Hilton Foundation $1,500,000, Union Bank $20,000, Cathay Bank $150,000Ford Motor Co. $35,000, Ralphs $150,000, Dorothy E. Lawyer $25,000, California Community Foundation $75,000, Patricia (Pat) Snyder $25,000

Callie D. McGrath Foundation $20,000, The Barry and Wendy Meyer Foundation $5,000, McMaster-Carr Supply Company $12,000, Phillips 66 Company $7,000, Herbalife $10,000

$25,000 Walter and Holly Thomson Foundation

Target Corporation $12,500, City National Bank $5,000, Farmers Insurance $100,000

S. Mark Taper Foundation $100,000Tesoro Refining and Marketing Co. $5,000, Total Western $5,000

Crown Family Philanthropies $50,000 Anonymous $15,000

$50,000 George Hoag Family Foundation

$10,000 Catholic Healthcare West$10,000Janet and Barry Lang

$1,500,000Edison International

$75,000 Ayrshire

Foundation

$29,000 Chevron $25,000 Vons

Paramount Petroleum $5,000

FEB 2011 MAR APR MAY JUN JUL AUG SEPT OCT NOV DEC JAN 2012 FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN 2013 FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN 2014 FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN 2015 FEB MAR| | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | |

1M 2M 3M 4M 5M 6M 7M 8M 9M 10M 11M 12M 13M 14M 15M

PrepareSoCal Campaign Fundraising TrackerRichard Demeter $10,000, Anonymous $100,000

The Walt Disney Company $790,250, Wells Fargo Bank $507,500

Antelope Valley Ford $5,000Ares Operation LLC $5,000, Evercore Trust $5,000

The Kenneth T. & Eileen L. Norris Foundation $80,000Ernst & Young LLP $5,000

International Union of Operating Engineers $5,000

$5,000 Bragg Companies

PrepareSoCal Partners and Sponsors

Tawa Supermarket $15,000Chuck Wert $16,000Beverly Marksbury $34,000Andy and Carie Salter $18,000

Cedars Sinai $25,000, Galpin Motors $10,000

$7,188David J. Lee

TABC Inc. $20,000Parsons Corporation $22,500

Phenomenex $5,000TrueCar, Inc. $25,000

Farmers Insurance $200,000Alcoa Fastening Systems/Alcoa Foundation $200,019Northrop Grumman $5,000, Capital One 360 $20,000, Miss Me & RCRV $100,000

Joseph Drown Foundation $25,000, City National Bank $10,000Anderson, Andelson, Loya, Ruud & Romo $7,000, Callie D. McGrath Foundation $30,000The George T. Ruby Estate $1,500,000

Founding Partner Media Partner

The Ahmanson Foundation©

In Kind Partner

The Capital Group Companies $77,000 Occidental Petroleum Corp. $750,000OXY Long Beach $5,000

United Way $500,000EmergencyLink LLC

$9,999 Parsons Corporation $22,500AES Alamitos, LLC $5,000

The Angell Foundation $100,000The Thomas and Dorothy Leavey Foundation $50,000

California Water Service $5,000

Lois W. Vaughan $6,000Government Grants (LA City & County, Cal EMA, Tarjan Center) $3,182,833 Additional donations $98,898

The Green Foundation $40,000Paramount Petroleum $6,500

Kaiser Permanente $50,000Price Transfer Group $5,000

Panda’s donations helped the Red Cross provide shelter, meals, and health and mental health services for devastated residents.

“Panda is always the first to help with disasters,” said Ben Green, CEO of the Red Cross San Gabriel Pomona Valley Chapter. “They are most generous with their support and we appreciate them greatly.”

Panda raises funds partially through its in-store donation program, where guests can simply drop

change in donation boxes or round up their bill at the register at Panda Express locations. Donations primarily go to organizations that assist under-served children, but during times of natural disasters, Panda Cares shifts focus to collect funds for those af-fected.

Panda Restaurant Group matches 100 percent of the money raised during disaster relief campaigns, including the donations from Panda employees. In recent years, Panda has donated to Typhoon Haiyan, the 2013 Oklahoma Tornadoes, Superstorm Sandy and the Japan Tsunami.

Since its launch, Panda Cares has contributed more than $28.8 million of in-kind and monetary donations to numerous schools, hospitals, and non-profit organiza-tions, including the Red Cross. “We have been blessed with the support of our communities across the country and are grateful for the opportunity to give back,” said Peggy Cherng.

