DFX proposal Aom

AUNNADA 90520135

VIVI

BRAINSTORM THEME

Themes

Cartoon Animation

Pop up style

Japanese animation

Stop motion animation

Info graphic

Education

Government

Daily life

FilmSci-Fi

Narrative

Happy go lucky

Advertising

Comedy

Drama

Black humor

Romance

Background Concert

Futuristic

Abstract

Green screenMusic Video

BRAINSTORM ADVERTISING

ADVERTISING

DRAMA

IKEMEN DESU NE

LUCKY SEVEN

HUNGRY

MAGAZINE

VIVI

RAY

CAWAII

FOODICE CREAM

BUBBLE DRINK

JAPANESE

BRAND

CHANNEL

DIOR

ANNA SUI

JILL STUART

ARTISTACTOR

SINGER

COMPANYBUSINESS

PARADISE KISS

UNIQUO

MONEY

DUET

BRAINSTORM MAGAZINE

MAGAZINEDUET

JOHNNY ENTERTAINMENT

MIX STYLES

NUMURO

HIGH FASHION

CLASSY

RUNWAY REPORT

POPTEENEXPERIMENTAL

TOKYO POP

GAL STYLE

RAYELEGANT

LADY

CAWAIICUTE

SWEET

VIVIGIRLY

MIX TRENDS

ROMANTIC

HOLLYWOOD STYLE

CHIC

FUN

BRAINSTORM TECHNIQUE

TECHNIQUE

PHOTOGRAPHY

MASKING

SLIDE SHOW

ILLUSTRATION

VECTOR ANIMATION

SOLID COLOR

SMOOTH

VIDEOLIFE

ABSTRACT

NATURE

PHOTOSHOPHAND DRAWING

PAINTING

3DDEPTH OF FIELD

ATTRACTIVE

STOP MOTIONWOODBLOCK

PIXEL

PAPER

MINIMALISM

PEOPLE

CITYINTERESTING

BRAINSTORM MOOD AND TONE

MOOD AND TONE

COLORING STYLE

GRADIENT

SOLID COLOR

TEMPOUPBEAT

SOFT

CLASSIC

THEMEPURE

PERFECT

COLOR THEMEGIRLY

CLEAN

ATMOSPHEREHAPPY

INNOCENT

JOYFUL

NICE

LIGHT

PINK

WHITE ASPARAGUS WHTE

GLAMOROUS LIGHT

SUGAR CANE

WHITE BRAILLE

STRAWBERRY MILKSHAKE

ROSE SHADOW

MARIE ANTOINETTE

PINK FLAMINGOTIDY

DAY DREAM

PASSION

COLOR TINT FUN YELLOW SUNNY DAY

CANARY

COLD LEMONADE

SPARKLING YELLOW

BANANA SPLIT

NEON YELLOW

BRAINSTORM FINAL

FINAL3D

MO GRAPH

BOOK

COLOR TONE

PINK/ WHITE/ YELLOW

SOLID COLOR/ GRADIENT

HOT

MOODUPBEAT

REFRESHING

ADDICTIVE

VIVI MAGAZINECURLY FONT

MODEL

GIRLY

ILLUSTRATIONCHARACTER

SCENE

OBJECT

ADVERTISINGEYE CATCHING

SIMPLE

BRIGHT COLOR

DECISION Explanation

ADVERTISING I choose advertising as the main theme because I’m interest in this career and my job hit list is full of advertising agency names. Therefore I want to do something that would be good for my portfolio and my show reel.

VIVI MAGAZINE Vivi magazine is a fashion magazine from Japan, which focus on woman’s trend and lifestyle. I choose this fashion magazine because I want to do what I like and feel most comfortable with. Moreover Japan culture and style has been my favorite since I went there for the first time.

ILLUSTRATION Illustration is not really my best area of technique but it’s the technique that most fitting to this project. It’s able to provide a clean image and smooth animation. Further-more I think it is the style that corresponds with 3D.

3D I add 3D into the mix because I want the project to be more interesting. As using only illustration is nice but I think it seems a bit boring. Moreover I also want to experi-ment something I never do before, as I want to improve and not struck doing the same thing allover again.

