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in Retail Logistics
Digital Platforms
…when expectation meets reality
Logistics Manager – New Retail Logistics Era
26. November 2019
Novotel Centrum, Poznań
2 © 2019. All Rights Reserved.
The Ecosystem Interesting facts about European Logistics Environment
So far no big deals / contracts / breakthrough solutions.
Why? Nerds vs. Value Pitch. Delayed Corporate
Decision processes!
400+ Logistics StartUps
Average Age! Language! Social Recognition! Salary!
Are autonomous vehicles the solution?
Driver Shortage, 35M+ commercial vehicles in EU28
Connected service platforms are launched
everywhere. Value proposition & business models
remains a challenge. Truck as part of the value chain.
OEMs / Tier 1 are waking up
Driver cards archiving, temperature monitoring, toll &
emissions, access to congested areas, paper vs. digital
etc.
Legislative requirements
The algorithm rules, but few people understand it.
Fear postpones decisions. Experienced Planners vs.
Optimization. How to make the right decision?
Big Data & Predictive Analytics
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Great ideas by smart people Visions for Cloud based B2B business scenarios
40% of logistics Startups solutions are based on AI
and machine learning. But how to get accurate data
in realtime? What are the rules for decisions?
Artificial Intelligence
B2C experience links into B2B. Sharing data across
boundaries with your competitor? What is my ROI?
Connecting Supply Chains
Early mover opportunities, “There can only be one”.
Value Proposition, Business Model, Go-to-Market,
Ease-to Use, super-low entrance barrier is KEY!
Disruptive Business Models
01
03
02
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Some logistics startups
06 04 05
03 01 02
12 10 11
09 07 08
… …and many, many,
more 13 14
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Talking about business value
The Illusion of Optimization Fleet Operations Cargo & Delivery
Last Mile with Time-WIndows
Reduced fuel consumption
Resource Management
Business model
Planning quality
>90% multi-branded fleets
Truck-trailer-cargo-driver
FUEL & emissions
Real-time dynamics
Uptime & prediction
Route optimization
Cargo space optimization
Reliable ETA projection
Workflow management
Shipper-carrier-subcontractors
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Data Collection Retro-
Fit Scenario, What
about trailers &
containers?
Mixed Fleets
Improve OEM
production
Understanding the real
utilization of the vehicles
to improve the product
Profiling
Fuel consumption
DOWN! Usage of ADAS
requires intensive
coaching
Driver Coaching
After Sales Support
Improved asset
uptime by early
notifications, trust vs.
confidence!
Predictive Maintenance
Where are my Trucks?
Operational transparency
is still the #1 service
Asset Management
DTD/WTD legislation
Remote Archiving of Driver
Card & Company Card,
Card Hotel services
Working hours
Fleet Operations with a slight OEM twist
Bildquelle: istock.com/873473640
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Find matching cargo
LTLFTL, Shipments vs.
capacity, time & location,
Again trust the algorithm!
Cargo Capacity
Digital Signature
pictures of damages,
Temp monitoring,
triggering instant
invoicing
Proof of Delivery
Notification to customer
Traffic jam prediction
Correct ETA big potential in
combination w/ ramp ops,
Breaking the Silos!
ETA Projections
Shipper/Carrier
relationship
Process Quality >98%
required, Language
challenges
Sub-Contractors
TMS integration
Dynamic route planning based
on actual pickup/delivery, Do
you trust the algorithm?
Operational Excellence
Driver engagement
Client procedures No
Training, Less is More,
Gamification?
Ops Workflow
Cargo & Delivery The true art of logistics
Bildquelle: istock.com/1014470596
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A small logistics problem latest technology vs. real-world-business-scenarios
6 trucks 43 delivery locations 1 depot
9 © 2019. All Rights Reserved.
A small logistics problem with many possible solutions
6 trucks 43 delivery locations 1 depot 10^50 options
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A good plan Illusion of optimization
504 kilometers
6 trucks 43 delivery locations 1 depot
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An excellent plan supported by profit-making optimization
462 kilometer
8% Improvement
4 trucks 43 delivery locations 1 depot
12 © 2019. All Rights Reserved.
Key Take Aways
Understand the horizontal effects across
the organization. Accept local
deficiencies for the global optimum.
Incentivize impacted departments.
Breaking the Wall!
Ensure a vertical value proposition! Industry process know how is a must.
Many Services rely on AI algorithms. Are those trustable vs. manual
planning? No experience and no references exists. Who wants to be the
guinea pig?
Digital B2B Cloud Business Models are challenging!
Focus on the sharing the
business success of
measurable KPIs.
Sharing is caring!
Transparency of the agreed
algorithm, Full flexibility of data
control. Gamification & No training!
Easy to understand
Accept the opportunities
within value based
pricing models.
Business value first! 30
GOALS
R E S E A R C H
P L A N N I N G
SALES
STEPS TO
SUCCESSFUL
BUSINES
13 © 2019. All Rights Reserved.
Thank you!
Any Questions?
www.maxflowconsulting.com
+49 (151) 15466500
Frank Tinschert
57 Gardiner St. Lower
Dublin 1, Ireland
MaxFlow Consulting Ltd.
