DIBS Post Show

P o s t S h o wR e p o r t 2 0 1 5

W W W . B O A T S H O W D U B A I . C O MD u b a i I n t e r n a t i o n a l M a r i n e C l u b

M i n a S e y a h i

d u b a i i n t e r n a t i o n a l

b o a t s h ow3 - 7 m a r c h 2 0 1 5

Contents.

2014 at a g lance

01

The Region

02

New in 2015

08

Exhib i tor Prof i le

04

Sectors on d i sp lay

10

Conference, Awards & Supercar

Promenade

12

Maj l i s , Super yacht L i fe Area

14

Music , pr i zes & Enterta inment

15

Media & Market ing

16

Sponsors & Partners

18Vis i tor Prof i le06

Companies/brands

Global & Regional launches

Boats on Display

Show Type

Edition

Visitors, +19% vs 2014

23rd

28,273

800+

45+

430+

I N 2015

Venue Dubai Internat ional Mar ine Club Mina

Seyahi

Trade & Consumer

The Region.

The UAE ranks

9th in the world

for superyacht manufacturing

$61bn value of the UAE maritime Industry

The UAE’s maritime industry makes up

new operational marinas by 2016

PADI has issued more than

The propensity to buy a superyacht among UHNWIs in the Middle East and Africa

has increased toThe UHNWI has a predicted increase

of

in the UAE in the next 10 years*

51%40%60%

of the total value of the sector across the

GCC****

154Kdiver certifications in the last 10 years within GCC

countries

PADI professionals across the Middle

East

2,550 7,000

Increase of

new berth places by 2016 85

Dubai International Boat Show 2015 www.boatshowdubai.com

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50%of the visitors at DIBS 2015 were

looking to buy products immediately & 33% to buy within next 6 months

Over

AED180Mworth of sales were generated

at DIBS 2015

1,423

visitors at DIBS had spending budget of over AED 2,000,000

L E I S U R E C R A F T A N D YA C H T S • M A R I N E P R O D U C T S • N A V A L A R C H I T E C T S A N D D E S I G N E R S • B O AT I N G M E C H A N I C S , E L E C T R I C S , S A F E T Y E Q U I P M E N T A N D I N T E R I O R S E Q U I P M E N T • S U P P O R T S E R V I C E S ( B R O K E R A G E ) , L E I S U R E , H O L I D AY S , C H A R T E R S A N D T O U R I S M • M A R I N E L U X U R Y A N D L I F E S T Y L E P R O D U C T S / S E R V I C E S • B O AT C O N S T R U C T I O N , R E PA I R A N D E Q U I P M E N T • N A V I G AT I O N A N D C O M M U N I C AT I O N • W AT E R A N D A D V E N T U R E S P O R T S – F I S H I N G , S A I L I N G A N D W AT E R S P O R T S • D I V I N G

International exhibitor countries included:

an increase of 10% in new companies and brands

S U LTA N A L S H A A L I , C E O , A L S H A A L I G R O U P

“ T H E Q U A L I T Y O F V I S I T O R S T H I S Y E A R H A S B E E N S U P E R B , A N D

B U S I N E S S I S T R U LY B O O M I N G . T H E O V E R A L L V I B E AT T H I S Y E A R ’ S

S H O W I S E X T R E M E LY P O S I T I V E , E V E N A M O N G S T C O M P E T I T O R S .”

US France Turkey Germany Luxembourg

UK China Italy

Exhibitor Prof i le .

DID YOU KNOW?


VVIPS – Ultra/High Net Worth Individuals – Trade Buyers

Distributors – Captains & Crews – Naval Coast Guards – Yacht and Boat Owners

Vis itor

Prof i le .Leisure Marine and Lifestyle Enthusiasts – Media

“It’s my first time at the show, and I’ve just become an owner for the first time. When you live in this market, you have to be involved in the sea and all things boating. I’ve come a long way to see what this show is all about, and whether you’re looking for boat engines, to accessories, to billion dollar superyachts, this show has everything.”

Philip Bryson, Senior Vice President for Operations, Marriott International

76%O F S H O W V I S I T O R S A R R I V E W I T H P R O D U C T S O U R C I N G

A G E N D A S *

9 0 %O F T R A D E V I S I T O R S

S U C C E SS F U L LY E S T A B L I S H E D A N E W B U S I N E SS S U P P L I E R .

I B R A H I M H A M D A N , E N T R E P E N E U R

“I COME FROM ABROAD EVERY YEAR FOR THE SHOW AND IT CONTINUES TO IMPRESS ME. I OWN A BOAT ALREADY, SO IT ’S IMPORTANT THAT I STAY ON TOP

OF THE LATEST INFORMATION AND TRENDS IN THE MARINE LEISURE WORLD.”

