Devonshire Research Group - Tesla Motors - TSLA - Public Release - Part II

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  • 8/16/2019 Devonshire Research Group - Tesla Motors - TSLA - Public Release - Part II

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    May 2016May 2016May 2016May 2016

    Devonshire Research Group, LLCDevonshire Research Group, LLCDevonshire Research Group, LLCDevonshire Research Group, LLC

    Tesla Motors, Inc.

    Part II

    This presentation is a research report an is !or in!or"ational purposes only. #pinions e$presse are solely those o! Devonshire Research Group an this is not a reco""enation to purchase securities iscusse

    herein. This presentation is con!iential an "ay not %e reprouce or istri%ute &ithout the e$press consent o! Devonshire Research Group. Please re!er to the ne$t slie !or aitional isclosures.

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    -Attorney Confidential-

    otice o! invest"ent interests

    7

     3s o! the pu%lication ate o! this report, the Devonshire Research Group LLC has a net 

    short position in the stoc/, put options, %ons, an creit s&aps o! Tesla Motors, Inc.'(T-L3) or (Tesla)* an stans to realie +ains in the event that the price o! T-L3s

    securities eclines over the lon+ run, or i! invest"ent senti"ent i"proves the appeal o! an

    e$pecte ecline in any o! its securities.

    Devonshire Research Group reco+nies that &hile its strate+y re!lects a lon+ ter" %earishoutloo/ !or Teslas security instru"ents, the short ter" i"plication o! po&er!ul

    "ar/etin+, incluin+ the po&er o! social "eia t&eetin+ %y the C4# an his PR !ir", &ell

    orchestrate an heavily %lo++e prouct launches, an a eep an po&er!ul short ter"

    "eia control an attention span, su++ests unpreicta%le short ter" volatility.

    Devonshire Research Group LLC has a lon+ ter" net short position across "ultiple

    security instru"ents.

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    -Attorney Confidential-

    otice o! nona!!iliation

    8

    Part I o! this analysis, release pu%licly in March 2016, &as &iely praise as e!!ective an !actriven. Critics o! 

    the analysis alle+e that the &or/ o! the Devonshire Research Group is un!airly %iase, ue to a!!iliations &ith

    inustry players &ho see/ to li"it the "ar/et per!or"ance o! Tesla. This is interestin+, %ut untrue.

    Devonshire Research Group here%y asserts that it oes not have pro!essional or %usiness relationships &ith any o! 

    the !ollo&in+ or+aniations9

    General Motors

    :or

    Toyota 

    The City o! Detroit 

    ;och Inustries

    4$$onMo%il

    Royal Dutch -hell

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    -Attorney Confidential-

    #n !inancial innovation an creative accountin+ 

    =

    ever assu"e "alice &hen stupiity &ill su!!ice.

    anlons Raor 

    4verythin+ shoul %e as si"ple as it can %e, %ut not si"pler.

    #cca"s Raor 

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    -Attorney Confidential-

    4$ecutive -u""ary 

    6

    o& closely oes T-L3s !inancin+ "oel "irror the !eatures o! co""on Poni, Pyra"i, an Matri$ sche"es>− u"erous cautionary e$a"ples share !eatures &ith T-L3, incluin+ hype riven %y (visionary leaers)

    − T-L3 has accepte capital !ro" unsophisticate investors &ith %ol clai"s on return an?or prouct value

    − I! T-L3 !ails to eliver on these clai"s it has the potential to enter a eath spiral

    − Most co""on eath spirals o not re5uire "alicious intent, %ut rather e$cessive 'even elusional* a"%ition

    The pro!ita%ility o! the Moel 7 epens on T-L3s a%ility to s5ueee its supply chain@ this is a tall orer− -ophisticate suppliers '"ost nota%ly Panasonic* &ill !i+ht !or their share o! the pro!it 

    − Panasonics rechar+ea%le %attery ivision is constraine in ter"s o! invest"ent capacity an pro!it e"ans

    − Current suppliers o! nu"erous strate+ic, hi+htechnolo+y co"ponents have little IP an e$port to the A-

    − Many Chinese suppliers are vulnera%le to patent in!rin+e"ent accusations an coul !ace ITC inunctions

    T-L3s use o! ta$ creits isproportionately %ene!its the &ealthy at the e$pense o! the avera+e ta$payer

    − This ine5uality is a !eature o! the lu$ury!irst "ar/et penetration strate+y 

    − The election year introuces si+ni!icant ris/ !or T-L3s continue reliance on ta$payer su%siies

