Cbs asset review 6 22-13

Chris Corson ACCOUNT EXECUTIVE

CBS RADIO – DALLAS

214-525-7032

[email protected]

Dallas Fort Worth

Texas

National CBS Map DFW Radio Station by Station Profiles

Digital Assets

June 2013

53.6% Total Market

Reach By CBS 60.4% Market Reach High Income

0

10

20

30

40

50

60

70

Full Time Employment

57.6%

13.5% 10.4%

4.3% 7%

Part Time Employment

Homemaker Student Retired

Employment Status

0

5

10

15

20

25

30

P18-24

10.6%

26.5%

P25-34 P35-44 P45-54 P55-64 P65+

18.7%

21.5%

16.2%

6.6%

Age

Female 54.3%

Male 45.7%

Gender

0

10

20

30

40

50

60

Income Up

to $35K Income

$35K-$75K

Income

$75K & Higher

49.4%

30.9%

19.6%

Household Income

Rent / Other 24.9%

Own 75.1%

Home Ownership

STATION PROFILE

Online Stats

103.7 Lite FM Website

Monthly Page views: 323,615

Monthly Unique Visitors: 51,188

Monthly Streaming Sessions: 149,485

Email Database: 69,125

Weekly Consumer Reach 12+ Consumer

1,071,800 per week (19.7% Reach)

Source: This report was created using the following information: Dallas-FT Worth; Feb12/ Jan13/ Dec13; Metro; M-Su 6a-12m; P 18+.

Instant Qualitative Profile: Radio Station KVIL. DALLAS-FT WORTH METRO Scarborough R2 2012: SEP11-AUG12. Adults 18+.

Qualitative Population: 1,022,900 Qualitative Respondents: 529 Estimates displayed are for % Composition. This service is not

part of Arbitron’s regular syndicated service and is not accredited by the Media Rating Council(MRC)

0

5000

10000

15000

20000

25000

30000

35000

40000

Under $25K

7,000

0

$25K-$35K $35K-$50K $50K-$75K $75K-100K $100K+

18,900

23,400

33,700

37,400

Household Income

Female 68,900

Male 51,500

Gender

STATION PROFILE

Source: This report was created using the following information: +Instant Qualitative Profile: Radio Station KVIL-FM and Personally

attended/visited rock concert (yr)/KVIL-FM and Belong to health or exercise club/ KVIL-FM and Spent $100-$499 on csmtcs,

perfumes, skin care items. DALLAS-FT WORTH METRO Scarborough R2 2012: SEP11-AUG12. Adults 18+. Qualitative Population:

120,400 / 330,900/215,000 Qualitative Respondents: 57 / 166 / 108 Estimates displayed are for target persons. This service is not

part of Arbitron’s regular syndicated service and is not accredited by the Media Rating Council(MRC)

KVIL-FM & Personally

Attended/Visited Rock Concert (yr)

0

5000

10000

15000

20000

25000

30000

35000

40000

45000

P18-24

15,200

40,100

P25-34 P35-44 P45-54 P55-64 P65+

24,300 22,500

14,900

3,400

Age

0

20000

40000

60000

80000

100000

120000

Under $25K

12,800

25,100

$25K-$35K $35K-$50K $50K-$75K $75K-100K $100K+

43,700 38,600

111,400

99,400

Household Income

Female 202,500

Male 128,400

Gender

KVIL-FM & Belong to Health or

Exercise Club

0

10000

20000

30000

40000

50000

60000

70000

80000

P18-24

42,900

72,800

P25-34 P35-44 P45-54 P55-64 P65+

71,500

59,400 65,300

19,000

Age

0

10000

20000

30000

40000

50000

60000

Under $25K

23,700

11,700

$25K-$35K $35K-$50K $50K-$75K $75K-100K $100K+

24,400

42,300

55,800 57,100

Household Income

Female 173,200

Male 41,800

Gender

0

10000

20000

30000

40000

50000

60000

70000

80000

P18-24

31,200

68,200

P25-34 P35-44 P45-54 P55-64 P65+

27,900

49,100

28,000

10,600

Age

KVIL-FM & Spent $100-$499 on csmtcs,

Perfumes, Skin Care Items(yr)