—by Wendy Witherspoon

Panda Express is instantly recognizable to millions of Americans for its delicious food. What fewer people know is that parent company Panda Restaurant Group, which remains family owned and operated, is also deeply steeped in the spirit of giving.

Since 2011, Rosemead-based Panda Restaurant Group has donated more than $1 million in collected and matching funds to the American Red Cross.Panda, which was founded in 1973 by Andrew and Peggy Cherng, has since grown to include more than 1,700 loca-tions in 46 states. In 1999, the Cherngs launched Panda Cares, a company-wide community involvement initiative that provides food, funding and volunteer services to children’s organizations and disaster relief.

“We partner with the American Red Cross because it is a trusted organization that shares our core value of giving and caring for those in need,” said Peggy Cherng.

In July, the Red Cross Los Angeles Region recognized Panda Restaurant Group for its most recent donation of more than $41,000 to assist victims of the Oso Mudslide in Washington. Hundreds of Red Cross volunteers from Washington and other states spent weeks helping disaster victims in the mud-caked town.

Caring for Those in Need

Panda Restaurant Group and Red Cross Share Core Values

Peggy Cherng and Ben Green

Goal 1:

The American Red Cross Los Angeles Region launched the PrepareSoCal Campaign in 2011 to create more resilient commu-nities that are better equipped to help each other prevent, prepare for and respond to life-threatening disasters. Thanks to your generous donations, as of June 30, 2014, we have raised $13,157,442 toward our $15 million fundraising goal. Listed below are some key campaign milestones reached throughout the region in the first six months of 2014: Goal 1: Strengthen our Disaster Response Capacity

As the primary provider of mass care during disasters, the Red Cross Los Angeles Region forged new partnerships to feed and shelter people during a large-scale disaster.u Expanded sheltering capacity by 18,140 new spaces, bringing total number of spaces to 698,890 (Campaign goal: 500,000). u Renewed shelter agreement with the Los Angeles Unified School District, the region’s largest shelter partner in LA County (118 sites) u Continued to develop relationships with food banks, food pantries and restaurant chains including Subway, Wahoo’s, McDonald’s and Panda Express. Increased feeding capacity to 3 million meals a day (Campaign goal: 4 million)u Reached lease agreement with Salvation Army for 40,000 square foot warehouse to increase storage capacity and facilitate deployment of immediate disaster response and medical supplies

Goal 2: Engage and Empower Volunteers

Volunteers are our lifeblood. We are committed to recruiting, training and managing volunteers as Red Cross responders.u Added 262 new Disaster Cycle Services volunteers increasing total trained to 4,307 (Campaign goal: 4,000)

Goal 3: Forge Community Partnerships and Teach Preparedness

Whether it’s through a place of worship, workplace, neighborhood, school or senior facility, the Red Cross is committed to training people to be better prepared for disasters.u Taught preparedness education to 15,857 individuals in multiple languages (English, Spanish, Korean, Chinese, Japanese, Russian, Farsi, Ethiopian, and Tagalog) u Trained 126,965 individuals in CPR/first aid, increasing number trained to 456,355 (Campaign goal: 250,000)u 302 businesses and schools completed a Ready Rating™ preparedness assessment, increasing participation by 43%

Goal 4: Build Strong and Sustainable Disaster Logistics and Communications Systems

The Red Cross has taken the lead in establishing the mechanics and exploring all technologies that will enable communities to remain informed after a disaster.u Acquired a new remote base radio site outside Las Vegas to expand the region’s ability to communicate with radio-equipped Emergency Response Vehicles during a catastrophic event in Southern California.

Goal 1:

Goal 1:

Goal 1:

Goal 1:

PrepareSoCal Campaign Progress

Southern California community for natural and man-made risks (earthquakes, fires, drought, and pandemics).

The panel included Red Cross L.A. Region CEO Jarrett Barrios who served as moderator, Ahmanson Foundation President Bill Ahmanson, L.A. Emergency Management Department Operations Chief Rob Freeman, Director of Emergency Management for the Chief Executive Office Jeff Reeb, Head of Catastrophe Claims at Farmers Insurance Rob Harden and Director of Emergency Services Southern California Gas Company Hector Madariaga.

As Barrios explained, community resiliency involves collaboration between non-profits, government agencies, corporations, philanthro-pists and individuals to mitigate the effects of disasters. “Families, businesses and non-profit organizations need to come together and get the community back on track after a major catastrophic event.”

