Diet Pepsi

Diet Pepsi; Pepsi Light

Parent Company

Pepsi

Category

Beverage

Sector

Food Products

Tagline/ Slogan

0 carbs. 0 calories. It's the diet cola

USP

1 / 4

Diet Pepsi

No-calorie carbonated cola soft drink

STP

Segment

For all people seeking a soft drink for regular occasions, parties

Target Group

All age groups Lower, middle and upper class health conscious people

Positioning

Soft drink having no carbohydrates

SWOT Analysis

Strengths

2 / 4

Diet Pepsi

1.Excellent branding and advertising

2.Excellent distribution and availability

3.No Sugar, assumed safe for health conscious and diabetic people.

Weaknesses

1.Aerated drinks not popular with health conscious people

2.Artificial sweetener doesn't taste same as normal Pepsi

Opportunities

1.Leverage successful brand Pepsi

2.Advertise more

3.Buy out competition

4.More Brand recognition

3 / 4

Diet Pepsi

Threats

1.Threat from other aerated drinks competitors

2.Threat from substitutes like fruit juices

3.Boycott from health conscious people

Competition

Competitors

1.Diet Coke

2.Coke Zero

4 / 4