Differentiation Generic Strategy

Ashley Heyliger

Michael Porter's Three Generic Strategies

Cost Leadership strategy Differentiation Strategy Focus Strategy

(Dess,G.G. Lumpkin, G.T. Eisner, A.B. McNamara, G. 2012)

Differentiation Generic Strategy

Forms of Differentiation:Prestige or brand imageTechnology InnovationFeaturesCustomer ServiceDealer Network

(Dess,G.G. Lumpkin, G.T. Eisner, A.B. McNamara, G. 2012)

Differentiation Generic Strategy

(BMW Logo, 2013)(Apple Logo, 2013)(Honda Motorcycle Logo, 2013)(North Face Log, 2013)

Microsoft

(Microsoft Logo, 2012)(Windows, 2013)

Microsoft

Is it a tablet?Is it a laptop?

It's a Microsoft Surface Tablet(Joe Raedle , 2013)

(Taormino, M., 2013)

Microsoft Surface Tablet Series

(Surface Tablet , 2013)(Taormino, M., 2013)

Microsoft

References

Windows (2013). A History of Windows Highlights from the First 25 Years. Retrieved from

http://windows.microsoft.com/en-us/windows/history

Taormino, M. (2013). Windows 8.1 Tablets are the Tortoise, iPads and Android the Hare. Examiner. Retrieved from http://www.examiner.com/article/windows-8-1- tablets-are-the-tortoise-ipads-and-android-the-hare

Dess,G.G. Lumpkin, G.T. Eisner, A.B. McNamara, G. Strategic Management Text & Cases. Sixth Edition. New York. McGraw-Hill Irwin. 2012.

Image References Joe Raedle [Photograph] (2013). Getty Images. Retrieved from

http://www.examiner.com/article/windows-8-1-tablets-are-the-tortoise-ipads-and-android-the-hare

Apple Logo [Graphic Image] (2013). Forbes. Retrieved from http://www.forbes.com/sites/spleverage/2013/04/30/debt-averse-apple-sets-6-part-bond-deal-to-establish-funding-yield-curve/

BMW Logo [Graphic Image] (2013). Retrieved from foreignpolicyblogs.com

North Face Logo [Graphic Image] (2013) Retrieved from goodlogo.com

Honda Motorcycle Logo [Graphic Image] (2013) Retrieved from motorauthority.com

Surface Tablet [Photograph] (2013) Retrieved from phys.org Microsoft Logo [Graphic Image] (2012) Retrieved from

news.softpedia.com