—by Wendy Witherspoon

Imagine America Without Los Angeles

When Seismologist Lucy Jones Speaks, Southern California Listens

When renowned earthquake expert Dr. Lucy Jones took the stage at the Red Cross L.A. Region’s Whole Community Resiliency symposium on Sept. 17 at the California Community Foundation, the title of her talk was “Imagine America Without Los Angeles.”

“That really is a possibility, and as a fourth-generation Southern Californian, I don’t want to see it happen,” said Jones. “What communities do to prepare before the earthquake will determine the outcome afterward, and all communities in L.A. must be ready for an earthquake greater than anything seen in over a century.”

Jones, a Caltech and US Geological Survey seismologist and author of more than 100 research papers, combines her deep scientific knowledge with a charismatic approach to speaking about seismology that has earned her an enormous following. Sometimes referred to as “The Earthquake Lady,” Jones is one of the most recognizable figures in her field.

Jones was recently tasked by L.A. Mayor Eric Garcetti to serve as his administration’s Science Advisor on Seismic Safety to improve earthquake resilience for Los Angeles, including developing recommendations to upgrade the city’s infrastructure.

“We are always saying we don’t predict earthquakes,” Jones said. “Well, we don’t predict the time of earthquakes, but we can predict the consequences of earthquakes really well.”

The Whole Community Resiliency event, co-sponsored by the Red Cross L.A. Region and Southern California Grantmakers, featured Jones along with a panel of academic, government, business, and philanthropic leaders who shared strategies for preparing the entire

The Ahmanson Foundation $1,000,000, Conrad N. Hilton Foundation $1,500,000, Union Bank $20,000, Cathay Bank $150,000Ford Motor Co. $35,000, Ralphs $150,000, Dorothy E. Lawyer $25,000, California Community Foundation $75,000, Patricia (Pat) Snyder $25,000

Callie D. McGrath Foundation $20,000, The Barry and Wendy Meyer Foundation $5,000, McMaster-Carr Supply Company $12,000, Phillips 66 Company $7,000, Herbalife $10,000

$25,000 Walter and Holly Thomson Foundation

Target Corporation $12,500, City National Bank $5,000, Farmers Insurance $100,000

S. Mark Taper Foundation $100,000Tesoro Refining and Marketing Co. $5,000, Total Western $5,000

Crown Family Philanthropies $50,000 Anonymous $15,000

$50,000 George Hoag Family Foundation

$10,000 Catholic Healthcare West$10,000Janet and Barry Lang

$1,500,000Edison International

$75,000 Ayrshire

Foundation

$29,000 Chevron $25,000 Vons

Paramount Petroleum $5,000

FEB 2011 MAR APR MAY JUN JUL AUG SEPT OCT NOV DEC JAN 2012 FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN 2013 FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN 2014 FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN 2015 FEB MAR| | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | |

1M 2M 3M 4M 5M 6M 7M 8M 9M 10M 11M 12M 13M 14M 15M

PrepareSoCal Campaign Fundraising TrackerRichard Demeter $10,000, Anonymous $100,000

The Walt Disney Company $790,250, Wells Fargo Bank $507,500

Antelope Valley Ford $5,000Ares Operation LLC $5,000, Evercore Trust $5,000

The Kenneth T. & Eileen L. Norris Foundation $80,000Ernst & Young LLP $5,000

International Union of Operating Engineers $5,000

$5,000 Bragg Companies

PrepareSoCal Partners and Sponsors

Tawa Supermarket $15,000Chuck Wert $16,000Beverly Marksbury $34,000Andy and Carie Salter $18,000

Cedars Sinai $25,000, Galpin Motors $10,000

$7,188David J. Lee

TABC Inc. $20,000Parsons Corporation $22,500

Phenomenex $5,000TrueCar, Inc. $25,000

Farmers Insurance $200,000Alcoa Fastening Systems/Alcoa Foundation $200,019Northrop Grumman $5,000, Capital One 360 $20,000, Miss Me & RCRV $100,000

Joseph Drown Foundation $25,000, City National Bank $10,000Anderson, Andelson, Loya, Ruud & Romo $7,000, Callie D. McGrath Foundation $30,000The George T. Ruby Estate $1,500,000

Founding Partner Media Partner

The Ahmanson Foundation©

In Kind Partner

The Capital Group Companies $77,000 Occidental Petroleum Corp. $750,000OXY Long Beach $5,000

United Way $500,000EmergencyLink LLC

$9,999 Parsons Corporation $22,500AES Alamitos, LLC $5,000

The Angell Foundation $100,000The Thomas and Dorothy Leavey Foundation $50,000

California Water Service $5,000

Lois W. Vaughan $6,000Government Grants (LA City & County, Cal EMA, Tarjan Center) $3,182,833 Additional donations $98,898

The Green Foundation $40,000Paramount Petroleum $6,500

Kaiser Permanente $50,000Price Transfer Group $5,000

Panda’s donations helped the Red Cross provide shelter, meals, and health and mental health services for devastated residents.

