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Digital Asset Review and Competitor Comparison.
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DIABETASOLDIGITAL ASSET REVIEWCOMPETITOR COMPARISON
Website• Sampai pada saat review ini ditulis, Diabetasol belum memiliki situs
resmi. Ketika dicari melalui situs google audience akan diarahkan ke situs Kalbe dan marketplace khusus produk-produk yang bernaung di bawah bendera Kalbe.
• Serupa dengan Diabetasol, Thermolyte Diet Sugar merupakan salah satu kompetitor juga tidak memiliki situs resmi, hanya ada situs PT. Nutrindo Jaya dan marketplace khusus produk-produk mereka.
• Adapun kompetitor lain yang memiliki situs resmi diantaranya: Diasweet, Tropicana Slim, Equal dan Stevigrow.
Top Brand Award 2012 Top Brand Award 2014 Top Brand Award 2015Top Brand Award 2013
Source : SWA
Diasweethealthy.com
Source : alexa
Tropicanaslim.com
Source : alexa
Tropicanaslim.com
Source : alexa
Tropicanaslim.com
Source : alexa
Equalindo.com
Source : alexa
Stevigrow.com
Source : alexa
Social Media Comparison
Source : Facebook Insight
Diabetasol Facebook
Source : Sociograph
Last 30 days
Source : Sociograph
Last 30 days
Source : Sociograph
Diasweet Facebook
Source : Sociograph
Last 30 days
Source : Sociograph
Source : Sociograph
Last 30 days
Thermolyte Diet Sugar Facebook
Source : Sociograph
Last 30 days
Source : Sociograph
Last 30 days
Source : Sociograph
Equal Indonesia Facebook
Source : Sociograph
Last 30 days
Last 30 days
Source : Sociograph
Source : Sociograph
Tropicana Slim Facebook
Source : Sociograph
Last 30 days
Last 30 days
Source : Sociograph
Source : Sociograph
Diabetasol Twitter
Source : Twitalyzer
Source : twitonomy
Source : twitonomy
Source : twitonomy
Source : twitonomy
Thermolyte Diet Sugar Twitter
Source : Twitalyzer
Source : twitonomy
Source : twitonomy
Source : twitonomy
Tropicana Slim Twitter
Source : twitonomy
Source : twitonomy
Source : twitonomy
Source : twitonomy
Instagram• Usia account dan jumlah followers Instagram Diabetasol masih
terlampau kecil untuk dapat dilihat reportnya.
• Terlampir report untuk Instagram dari account Tropicana Slim
Charts
MOST ENGAGING FILTERNormal
MOST ENGAGING LOCATION
NA
MOST ENGAGING POST
2/8/2016
Gara-gara gak mau pakai gula, yang manis di foto jadi gak ma...
ENGAGEMENTS PER POSTENGAGEMENTS
All Posts 142.25,68940Photo Posts 138.75,41039Video Posts 279.02791
INSTAGRAM POSTS
Instagram Account Report Tropicana Slim
Source : Simply Measured
0
200
400
600
800
1.0K
1.2K
EngagementLikes Comments
Enga
gem
ent
12/13/1
5-12/19/1
512/2
0/15-12/2
6/15
12/27/1
5-1/2/1
6
1/3/1
6-1/9/1
6
1/10/1
6-1/16/1
6
1/17/1
6-1/23/1
6
1/24/1
6-1/30/1
6
1/31/1
6-2/6/1
6
2/7/1
6-2/13/1
6
2/14/1
6-2/20/1
6
01234567 Videos Posted Photos Posted
Post
s
34.7%Engagement as a % of Followers
5,689Total Engagement
per photo 134.3per video 249.0
5,487INSTAGRAM LIKES
per photo 4.4per video 30.0
202INSTAGRAM COMMENTS
Source : Simply Measured
Instagram Engagements2.0x compared to brand average
291
February 08, 2016
Gara-gara gak mau pakai gula, yang manis di foto jadi gak manis beneran. Makanya pakai #TropicanaSlim yang bisa bkin yang manis di foto jadi #ManisBeneran Yuk ikuti #ManisBeneran Photo Competition with #TropicanaSlimDap…
Instagram Engagements2.0x compared to brand average
279
January 22, 2016
Gara-gara nggak mau pakai gula,yang manis di foto jadi nggak manis beneran.
Pakai #TropicanaSlim.Bikin yang manis di foto, jadi manis beneran.
#TropicanaSlim the sweetness of life!
Instagram Engagements1.3x compared to brand average
187
February 07, 2016
Di hari imlek, biasanya mi disajikan tanpa dipotong-potong sehingga bentuknya tetap panjang. Ini karena mi menyimbolkan panjang umur. Maka dari itu, semakin panjang mie, maka semakin panjang umur seseorang yang memakannya…
Source : Simply Measured
187Instagram Engagements
December 22, 2015
Selamat untuk pemenang Kompetisi Foto #GakMasalahDong bareng Mi Tropicana Sli…
177Instagram Engagements
February 12, 2016
Gara-gara gak mau pakai gula, yang manis di foto jadi gak manis beneran. Mak…
167Instagram Engagements
December 18, 2015
Happy weekend, healthy people! Saat ini sedang berlangsung #TropicanaSlim Fo…
163Instagram Engagements
January 01, 2016
Di balik manisnya, ternyata madu pun menyehatkan loh, healthy people! Madu m…
161Instagram Engagements
February 01, 2016
Menambahkan 1 cangkir kopi tanpa gula sebelum berolahraga bisa membantu pemba…
155Instagram Engagements
December 20, 2015
Daging seringkali dituduh sebagai makanan penyebab kolesterol tinggi, benarka…
154Instagram Engagements
February 13, 2016
Love yourself enough to live a healthy lifestyle! #love #healthy #lifestyle …
152Instagram Engagements
February 11, 2016
Cermati kandungan Garam yang tersembunyi pada makananmu! Bisa saja kandungan…
Source : Simply Measured
tropicanaslim
0
deachdraa
intendewiii
puteridinanti
hendravitara
masqan
dayuu25
aan_whoan
sussy.87
0 5 10 15 20 25 30
Most Active CommentersComments
di
ini
yg
ada
bisa
sama
tropicana
kamu
0 2 4 6 8 10 12 14 16 18
Keyword Mentions in CommentsMentions
Source : Simply Measured
Top Day for Engagement
Top Hour for Engagement
Monday23.3% of your total comments
3:00 AM13.4% of your total comments
0
5
10
15
20
25
30
Comments and Posts by Day and TimeMonday Tuesday Wednesday Thursday Friday Saturday Sunday
Num
ber o
f Com
men
ts
0:00 1:00 2:00 3:00 4:00 5:00 6:00 7:00 8:00 9:00 10:00 11:00 12:00 13:00 14:00 15:00 16:00 17:00 18:00 19:00 20:00 21:00 22:00 23:00012345678
Time of Day
Post
s
Source : Simply Measured
healthymi
gongxifacai
lessfatnoodle
manisbeneran
tsfoodphotoclass
187
187
187
176
167
Top Photo Tags
Normal0
20
40
60
80
100
120
140
160
0
5
10
15
20
25
30
35
40
45
139
39
Top Photo Filters (By Engagement)Engagement Per Photo Number of Photos
Tim
es U
sed
Enga
gem
ent P
er P
hoto
Source : Simply Measured
tropicanaslim 280
Top Video Tags
Normal0
50
100
150
200
250
300
0
1
2280
1
Top Video Filters (By Engagement)Engagement Per Video Number of Videos
Tim
es U
sed
Enga
gem
ent P
er V
ideo
Source : Simply Measured
Thank You