8 2 %M E N A R E G I O N1 1 %

E U R O P E / C I S

1 %A F R I C A

2 %A M E R I C A S

4%A S I A

*DCMMI, AEO

Visitors 28,273


Over 7,000

VIPs visited the show

F R O M O U R V I S I T O R S

V I S I T O R B R E A K D O W N B Y R E G I O N

MARINE TALKS

DIBS SAILING

MATCH RACING DIBS FISHING

DIBS WATERSPORTS

This is the first year DOSC is at the show and our experience has been great. We are exhibiting as part of the new DIBS Sailing sector

and it’s great for us to be here. We will definitely be back again.” James Shuttleworth, Chief Instructor, Dubai Offshore Sailing Club (DOSC)

1 in 4 of our visitors regularly participate in leisure fishing with over 5,000 licensed fishing boats across the UAE.

A place to learn tips, trends and tricks from experts in fishing, diving, sailing and watersports.

“I have already owned a ski boat for the last two years, and I’m always on the lookout for new opportunities to upgrade or buy

something new – I’m very interested in watersports. ” Wilson, Pilot , Fly Dubai

A real opportunity for visitors to take the helm, trim the sails, work on the grinders or simply sit back and enjoy the ride while soaking up the atmosphere of Dubai Marina.

New in 2015.

p l a y v i d e o p l a y v i d e o

p l a y v i d e op l a y v i d e o

*DIB

S Visi

tor Su

rvey

2015

www.boatshowdubai.comDubai International Boat Show 2015

50% of visitors regularly

participate in Sailing*

Sectors on Display.

E q u i p m e n t S u p p l i e s a n d S e r v i c e s ( E S S )

O u t d o o r D i s p l a y

D i v e M i d d l e E a s t E x h i b i t i o n ( D M E X )

M a r i n a D i s p l a y

“ D M E X P R O V E D T O B E T H E O F F I C I A L R E G I O N A L

P L AT F O R M F O R T H E D I V I N G I N D U S T R Y A N D W AT E R

S P O R T S E N T H U S I A S T S . 2 0 1 5 AT T R A C T E D G L O B A L D I V I N G

A S S O C I AT I O N S T O E X H I B I T AT D M E X W H I C H I S E V I D E N C E O F

T H E I N T E R N AT I O N A L S C O P E O F T H I S S H O W.”

I B R A H I M A L Z U ’ B I , E D A E X E C U T I V E D I R E C T O R

“ W E C H O S E T H E S H O W B E C A U S E W E K N E W T H E

T Y P E O F V I S I T O R S A S W E L L A S W H AT K I N D O F P R O D U C T S T H E Y W E R E

A F T E R – W E S O L D A G R E AT D E A L O F O U R

P R O D U C T S A C R O S S A M I X E D G C C C R O W D .”

M a r i n e L u x u r y a n d L i f e s t y l e A r e a

p l a y v i d e o

p l a y v i d e o p l a y v i d e o

p l a y v i d e o

p l a y v i d e o

B E N B R O W N , H E A D O F S A L E S , A E R O F I T


*DIBS Conference Survey 2015

The opportunity to behold power, performance, prestige and glamour from the world’s

most exclusive automobiles alongside the region’s VIPs.

Supercar Promenade

On the occasion of the Dubai International Boat Show, The World of Yachts and

Boats recognized individuals, companies and government

agencies for excellence in service to the leisure marine industry.

2015 Recognition Awards for Excellence

Was the perfect platform for global experts and industry

authorities, as well as boating enthusiasts, to address the latest trends, technologies, plans and

regulations affecting the marine sector in Dubai and beyond.

“A G R E AT E V E N T AT T R A C T I N G T H E B E S T L O C A L A N D I N T E R N AT I O N A L

AT T E N D E E S . A G R E AT P L A C E T O M A K E L A S T I N G C O N TA C T S ”

P H I L D U H S , F O U N D E R , M E D S A I L I N G . I N F O

74%OF THE ATTENDEES CLASSIFIED THE

CONFERENCE AS EXCELLENT OR GOOD*

“ T H E R E I S I N C R E D I B L E P O T E N T I A L I N T H E

M I D D L E E A S T A N D T H I S I S O N E S H O W T H AT D R I V E S

A S T O N I S H I N G LY H I G H N E T W O R T H P R O S P E C T S F R O M

T H E R E G I O N .”W A S S I M D E R B I

M A R K E T I N G M A N A G E R , G A R G A S H E N T E R P R I S E S / M E R C E D E S - B E N Z

IN ASSOCIATION WITH

OFFICIAL CAR SPONSOR


The Superyacht Builders Association (SYBAss) represents the world’s leading

shipyards. DIBS brings together some of the finest superyacht builders in the

Marina Display area.

2 majestic floating chalets in the marina: Arabic Majlis (sponsored by

Samsung) and International Majlis (sponsored by Feadship). Majlis

guests had the finest hospitality and atmosphere to conduct business.

This exclusive space hosted guests, including Royalty, HNWI, ministers

and ambassadors.

Marhaba

“ W E H A V E E X P E R I E N C E D D I B S A S A N E V E N T T H AT H A S E V O LV E D F R O M A R E G I O N A L

S H O W T O A T R U E H U B T O T H E M I D D L E E A S T A N D B E Y O N D . W E A R E A L R E A D Y L O O K I N G F O R W A R D T O T H E D I B S 2 0 1 6 E D I T I O N .”