“Panda is always the first to help with disasters,” said Ben Green, CEO of the Red Cross San Gabriel Pomona Valley Chapter. “They are most generous with their support and we appreciate them greatly.”

Panda raises funds partially through its in-store donation program, where guests can simply drop

change in donation boxes or round up their bill at the register at Panda Express locations. Donations primarily go to organizations that assist under-served children, but during times of natural disasters, Panda Cares shifts focus to collect funds for those af-fected.

Panda Restaurant Group matches 100 percent of the money raised during disaster relief campaigns, including the donations from Panda employees. In recent years, Panda has donated to Typhoon Haiyan, the 2013 Oklahoma Tornadoes, Superstorm Sandy and the Japan Tsunami.

Since its launch, Panda Cares has contributed more than $28.8 million of in-kind and monetary donations to numerous schools, hospitals, and non-profit organiza-tions, including the Red Cross. “We have been blessed with the support of our communities across the country and are grateful for the opportunity to give back,” said Peggy Cherng.

—by Wendy Witherspoon

Panda Express is instantly recognizable to millions of Americans for its delicious food. What fewer people know is that parent company Panda Restaurant Group, which remains family owned and operated, is also deeply steeped in the spirit of giving.

Since 2011, Rosemead-based Panda Restaurant Group has donated more than $1 million in collected and matching funds to the American Red Cross.Panda, which was founded in 1973 by Andrew and Peggy Cherng, has since grown to include more than 1,700 loca-tions in 46 states. In 1999, the Cherngs launched Panda Cares, a company-wide community involvement initiative that provides food, funding and volunteer services to children’s organizations and disaster relief.

“We partner with the American Red Cross because it is a trusted organization that shares our core value of giving and caring for those in need,” said Peggy Cherng.

In July, the Red Cross Los Angeles Region recognized Panda Restaurant Group for its most recent donation of more than $41,000 to assist victims of the Oso Mudslide in Washington. Hundreds of Red Cross volunteers from Washington and other states spent weeks helping disaster victims in the mud-caked town.

Caring for Those in Need

Panda Restaurant Group and Red Cross Share Core Values

Peggy Cherng and Ben Green

Goal 1:

The American Red Cross Los Angeles Region launched the PrepareSoCal Campaign in 2011 to create more resilient commu-nities that are better equipped to help each other prevent, prepare for and respond to life-threatening disasters. Thanks to your generous donations, as of June 30, 2014, we have raised $13,157,442 toward our $15 million fundraising goal. Listed below are some key campaign milestones reached throughout the region in the first six months of 2014: Goal 1: Strengthen our Disaster Response Capacity

As the primary provider of mass care during disasters, the Red Cross Los Angeles Region forged new partnerships to feed and shelter people during a large-scale disaster.u Expanded sheltering capacity by 18,140 new spaces, bringing total number of spaces to 698,890 (Campaign goal: 500,000). u Renewed shelter agreement with the Los Angeles Unified School District, the region’s largest shelter partner in LA County (118 sites) u Continued to develop relationships with food banks, food pantries and restaurant chains including Subway, Wahoo’s, McDonald’s and Panda Express. Increased feeding capacity to 3 million meals a day (Campaign goal: 4 million)u Reached lease agreement with Salvation Army for 40,000 square foot warehouse to increase storage capacity and facilitate deployment of immediate disaster response and medical supplies

Goal 2: Engage and Empower Volunteers

Volunteers are our lifeblood. We are committed to recruiting, training and managing volunteers as Red Cross responders.u Added 262 new Disaster Cycle Services volunteers increasing total trained to 4,307 (Campaign goal: 4,000)

Goal 3: Forge Community Partnerships and Teach Preparedness

Whether it’s through a place of worship, workplace, neighborhood, school or senior facility, the Red Cross is committed to training people to be better prepared for disasters.u Taught preparedness education to 15,857 individuals in multiple languages (English, Spanish, Korean, Chinese, Japanese, Russian, Farsi, Ethiopian, and Tagalog) u Trained 126,965 individuals in CPR/first aid, increasing number trained to 456,355 (Campaign goal: 250,000)u 302 businesses and schools completed a Ready Rating™ preparedness assessment, increasing participation by 43%

Goal 4: Build Strong and Sustainable Disaster Logistics and Communications Systems

The Red Cross has taken the lead in establishing the mechanics and exploring all technologies that will enable communities to remain informed after a disaster.u Acquired a new remote base radio site outside Las Vegas to expand the region’s ability to communicate with radio-equipped Emergency Response Vehicles during a catastrophic event in Southern California.

