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Digitaria Fact Sheet 2010.
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2010fact sheet
© 2010 Digitaria Interactive, Inc. Technology Meets Humanology2 © 2010 Digitaria Interactive, Inc. Technology Meets Humanology
taBLe Of cONteNts
03
04
05
06
08
technology Meets humanology
Digitaria by the Numbers
experience & Qualifications
Verticals & clients
Recent awards
10 capabilities
12 Leadership
13 contact Information
© 2010 Digitaria Interactive, Inc. Technology Meets Humanology© 2010 Digitaria Interactive, Inc. Technology Meets Humanology Digitaria fact sheet 2010 3
techNOLOGY MeetshUMaNOLOGYIN a wORLD fascINateD BY the pOweR Of techNOLOGY, It’s easY tO fORGet that aNY tOOL Is ONLY as GOOD as the peOpLe whO Use It. fOR Us, thOse peOpLe aRe the ONes we wORk wIth aND see at the wateR cOOLeR each DaY. theY’Re aLsO the peOpLe we caLL OUR cLIeNts, BUt thINk Of as paRtNeRs. these aRe the peOpLe that cOMe fROM eVeRY cORNeR Of the GLOBe aND LIVe aND DReaM as we DO.
sINce the DaY we OpeNeD OUR DOORs, IN 1997, we’Ve Be-LIeVeD IN stReNGtheNING the hUMaN sIDe Of techNOL-OGY. we hIRe the MOst passIONate aND aMBItIOUs taL-eNt we caN fIND, seek cLIeNts aND BUsINess paRtNeRs that VaLUe INspIRatION OVeR IMItatION aND pURsUe aN eVeR-GReateR UNDeRstaNDING NOt Of “the cUstOMeR” OR “the UseR”, BUt Of the actUaL hUMaN BeINGs whO aRe speNDING theIR tIMe wIth Us ONLINe. wIth aN IN-teRNatIONaL ROsteR Of cLIeNts spaNNING INDUstRIes jUst as DIVeRse as the INDIVIDUaL cLIeNts theMseLVes, the peOpLe Of DIGItaRIa haVe tRaNsceNDeD the BOUND-aRIes Of fULL-seRVIce IN INteRactIVe MaRketING.
thaNks fOR ReaDING, aND cONsIDeR thIs aN INVItatION tO VIsIt ONe Of OUR OffIces.
© 2010 Digitaria Interactive, Inc. Technology Meets Humanology4 © 2010 Digitaria Interactive, Inc. Technology Meets Humanology
DIGItaRIa BY theNUMBeRs
25+Major web awarDs In thelast 24 Months.
1997Year In whIch DIgItarIa
was FounDeD.
09 specIFIc areas oF expertIse.
04north aMerIcan oFFIces In
new York, san DIego, los angelesanD Dallas.
407DIgItarIa’s rankIng In the Inc. 500
aMerIca’s Fastest growIng
prIvate coMpanIes oF 2008.
4.5mil
Dollars raIseD For uganDan
chIlDren through InvIsIble chIlDren
schools For schools web caMpaIgn
© 2010 Digitaria Interactive, Inc. Technology Meets Humanology© 2010 Digitaria Interactive, Inc. Technology Meets Humanology Digitaria fact sheet 2010 5
eXpeRIeNce &QUaLIfIcatIONsFounded in 1997, Digitaria is a pioneer in digital media communications specializing in marketing, solution architecture, usability, digital design, creative platform development, multi-platform interface design, techni-cal innovation and implementation.
Overviewthrough Digitaria’s proprietary approach, Digital brand Migration™, we effectively transfer brands to the web, applications, devices, appliances, multimedia and all other digital media platforms. we have delivered solutions to an array of organizations ranging from financial institutions, educational organizations, con-sumer brand companies, entertainment clients, and biopharmaceutical companies. our clients work with us because of our flexibility which allows us to customize our services to fit our clients’ internal design and technology departments, third party vendors, ad agencies and design firms. the result is a compelling digital presence and applications that hasve a measurable increase in user adoption, usability, consumer commit-ment and meeting client business objectives.
Digitaria is a company of visionary strategists, technologists and creatives who are always looking for the next generation of digital opportunities for our clients. we have not only managed numerous large-scale web site redesigns, but have also worked on scalable, extendible application development and transmedia ef-forts. we offer transunion the best opportunity to transform their web presence and applications into some-thing truly unique and differentiating in the market place.
© 2010 Digitaria Interactive, Inc. Technology Meets Humanology6 © 2010 Digitaria Interactive, Inc. Technology Meets Humanology
VeRtIcaLs &cLIeNtsMedia & Entertainment- arclight cinemas
- beliefnet
- bravo tv
- cbs corporation
- comcast corporation
- Disney
- the game show network
- Fox
- nbc universal
- the cw
- warner bros.
