DIRECT RESPONSE MEDIA GROUPDigitally integrated Data driven results

DRMGCanada’s largest data driven direct response company that provides omni-channel solutions

DRMG’s dedicated presence and commitment in Quebec with bilingual media properties

Celebrating 100 years of providing full-service flyer, catalogue and mailing solutions

DOLLCO CGPM1 321

186,000,000SHARED MEDIA FLYERS PRINTED PER YEAR

3,282,670,000COUPONS PRINTED PER YEAR

16,400,000100% CANADIAN HOMES REACH

350,000,000CAMPAIGNS PRINTER PER YEAR

DRMG

DOLLCO PRINT SOLUTIONS

3,600,000,000PAGES PRINTED PER YEAR

6,000,000PUBLICATIONS PRINTED PER YEAR

2,500,000MAGAZINES PRINTED PER YEAR

2,400,000,000DIRECT MAIL PIECES PRINTED PER YEAR

PROBLEMS WE SOLVE

CUSTOMER ACQUISITION To grow market share for your business, we offer solutions that find and drive new customers to your door faster, with a higher ROI.

REVENUE GROWTH DRMG’s suite of products and services is built to empower profitable revenue growth for your business across a range of verticals.

CUSTOMER RETENTION Our solutions cultivate the trusted, cherished relationships you’ve built to strengthen and deepen loyalty towards your brand.

ANALYTICS & INSIGHTS Broad channel analysis gives you a deeper understanding of your customers’ behaviours and tendencies.

OUR CLIENTS

DIRECT MAIL OFFERS THE HIGHEST ENGAGEMENT

DIRECT MAIL DRIVES IN-STORE AND ONLINE

CANADIANS LOVE DIRECT MAIL

READ92%

SAVE79%

SHARE71%

visit a store or go online after receiving a direct mail piece88%

purchase in-store or online after receiving a direct mail piece51%

Source: Canada Post

SOLO MAIL • Uninterrupted in the mailbox

• Communicate with consumers 1:1

• Hyper local targeting with Rich Consumer Data from Canada Post, Pelmorex, Environics or customer lists.

• Target homes, condos, apartments and rural addresses.

DIRECT MAIL FOR EVERY OPTION

SHARED MAIL • Share the cost of mail with local, regional and national

advertisers.

• Reach homes at a fraction of the cost of solo mail.

• Over 470+ local marketing zones.

• 18,142,500 annual circulation.

UNINTERRUPTED IN THE MAILBOX Make the most impact in mailboxes with Solo Direct Mail. Take advantage of Rich Consumer Data from Canada Post, Pelmorex, Environics or customer lists to pinpoint consumers most interested in your product or offer.

TARGET ONE-TO-ONE

Leverage 3 billion consumer data points and 1,200 targeting attributes to identify particular characteristics, and reach households that meet these characteristics.

CUSTOMER LISTS FIRST-PARTY DATA

Leverage your customer lists and first-party data for enhanced targeting.

DIRECT MAIL SOLO

MONEY SAVER SHARED

CANADA’S MOST TRUSTED PUBLICATION FOR EVERYDAY SAVINGS FOR THE PAST 25 YEARS Money Saver is more than just a magazine; its Canada’s most recognized and trusted local publication for everyday savings. Money Saver reaches 90% of Canadian homes, condos, apartments and rural addresses.

Circulation: 18,142,500

Local zones: 472

Annual coupons: 2,646,650,000

Annual reach: 129,210,000

MONEY SAVER ENVELOPE/WRAP

Envelope/Wrap

Click here to view digital version

Circulation: 6,432,500

Local zones: 348

Average Circulation: 12,500

Issues Per Year: 12

Coupons Per Year: 1,202,700,000

CANADA’S MOST TRUSTED PUBLICATION FOR EVERYDAY SAVINGS FOR THE PAST 25 YEARS The Money Saver Envelope / Wrap combines direct mail from national, regional and local advertisers. Hyper-Local consumers with 348 distribution areas within British Columbia, Alberta, Ontario, Quebec and the Maritimes..