Goal 1:

Goal 1:

Goal 1:

Goal 1:

PrepareSoCal Campaign Progress

Southern California community for natural and man-made risks (earthquakes, fires, drought, and pandemics).

The panel included Red Cross L.A. Region CEO Jarrett Barrios who served as moderator, Ahmanson Foundation President Bill Ahmanson, L.A. Emergency Management Department Operations Chief Rob Freeman, Director of Emergency Management for the Chief Executive Office Jeff Reeb, Head of Catastrophe Claims at Farmers Insurance Rob Harden and Director of Emergency Services Southern California Gas Company Hector Madariaga.

As Barrios explained, community resiliency involves collaboration between non-profits, government agencies, corporations, philanthro-pists and individuals to mitigate the effects of disasters. “Families, businesses and non-profit organizations need to come together and get the community back on track after a major catastrophic event.”

—by Wendy Witherspoon

Imagine America Without Los Angeles

When Seismologist Lucy Jones Speaks, Southern California Listens

When renowned earthquake expert Dr. Lucy Jones took the stage at the Red Cross L.A. Region’s Whole Community Resiliency symposium on Sept. 17 at the California Community Foundation, the title of her talk was “Imagine America Without Los Angeles.”

“That really is a possibility, and as a fourth-generation Southern Californian, I don’t want to see it happen,” said Jones. “What communities do to prepare before the earthquake will determine the outcome afterward, and all communities in L.A. must be ready for an earthquake greater than anything seen in over a century.”

Jones, a Caltech and US Geological Survey seismologist and author of more than 100 research papers, combines her deep scientific knowledge with a charismatic approach to speaking about seismology that has earned her an enormous following. Sometimes referred to as “The Earthquake Lady,” Jones is one of the most recognizable figures in her field.

Jones was recently tasked by L.A. Mayor Eric Garcetti to serve as his administration’s Science Advisor on Seismic Safety to improve earthquake resilience for Los Angeles, including developing recommendations to upgrade the city’s infrastructure.

“We are always saying we don’t predict earthquakes,” Jones said. “Well, we don’t predict the time of earthquakes, but we can predict the consequences of earthquakes really well.”

The Whole Community Resiliency event, co-sponsored by the Red Cross L.A. Region and Southern California Grantmakers, featured Jones along with a panel of academic, government, business, and philanthropic leaders who shared strategies for preparing the entire

Smoke alarms save lives, nearly doubling a person’s chance of surviving a fire. Yet, in too many homes, the devices are either non-functioning or non-existent.

In the first eight months of 2014, there were 20 deaths from home fires in Los Angeles, which is close to a typical yearly average for the city. Sixteen of those fire-related deaths occurred in homes without a working smoke detector. L.A. Mayor Eric Garcetti, L.A. Fire Chief Ralph Terrazas and Red Cross L.A. Region CEO Jarrett Barrios announced these alarming statistics at a press conference in September.

“Sixty percent of home fire deaths are in homes without a smoke alarm or a working smoke alarm,” said Barrios. He added that local Red Cross volunteers, who responded to 440 house fires last year, see first-hand the devastating results of fires and how these deaths are largely preventable.

That’s why the L.A. Fire Department launched an initiative offering residents free smoke detectors and batteries from all 106 fire stations in the city. The department also joined forces with the Red Cross to promote the national Home Fire Preparedness Campaign, which launched in October. The campaign goal is to install 500,000 smoke alarms in vulnerable neighborhoods nationwide, including the Los Angeles area.

“The elderly, disabled, youth and low-income populations are more likely to be impacted by fires in their homes than the general population,” said Barrios. “The Home Fire Preparedness Campaign will specifically emphasize reaching the most at-risk populations and communities.”

In addition to fire departments around the L.A. Region, the Red Cross is establishing part-nerships with houses of worship, businesses, schools, social service agencies, neighborhood leaders and others to collect and distribute new alarms.

