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Dextrys corporate overview and introduction into core capabilities
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IT Service Providing & Outsourcing
Dextrys Proprietary Confidential, 2010
“…Asia, led by China, will be a leading force in the innovations that transform the world in the
21st century…” [Asia and the Elements of Innovation. McKinsey & Company]
“Making China Easy”
Localization & Translation
BPO & ERP Implementation
Application Development & Maintenance
Full Product Lifecycle Development
Why Consider China?
• Vast Talent Pool
– 700,000 engineering graduates
– 20,000 US educated and experienced PM’s and
engineers returned to China
– Improving command of English language
• World Class Infrastructure
– Roads, airports, power supply, telecommunications,
internet connectivity, Industrial Parks
• Attractive Rates
– Generally 20% less than India, depending on location
and skills
• Market Entry
– China continues to grow 8.7% annually
– Large domestic market for software and services
• The Capacity for Mobilization
- China has been outstanding in its capacity for learning from experience, radically transforming government policy, and unleashing a business culture.
• Strong Government Support
Dextrys
History & Overview
Dextrys: Who we are
Our value includes:
2000+ Staff: World-class development centers
across China - Suzhou, Shanghai, Beijing,
Guangzhou, Hong Kong, and Dalian
Proven Security Standards, Methodologies and
Tools: CMMi Level 5 in 2009
Unique Working Model - US-based management
team with deep experience in global delivery
International Team - approx. 6% staff are
foreigners from 16 different
Strategic Partnerships & University
Collaborations
Ability to recruit and retain the best talent
Captive Training Centers with 250 seats for
continuous upgrading of our technical capabilities
# 3 Among Top 10 ITO, by CFIP
and CSIA, 2010
Top R&D Service Provider &
Top 10 Consumer Electronics
and Automotive Vertical
Specific Ranking – Zinnov
Consulting, 2009
Achieves ISO 27001 Security
Certification – 2009
Frost & Sullivan 2009
Excellence in Chinese IT
Outsourcing Award
#1 Bundled Outsourcing
Services in China – Black Book
of Outsourcing 2007 & 2008
#2 in list of Top 10 to Watch in
Emerging Asian Markets – GS
2007 & 2008
#3 in list of Top 10 Specialty
Application Development
Providers – GS 2007 & 2008
We are a Global Software Engineering firm and leading Chinese IT services providing company
Across USA
- 400 FTEs- Senior US onshore resources for project management, architect and designs,
Dalian
Suzhou (Asian HQ)
Shanghai
Hong Kong
Kunshan
ShenZhen
Guangzhou
Across China
- over 2000 FTEs
- Product Development
- QA/Testing
- ODC
- Application Development &
Maintenance
- ITO/BPO Training Centers
- Multiple Language Capabilities
Our “Smart – Shoring” Methodology
Our Core Capabilities
Our Mission: To partner with clients to help them enhance and accelerate profitable growth
We concentrate on what we do best to allow our clients to concentrate on what they do best
Core Services
Global Project Management
Product Engineering
Application Development
Web/Internet Development
ERP Implementation
Localization and Translation
QA and Testing
Software Development Methodologies
Waterfall, Rational and Agile Methodologies
Organized around Vertical Industry Solution
Banking & Financial Services
High Technology
Manufacturing
Telecommunication
Retail
Capability Goal:
Help ISVs and hardware product companies accelerate growth in revenue, market share and
profitability through reliable, faster, and more cost effective product delivery
Product Engineering Services
Product Architecture
Embedded Software Development
Release Management
Product Modernization
Localization & Translation
Quality Assurance & Testing
Support & Maintenance
Our Product Engineering covers full
product lifecycle
Benefits
Our Core Capabilities: Product Engineering Services
Product Lifecycle Stage
Prod
uct M
an
ag
ers
Quality Assurance Teams
Cu
stom
ers
Product Lifecycle Optimization
Development Teams
Market Launch Stability / DeclineGrowth / Maturity
Product Development
Embedded Software
Development.