CANADA’S MOST TRUSTED PUBLICATION FOR EVERYDAY SAVINGS FOR THE PAST 25 YEARS Money Saver is more than just a magazine: it's Canada’s most recognized and trusted local publication for everyday savings. Hyper-Local consumers with 69 distribution areas within Ontario and Manitoba.

MONEY SAVER MAGAZINE

Magazine

Circulation: 2,615,000

Local zones: 69

Average Circulation: 50,000

Issues Per Year: 12

Coupons Per Year: 859,350,000 Click here to view digital version

MONEY SAVER FSI

FSI

Circulation: 7,000,000

Local Zones: 41

Average Circulation: 150,000

Issues Per Year: 4

Coupons Per Year: 336,360,000 Click here to view digital version

CANADA’S MOST TRUSTED PUBLICATION FOR EVERYDAY SAVINGS FOR THE PAST 25 YEARS Brands continue to rely on Money Saver Free Standing Insert (FSI) because consumers do as well. This multi-page booklet in four-colour, features coupons, promotions, sweepstakes, and other promotional advertising from your favourite CPG brands, retailers, restaurants, hotels as well as drug and grocery stores.

THE DEMOGRAPHICS OF MONEY SAVER READER

AVERAGE AGE 28-54 YEARS OLD

48.7%

51.3%

They are more likely to be married

More likely to be parents of a larger family (3-4 children)

Have a higher household income ($75k to $150k)

Educated and are more likely to have a college degree

Money Saver is uniquely delivered by Canada Post, reaches 90% of Canadian homes, condos and apartments. Understanding who the customer is will help craft a relevant message, as well as build a solid marketing platform to engage consumers at the beginning of their purchase journey.

16.4MAddresses you can reach

4.0M 2.0MCondos & apartments Rural addresses

REACH ANYONE AND EVERYONE

100% OF CANADA

REACH EVERY HOME

NEIGHBOURHOOD MAIL

ONE TO MANY

500 Households

POSTAL CODE TARGETING

ONE TO FEW

20 Households

PERSONALIZED MAIL

ONE TO ONE

Speak to a single customer

ONE TO MANY ONE TO FEW ONE TO ONE

• Reach broadly to every home, apartment and business in a select neighbourhood

• Target customers who match your preferred geographic profile

• Deploy quick-to-market campaigns easily.

• Leverage postal code data to reach prospects who share the attributes of your best customers

• Apply geographic, demographic and lifestyle insights to select postal codes

• Maximize acquisition dollars by targeting new customers only, removing existing customers from your campaign.

• Deliver personalized marketing messages

• Deepen connections with existing customers

• Reach new potential customers

• Maximize customer loyalty initiatives

CUSTOMER JOURNEY

PINPOINT CONSUMERS ALONG THEIR PURCHASE JOURNEY. Measure your impact at every stage.

1 AWARENESS

• Hyper local targeting with Rich Consumer Data

• Communicate with customers one-on-one

ONE TO MANY Solo Direct Mail Money Saver

ONE TO FEW Solo Direct Mail Money Saver

2 CONSIDERATION

• Granular targeting of consumers most interested in your product

•ONE TO ONE Solo Direct Mail

ONE TO FEW Solo Direct Mail Money Saver

3 EVALUATION

• Target in-market consumers with 1:1 personalized direct mail

•ONE TO ONE Solo Direct Mail

4 LOYALTY

• Reward customers and communicate on a 1:1 basis

•ONE TO ONE Solo Direct Mail

5 ADVOCACY

• Leverage consumer engagement

ONE TO FEW Solo Direct Mail Money Saver

ONE TO MANY Solo Direct Mail Money Saver

RIGHT MESSAGE

RIGHT PERSON

RIGHT CHANNEL

RIGHT TIME

+ + +

IT’S ABOUT COMBINING

TARGET CONSUMERS WITH RICH CONSUMER DATA ONE-TO-ONE

Reach individual households that meet particular characteristics. Uninterrupted in the mailbox.

