Diploma in Mass Communication - Singapore in Mass Communications For Singaporean Citizens and PRs: • GCE ‘A’ level, Higher NITEC or equivalent qualifications • GCE ‘N’,

Diploma in Mass Communication

Full-time Programme

Diploma in Mass Communications

For Singaporean Citizens and PRs:• GCE ‘A’ level,HigherNITECorequivalentqualifications • GCE ‘N’, ‘O’,NITECholdersorequivalentqualifications (CertificateinFoundationStudiesrequired)• Maturecandidateswithsubstantialworkexperiencewillbe consideredonacase-by-casebasis• ApplicantswhodonotmeettheEnglishlanguagerequirement arerequiredtocompleteCertificateinFoundationStudies

For International Students:• Year12orequivalentqualifications• Year9-11orequivalentqualifications (CertificateinFoundationStudiesrequired)• EnglishproficiencymaybeconsideredsufficientandIELTS scoremaynotberequiredifapplicantpossessesadiploma fromarecognised instituitionwhereEnglishwasthesole mediumof instruction.Otherwise,aminimumIELTSscore of5.5or topass theKaplanPBEPprogrammeLevel5, isrequiredpriortoentry.

Entry Requirements

PROGRAMMESTRUCTURE

Thecurriculumistaughtover4termsof8weekswitheachtermcovering2units.Eachunitofthisfull-timeprogrammewillbedeliveredovera4-weekcycle.Classesare3-hoursessionsheldMon–Fri.Classesareconductedmainlyonweekdays.

Delivery Method

Eachunitisassessedbyanycombinationofclassparticipation,writtenassignments,projectsorexaminations.Assessmentmethodmayvaryaccordingtoindividualunitrequirements.

Assessment Method

Academic Track

• PrinciplesofManagement• IntroductiontoMassCommunication

• PrinciplesofMarketing• MarketingCommunications

• PrinciplesofJournalism• MediaPower&Ethics

• FeatureWriting• ResearchProject

Diploma in Mass Communication(8 months)

Bachelor’s Degrees(Exemptions are applicable*)

*Subjecttomeetingentryrequirements.

ThediplomaprogrammewillbemanagedbyaprofessionalmanagementteamatKaplanHigherEducationAcademy.Thisensuresthatinadditiontoclasses,studentswillbesupportedbyateamofprogrammemanagers,programmenewsletters(updates)viaemail,academicsupportsystemviaemail/Internet,studynotes,scheduling,studygroupformation,KaplanCityCampuslibrarymembership,assignmentandexaminationmanagement,studentsliaisonandorganisation,etc.

Programme Management

Aims & Objectives

Thiscourseaimstoencompassallessentialskills forMassCommunication.Thesyllabuscoversdevelopingandwritingpublicrelationsmaterials,marketingcommunicationandcreativewritingincludingnewsreleases,backgrounders,newsletters,magazinearticles,brochures,printadvertisingcopyandbroadcastscripts.Iteducatesstudentsaboutthe impactoftechnologyonthecommunicationindustryandtherole,importanceandtechniquesofeffectivecommunication inbothconsumerandindustrialmarkets.Studentswilldeveloptheskillstoapplyappropriatetoolsandtechniquesforthepromotionofbothgoodsandservices.

Studentswhosuccessfullycomplete theprogrammewillbeawardedwiththeKaplanHigherEducationAcademyDiplomainMassCommunication.GraduatescanthenmoveontopursueBachelor’sdegreeprogrammeswithoneofourprestigiouspartneruniversitiesinSingapore.

Graduation & Progression

02

Thisunitintroducesstudentstothesociologicaltheoryandpracticethatarerelevanttothestudyofbusinessandcommunicationmanagement.Thestudentwillalsoreviewtherolesofmanagersandlearnvariousmanagementprocessesinbusinessorganisation.

Principles of Management

Thisunitisdesignedtoprovidebasicknowledge,techniquesandunderstandingofmarketingprinciples.This includesthemarketingmix,marketsegmentationandstrategy.Itprovidesstudentswithaconceptualframeworktoanalyseandinterpretmarketingphenomenaandcommunicatecoursesofactionfortheorganisation.

Principles of Marketing

Introducing students to the tools of integratedMarketingCommunicationsthatincludedisciplinessuchasPublicRelationsandAdvertising,thisunitdevelopsstudents’understandingoftherole,importanceandtechniquesofpropercommunication.Oncompletionof thisunit,studentswillbefamiliarwiththerolesandtasksofmarketingcommunicationsandhowtoutilisepromotionaltools.

Marketing Communications

Thisunitinvitesstudentstostepintoamediatedworldandbeprivyonthesocialimpactofrecentdevelopmentsincommunicationtechnologies–fromtheemergingroleofcellphonesandiPodsinthemassmediamixtothegrowingimpactofblogsonthepracticeof journalism. Italsoexamines indetail thevarioustraditionalmediasuchasnewspapers,magazine, radioandtelevision.