Product Release Development
Quality Assurance and Testing
Localization and Translation
Product Implementation Support
Product Modernization and Replatforming
Accelerate revenue cycle
Deliver product to market faster
Increase margins with lower R&D costs
Extend legacy product life and cash flows
Improve product quality with professional, dedicated QA team
Gain access and experience with the China marketplace
Our Core Capabilities: Application Services
Capability Goal:
Help clients improve business performance and lower application TCO through high quality application development, extension and support
Application Services
New Application Design & Development
Application Enhancement
Application Maintenance & Support
Enterprise Application Integration
Web Development
Centers of Excellences
Business Domains:
Retail / Consumer
Insurance
Technical Domains
Mobile Apps
Flash / Flex
Benefits
Cost savings over alternatives
Accelerate delivery cycles
Improve application quality with professional, dedicated QA team
US-based front end reduces risk and enhances customer service
Applications Services
Architectural Services
Quality Assurance and Testing
Project Management
Applications &
Web Development
Mobile Apps
Developments
Applications
Modernization
& Re-platforming
HP / AIX / Solaris WindowsLinux MVS OS 390
Capability Goal:
Help clients reduce product development and software enhancement costs through robust Software
Quality Assurance (SQA)
QA &Testing Services
Test Planning and Management
Unit, Functional and Regression Testing
Load, Stress and Performance Testing
Test Automation and Tool Selection
Capabilities/Value
Requirements traceability
Efficient test case and script design
Defect tracking and remediation
processes
Performance benchmarking
Data cleansing
Our Core Capabilities: QA & Testing
Benefits
Proven Offshore Testing and QA Experience
Modular and Repeatable QA Methodology
Experience in Offshore Program and Project Management
QA & Testing Lifecycle
Process
Preparation
Test
Plans
Integration
Test Plan
System
Test Plan
Acceptance
Test Plan
Design
Document
Unit
Test Plan
Review
of
Test Plans
Preparation
of
Test Cases
External
Changes
Internal
Changes
Review
of
Test Cases
Approval
of
Test PlansBug
Fixing
Validation
Rollout
Approval
of
Test Cases
Execution
of
Test Cases
System
Requirements
Specs
Acceptance
Test Plan
System
Test Plan
Integration
Test Plan
Unit
Test Plan
Localization Capabilities
• Software Localization
• Website Localization
• MMOG Localization
• Localization Testing
• Document Translation
• Internationalization
• Desktop Publishing
• Technical Writing
• Localization Engineering
• Multimedia Localization
Our unique localization process combines high-quality, human-based language translation with
efficient process automation
Our Localization Services include:
Our languages:
We target Chinese, English, Russian, Korean, Japanese, German, Dutch, French and
Spanish language markets
We leverage our international teams (resources from +16 different countries) to rapidly place teams at customer sites. Successful examples include:
USA
• Delivery & Project Management locations on East & West Coast
Japan
• Maruwa Management System (+60 people)
• CambridgeSoft Support Service Center
• (+20 resources voice support into Japan)
Singapore
• Eastman Chemical (Singapore)
• SAP Localization project NCS
Europe
• Dassault Systemes
India
• Patni, Datamatics & Quatrro
Korea
• UT-Starcom (Korea), Agile PLM
Project deployment
Philippines
• National Post Project
Australia
• Mincom
Ability to place teams at customer sites worldwide
Large US Front End Established US front end experienced in selling and delivering global projects
US citizens who perform program management, architecture, business analysis, and other key client facing activities
Experience in global delivery reduces risks and enhances project execution by providing greater customer intimacy
and improved communications, which increases buyers’ trust and confidence
Crucial Middle Layer in ChinaSenior Chinese nationals educated in the US and with 5-10 years of work experience in the US gain valuable
knowledge of Western business
Their Responsibilities Include: Coaching and mentoring of junior staff
Enhance project delivery
Building client confidence
Improve communication and work-flow
CEO
Chinese talent
Brian Keane, formerly of Keane Consulting,
a NYSE public billion dollars outsourcing firm
Unique & Balanced Model