F A R O U K N E F Z I F E A D S H I P M A R K E T I N G & B R A N D D I R E C T O R

Superyacht Life Area

Music, Prizes and

Entertainment

Crocs presented their Spring/Summer collection with a high impact fashion

show and performance by singer Hamadan Al Abri.

The best of boat worlds!

OFFICIAL ARABIC MAJLIS SPONSOR

OFFICIAL VIP MAJLIS SPONSOR

“ W E A R E PA R T O F T H E B O AT S H O W F O R T H E 3 R D Y E A R A S T H E O F F I C I A L

F O O T W E A R PA R T N E R . O N C E A G A I N W E H A D A F A N TA S T I C Y E A R .”

K A D I L L A L I , C R O C S , M A R K E T I N G M A N A G E R

From live bands, Dj’s and Capoeira performers to exciting daily prizes all in

the main F&B area. Prizes included 7 nights’ accommodation in Honduras@ Eco Resort on Roatan Island sponsored by Crew Onward, a GoCycle by Exalto,

Atlantis passes and Lake bracelets.

OFFICIAL FOOTWEAR

Press Coverage reached an

audience of more than 79 mi l l ion and a buying

value of more than $17million

#DubaiBoatShowReached a s tagger ing

2,276,250 users

The Dubai In te rnat ional Boat Show webs i te

saw a 30% inc rease in un ique users.

A mult i -channel market ing and PR campaign wor th

over $5m

P r e ss a d v e r t i s i n gS O C I A L M E D I A

R AD I O

2 0 2 a d sSe e n b y

2 . 1 6 8 , 2 9 1

1 3 s t a t i o n s u s e d1 , 1 2 6 s p o t s

F a c e b o o k f a n s t o t a l l e d

6 1 , 0 5 5 w i t h a r e a c h o f m o r e t h a n

2 . 6 2 2 , 2 6 0

4 4 4 6Tw i t t e r f o l l o w e r s w i t h i m p r e s s i o n o f

8 0 , 2 0 0 Inst agram f o l l owe rs w i t h e ngage m e nt s o f

8 , 9 6 8

PR

Se e n a n d h e a r d b y

52 , 0 0 0 , 0 0 0

7 6 0%f r o m 2 0 1 4

1 5 9 5 %f r o m 2 0 1 4

2 3 %f r o m 2 0 1 4

Media & Marketing.

1 4 8 %f r o m 2 0 1 4


A huge thank you to our media partners for the i r support at

DIBS 2015

A warm thank you to our partners & sponsors for contr ibut ing to the

success of DIBS 2015SUPPORTING

MARITIME AUTHORITY

VENUE PARTNER

SUPPORTINGPARTNER

ORGANISED BY OFFICIALCAR

LSS SECTOR SPONSOR

OFFICIALVIP MAJLISSPONSOR

OFFICIAL ARABIC MAJLIS SPONSOR

OFFICIAL FOOTWEAR

SUPPORTING PARTNER

OFFICIAL AIRLINEPARTNER

OFFICIAL CATERER

OFFICIAL ENGLISH RADIO PARTNER

OFFICIALMAGAZINE

OFFICIAL ARABIC RADIO PARTNER

OFFICIAL HOTELPARTNER

OFFICIAL COURIERHANDLER

PARTNERS INTELLEGENCEPARTNER

INTERNATIONAL BROADCASTER

PARTNER

OFFICIALPUBLISHER

OFFICIAL TRAVELPARTNER

DISTRIBUTION PARTNERS OFFICIAL CONCIERGESERVICE


See you next year1~5 March 2016

twitter.com/dubaiboatwww.facebook.com/DubaiBoatShow linkd.in/1ahjZyM instagram.com/dibshow youtube.com/user/DubaiBoatShow

ORGANISED BY

p l a y v i d e o

Contact Sunita KhatriBecome A Sponsor

S U N I T A . K H A T R I @ D W T C . C O M

+971 4 308 6204Contact the DIBS team

D U B A I . B O A T S H O W @ D W T C . C O M

+ 971 4 308 6275/6069

Book Your Space Now

D R . R A I N E R B E H N E , C H A I R M A N , B E H E N E M A R

“ D u b a i I n t e r n a t i o n a l B o a t S h o w h a s b e e n a g r e a t s u r p r i s e b e c a u s e w e d i d n ’ t e x p e c t t o h a v e t h a t m a n y c a p a b l e v i s i t o r s

r e a l l y i n t e r e s t e d i n b u y i n g b o a t s a n d n o t j u s t l o o k i n g . T h e D u b a i I n t e r n a t i o n a l B o a t S h o w 2 0 1 5 i s r e f l e c t i n g w h a t D u b a i i s d o i n g :

f u l l s p e e d a h e a d , p a d d l e s t o t h e m e t a l , l e t ’ s n o t s l o w d o w n i s t h e m o t t o a n d w e a r e v e r y p l e a s e d t o b e p a r t o f t h a t .”

Documents

DIBS Post Show