0

10

20

30

40

50

60

70


60.5%

15.6%

7.4% 5.5% 2.4%



Employment Status

0

5

10

15

20

25

30

35

40

P18-24

11.9%

18.9%

P25-34 P35-44 P45-54 P55-64 P65+

34.4%

26.2%

7.3%

1.3%

Age

Female 43.8%

Male 56.2%

Gender

0

10

20

30

40

50

60

Income Up

to $35K Income

$35K-$75K

Income

$75K & Higher

51%

31.2%

17.8%

Household Income

Rent / Other 26.8%

Own 73.2%

Home Ownership

KJKK WEBSITE





Weekly Cume Persons 18+

777,900


Instant Qualitative Profile: Radio Station KJKK. DALLAS-FT WORTH METRO Scarborough R2 2012: SEP11-AUG12. Adults 18+.

Qualitative Population: 853,800 Qualitative Respondents: 399 Estimates displayed are for % Composition. This service is not part

of Arbitron’s regular syndicated service and is not accredited by the Media Rating Council(MRC)

STATION PROFILE

Online Stats Weekly Consumer Reach 12+

Consumer

930,400 (17.1% Reach)

0

50000

100000

150000

200000

250000

Under $25K

24,700

52,800

$25K-$35K $35K-$50K $50K-$75K $75K-100K $100K+

85,400 100,800

165,700

213,700

Household Income

Female 268,600

Male 374,600

Gender

Source: This report was created using the following information: +Instant Qualitative Profile: Radio Station KJKK-FM and Used any sit-

down restaurant for dinner(mo))/KJKK-FM and Personally attended/visited any professional sports event(yr)/ KJKK-FM and

Personally attended/ visited rock concert. DALLAS-FT WORTH METRO Scarborough R2 2012: SEP11-AUG12. Adults 18+.

Qualitative Population: 643,200 / 424,200/134,800 Qualitative Respondents: 300 / 210 / 58 Estimates displayed are for target

persons. This service is not part of Arbitron’s regular syndicated service and is not accredited by the Media Rating

Council(MRC)

KJKK-FM & Used Any Sit Down

Restaurant for Dinner (mo)

0

50000

100000

150000

200000

250000

300000

P18-24

76,900

104,900

P25-34 P35-44 P45-54 P55-64 P65+

252,500

152,600

46,800

9,500

Age

0

20000

40000

60000

80000

100000

120000

140000

160000

Under $25K

5,100

34,600

$25K-$35K $35K-$50K $50K-$75K $75K-100K $100K+

57,700 70,900

108,400

147,400

Household Income

Female 199,700

Male 224,500

Gender

KJKK-FM & Personally Attended /Visited

Any Professional Sports Event (yr)

0

20000

40000

60000

80000

100000

120000

140000

160000

180000

P18-24

31,600

71,500

P25-34 P35-44 P45-54 P55-64 P65+

164,800

108,000

37,700

6,900

Age

0

5000

10000

15000

20000

25000

30000

35000

40000

45000

50000

Under $25K

6,000

21,200

$25K-$35K $35K-$50K $50K-$75K $75K-100K $100K+

10,500

31,900

21,600

43,800

Household Income

Female 69,400

Male 65,400

Gender

0

10,000

20,000

30,000

40,000

50,000

60,000

70,000

P18-24

22,600 24,400

P25-34 P35-44 P45-54 P55-64 P65+

58,000

24,400

5,300 0

Age

KJKK-FM and Personally Attended/

Visited Rock Concert (yr)

STATION PROFILE

STATION PROFILE

0

10

20

30

40

50

60


47.8%

15%

6.8%

1.4%

18.3%



Employment Status

0

5

10

15

20

25

30

35

40

P18-24

6.9% 8.9%

P25-34 P35-44 P45-54 P55-64 P65+

7.1%

29.2%

35.2%

12.8%

Age

Female 47.8%

Male 52.2%

Gender

0

10

20

30

40

50

Income Up

to $35K Income

$35K-$75K

Income

$75K & Higher

45.9%

32.4%

21.7%

Household Income

Rent / Other 17.1%

Own 82.9%

Home Ownership

Online Stats

KLUV Website






967,400


Instant Qualitative Profile: Radio Station KLUV DALLAS-FT WORTH METRO Scarborough R2 2012: SEP11-AUG12. Adults 18+.



