Following are some of the benefits of organic SEO over the PPC (Pay-Per-Click)

Both Search Engine Optimization (SEO) and Pay-Per-Click (PPC) come under one roof called search

engine marketing (SEM). Both techniques revolve primarily around increasing your

website’s visibility on search engine result pages and driving traffic through to your landing pages.

But let’s review some differences.

1. In organic SEO, results improve gradually but once desired results are achieved, then it will last

for long. In PPC, on the other hand, results are achieved faster but get dropped soon.

2. Organic SEO is much more cost effective than PPC.

3. Organic SEO works on one time investment with life time returns, while in PPC returns will come

till you keep pouring money into it.

4. With the help of organic SEO campaign you can improve organic click through rate, while in PPC

it’s not possible.

5. In PPC traffic will increase suddenly in short time period which might compel Google to flag your

website as a spam, while in organic SEO chances of occurrence of such an event is nil.

6. Organic search results are 10 or so websites that appear in the middle area of the screen when a

user conducts a search using Google, Yahoo!, Bing or any other major search engine. Organic or

natural search results are typically more relative to the keywords a search engine user has

entered and are therefore seen as more reliable to 94% of audiences.

7. In the case of organic results & paid listings, internet users have been conditioned to recognize

that the organic search results are unpaid and, therefore, more likely to contain the information

they are actually looking for. And if your target audience happens to be highly educated, you

might be interested to know that search engine users with a college degree are even less likely

to click on a paid ad listing.

8. Organic SEO campaign can be run with small budget, while if you are looking for PPC campaign

then you have to set your budget very high.

9. In PPC campaign you can rank your website only for a few specific keywords, while Organic SEO

will optimize website for variations of the keywords so that they can match maximum search

queries with users who are looking for your product.

10. Organic search engine optimization is the natural process of improving a websites SERPPs

(search engine results pages) on Google or other search engines while in PPC we have to force

your website which will cause negative impact in future.

11. The main benefit of SEO is that organic results are ‘free’ (although you may pay for someone to

look after your SEO) even though results take much longer to show than for paid results. So, if

you are looking for long term benefits then Organic SEO is a much better way than PPC.

12. In case of organic SEO campaign traffic tends to be of high, both in term of quality and quantity.

Site visitors that come from organic search results visit more pages, have longer site visits and

tend to be more inclined towards making a purchase vs. a PPC. Also, the cost of SEO Campaign

generally costs 5 to 10 times less per unique site visitor when compared to a PPC Campaign.

Some more about benefits of organic SEO & downsides of PPC:

Organic SEO Benefits:

Can be used to generate much higher levels of traffic

Usually presents a higher ROI in the long term from expectations

Organic results tend to be trusted more by users

Long lasting results and traffic

Downsides of PPC (Pay-Per-Click)

Need to spend money for each click (whatever the sale would be)

Chances of wasted clicks and unqualified visitors

Traffic is capped by budget

SEO: Organic traffic is continuous as long as you are ranking in the top positions.

PPC: Pay-Per-Click ads can get more clicks but this means that you pay more.

SEO: Organic SEO traffic is better than other forms of traffic (i.e. social media, PPC etc).

PPC: Highly optimized keywords will generate more conversions but cost more.