8/14/2019 Digital Media Marketing Today
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Digital Media Marketing Today
As marketer online, picking a start can be challenging. Right
from search engines such as
Google, to social media sites such as Facebook, Twitter and
LinkedIn, and blogging the
marketer has many platforms to choose from. Added to this is the
smartphone reolution,where media sharing ia !ouTube, Instagram and
"interest, and of course email are the
many channels marketers can leerage. These new channels are
setting trends digital
media marketing today. #ach of these is a uni$ue digital
marketing channel with large,
actie and easy to segregate audiences. If leeraged
appropriately, these digital platformscan help a business grow
manifold. The obious $uestion is % &here do we start'
(ere are some basics about digital media marketing to help you
understand howbusinesses use these arious elements to thrie and
succeed online.
Instant digital marketing approach)imply connect the dots %
people, business, online, interaction and you will hae an idea
of what the digital media is all about.
(ere are a few e*amples to get a clear picture.
Gayatri wants to send a gift from the +nited )tates to her
parents in India for their
-thanniersary. (er friend recommends her to send it online.
Gayatris parents
receie the gift within days.
/ames has stopped reading printed newspaper. (e has subscribed
to digital ersions
of newspapers and blogs on his smart phone and i"ad.
Anslem and Isha are celebrating their honeymoon in )pain. They
share pictures and
suggest hotels to friends on Facebook.
0any businesses hae been able to reach out to millions of people
though the irtual
digital andsocial media tools using instant online marketing
tactics such as sending
newsletters oer emails, adertising on websites, sharing photos
on Facebook, updatingnews on Twitter and conersing with their brand
adocates in real%time. The list is
endless.