Online Stats Weekly Consumer Reach 12+

Consumer

1,095,100 (20.2% Reach)

0

20000

40000

60000

80000

100000

120000

140000

160000

Under $25K

9,900 10,800

$25K-$35K $35K-$50K $50K-$75K $75K-100K $100K+

40,400 37,900

80,600

150,100

Household Income

Female 169,200

Male 160,600

Gender

Source: This report was created using the following information: +Instant Qualitative Profile: Radio Station KLUV-FM and Total foreign

personal/vacation trps (3yrs)/KLUV-FM and household owns a RV (motor home) or Household owns a powerboat/ KLUV-FM

and Personally attended/ visited live theater (yr) or personally attended/visited an art museum. DALLAS-FT WORTH METRO

Scarborough R2 2012: SEP11-AUG12. Adults 18+. Qualitative Population: 329,700 / 62,300/272,000 Qualitative Respondents: 224

/ 224 / 38 Estimates displayed are for target persons. This service is not part of Arbitron’s regular syndicated service and is not

accredited by the Media Rating Council(MRC)

KLUV-FM & Total Foreign personal/

Vacation Trips (3yrs)

0

20000

40000

60000

80000

100000

120000

P18-24

13,300

38,200

P25-34 P35-44 P45-54 P55-64 P65+

27,100

107,000 107,100

37,000

Age

0

5000

10000

15000

20000

25000

30000

35000

Under $25K

1,200 1,300

$25K-$35K $35K-$50K $50K-$75K $75K-100K $100K+

7,300

4,200

19,300

28,900

Household Income

Female 26,600

Male 35,600

Gender

KLUV-FM & (Household Own a RV (motor

home) Or Household owns a powerboat)

0

5000

10000

15000

20000

25000

30000

35000

P18-24

0 0

P25-34 P35-44 P45-54 P55-64 P65+

700

23,400

29,200

9,000

Age

0

20000

40000

60000

80000

100000

120000

Under $25K

17,600 24,200

$25K-$35K $35K-$50K $50K-$75K $75K-100K $100K+

15,700

39,700

69,700

105,100

Household Income

Female 155,300

Male 116,700

Gender

0

20,000

40,000

60,000

80,000

100,000

120,000

140,000

P18-24

19,400 14,900

P25-34 P35-44 P45-54 P55-64 P65+

17,500

53,900

120,800

45,500

Age

KLUV-FM and Personally Attended/

Visited live theater (yr) Or Personally

attended/ Visited Art Museum (yr)

STATION PROFILE

Chris Corson 214-525-7032 [email protected]

0

10

20

30

40

50

60

70


66.5%

14.6%

2.5% 3.4% 8%



Employment Status

0

5

10

15

20

25

30

35

P18-24

8.9%

22.1%

P25-34 P35-44 P45-54 P55-64 P65+

22.4%

29.7%

9.6% 8.3%

Age

Female 31.4%

Male 68.6%

Gender

0

10

20

30

40

50

Income Up

to $35K Income

$35K-$75K

Income

$75K & Higher

41.3%

34.3%

24.4%

Household Income

Rent / Other 26%

Own 74%

Home Ownership

Online Stats

CBSDFW.COM

Monthly Page views: 4,869,352

Monthly Unique Visitors: 1,579,454




358,200


Instant Qualitative Profile: Radio Station KRLD-FM DALLAS-FT WORTH METRO Scarborough R2 2012: SEP11-AUG12. Adults 18+.