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    -Attorney Confidential-

    Tesla has en+a+e in a++ressive accountin+ that calls to "in thee$periences o! 4nron an BorlCo"@ its !uture is hi+hly uncertain

    7

    2

    1

    0

    1

    2

    7

    8

    20022001200011E1

    0.0

    0.1

    0.2

    0.7

    0.8

    0.=

    0.6

    0.C

    0.E

    0.D

    1.0

    1DD6 1DDC 1DDE 1DDD 2000 2001

    2.=

    2.0

    1.=

    1.0

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    0.0

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    2012 2017 2018 201=

     BorlCo" et Inco"e BorlCo" et Inco"e BorlCo" et Inco"e BorlCo" et Inco"e

    'A-

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    -Attorney Confidential-

    Tesla is not a car, %attery, or tech co"pany@ it is an e$peri"ental!inancial services co"pany an shoul %e re+ulate as such

    E

    Teslas !inancin+ "oel is !ra+ile@ it is atte"ptin+ to "ana+e "ultiple !inancial instru"ent "oels uner the sa"e

    accountin+ u"%rellaF to our /no&le+e, one o! the last co"panies to atte"pt this level o! !inancial innovation &as 4nron

    Teslas !inancin+ "oel is !ra+ile@ it is atte"ptin+ to "ana+e "ultiple !inancial instru"ent "oels uner the sa"e

    accountin+ u"%rellaF to our /no&le+e, one o! the last co"panies to atte"pt this level o! !inancial innovation &as 4nron

    Ase 4H an state

    ta$ su%siies to

    secure Moel -,

    price point 

    Ase ta$ creits,

    "ultiyear pay%ac/

    to eploy

    -uperchar+ers

    Ase +lo%al (+reen)

    su%siies,

    incentives to

    reuce price point 

    Convince evaa

    to su%siie

    creation o! %attery

    !actories, lithiu"

    "ines

    Ase hi+h pre

    orers to %oost

    share price, issue

    shares

    -ecure Colorao

    use car resale

    creit to uphol

    epreciation

    Collect J1/

    eposits !or Moel

    7 to !inance -GK3 

    Convince

    Panasonic to invest

    "aority o! spen

    in Gi+a!actory 

    T-L3 actin+ as an unre+istere %ro/er ealer 

    :ra+ile, unsustaina%le,

    unpreicta%le approachin+

    A- election year 

    -peculative upco"in+ (innovations) 

    Ase HC to

    %ootstrap Roaster

    prototypes

    #verprice

    Roaster@ use

    pro!it to irect

    Moel - RKD

    Distri%ute cost o!

    scale %y loc/in+ in

    "ultiyear contracts

    Pay interest on

    eposits o! !uture

    "oels>

    Partner &ith rie

    sharin+ apps such

    as A%er>

    I"ple"ent poole

    !ractional ? share

    o&nership "oels>

     3llo& a %arter

    syste" to convert

    preorer eposits

    into coupons>

    4nter into a ero

    o&nership "oel@

    the perpetual

    lease>

    Develop onecar

    pernei+h%orhoo

    leasin+>

    Introuce a pre

    orer lottery, allo&

    ri+hts to %e sol to

    7r parties>

     3%anon PKL,

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    -Attorney Confidential-

    onG33P strate+ies to li"it Moel - epreciation %oost stoc/

    price at the cost o! increase !ra+ility an hien o&nsie ris/ 

    -ource9 4"uns.co", 3D3 use car +uie 201=@ Devonshire Research Group analysis su++ests

    traitional accountin+ strate+ies &oul %e su!!icient &ithout pro"ise resale +uarantees an %uy%ac/ pricin+ 

    Moel 7 Moel -

    RHG threshol 

    Moel - 

    Moel 7 reveal threatens to

    tan/ Moel - resale values, so

    Tesla hoars use vehicles to

    resell uner Colorao use

    4H creit incentive 

    Moel - resale value

     +uarantee closes

    ne+ative !ee%ac/ loop9

    lia%ility +ro&s as Moel

    - epreciates !aster 

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    -Attorney Confidential-

    To unerstan Teslas %usiness "oel, &e "ust introuce novel

    !inancial e!initions

    11

    I! a %usiness is operate as a :4P:, investors shoul not carry the e$pectation that such an enterprise &ill %e run

    !or a pro!it@ instea, this or+aniation shoul %e ter"inate, or re+ulate as a social service or nonpro!it 

