DIGITAL PIPELINES FOR PRODUCT DESIGN AT

HARLEY-DAVIDSON

INTRO – BIO FOR MATTHEW GUELLER • Over 18 years in the “industrial design side” of engineering

• 7 years at John Deere

• Over 11 at Harley-Davidson as consultant and as employee

• Class A surfacer, digital model maker, visualization expert

HARLEY-DAVIDSON • 110 years of great motorcycles

• Global brand

• Premium products

• Traditional Styling that stays true to it’s heritage and legacy

• Customer and lifestyle

MY ROLE AT HARLEY-DAVIDSON • Styling Support

• Reverse engineering from scan

• Class A surfacing

• Conceptual Modeling

• Conceptual Visualization

• Gate keeper for the “Art to Part” process

HORSEPOWER AND TORQUE .

There is a fundamental relationship between horsepower and torque.

TRADITIONAL INDUSTRIAL DESIGN PROCESS

TRADITIONAL INDUSTRIAL DESIGN PROCESS

TRADITIONAL INDUSTRIAL DESIGN PROCESS

TRADITIONAL INDUSTRIAL DESIGN PROCESS

TRADITIONAL INDUSTRIAL DESIGN PROCESS

TRADITIONAL INDUSTRIAL DESIGN PROCESS

TRADITIONAL INDUSTRIAL DESIGN PROCESS

• Pros

• Well established process

• Shallow learning curve

• ID centered

• Cons

• Many iterations

• Very time consuming

• Changes and iterations become more challenging later in the process

DIGITAL DESIGN PROCESS

RAPID PROTOTYPING

• Existing technology

• Concept modeling to RP is easier than CAD

• Truly rapid 24 hour turn around on parts

• Durable and useable parts

• Disposable

• Scalable

CONCEPT MODELING

• Non Traditional approach

• Tools from movie and gaming industries

• Speed, flexibility and real-time workflow

• Subdivisional modeling

• Autodesk Max, Maya, Mudbox, Alias

• Rhino with T-Splines

• Z-Brush with sculpting

VISUALIZATION

• Division Mockup Pre-64bit

• Productview from PTC

• Autodesk Showcase

• Autodesk Max with V-Ray and RT

• HDR Light Studio

• Keyshot

• Bunkspeed

VISUALIZATION

Real World benefits

• Speed –Performance scales with hardware

• Design in real-time/visualize in real-time

• Significantly reduces design changes after mockup -no surprises

• Enables designers and Styling to explore more concepts

• Mockups become physical validations of the virtual design

VISUALIZATION -HARDWARE • Horsepower & Torque

• CPU & GPU

• Workstation

• Lenovo D30

• Dual 8-core Intel E5-2690 2.9Ghz

• 32Gb Ram

• 2 Raid -0 Intel SSD

• Nvidia Quadro 6000

• Cubix GPU-Xpander with

• 4 Nvidia Tesla C2075

• Goals -Real-time motorcycles HD 1080p

VISUALIZATION -HARDWARE • Benchmarks.

CONCLUSION • Looking to the future

• Better integration

• Higher performance

• Mobile performance

• Ptex

• Pixar OpenSubDiv

• Special thanks to Nvidia.

• Cubix