STATION PROFILE

Online Stats Online Stats Weekly Consumer Reach 12+

Consumer

254,500 weekly reach

0

10000

20000

30000

40000

50000

60000

Under $25K

7,900 6,300

$25K-$35K $35K-$50K $50K-$75K $75K-100K $100K+

15,900

31,400

12,300

50,200

Household Income

Female 42,700

Male 81,400

Gender

Source: This report was created using the following information: +Instant Qualitative Profile: Radio Station KRLD-FM and belong to

health or exercise club/ KRLD-FM and household purchased furniture/mattress store (yr)/ KRLD-FM and household purchased

hardware/paint/lawn/garden items at any hardware/paint/lawn/garden store (yr). DALLAS-FT WORTH METRO Scarborough

R2 2012: SEP11-AUG12. Adults 18+. Qualitative Population: 124,100 / 116,000/ 272,100 Qualitative Respondents: 64 / 62 / 148

Estimates displayed are for target persons. This service is not part of Arbitron’s regular syndicated service and is not

accredited by the Media Rating Council(MRC)

KRLD-FM & Belong to Health Or

Exercise Club

0

5000

10000

15000

20000

25000

30000

35000

40000

P18-24

17,300

26,500

P25-34 P35-44 P45-54 P55-64 P65+

28,400

33,700

15,200

3,000

Age

0

5000

10000

15000

20000

25000

30000

35000

40000

45000

50000

Under $25K

10,900 9,900

$25K-$35K $35K-$50K $50K-$75K $75K-100K $100K+

11,200

23,400

15,400

45,200

Household Income

Female 38,500

Male 77,400

Gender

KRLD-FM & Household Purchased Furniture/

Mattress Store (yr)

0

5000

10000

15000

20000

25000

30000

35000

P18-24

7,200

9,900

P25-34 P35-44 P45-54 P55-64 P65+

11,200

26,100

12,600

8,200

Age

0

10,000

20,000

30,000

40,000

50,000

60,000

70,000

80,000

90,000

100,000

Under $25K

22,200 28,000

$25K-$35K $35K-$50K $50K-$75K $75K-100K $100K+

35,500 41,200

52,700

92,500

Household Income

Female 85,200

Male 186,900

Gender

0

10,000

20,000

30,000

40,000

50,000

60,000

70,000

80,000

90,000

P18-24

13,600

53,800

P25-34 P35-44 P45-54 P55-64 P65+

71,000

81,300

27,600 24,900

Age

KRLD-FM and Household Purchased

Harware/ Paint/ Garden Items at Any

Hardware/Paint/Lawn/Garden Store

STATION PROFILE


STATION PROFILE

0

10

20

30

40

50

60

70

80


68.8%

6.4% 3.6% 0.5%

11.9%



Employment Status

0

5

10

15

20

25

30

P18-24

1.1%

7.4%

P25-34 P35-44 P45-54 P55-64 P65+

21.7%

27.5%

24.1%

18.1%

Age

Female 36.1%

Male 63.9%

Gender

0

10

20

30

40

50

60

Income Up

to $35K Income

$35K-$75K

Income

$75K & Higher

56.1%

29.9%

14.1%

Household Income

Rent / Other 13.7%

Own 86.3%

Home Ownership

CBSDFW.COM

Monthly Page views: 4,869,352

Monthly Unique Visitors: 1,579,454




402,100


Instant Qualitative Profile: Radio Station KRLD-AM DALLAS-FT WORTH METRO Scarborough R2 2012: SEP11-AUG12. Adults 18+.