For Martin Luther King Jr. Day of Service in January 2015, trained volunteers will canvas 5,000 homes in some the Region’s most vulnerable neighbor-hoods, distributing information and installing 400 smoke alarms. These areas include West-lake, MacArthur Park, Pico Heights, South Los Angeles, Koreatown, Baldwin Hills and North Long Beach.

-by Sigal Sharf

The American Red Cross fulfills its life-saving mission by providing the following five services:

DISASTER RESPONSE

BLOOD SERVICES

PREPAREDNESS AND HEALTH & SAFETY PROGRAMS

SERVICE TO THE ARMED FORCES

INTERNATIONAL SERVICES

Red Cross Sounds Alarm on Home Fire Stats

Impact Report Fall 2014

YOU CAN HELP SAVE LIVESYou, your business, your neighborhood organi-zation or house of worship can donate smoke alarms and participate in this life-saving campaign. Please contact Guillermo Sanchez, Preparedness and Resiliency Specialist, at (562)-490-4016 or [email protected].

Veterans Stand Down 2014: Service to the Armed Forces volunteers distributed comfort kits, blankets and preparedness information to 450 homeless veterans and their families at the Compton Career Link Center Sept. 13-14.

Getting Pets Ready for Disaster: The Westfield Century City shopping center partnered with the L.A. Region to promote BARKCODE Pet ID Tags and Red Cross Disaster Safety Tubes during September National Preparedness Month.

Responding to Tragic Bus Accident: L.A. Region volunteers are recognized for providing months-long assistance after a truck collided with a bus carrying high school students to Humboldt State in April. The Region coordinated Red Cross family assistance support for: funeral, burial and memorial services; lodging and trans-portation for families of deceased or injured; clothing for bus passengers, urgent medical needs and mental health counseling.

Around the region…

Whittier Area Residents Prepare for Temblor: Residents of Whittier, La Habra, La Habra Heights and South El Monte learn about earthquake readiness at a July town hall meeting at the Uptown Whittier Senior Center. Whittier was the epicenter of the Whittier Narrows Earthquake in 1987. (Leo Jarzomb/Whittier Daily News)

Celebrating 100 Years of Swimming Safety: Red Cross Learn-to-Swim grads celebrate at a pool party Aug. 7 at the Ted Watkins Memorial Park Pool in South L.A. The Red Cross also launched a multi-year Drowning Prevention Campaign. (Top row photos by Valerie Goodloe)

Holiday Mail for Heroes: Susan (left) and George Den-nis of Pasadena’s Castle Press contrib ute 8,000 holiday cards to San Gabriel Pomona Valley’s Elizabeth Fieux for this year’s Red Cross Holiday Mail for Heroes Campaign. The public may sign cards Nov. 9 and Nov. 23 from noon to 5 p.m. at the Santa Monica Third Street Promenade.

DirectoryAmerican Red CrossLos Angeles Region11355 Ohio AvenueLos Angeles, CA 90025

Headquarters (310) 445-9900

Community Chapters

Antelope Valley(661) 267-0650

Glendale-Crescenta Valley (818) 243-3121

Greater Long Beach/Rio Hondo (562) 595-6341

San Gabriel Pomona Valley (626) 799-0841

Santa Monica(310) 394-3773

Contact InformationBlood Donations(800) GIVE LIFE or(800) 733-2767OR visit www.GiveLife.org

Health and Safety ClassesCPR, First Aid, Aquatics(800) RED CROSS or(800) 445-8210

International Services(626) 407-4536

Service to the Armed Forces (SAF)(877) 272-7337

Nurse Assistant Training(800) 627-7000

Volunteer Resources(Adult & Youth)(866) 548-8226

Fundraising & Donations(310) 445-9916

Your Dollars at WorkFiscal Year 2014July 1, 2013 - June 30, 2014

Down the street…During the past fiscal year, local volunteers and staff in the Los Angeles Region have:

u Responded to 442 home fires and 702 other disasters.uAssisted 2,284 victims of disasters with financial or other needs. uProvided approximately $340,246 in financial assistance to families in need after a local emergency. uProvided emergency communications services to 1,210 members of the Armed Forces and their families. uTrained 47,714 individuals in CPR and First Aid, and 57,084 individuals in Water Safety.uProvided 170,226 units of blood. uTaught preparedness education to 35,476 individuals. uOutreached to 599,446 people in local neighborhoods. uEngaged 3,726 youth volunteers who served 17,040 hours of community service. uWorked to restore 161 contacts between families through the Restoring Family Links Program.

