CONTACT US

3963 5098/81

EDC.hsmc.edu.hk

EDCHSMC

EDC@hsmc.edu.hk

Effective Digital & Social Media Marketing

13 April, 2018 (Friday)

EDC HSMC

Course Overview:

Digital and Social Media Marketing is so commonly used that more than three quarters of the top 100

companies are using at least one social media platform (i.e., Facebook, Instagram, YouTube, WeChat,

etc). Definitely, social media marketing has emerged as a major development from traditional marketing.

This course introduces concepts, theories and applications of social networks and social media analysis.

Participants will come to evaluate how social media has changed the marketing paradigms and practices

and why many companies are struggling with it.

This course helps students to implement social media strategies which involve different aspects of

marketing and hone their analytical skills. Due to a strong need for marketing professionals who are

attuned to this area, this course is specifically for those in digital/social media marketing, consulting and

brand management roles.

Upon successful completion of the course, participants will obtain a “Certificate of attendance”.

Learning Outcomes:

Develop as strategic digital and social media marketers in the new age.

Understand the latest theories, practices and trends in digital and social media marketing as well as

business practices, at both strategy and execution levels.

Understand the latest global and local landscapes of digital and social media marketing.

Analyse the latest business practices of digital and social media marketing of the leading brands in

the region and around the globe.

Learn the best practices of first-rate social media campaigns of leading brands in the region and

around the globe.

Be able to predict and catch trends in digital and social media marketing.

Target Participants:

Management, marketing and corporate communications staff, entrepreneurs, SMEs, staff in different types

of organsations (including NGOs) who want to brush up their knowledge in digital marketing

Date & Time:

13 April 2018 (Friday)

10:00 am to 5:00 pm

Medium of Instruction:

Cantonese (Course materials in English)

Course Outline:

Understanding Social Networks and Social Media Marketing (SMM)

Why Social Media Marketing is Important and Valuable to Our Everyday Life and Work?

Knowing Social Media Landscapes & Various Social Media Marketing Platforms

Understanding “Your Online Customers” and “Your Customers Online”

Mastering the Gist of Strategic Content Marketing to Build Powerful Brands

Leveraging Strategic Key Opinion Leader (KOL) Marketing for Impactful Campaigns

Trainer’s Biography:

Dr. Jeffrey Hui (凌羽一博士)

EdD (Bristol), MSt (Cand) (Cambridge), EMBA (CUHK), MA (HKU), BBA (Hons) (CUHK)

SHKIM (Life), ProM, FIMS, Beta Sigma Gamma (Life), DTM, KCR, CNLPT, CNLPMP

Dr Jeffrey Hui is the Honorary Guest Lecturer of EDC, a leading strategic i-

Marketing and education expert in the region, the Chairperson of Hong

Kong Institute of Marketing (HKIM) and Managing Director of a marketing

consultancy company.

As an experienced marketing and training consultant, Dr Hui has been

invited to conduct a vast range of training courses, workshops and talks

(over 1,000 sessions) and to provide consulting services to various high-

profile corporations, including Google, IBM, Canon, Coca-Cola, Adidas,

L’Oreal, P&G, Gillette, GSK, 3M, Pfizer, Nestle, HSBC, UBS, Deloitte,

Cathay Pacific, Inchcape, and New World Group. In addition to promoting

the best practices in the marketing profession, Dr Hui has also been

serving as the final judge of various prestigious local and regional awards,

including Effie Awards (Greater China), ECI Awards (Greater China),

Yahoo! Big Idea Chair Awards, and MTR Advertising The Best of the Best

Awards.

As a passionate writer, Dr Hui has authored and co-authored several top-

selling books on branding, marketing, and strategies and management,

including:《贏銷策略──打造品牌必讀 50 例》,《商識滿天下──香港商管翹

楚 30訪》),《讓品牌「飛」!──策略社交媒體、網絡營銷實戰秘笈》)* ,《品

牌超連結──十大 Marketers 成功實學》* and《贏銷 0 與 1》* (*NO. 1

Finance and Business Category Bestseller at Eslite誠品書店).

Registration:

We accept payment by cheque or by bank transfer. For details, please refer to the enrolment form.

Venue: HSMC campus Website: EDC.hsmc.edu.hk

Fee: HK $2980

(Lunch and refreshments are included)

Address:

Facebook:

Executive Development Centre Hang Seng Management College Room N402, Block N, Hang Shin Link, Siu Lek Yuen, Shatin, NT, HK EDCHSMC

Email: edc@hsmc.edu.hk

Tel:

LinkedIn:

(852)3963 5098/ 081 EDC HSMC

Special Offers: Early Bird Registration

Two weeks before

commencement of the course

• HSMC/HSSC* alumni, Friends of EDC-

Corporate^ or Friends of EDC-Individual

can enjoy 15% discount

HKD $2533

• Other applicants can enjoy 10% discount HKD $2682

After Early Bird Registration • HSMC/HSSC* alumni, Friends of EDC-

Corporate^ or Friends of EDC-Individual

can enjoy 10% discount

HKD $2682

• Applicants who apply 2 courses or more at

the same time can enjoy 5% discount

HKD $2831

*Hang Seng Management College / Hang Seng School of Commerce.

^Please refer to EDC website for a list of organizations under “Friends of EDC-Corporate”.

Remarks: Each participant can enjoy only one discount offer.

Categories of EDC’s Corporate Training and Executive Courses:

Banking, Insurance and Finance

China Culture and Knowledge

Communication and Soft Skills

e-Marketing

Leadership and Management

Mediation