Consumer Reach 12+ Consumer

485,500 per week

Online Stats

0

20000

40000

60000

80000

100000

120000

Under $25K

13,300

30,700

$25K-$35K $35K-$50K $50K-$75K $75K-100K $100K+

30,500

47,900

80,500

106,700

Household Income

Female 115,600

Male 194,000

Gender

Source: This report was created using the following information: +Instant Qualitative Profile: Radio Station KRLD-AM and visited any sit-

down restaurant (mo)/ KRLD-FM and household has stocks or stock options)/ KRLD-FM and personally attend/visited art

museum (yr) or personally attend/ visited symphony concert, opera, etc. (yr)). DALLAS-FT WORTH METRO Scarborough R2

2012: SEP11-AUG12. Adults 18+. Qualitative Population: 309,600 / 122,400 / 135,000 Qualitative Respondents: 226 / 90 / 105

Estimates displayed are for target persons. This service is not part of Arbitron’s regular syndicated service and is not

accredited by the Media Rating Council (MRC)

KRLD-AM & Visited Any Sit-down

Restaurant (mo)

0

10000

20000

30000

40000

50000

60000

70000

80000

90000

100000

P18-24

4,000

22,700

P25-34 P35-44 P45-54 P55-64 P65+

63,900

90,800

75,900

52,300

Age

0

10000

20000

30000

40000

50000

60000

Under $25K

600

7,200

$25K-$35K $35K-$50K $50K-$75K $75K-100K $100K+

16,500 13,600

30,400

54,000

Household Income

Female 44,100

Male 78,300

Gender

KRLD-AM & Household Has

Stock or Stock Options

0

10000

20000

30000

40000

50000

60000

P18-24

0 2,000

P25-34 P35-44 P45-54 P55-64 P65+

27,900

52,300

17,500

22,800

Age

0

10,000

20,000

30,000

40,000

50,000

60,000

Under $25K

1,500

8,900

$25K-$35K $35K-$50K $50K-$75K $75K-100K $100K+

15,400 12,000

45,800

51,400

Household Income

Female 63,200

Male 71,800

Gender

0

5,000

10,000

15,000

20,000

25,000

30,000

35,000

40,000

P18-24

0

13,600

P25-34 P35-44 P45-54 P55-64 P65+

32,900 34,600

32,600

21,300

Age

KRLD-AM and Personally Attened/Visited

Art Museum (yr) Or Personally Attending

STATION PROFILE


STATION PROFILE

0

10

20

30

40

50

60

70


61.6%

14.7% 11.5%

4.7% 3.8%



Employment Status

0

10

20

30

40

50

60

P18-24

17.5%

49.6%

P25-34 P35-44 P45-54 P55-64 P65+

17.2%

5.8% 5.8%

1.8%

Age

Female 47.5%

Male 52.5%

Gender

0

10

20

30

40

50

Income Up

to $35K Income

$35K-$75K

Income

$75K & Higher

15.3%

47.3%

37.5%

Household Income

Rent / Other 42.6%

Own 57.4%

Home Ownership

Online Stats

MEGA 107.5 WEBSITE






417,700


Instant Qualitative Profile: Radio Station KMVK DALLAS-FT WORTH METRO Scarborough R2 2012: SEP11-AUG12. Adults 18+.



Online Stats Online Stats Online Stats Consumer Reach 12+

Consumer

525,300 per week

0

10000

20000

30000

40000

50000

60000

Under $25K

37,800 39,300

$25K-$35K $35K-$50K $50K-$75K $75K-100K $100K+

54,100

19,700 23,600 24,100

Household Income

Female 99,400

Male 99,300

Gender

Source: This report was created using the following information: +Instant Qualitative Profile: Radio Station KMVK-FM and personally

attended / visited any professional sports event (yr))/ KMVK-FM and use wireless/ cell phone for text messaging)/ KMVK-FM

and attended 3+ movies at the theater (3 months) DALLAS-FT WORTH METRO Scarborough R2 2012: SEP11-AUG12. Adults 18+.