Across the country…Nationwide, Red Cross volunteers and staff provided support to victims of disasters and fulfilled our mission in the following ways:

u Responded to 154 large-scale relief operations nationwide (including floods in Colorado and Illinois, California wildfires and the Oso Washington mudslide).

uOpened more than 300 shelters.uProvided more than 21,934 over night shelter stays.uDistributed more than 1,124,021 snacks and meals.uDistributed nearly 1,067,929 comfort and relief items.uDeployed 109 L.A. Region workers to support 12 disasters nationwide.

Around the world…

The global Red Cross and Red Crescent Movement, the world’s largest humanitarian network . . .

u Responded to the Ebola crisis in Sierra Leone, Senegal, Nigeria, Guinea, Liberia, Central African Republic, Democratic Republic of the Congo, Benin, Togo, Cameroon, and Mali.

uAssisted relief efforts in response to natural disasters in South Asia, Bangladesh, Nepal, Cameroon and Bulgaria.

uSupported humanitarian relief efforts and provided assistance to displaced populations in the Ukraine, Israel, Occupied Palestinian Territories, Yemen, Syria, Iraq, South Sudan, Turkey, Lebanon, Jordan, Iran, Democratic Republic of the Congo, and Kenya.

Please visit us at:www.RedCrossLA.orgwww.PrepareSoCal.org

twitter.com/redcrossla

facebook.com/redcrossla

Smoke alarms save lives, nearly doubling a person’s chance of surviving a fire. Yet, in too many homes, the devices are either non-functioning or non-existent.

In the first eight months of 2014, there were 20 deaths from home fires in Los Angeles, which is close to a typical yearly average for the city. Sixteen of those fire-related deaths occurred in homes without a working smoke detector. L.A. Mayor Eric Garcetti, L.A. Fire Chief Ralph Terrazas and Red Cross L.A. Region CEO Jarrett Barrios announced these alarming statistics at a press conference in September.

“Sixty percent of home fire deaths are in homes without a smoke alarm or a working smoke alarm,” said Barrios. He added that local Red Cross volunteers, who responded to 440 house fires last year, see first-hand the devastating results of fires and how these deaths are largely preventable.

That’s why the L.A. Fire Department launched an initiative offering residents free smoke detectors and batteries from all 106 fire stations in the city. The department also joined forces with the Red Cross to promote the national Home Fire Preparedness Campaign, which launched in October. The campaign goal is to install 500,000 smoke alarms in vulnerable neighborhoods nationwide, including the Los Angeles area.

“The elderly, disabled, youth and low-income populations are more likely to be impacted by fires in their homes than the general population,” said Barrios. “The Home Fire Preparedness Campaign will specifically emphasize reaching the most at-risk populations and communities.”

In addition to fire departments around the L.A. Region, the Red Cross is establishing part-nerships with houses of worship, businesses, schools, social service agencies, neighborhood leaders and others to collect and distribute new alarms.

For Martin Luther King Jr. Day of Service in January 2015, trained volunteers will canvas 5,000 homes in some the Region’s most vulnerable neighbor-hoods, distributing information and installing 400 smoke alarms. These areas include West-lake, MacArthur Park, Pico Heights, South Los Angeles, Koreatown, Baldwin Hills and North Long Beach.

-by Sigal Sharf

The American Red Cross fulfills its life-saving mission by providing the following five services:

DISASTER RESPONSE

BLOOD SERVICES

PREPAREDNESS AND HEALTH & SAFETY PROGRAMS

SERVICE TO THE ARMED FORCES

INTERNATIONAL SERVICES

Red Cross Sounds Alarm on Home Fire Stats

Impact Report Fall 2014

YOU CAN HELP SAVE LIVESYou, your business, your neighborhood organi-zation or house of worship can donate smoke alarms and participate in this life-saving campaign. Please contact Guillermo Sanchez, Preparedness and Resiliency Specialist, at (562)-490-4016 or [email protected].

Veterans Stand Down 2014: Service to the Armed Forces volunteers distributed comfort kits, blankets and preparedness information to 450 homeless veterans and their families at the Compton Career Link Center Sept. 13-14.

Getting Pets Ready for Disaster: The Westfield Century City shopping center partnered with the L.A. Region to promote BARKCODE Pet ID Tags and Red Cross Disaster Safety Tubes during September National Preparedness Month.