DECISION EXPLANATION

MOOD I want to present a happy mood to the audiences. Upbeat would be something that cheers you up, while refreshing is connect with the theme of the magazine and also good to look at. Then I also want to make it addictive, as every good advertises should be.

COLOR TONE Pink is to represent the sweet and girly style of the magazine as it’s also Vivi main theme color. I want to convey many feminine tones so I think I’m going use a lot of pink shades. On the other hand, white is to represent the clean and pure image as to show that the magazine is full of innocent and lively models. Yellow is an important extra color because it’s fun and addictive.

MOODBOARD

MOODBOARD

STORYBOARD

STORYBOARD

STORYBOARD

STORYBOARD

STORYBOARD

INSPIRATION REKA BY DIRK RAUSCHER

Reka is a TV spot that made by using Cinema 4D. I like it because it’s bright and cheerful. The colors Rauscher used are very lively and that connect to my theme of color scheme.

As for the technique is good too, with the pop up style animation and simple gradi-ent to create the depth of field. Moreover the transition of the animation is very smooth which make it flows nicely.

It also has good advertising strategy for the travel agency, as it’s very flashy and attractive especially for young kid. Therefore if the kid interests, it’s easy to persuade the parents.

http://vimeo.com/24124011

INSPIRATION JP MORGAN CHASE CHANGE BY MCGARRYBOWEN

Change is the advertising for JP Morgan Chase, the organization that helps lend-ing fund for the struggle American family. It is a mix between 2D and 3D animation which using both Cinema 4D and After Effect.

I really like the clean and sharp style it presented because the white color it used can be interpret as sincere intention. The tint of other colors also complement the whole look of animation, making it more warm and mushy.

The art is pretty and eye catching. I like that the creator makes the use of white and paper texture connection as well as the animation dynamic.


INSPIRATION MAUX DITS BY SAUVAGE, ROLLOT AND HENRARD

Maux Dits is a 3D short movie made at the Albert Jacquard College by Antonin Sauvage, Fanny Rollot and Jerome Henrard. The technique it used consists of 3D, Illus-tration and Photoshop.

I choose this because I like the story line and the way they presented the animation according to the plot. There are also a lot of camera angles, which make the animation look more interesting.

Furthermore, I love the transition between scenes and the good used of particle ef-fect in After Effect.


INSPIRATION JP MORGAN CHASE COMMUNITY BY MCGARRYBOWEN

Community is another advertising for JP Morgan Chase, which is similar to “Change” in both technique and style. The different are the camera angle and the wider approached of space.

I like that it creates the continuously scenes with the expanding effect that actually helps to convey the massage of being a big company. The art is as nice as the early one and might be a bit better because in here we’re able to see more perspectives.

The pop up book style is slightly more versatile than the usual pop up style with just a book and turning pages. The clever way of putting the objects together to create those scenes is what makes it stand out.


INSPIRATION RELEASE YOUR IMAGINATION BY REALTIME UK

Release your imagination is a creative 3D animation that play with mood and color. The animation also used After Effect for composition, edit and lighting.

I like the idea of the gloomy city full of businessman and this kid with his colorful toy lighten up the whole town. The art style is unique and the animating is good, espe-cially the color changing part of the animation.

Its fun and very energetic, which really fit the title of “Release you imagination”. I love the wild imagination that it presents as my project need a lot of that as well.


INSPIRATION FOLLOW THE WHITE RABBIT BY BCWALL

Follow the white rabbit is a promotion video for the pop-up book of Benjamin La-combe, which features fairy tale most famous stories like Alice, Pinocchio, The Sleeping Beauty, Bluebeard, Peter Pan, Little Red Riding Hood, Mrs. Butterfly and Thumbelina.

This is my most favorite inspiration I choose, as it is something that I really want to achieve. Fairytale and pop-up book have always come together since I was very young, however the enhancement of them never changes.

The technique that makes it look like paper is great and the colors present are harmonious. I especially favor the connection of each story by using the white rabbit from Alice in Wonderland.


