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Resume Workshop Lecture #6: Resume Drafting & Q&A UGBA 198 - Fall 2016 Haas School of Business, Berkeley Julian Gamboa-Ramos

Resume Workshop (Digital Marketing Today)

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Page 1: Resume Workshop (Digital Marketing Today)

Resume WorkshopLecture #6: Resume Drafting & Q&A

UGBA 198 - Fall 2016Haas School of Business, Berkeley

Julian Gamboa-Ramos

Page 2: Resume Workshop (Digital Marketing Today)

Resume

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● A biographical summary of a person's career.○ Versions: Portfolios, +cover letter, CVs

● AKA: Curriculum Vitae, but in reality are shorter.○ CVs include a summary, objective.

● McCombs Resume Format○ Two versions: .doc and .pdf

What Is A Resume?

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McCombs Resume Format

Formatting

Following: Customization

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○ Solely contact information for recruiter.■ Similar to LinkedIn card.■ Location | e-mail | phone number

● Only place to hyperlink past work.

Header

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● Full (formal) name of your university○ No abbreviations (Avoid: UC Berkeley, Cal, UCB)

● Include:○ Start and expected graduation date○ Community College (Transfers)○ Major (Declared or Intended)○ GPA: Depends on both employer and GPA itself.

Education

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● QUANTIFY (to some extent)○ Metrics are great to see, but moderate between

adjectives and numbers.● How did you benefit your workplace? What new activities

did you introduce to the role? What idea do you want to leave the recruited with?

● Start with verb! Denote action in your experience.

Experience

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● Key word: Porfolios○ Presentation of your work in any career position○ Less general than experience: case studies○ AKA: Your own special assignment.

■ Metrics derived from specific action.

Projects

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● “What are you involved with on campus?”○ Connect with your recruiter: archery, dance clubs, etc.

● Here, volunteer and community service.○ “Impact on other’s way of life?”○ The Berkeley Project | berkeleyproject.org

Extracurricular Activities

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● “On a personal level”○ What do you do on your free-time? Hobbies.○ “Do you fit in with our company culture?”○ Get a fun-fact across: rubik’s cube solving○ “What, outside your field, can we trust you with?”

Skills and Interests

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www.company.com/about

● Does your wording = knowledge of the company?○ Read on company culture and mission statements.○ Social media: @companyjobs @companylife

● Allude to the job description and required skill sets.● Different perspectives of the same job responsibilities.

○ Example: marketing vs production

Tailored To Employer

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Marissa Mayer - Yahoo CEO

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Update Resume Versions