Introduction to Mass Communication

Thisunitaimstoequipstudentswiththebasicskillsinnewspaperandmagazineediting,withemphasisoncreativity inediting,layout&design,newsselectionandnewsjudgment.Studentswillalsolearnthebusinessofpublishing,inparticular,theuseofcolour,budget,advertisementplacement,costing,deadlinescheduling,circulationandpromotion.

Principles of Journalism

Studentswillunderstandthepowerofthemediaoverthemassesandappreciatetheparadoxofcontentgate-keepingandregulationinbroadcastandpublishedmedia.Ethical responsibilitiesofmedia industrypractitionerssuchasnewsowners, reportersandeditorswillbeexamined.

Media Power & Ethics

Thisexplorationinsoftnewswritingisdesignedtoexposestudentstothepracticeofresearching,interviewingandwritingfeaturearticlesthatincludehumaninterest,socialtrends,personalityprofiles,sidebarsandbackgrounderswithflairandstyle.

Feature Writing

Thisunitpurposefullydevelopsthestudents’researchcapabilitiesbyexploringasmallcommunicationmanagementproject inanorganisationalsettingwithparticularreferencetosurveyresearch. Itequipsstudentswiththeknowledgeandskills toenablethemtoundertakesmallscaleresearchintoanaspectoforganisationalmanagement.

Research Project

UNITOUTLINE

FEESCHEDULE&APPLICATION

Kaplan City Campus @ PoMo 1 Selegie Road #06-01, Singapore 188306

/KaplanSingapore /kaplansingapore kaplansingapore@kaplansingapore

6733 1877 [email protected] City Campus @ Wilkie Edge 8 Wilkie Road Level 2, Singapore 228095

ConsiderablecareistakenbyKaplanHigherEducationAcademyintheselectionofstudents.Itnormallytakesabout2weekstoprocesseachapplication.Itisadvisableforforeignstudentstoapplyforadmissionatleast4weeksbeforethestartofeachintake.

Application & Selection

Pleaserefertotheinsertfortheinformationon:• TuitionFee• Non-tuitionFee• RefundPolicy• EduTrustCertificationFormoreinformation,[email protected]

Fee Schedule

Who to Contact

For enquiries on this course, send “KAP-HER6” via sms to 96777598orenteritatask.kaplan.com.sg.YoucanalsoenteritthroughyourGPRS-enabledphoneatwww.kaplansg.mobiBysendingthecodeviasmsorwebsite,youhavegivenyourconsenttohavearepresentativefromKaplancontactyouregardingyourrequest.

ForotherinformationorenquiriesonotherDiplomaprogrammes,pleasecontact:Telephone : 67331877Facsimile : 62253605Email : [email protected] : www.kaplan.com.sg

KaplanHigherEducationAcademyreservestheright toalteroramendtheprogrammestructure,contentsandalltermsandconditionsrelatingtotheprogrammesattheirsolediscretion.Theinformationcontainedinthisbrochureiscorrectattimeofprint(December2013).RegisteredwiththeCouncilforPrivateEducation,UEN199409389H,Validity:20/05/2010to19/05/2014.

Thefullapplicationpackageshouldbesentto:Director, Diploma Programme (Full-time)Kaplan Higher Education AcademyKaplanCityCampus@WilkieEdge8WilkieRoad,#02-01,Singapore228095

How to Apply

Documents required for the programme application:•Dulycompletedapplicationform• Certifiedcopyofhighestqualificationcertificates&transcripts•Photocopyofpassport/NRIC•Personalstatement/statementofintention(ifapplicable)•LatestCV(ifapplicable)• 1passport-sizephoto• ProgrammeapplicationfeeDocuments required for Student’s Pass application (For international students only):AllapplicationsmustbesubmittedtoKaplanHigherEducationAcademyatleast1monthbeforethestartofeachintake.• CompletedStudent’sPassapplicationforms:Form16&V36• Certified/notarisedcopyofhighestqualificationcertificates& transcripts,birthcertificateandbankstatement• Photocopyofpassport• Employer’s lettercertifyingapplicant’soccupationandsalary (ifapplicable)• Employer’slettercertifyingparent’soccupationandsalary• 1passport-sizephoto• Student’sPassprocessingfee

The ImmigrationandCheckpointsAuthority (ICA)ofSingaporerequiresall foreignstudentstoholdavalidStudent’sPassforfull-timestudyinSingapore.Aminimumof90%attendancemustbeattainedtoprotecttheinterestofforeignstudents.

International Students

The Kaplan City Campuses

KaplanCityCampusesLocationMap

Kaplan isoneof the largestprivateeducationinstitutionsinSingapore,spanningover140,000sqft,spreadover2campuses.Thecampusesarelocatedintheheartofthecity,a10-minutewalkawayfromDhobyGhautMRTInterchangestationandwithin30minutesfromanypartoftheisland.Withafocusonprovidingstudentswithaconducivestudyenvironment,bothKaplanCityCampus@PoMoandKaplanCityCampus@WilkieEdgeareequippedwithstate-of-the-artclassrooms&computerlabs,high-speedwi-fi,study&relaxationlounges,acomprehensivelibraryandeasyaccesstofood&beverageoutletsoncampus.