Qualitative Population: 198,600 / 389,600 / 123,900 Qualitative Respondents: 60 / 118 / 45 Estimates displayed are for target

persons. This service is not part of Arbitron’s regular syndicated service and is not accredited by the Media Rating Council

(MRC)

KMVK-FM & Personally Attended/

Visited any professional sports event

(yr)

0

20000

40000

60000

80000

100000

120000

P18-24

20,500

108,800

P25-34 P35-44 P45-54 P55-64 P65+

36,500

21,300

7,600 3,900

Age

0

20000

40000

60000

80000

100000

120000

140000

160000

180000

Under $25K

56,800 65,400

$25K-$35K $35K-$50K $50K-$75K $75K-100K $100K+

157,100

38,100 40,500 31,600

Household Income

Female 189,500

Male 200,000

Gender

KMVK-FM & Uses Wireless/ Cell Phone for

Text Messaging

0

50000

100000

150000

200000

250000

P18-24

51,500

228,500

P25-34 P35-44 P45-54 P55-64 P65+

61,900

26,500 18,600

2,600

Age

0

10,000

20,000

30,000

40,000

50,000

60,000

70,000

Under $25K

2,400

30,200

$25K-$35K $35K-$50K $50K-$75K $75K-100K $100K+

59,200

8,000

17,200

7,000

Household Income

Female 61,700

Male 62,200

Gender

0

5,000

10,000

15,000

20,000

25,000

30,000

35,000

40,000

45,000

P18-24

35,000

40,900

P25-34 P35-44 P45-54 P55-64 P65+

22,900

13,200

9,900

1,900

Age

KMVK-FM and Attended 3+ Movies at

Theater (3+)

STATION PROFILE

Frequency:

Internet radio

KJKK 100.3 HD-3

Format:

Alternative/Indie Rock

The Indie-verse is your one stop where you

will hear the best from the dawn of indie,

new wave, college and alternative to the

next wave of British, local and national

independent artists

HD STATIONS/STREAMS &

MOBILE APPS

Frequency:

Internet radio

KLUV 98.7 HD-2

Format:

Oldies

The original KLUV Oldies Radio, with

Elvis, Chuck Berry, Brenda Lee, Ricky

Nelson, Dion, The Shirelles, The Four

Seasons and more

Frequency:

Internet radio

KMVK 107.5 HD-2

Format:

Smooth Jazz

North Texas' only place for

Smooth Jazz

Frequency:

Internet radio

KJKK 100.3 HD-2

Format:

Adult Standards

The sound salutes the Rat Pack;

Sinatra, Dean Martin, Sammy

Davis Jr. and more

Frequency:

Internet radio

KVIL 103.7 HD-2

Format:

Christian Rock

Playing the best in Christian

Rock as well as holiday music

starting in November

The CBS Local Mobile network includes:

1) The city-specific CBS

Local “Your Day” app

2) Our mobile websites

Mobile Ad Units:

320x50 banner display :30/:60 streaming audio

55.8% (105 Index) of CBS

Radio Listeners have a

Smartphone (May 2013)

CBS has Web Coverage

(Banner and Streaming) in

America’s Largest

Markets. This includes

Auto Display with “CBS

Bannerlink”.

CBS Local Pages

Offers “Consumer to

Company” Connections

throughout the

country. (Next Page)

CBS Local Pages 3 SIMPLE STEPS

We build you a rich, engaging PLACE PAGE to make you stand out from the competition

Your PLACE PAGE appears on CBSDFW Directory and across the CityGrid Network

View connections on your PLACE PAGE and manage your marketing from one simple tool

RESULT: You get Qualified Customers who are ready to buy.

http://www.citygridmedia.com/cbslocal

Product Overview • Display auto dealer inventory in a banner ad

• Inventory updates automatically

• Utilizes dealers existing data aggregator (ie. Cars.com, Autotrader)

• Users will be able to see all information about any particular car

• Price

• Mileage

• History

• Features

• Users can watch a video about any car in the dealer inventory

• User can click through to dealer website or call dealer for more info

• User engagement with banner is all tracked in real time dashboard (impressions, interaction, clicks thru,

video play time, leads generated)

Page 20

CBS “BANNERLINK” IS AUTO BANNER DISPLAY

Automotive

Cbs asset review 6 22-13