    I! a %usiness is operate as a :4P:, investors shoul not carry the e$pectation that such an enterprise &ill %e run

    !or a pro!it@ instea, this or+aniation shoul %e ter"inate, or re+ulate as a social service or nonpro!it 

    :utureearnin+ pyra"ial !inancin+ ':4P:* is a %usiness yna"ic characterie %y the act o! raisin+

    capital to !inance !uture losses rather than !uture returns. The assu"ption in this yna"ic is that

    the !uture losses &ill %e covere %y a secon capital raise 'si"ilarly pyra"ial* &hich &ill allo&

    so"e investors to e$it pro!ita%ly, althou+h "any &ill reinvest an ? or accept losses.

     Bhen properly reco+nie, "ana+e, an re+ulate, :4P: can %e a sustaina%le arran+e"ent that

    operates &ithin %oth the spirit an letter o! the la&. 4$a"ples "ay %e !oun in the real" o! pu%lic

    services, nonpro!its, an social service pro+ra"s. o&ever, &hen per!or"e "aliciously &ith

    intent to e!rau, :4P: !or"s the yna"ic unerlyin+ ille+al Poni, pyra"i, an "atri$ sche"es.

     3++ressive cashne+ative +ro&th ventures that rely entirely on pro!ita%ility at scale occupy a

    an+erous "ile +roun &here elusion o!ten su%stitutes !or "alice.

    :uture4arnin+

    Pyra"ial :inancin+

    ':4P:*

    LossTolerant

    Investors

    'LTIs*

     3 cate+ory o! investors that are capa%le o! losin+ their invest"ent in an enterprise, co"pany, or

    asset &ith or &ithout their /no&le+e o! this loss.

    :inancin+ Pyra"iReportin+

    ':PR*

     3 !or" o! !inancial reportin+ aopte !ro" nonpro!it an venture capital investin+ that accurately re!lects %usinesses that are esi+ne to lose "oney !or lon+ perios o! ti"e until su%se5uent 

    investors are secure, &ho "ust con!ront the nees to %uilin+ a pro!ita%le %usiness

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    -Attorney Confidential-

     Bhile !utureearnin+ !inancin+ is o!ten not "alicious, elusional

    a"%ition can %e a i!!erent path to the sa"e outco"e

    18

    Ansustaina%le -ustaina%le

    Lar+escale

    -"allscale

    TheTheTheThe ! !! !utureutureutureutureearnin+ pyra"ial !inancin+ lanscapeearnin+ pyra"ial !inancin+ lanscapeearnin+ pyra"ial !inancin+ lanscapeearnin+ pyra"ial !inancin+ lanscape

    (Too %i+ to !ail) 

    4veryay !rau 3cceptance o! value loss  

    Massive !rau 

    Mas/s !rau %y "i$in+ &ith

    le+iti"ate %usiness activities Care!ully %alances +ro&th an

    ris/ to prolon+ sche"e

    4scapes %e!ore sche"e !ully

    collapses

     Hital, u%i5uitous, an

    nationalie pu%lic +oos #perates outsie the pu%lic

    "ar/etplace

    Li"its accountin+ scrutiny

    an speculative invest"ent 

    Tar+ets unsophisticate ? vulnera%le investors

    4ncoura+es investor

    (entrepreneurialis")

    Re"ains anony"ous, then

     vanishes

     3r+ues !or non!inancial valueproposition to o!!set loss

     3ppeals to e"otion an

    instinct '%ranin+, PR, etc.*

    :ails !ast an ac/no&le+es

    li"its to +ro&th

    Meiu"scale

    Many HC%ac/e startups 

     3++ressive+ro&th Anicorns 

    Giants poise to !ail 

    Typical Poni, pyra"i,

    an "atri$ sche"es Charities an pu%lic &or/s 

    Delusional ? #vera"%itious

    -ource9 Devonshire Research Group analysis an opinion@ co""entary !ro" 4lon

    Mus/ intervie&s an 5uarterly reports 

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    -Attorney Confidential-

     Bhile Tesla has %et the !ar" on e$tre"e +ro&th, insolvency is an

    unaccepta%le !all%ac/ strate+y !or a pu%licly trae co"pany 

    1=

    -ustaina%le

    Lar+escale

    -"allscale

    ota%le pyra"ialota%le pyra"ialota%le pyra"ialota%le pyra"ial ! !! !inancin+ enterprisesinancin+ enterprisesinancin+ enterprisesinancin+ enterprises