Responding to Tragic Bus Accident: L.A. Region volunteers are recognized for providing months-long assistance after a truck collided with a bus carrying high school students to Humboldt State in April. The Region coordinated Red Cross family assistance support for: funeral, burial and memorial services; lodging and trans-portation for families of deceased or injured; clothing for bus passengers, urgent medical needs and mental health counseling.

Around the region…

Whittier Area Residents Prepare for Temblor: Residents of Whittier, La Habra, La Habra Heights and South El Monte learn about earthquake readiness at a July town hall meeting at the Uptown Whittier Senior Center. Whittier was the epicenter of the Whittier Narrows Earthquake in 1987. (Leo Jarzomb/Whittier Daily News)

Celebrating 100 Years of Swimming Safety: Red Cross Learn-to-Swim grads celebrate at a pool party Aug. 7 at the Ted Watkins Memorial Park Pool in South L.A. The Red Cross also launched a multi-year Drowning Prevention Campaign. (Top row photos by Valerie Goodloe)

Holiday Mail for Heroes: Susan (left) and George Den-nis of Pasadena’s Castle Press contrib ute 8,000 holiday cards to San Gabriel Pomona Valley’s Elizabeth Fieux for this year’s Red Cross Holiday Mail for Heroes Campaign. The public may sign cards Nov. 9 and Nov. 23 from noon to 5 p.m. at the Santa Monica Third Street Promenade.

DirectoryAmerican Red CrossLos Angeles Region11355 Ohio AvenueLos Angeles, CA 90025

Headquarters (310) 445-9900

Community Chapters

Antelope Valley(661) 267-0650

Glendale-Crescenta Valley (818) 243-3121

Greater Long Beach/Rio Hondo (562) 595-6341

San Gabriel Pomona Valley (626) 799-0841

Santa Monica(310) 394-3773

Contact InformationBlood Donations(800) GIVE LIFE or(800) 733-2767OR visit www.GiveLife.org

Health and Safety ClassesCPR, First Aid, Aquatics(800) RED CROSS or(800) 445-8210

International Services(626) 407-4536

Service to the Armed Forces (SAF)(877) 272-7337

Nurse Assistant Training(800) 627-7000

Volunteer Resources(Adult & Youth)(866) 548-8226

Fundraising & Donations(310) 445-9916

Your Dollars at WorkFiscal Year 2014July 1, 2013 - June 30, 2014

Down the street…During the past fiscal year, local volunteers and staff in the Los Angeles Region have:

u Responded to 442 home fires and 702 other disasters.uAssisted 2,284 victims of disasters with financial or other needs. uProvided approximately $340,246 in financial assistance to families in need after a local emergency. uProvided emergency communications services to 1,210 members of the Armed Forces and their families. uTrained 47,714 individuals in CPR and First Aid, and 57,084 individuals in Water Safety.uProvided 170,226 units of blood. uTaught preparedness education to 35,476 individuals. uOutreached to 599,446 people in local neighborhoods. uEngaged 3,726 youth volunteers who served 17,040 hours of community service. uWorked to restore 161 contacts between families through the Restoring Family Links Program.

Across the country…Nationwide, Red Cross volunteers and staff provided support to victims of disasters and fulfilled our mission in the following ways:

u Responded to 154 large-scale relief operations nationwide (including floods in Colorado and Illinois, California wildfires and the Oso Washington mudslide).

uOpened more than 300 shelters.uProvided more than 21,934 over night shelter stays.uDistributed more than 1,124,021 snacks and meals.uDistributed nearly 1,067,929 comfort and relief items.uDeployed 109 L.A. Region workers to support 12 disasters nationwide.

Around the world…

The global Red Cross and Red Crescent Movement, the world’s largest humanitarian network . . .

u Responded to the Ebola crisis in Sierra Leone, Senegal, Nigeria, Guinea, Liberia, Central African Republic, Democratic Republic of the Congo, Benin, Togo, Cameroon, and Mali.

uAssisted relief efforts in response to natural disasters in South Asia, Bangladesh, Nepal, Cameroon and Bulgaria.

uSupported humanitarian relief efforts and provided assistance to displaced populations in the Ukraine, Israel, Occupied Palestinian Territories, Yemen, Syria, Iraq, South Sudan, Turkey, Lebanon, Jordan, Iran, Democratic Republic of the Congo, and Kenya.

Please visit us at:www.RedCrossLA.orgwww.PrepareSoCal.org

twitter.com/redcrossla

facebook.com/redcrossla