Consumer
Retail
Healthcare
High Tech
Financial
Services
Business Domain
Establishing an Engagement: Selecting the Engagement Model
Seamless Global Delivery
Seamless Global Delivery
Staff Augmentation
Projects FlexCap
ODC
Service Level Based
Outsourcing
Delivered
Value
Global Delivery Management
Global Delivery Management
Engagements tailored to match clients’ outsourcing maturity and
specific project needs
Staff AugmentationFlexible project staffing both on-
site and offshore
ProjectsTraditional project-based work,
both Fixed Price and T&M
Flexible Capacity ODCCapacity-based teams with
tailored onshore/offshore mgt
SLA-based OutsourcingOutcomes-based teams yield
greatest level of client control
Flexible delivery model customized by client needs and preference
Faster, more reliable project ramp-up and execution
Eliminates communication barriers
Ensures alignment between client, onsite and offshore team members
Provides clear lines of responsibility for issue escalation and resolution
Global Project Management
Change
Management
Technical Lead(s)
Onsite Team
Offsite Team
Project
Management
Functional
Lead(s)Knowledge
Management
Quality
Assurance
Technical
Lead(s)
Quality Assurance
QA/Test Engineers
Product Engineering
Software Engineers
Application Services
Designers/Developers
Documentation
Standards
Process
Consistency
Communication
Protocols
Collaboration
Tools
Steering Committee Client Executives Dextrys Executives
Project Manager
Delivery Model
• Intellectual Property – Multiple Levels of Protection
IP Protection for all stakeholders: Client, 3rd Party Licensor & Self
Multiple Levels of Protection: Physical, Process & Legal
Willing to sign IP Agreements both in the US as well as China
Specific to projects, staff are required to sign
NCA (Non-Compete Agreement) annually
PIIAA (Proprietary Information and Inventions Assignment Agreement) annually
Project-based NDA, if necessary
• Facilities certified for IP and Security protection by IBM, Nokia, Microsoft, Yamaha, and Procter & Gamble
Badge / Fingerprint access to facilities
Restricted floor and suite access; 24hr Security guards
Closed Circuit Television Surveillance
Corporate Client Teams physically separated
Customized workstations; no external drives or USB ports/printers
Source code control system
Modular approach to development - only access code relevant to the work
Security and IP Protection
EVENT OCCURRENCE
Initial Damage Assessment
Disaster Teams Alert
Outage Severity Decision
Phase 1 YellowOutage of 4 hrs. or less
Treat Problem
Site Recovery
Phase 2 OrangeOutage of 8-24 hrs.
Partial Mobilization of Teams
Treat Problem
Site Recovery
Initiate Enquiry
Fix Problem
Phase 3 RedOutage exceeding 24 hrs.
Company-wide Full-scaleMobilization of Teams
Preliminary Damage
Assessment
Designate Command Center
Implement Back-up
Systems
Client Notification
Recovery Operations
Suzhou Dalian
Shanghai
BCP & Disaster Recovery Response• Dextrys’ Business Continuity Plan (BCP) leverages
the strengths and capabilities of our multiple sites
within China
In the event of a calamity any one of these sites
can operate as a fully independent, stand-alone
facility
• Dextrys’ BCP plan involves:
Daily and weekly backup data is stored in the
form of a mirror copy that is duplicated on
computers at alternative sites.
Weekly full backup servers. The backups are
being written to dedicated backup drives (RAID
array) and tapes.
Offsite storage of backup tapes to two separate
bank vaults (odd days are stored in one and
even days in the other.)
Periodic 'mock' recovery exercise from our
backup tapes.
Leverage the Contingency plan of SIP for work
continuation at alternate offices and home
offices in the events of major catastrophes like
pandemics (e.g. Bird Flu, SARS)
Disaster Recovery
Dextrys Facilities
Dextrys Facilities
CONTACT US
USA:
201 Edgewater Drive, Suite 225
Wakefield, MA 01880
Tel: +1.800.274.1174
Tel: +1.781.246.8234 (outside U.S.)
Fax: +1.888.777.7335
Fax: +1.781.246.9734 (outside U.S.)
E-mail: [email protected]
China:
Suzhou Office
18th Floor, Phase 3, Science Plaza
1355 Jinjihu Avenue Suzhou Industrial Park
Suzhou 215021
Tel: +86-512-6262-1800
Fax: +86-512-6262-1900
E-mail: [email protected]
WWW.DEXTRYS.COM
DEXTRYS (SIP) CO., LTD
新宇软件
Shanghai Office
668 Beijing Road East Hi-Tech King World,
Suite 703, Building C Shanghai, P.R. China
200001
P: +86.21.5308.0606
F: +86.21.5308.8891
E-mail: [email protected]