    Meiu"scale

    4nron 

    A- -ocial

    -ecurity 

    :ractional

    Reserve

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    -Attorney Confidential-

    To sustain its !inancin+ "oel, Tesla &oul nee to court

    successively lar+er (losstolerant investors) or see/ su%siies

    16

    -ustaina%le

    Lar+escale

    -"allscale

    Tesla9 anticipate strate+ic optionsTesla9 anticipate strate+ic optionsTesla9 anticipate strate+ic optionsTesla9 anticipate strate+ic options

    Meiu"scale

    Tesla only survives as lon+ as it

    can continue to secure

    successively lar+er (losstolerant

    investors) Panasonic has a+ree

    to %e ne$t, investin+ in the

    Gi+a!actory. I! Panasonic !ails to

    invest at an a++ressive rate, the

    !inancin+ sche"e collapses

    Tesla e"%races the su%siy

    huntin+ %usiness "oel !ully,

    %eco"es a pu%lic +oo "ana+e

    as a nonpro!it, supplyin+ electric

     vehicles to police epart"ents,

    schools, state transportation

    pro+ra"s, &el!are recipients

    Prepay eposits %eco"e

    unsustaina%le@ Tesla continues to

    launch ne& "oels, acceptin+steaily lar+er up!ront eposits

    !ro" prospective custo"ers, &ith

    lon+er proecte elivery ates.

    Current eposit re!uns are

    !une %y !uture "oel eposits

    Ansustaina%le

    Tesla MotorsTesla MotorsTesla MotorsTesla Motors

    'Toay*'Toay*'Toay*'Toay*

    TeslaTeslaTeslaTesla

    Moel Moel Moel Moel

    TeslaTeslaTeslaTesla

    Moel Moel Moel Moel

    TeslaTeslaTeslaTesla

    RoasterRoasterRoasterRoaster

    TeslaTeslaTeslaTesla

    RoasterRoasterRoasterRoaster

    TeslaTeslaTeslaTesla

    Moel -Moel -Moel -Moel -

    TeslaTeslaTeslaTesla

    Moel -Moel -Moel -Moel -

    TeslaTeslaTeslaTesla

    Moel Moel Moel Moel

    TeslaTeslaTeslaTesla

    Moel Moel Moel Moel

    -uperchar+er-uperchar+er-uperchar+er-uperchar+er

    et&or/ et&or/ et&or/ et&or/ 

    -uperchar+er-uperchar+er-uperchar+er-uperchar+er

    et&or/ et&or/ et&or/ et&or/ 

    Gi+a!actory Gi+a!actory Gi+a!actory Gi+a!actory Gi+a!actory Gi+a!actory Gi+a!actory Gi+a!actory 

    TeslaTeslaTeslaTesla

    Moel 7Moel 7Moel 7Moel 7

    TeslaTeslaTeslaTesla

    Moel 7Moel 7Moel 7Moel 7

    Delusional ? #vera"%itious

    -ource9 Devonshire Research Group analysis an opinion@ co""entary !ro" 4lon Mus/ intervie&s

    an 5uarterly reports@ Panasonic 5uarterly reports an press releases 

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    -Attorney Confidential-

    Tesla is operationally vulnera%le, too epenent on the success o! the Moel7, an nees to prepare !or the possi%ility o! a !utureearnin+ eath spiral

    1

    #ur thesis is t&o!ol9 '1*'1*'1*'1* the li/elihoo o! a success!ul Moel 7 launch is lo&, an '2*'2*'2*'2* Tesla &ill %e !orce

    to see/ resiual value as a heavilysu%siie 'an eciely nonlu$ury* pu%lic +oo provier

    #ur thesis is t&o!ol9 '1*'1*'1*'1* the li/elihoo o! a success!ul Moel 7 launch is lo&, an '2*'2*'2*'2* Tesla &ill %e !orce

    to see/ resiual value as a heavilysu%siie 'an eciely nonlu$ury* pu%lic +oo provier

     3ust"ent neee 

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    -Attorney Confidential-

    #n the A- auto inustrys i"penin+ co"petitive response to Tesla 

    1E

    BhereQs "y +an+stas an all "y thu+s 

    Thro& the" hans up an sho& so"e love 

     3n I Belco"e you to Detroit City 

    I sai Belco"e to Detroit City 

    4very place, every&here &e +o Man &e eep every&here &e roll 

     3s/ aroun an they all /no& Tric/y 

    ThatQs &hatQs +oo "an they all say Tric/y 

    Tric/ Tric/, Belco"e 2 Detroit 

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    -Attorney Confidential-

    4$ecutive -u""ary 

    1

    o& closely oes T-L3s !inancin+ "oel "irror the !eatures o! co""on Poni, Pyra"i, an Matri$ sche"es>