- world poker tour
- lifetime networks
- live365
- sleuth network
- telemundo
- universal hD
- abc television group
- Mtv networks
- Youtube/google
- veoh networks
Non-Profit & Education- Invisible children
- kcet
- kcrw
- kcts
- kpbs
- npr
- california teachers association
- san Diego Zoo
- MIller Mccune
- point loma nazarene university
Travel & Hospitality- bestwestern International
- hard rock hotel & casino
- Ivy hotel
- Morgan’s hotel group
HealthCare & Life Sciences- Invitrogen
- Millipore
- newport corporation
- avanir pharmaceuticals
- Mediakeeper
Professional Sports & Venues - atlanta Falcons
- baltimore ravens
- cleveland browns
- Daytona International speedway
- Martinsville speedway
- san Diego chargers
- tampa bay buccaneers
- atp
- avp
- Mls
- nFl
- u.s. soccer
- seattle sounders F.c.
Consumer Goods & Retail- alienware
- asIcs america
- aMpM
- cobra golf
- gordon rush
- hasbro
- proFlowers
- roadrunner sports
- ryland homes
- taylorMade golf
- charlotte russe
- jakks pacific
Technology & Communications- Dts
- gateway computers
- lg electronics
- limelight network
- QualcoMM corporation
- vIZIo, Inc.
- Intel
we were really impressed at how
quickly the team ramped up with such short
notice and were able to offer
ramped up professional services without
compromising quality which in itself
is always the greatest challenge.
emre celik
vp of technology, nbc.com
congratulations to your entire team! they
did an outstanding job, the new site looks
fantastic, it features so much more content
that we had hidden before.
tibor Mozes
cto, beliefnetYour team was pretty darn great, particular-
ly in the final innings. big thanks especially
to Daiga (as always and not only for brilliant
design) and to Michael who was thoroughly
professional and a dedicated, gifted prob-
lem solver.
jackie kain
senior vp, kcet
excited doesn’t describe how we feel about our brand new site - and I com-
mend everyone at Digitaria for their commitment and passion on this project. we
couldn’t be happier!
Dan levak
Director of new Media, atlanta Falcons
partnering with Digitaria was a key step toward elevating our online
brand, effectively equipping worldpokertour.com to support our partners
as well as increasing levels of traffic, and creating an enhanced user ex-
perience for our fans.t,
ken graiwer
head of Interactive, wpt enterprises, Inc.v
Digitaria was a pleasure to work with on building
our recipe Finder iphone app. the first week it
launched it was on apple staff picks!
lisa hsia
senior vp new Media & Digital strategy, bravo
© 2010 Digitaria Interactive, Inc. Technology Meets Humanology© 2010 Digitaria Interactive, Inc. Technology Meets Humanology Digitaria fact sheet 2010 7
VeRtIcaLs &cLIeNts (cONt.)
© 2010 Digitaria Interactive, Inc. Technology Meets Humanology8 © 2010 Digitaria Interactive, Inc. Technology Meets Humanology
2009 san Diego aDDY creative show awards
gold, creative services and Industry people’s choice
nFl International Fan experiencesilver, web site
2010 communication arts Magazine
Invisible children - the rescue2010 Interactive annual publication
13th annual webby awards
Qualcomm wireless life telecommunications, honoree
beliefnetreligion and spirituality, honoree
2009 District Fifteen aDDY creative show awards
san Diego ad club 2009 aDDY awards gold, creative services and Industry
2009 Inner city 100#31 Fastest growing Inner-city
company in america
ReceNtawaRDs
© 2010 Digitaria Interactive, Inc. Technology Meets Humanology© 2010 Digitaria Interactive, Inc. Technology Meets Humanology Digitaria fact sheet 2010 9
12th annual webby awards
Invisible children - Displace Me people’s voice winner, activism
kcrw Media player best practices, honoree
horizon Interactive awards
Invisible children - Displace Megold, public service
gordon rush gold, e-commerce
2008 ad:tech awardsInvisible children - schools for schools best social Media Marketing campaign
sitecore site of the Year
beliefnet - best Media site
communicator awardsgordon rush
award of Distinction, Fashion
national aDDY awards
Invisible children - Displace Me silver, Micro site
ReceNtawaRDs
© 2010 Digitaria Interactive, Inc. Technology Meets Humanology10 © 2010 Digitaria Interactive, Inc. Technology Meets Humanology
capaBILItIesA Strong Belief in Strategy & AnalysisDigitaria is one of only three agencies to be certified at omniture’s professional service provider level. we have experts on staff to implement and conduct the analysis of all the data, ensuring our clients get the most out of the tools. we became omniture certified because of our general philosophy of using data to help clients make strategic decisions. we also have built a strong user experience team that can help to interpret user behavior and interactions to build experiences and applications that your user groups, no matter how varied and broad, can use adopt and engage with.
Standards-based Web Developmentour web development team has literally written the book on building web sites and applica-tions to the highest standards. In one of our attached case studies you will see that the documents we produced for nbc’s web devel-opment team have been standardized for use by ge throughout the organization.