INSPIRATION HITCH BY PASCAL MONACO

Hitch is the project focus on “The Ultimate Hitch Cookbook” which contains the recipes of Alfred Hitchcock’s classic. The animation using both 3D and vector based ani-mation.

I like the tone of colors with a bit of pastel here and there. It makes the animation look more refreshing and tasty. I inspire by the used of both 3D and vector based anima-tion from here as it look pretty and interesting.

Even though Hitchcock’s movie is usually categorized in the terrifying section, this animation turns the table around and makes Hitchcock into something cute.


INSPIRATION SEASONS BY ERICA HAOWEI HU

Seasons is a surreal motion graphics animation that based on the changing sea-sons of the world. It combines the used of After Effect, Illustration, Cinema 4D and Photo-shop together to created this abstract work.

The point I like the most in this animation is transition between the seasons by us-ing line, curve, character, light and ink to create the continuous process of change. The colors that Erica chose for each season are also very fitting as well as the hidden mean-ing of each animation scene.

I particularly like the transition between the ink to fish and between the owl eyes to peacock tail.


INSPIRATION 35MM BY PASCAL MONACO

33mm is a short animation about 35 of Monaco favorite movies in the simplest from by using just 2 minutes time.

It’s such an intelligent concept for animation and the outcome looks very clever as well. I saw it and I able to pick out what movie is from that simple vector animation pretty quickly. I especially love the greenness of Toy Story and that one red dot of Terminator.

Sometime simplistic is the best and I quite belief in “Less is More” theory.


INSPIRATION TREAT ME CAMPAIGN MONTAGE BY LUCAS REDFERN BROOKING

Treat me is an advert of Bruce’s Fish and Chip restaurant. The animation is done mainly in After Effect while the some objects in the animation is from picture and Photo-shop.

I like how Brooking uses yellow as the main color because according to some meaning of color book I read before, yellow make you hungry so it is fitting. Other bright colors like red and aqua are good complementation as well.

The minimalist style is nice, not too bare and not too details either. The advert is working quite well as I got hungry when I watched it.


INSPIRATION A DASH OF THAT BY JORDAN SCOTT

A dash of that is an animation that Jordan Scott made for his wife, Katie Scott as she starting a tumblr blog about baking and cooking. It used purely vector and a lot of masking.

I love the colors that seem to be deep pastel because it looks shade darker than the usual pastel color. The masking technique is very smooth too. The animation is por-trayed in a simple yet captivating way.

Scott uses all solid color and adding shadow by just using solid on top of solid or some pattern. It makes the animation look more simplistic than using the gradient and gives out a really vector feel.


INSPIRATION ASB BANK NZ BY CURTIS BAIGENT

This is an animation for ASB Bank in New Zealand, which the company color is yel-low. It used many media mix together from 3D, Illustration, Photoshop to video.

I like that it used such an abstract way to give out a massage of what it is about. The variety of media types Baigent helps to make the animation has more dynamic.

The color combination between yellow, black and white is a good used of sub colors as the brightest color always draw you in.


INSPIRATION FOX CLASSICS FOREVER CLASSIC ID BY THE DMCI

Fox Classics is the series of ID for Australian Television Channel where it show-cases classic films that merged together through iconic design and audio. The animation used both 3D and Illustration.

The style is clean and crisp with just orange and white as the main colors. I like how every scene is made and their flow after one another. The orange color plays such an important part in the animation as it dominates everything.

The illustration is presented in both 2D and 3D animations, therefore it able to cre-ate a nice contrast with each other.


INSPIRATION HOW GREEN IS YOUR INTERNET? BY PATRICK CLAIR

How green is your Internet is the info graphic animation about how much energy humans spend by using an Internet. The animation used Illustration and 3D space in Af-ter Effect.

The style of this motion graphic can be related to the pop-up style, as the element in the animation seems to be popping up from the floor. I like the simple art and silhouette feeling.

The colors also softly contrast and the green background gives out an unusual Green peace mood. I like the good animating of information text as well.


INSPIRATION READER BY MARCUS ECKERT

Reader is a promo video for Zinio’s updated iPad application. The animation con-sisted of 3D, Illustration and video.

The animation is very swift and the movement is perfectly on rhythm. Moreover the idea that used to present the application is really entertaining. The style is also bright, polish and delightful.