    −u"erous cautionary e$a"ples share !eatures &ith T-L3, incluin+ hype riven %y (visionary leaers)

    − T-L3 has accepte capital !ro" unsophisticate investors &ith %ol clai"s on return an?or prouct value

    − I! T-L3 !ails to eliver on these clai"s it has the potential to enter a eath spiral

    − Most co""on eath spirals o not re5uire "alicious intent, %ut rather e$cessive 'even elusional* a"%ition

    The pro!ita%ility o! the Moel 7 epens on T-L3s a%ility to s5ueee its supply chain@ this is a tall orer− -ophisticate suppliers '"ost nota%ly Panasonic* &ill !i+ht !or their share o! the pro!it 

    − Panasonics rechar+ea%le %attery ivision is constraine in ter"s o! invest"ent capacity an pro!it e"ans

    − Current suppliers o! nu"erous strate+ic, hi+htechnolo+y co"ponents have little IP an e$port to the A-

    − Many Chinese suppliers are vulnera%le to patent in!rin+e"ent accusations an coul !ace ITC inunctions

    T-L3s use o! ta$ creits isproportionately %ene!its the &ealthy at the e$pense o! the avera+e ta$payer

    − This ine5uality is a !eature o! the lu$ury!irst "ar/et penetration strate+y 

    − The election year introuces si+ni!icant ris/ !or T-L3s continue reliance on ta$payer su%siies

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    -Attorney Confidential-

    The recent Moel issues hi+hli+ht the !ra+ility o! auto"otive

    supplyFTeslas prouction &ill %e li"ite %y its &ea/est lin/ 

    20

    A-3 A-3 A-3 A-3 

    China 

    -. ;orea 

     apan

    Tai&an

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    -Attorney Confidential-

    The cost reuction neee to achieve a J7=/ Moel 7 &ill

    +enerate strain throu+hout the supply net&or/ 

    21

    Cost %uc/et Cost %uc/et Cost %uc/et Cost %uc/et Cost reuctionCost reuctionCost reuctionCost reuction 3chieva%le> 3chieva%le> 3chieva%le> 3chieva%le> #%stacles#%stacles#%stacles#%stacles

    Gross Pro!it EO Li/ely ee o!!settin+ sales volu"e, "ust "aintain hype

    -uperchar+er 3llo&ance 0O Li/ely Bill continue to %uil out in!rastructure

    Manu!acturin+ #verhea 86O May%e ee to realie econo"ies o! scale in prouction

    Drivetrain 67O Anli/ely -uppliers unli/ely to accept price reuction-uppliers unli/ely to accept price reuction-uppliers unli/ely to accept price reuction-uppliers unli/ely to accept price reuction

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    -Attorney Confidential-

    Tesla relies !or the "ost part on a lo&cost supply chain "any o! these

    players lac/ protecta%le technolo+y an have little +ive on "ar+in

    22

    0

    10

    20

    70

    80

    =0

    60

    C0

    80O

    100O

    E0O

    60O

    20O

    0O

    A;  apanA; Ger"any Tai&anon+ ;on+ 

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    -Attorney Confidential-

    The suppliers &ho o o&n IP are not losstolerant an &ill not

    %u+e on "ar+ins !or a relatively s"all purchaser such as Tesla 

    28

    1

    10

    100

    1,000

    10,000

    100,000

    1 10 100 1,000 10,000 100,000 1,000,000 10,000,000

    A- patents +rante

    to supplier

    Containers shippe

    to Tesla since N7 0

    Toyota Motor Corporation

    -a"sun+ -i Co., Lt

    Panasonic Corporation

    ishi/a&a Ru%%er Co., Lt.

    Luvata Pori #y 

    LG 4lectronics Inc

    LG Che" Lt.;o%e -teel, Lt.

    on+!uin Precision

    :u/uta 4lectric K Machinery Co., Lt

    :ui Poly"er Inustries Co.

    :o$conn Co"puter

    :le$tronics International ;!t 

    Cera"tec G"%h

    International Tesla -uppliers &ith 3t Least #ne A- Grante Patent International Tesla -uppliers &ith 3t Least #ne A- