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Sponsoring Factsheet
Keynote speakers (from left to right)
BJ Fogg, Todd Kashdan
Rory Sutherland, Dan Goldstein
5th Design for Conversion
Tuesday, November 18th
2010, New York City
KICKING IT HARD STYLE
Aristotle would have
approved of DfC―Design for Conversion was a strange conference: the participants spent most of
their time actually creating stuff. They worked on real businesses, they made
strategic business decisions, they designed sales funnels, and they created
wireframe designs for webpages.
The philosopher Aristotle once said something clever about how we learn by actually
doing stuff. It’s certainly true of web marketing—there’s a point at which you need to
actually start creating stuff. Aristotle would have strongly approved of Design For
Conversion, (though I suspect he wouldn’t have been very good at it).‖
Karl Blanks, PhDCo-Founder Conversion Rate Experts
Join the action! We have a very engaging conference format. You can not come to this conference
and not interact. Participants will be part of a team.
Don't be fooled by the schedule, you will have to work, stand, move and interact the
whole day. You can see the Keynotes as so called "breaks". But that doesn't mean
you can become lazy.
Who will attend: (online) marketers and marketing managers, interaction designers,
UX experts, search engine professionals, web analytics experts
Max. 120 attendees, 10 teams, 20 team captains, 2 cases, 4 keynotes,1 MC,
1 Resident DJ, 1 inspiring day and 1 winning team!
Focus on interactivity
is refreshing
―The best thing about the Design for Conversion conference
is the way that they’ve put interactivity at the core of the
conference.
It was refreshing for me as a speaker to have the chance to
interact with all of the design teams and see how they could
apply what they just learned into their conversion
challenges‖
Andrew ChakAuthor Submit Now: Designing Persuasive Websites
Rory Sutherland
Todd Kashdan, PhD
Making it stick!
Wild ideas
Case
How it worksDan is Assistant Professor
of Marketing at London
Business School and Principal
Research Scientist at Yahoo!
Research.
Dan Goldstein, PhD
BJ is the director of Stanford’s
Persuasive Technology Lab.
Fortune Magazine named him
one of the ―10 new gurus you
should know‖.
Rory is Executive Creative Director &
Vice-Chairman, OgilvyOne London &
OgilvyGroup UK. Next to that he is the
President of the Institute of Practitioners
in Advertising.
Todd is an Associate Professor
of Psychology at George Mason
University with a focus on positive
psychology and meaningful
experiences.
BJ Fogg, PhD
Get involved
Involvement Level Value Recognition
Platinum(Main sponsor)
$ 7.500,- (€ 5.500,-) Large logo on homepage and all
communication in 2010. 3 seats
at VIP preconference dinner, 5
free tickets, 3 banners in venue,
item in goody bag
Gold $ 3.750,- (€ 2.750,-) Medium logo on sponsor page
and all communication in 2010.
1 seat at VIP preconference
dinner, 3 free tickets, 1 banner
in venue , item in goody bag
Silver $ 2.000,- (€ 1.500.-) Small logo on sponsor page. 2
free tickets, 1 banner in venue.
Item in goody bag.
Bronze $ 1.000,- (€ 750,-) 2 free tickets ;-)
I like the ―more walk,
less talk!‖ format
―Design for Conversion is one of the most interesting, interactive and intimate
conferences I’ve attended.
With input from the keynote speakers, the attendees work together to solve real
world problems in a refreshingly straight-forward way. Conferences world wide
should look to their inspirational ―more walk, less talk!‖ format‖
Hannah DonovanCreative Lead, Last.fm
December 2009
impressions
June 2009
impressions
DfC dog – Humprey
Attended all DfC conferences, he likes tennis balls.
September 2008
impressions
Design for Conversion
shines!
―Fresh, smart, inspiring — That’s how I
describe Design for Conversion.
This event offers both substance and style.
From food to location to content, I say congrats
to the organizers for creating a conference that
shines‖
BJ Fogg, PhDDirector Stanford Persuasive Technology Lab