ONE TO FEW

Reach 20 households per Postal Code with a high tendency to meet specific criteria such as demographics, interests, behaviours, lifestyle and purchase intent.

ONE TO MANY

Reach 500 households that share a similar set of characteristics such as age, income, family status and home ownership.

TARGET YOUR CUSTOMERS ONE TO MANY Neighbourhood MailTM

ONE TO FEW Postal Code Targeting

ONE TO ONE Personalized MailTM

DEMOGRAPHICS

Reach specific audiences based on characteristic and socio-economic info.

• Gender

• Age

• Education

• Income

• Family Size

• Mother Tongue

• Primary language indicator

TARGET THE RIGHT CUSTOMER

INTERESTS AND BEHAVIOURS

Target potential consumers based on behaviour, preferences, visits and more.

• Online shoppers

• Occupation

• Nutrition and Diet

• Travel Frequency

• Credit card payment patterns

• Charitable Donors

• Automotive

ADDRESS ATTRIBUTES

Target consumers based on the type of home.

• Consumer names

• Home type

• Home ownership

• Home Value

• Year built

• # of individuals at a household

• Household Income

• Employment type

• New mover

LIFE STAGE AND LIFESTYLE

Target consumers based on how they live their lives and key life moments or events.

• Consumer Names

• Sports & Leisure

• Vacation preferences

• Loyalty Cards

• E-commerce Purchases

• Recent purchase & visits

• Credit score

OVER 1,200 TARGETING

DATA POINTS AVAILABLE

DIGITAL COUPONS

PROMOTE ACROSS ALL PLATFORMS • Geo target by postal code

• Personalized to each consumer

• Barcode enabled

QUICK RESPONSE COUPON DOWNLOAD • Download directly to Apple / Android mobile

phone wallet

• Load 3x faster

VALUABLE CONSUMER INFORMATION • Specific location of each download

• Date/time of download

• Name, email, phone, postal code

DATA DRIVEN RESULTS

MEASURE THE SUCCESS OF EVERY CAMPAIGN GAIN VISIBILITY INTO EACH CONSUMER WHILE THEY ENGAGE WITH DIRECT MAIL

• Location

• Phone / text communication

• E-mail capture

• Re-Target

• Coupon download

• Coupon redemption

DaData

Today, customers expect you to know their interests DQG�SUHIHUHQFHV��DQG�WR�SURYLGH�RHUV�WKH\�FDUH�about. Data enables you to intelligently target the right customers with a tailored message that is more likely to drive action. The outcome is greater customer satisfaction and greater value from your marketing spend.

By combining data mining with predictive analytics, you can produce powerful customer insights to reach people who matter the most to your business. Harness the information you already have, or access Canada Post’s vast consumer and business database – the largest single source of its kind in Canada

Source: Welcome to the Science of Activation

Direct Mail Marketing

THE ELEMENT OF DATAMEDIA KIT 2020

Helping Canadians Save, Businesses Grow, and Neighbourhoods Thrive!

1 (866) 993-0600 | DRMG.com

SMART QR CODES

COUPONS

MOBILE APP

LEAD GENERATION

CHAT / TEXT

WEBSITE

E-COMM

LANDING PAGE

SMART QUICK RESPONSE (QR) CODES All smartphone cameras can now read QR codes – there’s no need to download a separate app!

QR codes provide in-depth analytics of each scan by date, device, and location!

SCAN TO DOWNLOAD

SCAN TO WATCH

SCAN TO DOWNLOAD

SCAN TO BUY

REQUEST DEMO

LEARN MORE

SCAN TO CHAT

SCAN TO WATCH

VIDEORETARGETING Retarget consumers who scan a QR Code with Google, YouTube, Facebook and Instagram ads

REAL TIME INSIGHTS Pinpoint the location of every QR Code scan, date, time and user details

INSIGHTS 2.0

GAIN VISIBILITY INTO CALLS, CONVERSATIONS AND CONVERSIONS

CALL TRACKING

Unique local or toll-free number on every campaign

TEXT SMS ENGAGMENT

Text enable call tracking numbers allowing consumers to communicate via chat

QR CODE

Unique and engaging mobile experiences with video, chat, digital coupons

PRINT IN A DIGITAL WORLD

more time is spent with integrated direct mail and display campaigns than display-only186%40 seconds verses 14 seconds time spent was calculated on two exposures.