World Class Process and Project Managementa client engagement does not fail at the end, it fails at the beginning. at Digitaria, we believe in taking a structured, planned approach to en-gagements that provides the up-front planning and documentation to make the engagement a success.
Flexible Technology Team our technology teams have built their own software, worked with enterprise-level solu-tions, and aligned themselves with internal technology teams to create the best solutions for our clients.
Organizational CapacityDigitaria currently employs approximately (100) one hundred people and is headquartered in the historical gaslamp district in san Diego, ca. we also have additional offices in los an-geles, ca and washington D.c.
we have co-location facilities with at&t and currently host approximately 70% of our clients including nbc, bravotv, taylorMade, and adidas golf.
we host on several different platforms and have development expertise .net, java, and php. we have Dbas on staff with expertise in sQl, oracle and mysql. we have strategic partnerships with several content Management system (cMs) vendors including Interwoven and site core and develop custom cMs ap-plications supporting a variety of client’s needs. we also partner with leading analytics provid-ers including omniture – site catalyst and hbx, unica and others as well as leading cDn providers including limelight networks.
Access to a Portfolio of ClientsDigitaria has clients throughout the consumer products, sports, and media & entertainment industries. our clients have access to our other clients through client summits and personal introductions.
© 2010 Digitaria Interactive, Inc. Technology Meets Humanology© 2010 Digitaria Interactive, Inc. Technology Meets Humanology Digitaria fact sheet 2010 11
capaBILItIes (cONt.)Securityas part of its overall services, Digitaria shall develop, maintain and operate a security plan and system that prevents any unauthorized access or tampering with client servers, con-tent, or other digital works or performances. Digitaria will provide no less than industry standard security systems and practices in connection with all such work.
Digitaria will use roles to allow for secure ac-cess to specific areas within the site. users can be assigned roles, which in turn are assigned permissions. permissions can range between executing a feature of the application, view-ing / modifying classes or specific instances of domain objects, and/or access to certain sections. users and roles are managed via an administration web interface.
Development and Staging MethodologiesDevelopment usually occurs on developers’ lo-cal machines and is checked into a repository once unit testing has been completed. If devel-opment servers reside on Digitaria systems, it is backed up daily and code is checked-in and checked-out using subversion. once a build has been determined complete, it is promoted to a staging and/or Q/a environment where it goes through additional integration testing with other systems.
CommunicationsDigitaria has used a highly effective collabo ration tool called basecamp. It is a widely used tool for widely disbursed teams that is easy to use and provides secure messaging, documentation management, scheduling, milestones, to-do’s and more through the web interface.
Integration TacticsDigitaria’s web development team brings industry leading expertise to the table. with widely recognized, internally developed best practices and two members of the w3c htMl5 advisory board, each page is devel-oped with consideration of the latest stan-dards, including: semantic htMl, pure data/presentation separation, section 508 and w3c accessibility, formalized commenting structures and a full Qa process.
Usabiliy TestingDigitaria employs a user centered Design ap-proach to product/service development that emphasizes keeping the end-user “front and center” throughout the project. the underlying philosophy is that product developers, who stay attuned to the concerns, thought-pro-cesses, habits and preferences of current and future users, consequently develop interfaces, products and services that are easier to oper-ate, more functional and more enjoyable for their customers. this results in a higher level of customer satisfaction and increased revenue.
© 2010 Digitaria Interactive, Inc. Technology Meets Humanology12 © 2010 Digitaria Interactive, Inc. Technology Meets Humanology
LeaDeRshIpDANIEL KHABIE chIeF executIve oFFIcer
DOUG HECHT presIDent
CHUCK PHILLIPS chIeF technIcal oFFIcer
WARREN RAISCH executIve vIce presIDent
DAIGA ATVARA executIve creatIve DIrector
JEAN VAN LIER vIce presIDent oF proDuctIon
DEBORAH SAUTER vIce presIDent, InsIghts
JIM MCARTHUR vIce presIDent, MarketIng & sales solutIons
JOHN VAN SPyK vIce presIDent/general Manager, DIgItarIa sports
MICHAEL BROWN vIce presIDent, MeDIa anD entertaInMent
ANTHONy yI vIce presIDent, eastern regIon
© 2010 Digitaria Interactive, Inc. Technology Meets Humanology© 2010 Digitaria Interactive, Inc. Technology Meets Humanology Digitaria fact sheet 2010 13
cONtactINfORMatIONSAN DIEGO 533 F street 3rd Floor san Diego, ca 92101 phone 619.237.5552 Fax 619.237.5269 email [email protected]
LOS ANGELES 3500 west olive avenue suite 300 burbank, ca 91505 phone 818.827.7153 Fax 818.973.2707 email [email protected]
NEW yORK 345 hudson street 5th Floor new York, nY 10014 phone 212.706.4845 email [email protected]
DALLAS 3102 Maple avenue suite 400 Dallas, tx 75201 phone 214.953.9359 email [email protected]