I love the mix medias in the animation, it make it look more engrossing and appeal-ing to the audiences.


INSPIRATION THE RHYTHM OF SPACE TIME BY DILSHAN ARUKATTI

The Rhythm of Space time is an animation for The Bullitt Agency, a full service-booking agency for the top international DJs and Producers. It contained 3D, photograph, video and particle.

I like how Dilshan combined a lot of things together to create this conceptual motion graphic that look really cool. The blue tint of the color in the animation works well in trans-ferring the melancholy feel towards the viewers.

The sudden change from day to night is pretty splendid and I the light of the nighttime look particularly awesome.


INSPIRATION MTV SHOWS COMPLICATION BY PROUD CREATIVE

This is the complication of MTV animations by Proud Creative which all have the same color theme. The animation technique are various from 3D, Photoshop to Illustra-tion.

The color scheme is stunning with the blending of different undertone and overtone of pink. Then using black as the distinction of the animation. On top of that, the animation itself is finely animated.

My favorite scene is when the diamond transition into the tunnel and extend all the way back. Everything is just so pink and girly.


INSPIRATION WRIGHTS OF SPRING BY BRYCE WYMER

Wrights of spring is an Illustration animation with a great story telling and wonderful aesthetics. Its about 20% Cell animation and 80% After Effect.

The line art is pretty and the tempo is not boring. I primarily like the simple colors and simple stokes as it reminds me of a vintage era. Its little detail also looks smashing.

I’m really attracted to this kind of simple yet elegant animation style as it is some-thing I want to learn more about doing it in the future.


INSPIRATION NS HIGH-SPEED COMMERCIAL BY WOODWORK

This is the commercial for NS high speed Internet that using mainly vector and 3D composition in After Effect.

The color is fantastic; I love how the violet hue blends greatly with the pink-berry red. It looks glittering in a way with its used of particle and all. The artist shows off the animation in a really vibrant get up.

Despite the clearly look of jolly and merry, the animation still manage to sneak in the profession in it perk.


INSPIRATION VIASAT TV3 CHRISTMAS IDENT BY WEARE17

Viasat is a TV spot for Christmas of the channel TV3. The animation used mainly 3D to create the origami look and After Effect for color tweaking.

I enjoy the softness of the animation tone as it has that Christmas presence that seems to draw you into another world of wishes and bells. The origami style is so refine as somehow it makes the animation look effortless.

The overall atmosphere is just so soothing, sweet, mellow and harmonious. It is something that really fit its’ objective.


EXPERIMENT CREATING AND ANIMATING 3D BOOK


As my project is about magazine so it required the book animation, therefore I tried to create a flipping book pages using Cinema 4D.

I read some tutorial online for an insight and decide to experiment it. First, I created the plane object then change the mode to point mode. After that I moved the pivot point to the side of the plane so its movement would resemble a real book.

Secondly, I put the Clothilde Tags into the plane to make the movement more real-istic. I tweaked the gravity value and put some keyframe into time line.

Finally, I adjust the force number to control the wind value and movement. Then I change the color of the book and background as well as at some light into the scene.

I rendered the animation out and put it into after effect to make it longer. Therefore, I can create the flipping book for my project now and the experiment is successful.

EXPERIMENT RENDERED 3D BOOK SEQUENCE


I the page contents in by the same way as I put the paper texture inside the book. The difficult part is when I have to create another plane object on top of one another for the double pages.

VIVI MODEL MODEL COMPLICATION

MODEL SKETCH SAMPLE LENA FUJII

PLAN SCHEDULE

- Sketch all the models

- Turn the sketches into Illustrations

- Start drawing the vector scenes

- Start creating 3D objects

- Animate the vector animation

- Animate the 3D element

- Make the transition between vector and 3D

- Decorate the scene with particles

- Adjust the colors

- Create a sound that match the motion graphic

- Put the sound inside the composition

- Final check

- Render

REFERENCE LIST

- http://vimeo.com/

- http://www.flickr.com/

- http://jmagazinescans.livejournal.com/

- http://cgterminal.com/

Documents

DFX proposal Aom