20% 39% 47%

+

Direct mail has a 20% higher motivation response than digital media, making it far more persuasive.

Consumers pay 39% more attention (time spent) to campaigns that integrate direct mail and digital than single-media campaigns.

47% visited a store in reaction to direct mail.

DIGITAL + DIRECT MAIL

Source: A Bias for Action, 2015

DIRECT MAIL DRIVES ONLINE PURCHASE

PRINT IN A DIGITAL WORLD

keep promotional mail pieces for future reference7

42%

Source: 7-10 Canada Post, Phase 5, Advertising Communication Preferences and Generational Differences (2017). 11 Canada Post, Connecting for Action (2016).

are excited to see what’s in their physical mailbox8

50%

use a physical method to follow promotions981%

HOW DOES DIRECT MAIL GO THE DISTANCE WITH MILLENNIALS?

were driven by print or direct mail promotions10

31%more attention than single media digital campaigns11

39%

DIRECT MAIL HELPS DRIVE TO PURCHASE

Of recently made millennial purchases,

Integrated campaigns elicit

CASE STUDIES

APPROACH Each local Great Canadian Oil Change franchisee utilized DRMG Shared and Solo Mail to targeting new customers within 5km radius of their location.

Every 3 months an offer was sent to local consumers

GOALS To gain new customers utilizing Solo and Shared Direct Mail

5:1 ROASFor every $1 spent, direct mail drove $5 of profit

RESULTS

GREAT CANADIAN OIL CHANGE ONE TO MANY Neighbourhood MailTM

GOALS Wayfair Canada needed to increase awareness of brand and improve cart recovery conversion.

90%Lift in identifying shoppers vs lookalike geographic control group

19%Response Rate Direct mail 19% higher conversion than digital only retargeting

WAYFAIR CANADA

RESULTS

APPROACH Utilizing Canada Post proprietary E-comm Audience, target most active online consumers new to Wayfair, by postal code.

Source: Canada Post

ONE TO ONE Personalized MailTM

NATURES EMPORIUM

GOALS To generate awareness and drive store visits to its new location well outside its current established market.  

 

 

15%of store sales were a result of the coupon redemptions

RESULTS

APPROACH Nature’s Emporium leveraged direct mail and hyper local targeted neighbourhoods surrounding new locations using ONE TO MANY and ONE TO FEW targeting. Utilizing Solo Direct Mail, they featured two incentive calls to action: $5 in-store coupon, and chance to win a $250 gift card.

3%conversion rate for the coupon

2%contest entry rate

Source: Canada Post

ONE TO MANY Neighbourhood MailTM

ONE TO FEW Postal Code Targeting

ALBERTA MOTOR ASSOCIATION

GOALS To drive new memberships through an appealing two-membership offer.  

 

591new members acquired

10%increase above projected gain

RESULTS

APPROACH Alberta Motor Association worked with Canada Post to reach 70,000 targeted households while suppressing existing customers.

50%of respondents enrolled online

Source: Canada Post

ONE TO FEW Postal Code Targeting

APPROACH Utilizing Rich Consumer data from Canada Post, Structube first defined a radius around its stores. Targeting local consumers using ONE TO MANY targeting, Structube used an oversized flyer to drive interest.

A big part of Structube’s target is condos in urban centres.  Canada Post’s exclusive access to condos & apartments, helped them reach this audience.

STRUCTUBE

GOALS To drive in-person visits to the 55 Structube locations across Canada.

70%lift in store traffic and improved ROI of their simultaneous digital marketing.

RESULTS

Source: Canada Post

ONE TO MANY Neighbourhood MailTM

THANK YOU