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Date : 31 I 01 I 2007Title : Tata and TCS Marks - Stacked with TaglineDesign Magger : Gargi SharmaProject Co- ordinator : Vishal JhunjhunwalaColour : Pantone 2427 CSoftware Formats : CorelDraw 11, Adobe Illustrator CS2
IMPORTANT : COLOURS USED TO CREATE THIS MECHANICAL ARE FOR VISUAL SUGGESTION ONLY. USE PANTONE COLOUR SWATCHES TO MATCH FOR CORRECT COLOURS. EVEN THOUGH THIS MECHANICAL HAS BEEN CHECKED FOR ACCURACY, PLEASE DOUBLE CHECK PRIOR TO RELEASE TO THE VENDOR. IF INSTRUCTIONS ARE FOUND DEFICIENT, PLEASE CONTACT corporate.o�[email protected]
Tata and TCS Marks - Stacled with TaglineFor use in 2D applications
Tata Consultancy Services Identity Guidelines I Jan 2007
Guide-sheet developed by Design Services, Corporate MarketingCopyright © 2007 Tata Consultancy Services Limited
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DIM
ENSI
ON
SC
RITE
RIA
SUB-
DIM
ENSI
ON
S
Customer Strategy Technology Operations
CustomerEngagement
BrandManagement Applications Agile Change
Management Culture
Leadership &Governance
OrganisationalDesign & Talent
Management
WorkforceEnablement
AutomatedResource
Management
IntegratedService
Management
Real-timeInsights and
Analytics
Smart andAdaptive Process
Management
Standards andGovernanceAutomation
ConnectedThings
Data & Analytics
DeliveryGovernance
Network
Security
TechnologyArchitecture
EcosystemManagement
Finance &Investment
Market &Customer
Portfolio, Ideation& Innovation
StakeholderManagement
StrategicManagement
CustomerExperience
CustomerInsights &Behaviour
Customer Trust &Perception
+ 175 specific digital criteria to test your organisational maturity
Together we work with more than 850+ digital partners worldwide
Communicates and interacts with targeted customers through the use
of personalized content, including how customers interact with available
products and services.
Develops and maintains a consistent, differentiating, and trustworthy brand
across digital channels.
Manages end-to-end mobile, virtual, wearable and desktop applications used to support digital strategy and
business processes.
Defines and establishes organizational behaviors, beliefs, ethics, values,
innovation focus, etc. (i.e. culture) to realize the digital transformation
strategy and initiatives.
Defines and establishes leadership, governance, accountability, ownership, decision-rights,
sponsorship, innovation focus, etc. to facilitate leading and managing the
digital transformation strategy andinitiatives.
Defines and establishes the organizational foundation, talent
management processes and capabilities to support the digital
transformation strategy.
Defines and establishes the competencies, knowledge, skills and
tools to empower the workforce, employees and third-party service providers, to work collaboratively,
most effectively and flexibly.
Changes are happening continuously as business requires in a digital world. This includes production, consumption, and all
of the activities and relationships with internal and external stakeholders. The need to track, manage, plan, design, assess,
check, and improve upon changes in an agile way is imperative. Changes are effected in a responsive and continuous manner
for the best outcome and at the lowest cost. A change may be required and/or triggered by a planned and/or unplanned,
internal and/or external relationship (producers and/or consumers). At all times, changes are planned collaboratively
with all stakeholders (direct or indirect) according to a well defined governance system.
Automatically identify, tag and know the state and life-cycle of every physical and digital resource that is invoked, used in delivering a service or offered as
part of the in a digital way using artificial intelligence. In a digital enterprise, service management assumes
an E2E responsibility where partners, producers and consumers interacting with services that span
multiple systems, use one single truth of data to consistently deliver services.
Integrated service management provides and maintains a single
point of interaction for customers to perform their actions. It supports the
continuum from full service toself-service.
Providing and utilizing analytics and insights to actively manage business and technical
operations altogether. This will include providing the relevant and responsive analytics and
insights to help strategic management, customer management, organization management, people
and skills management, products and services management, and technology management.
Smart and adaptive process management enable agile and cross-functional collaboration
that results in business responsiveness to internal and external circumstances.
Automatically defining, controlling, enforcing, and monitoring standards, governance, risks and compliance using digital capabilities to
intelligently mitigate business risks.
Supports development and integration of connected objects (regardless of mobility state) and service for internal and external
stakeholders.
Utilizes and manages its data efficiently and effectively to drive
insightful analytics and support its operations in line with legal and
regulatory requirements.
Has well documented guidelines, procedures, rules and standards
to drive both IT development and deployment.
Ensures that network structure is focused on increasing agility,
scalability, security, network virtualization and automation.
Plans for and proactively addresses cyber threats, vulnerabilities, and
security compliance requirements. Establishes user profiles to gate
access to sensitive data and systems.
In a digital enterprise, standards and governance achieves a state
of cognitive risk management with automated auditing, reporting and
remediation of issues.
Drives overall technology alignment while servicing current and future
state plans aligned to business strategy. Orchestrates many changes
that need to be made in short timeframes.
Analyzes internal and external business and operating conditions,
including the market, to buildecosystem models that strengthen,
extend and enhance the digital portfolio, while sharing common goals.
Optimizes the financial /investment management for digital strategy
development and execution to ensureorganization develops and maintains
a digital leadership role not only amongst its industry peers, but also
across industries.
Utilizes processes and tools to gain intelligence about the market,
competitors and customers, and applies the information to digital
efforts.
Defines and facilitates digital innovation in its products, processes,
and financial outcomes.
Implements business rules, methods and tools to develop and manage a
digital strategy and enable alignmentacross the organization to achieve
business results.
Within the digital businesses, digital organization or digital ecosystem, stakeholder management
utilizes information (or intelligence) gathered during identification, recognition and interests of digital stakeholders (owners, shareholders, customers, consumers, partners, producers
etc.) to determining their influence and interest and establish a clear plan(s) that influences bonded engagement with all stakeholders.
Provides customers with a rewarding, positively satisfying, convenient,seamless, and integrated omni-
channel experience across devices and places.
Derives business value-added insights around customer behavior through
channel-agnostic intelligent analysis of both qualitative and quantitative
data sources.
Focus on high customer confidence level placed on the organization to
deliver against expected standards of quality, accuracy, security and privacy
responsibility.
Culture, People,Organization
DIGITAL MATURITY MODEL & METRICS
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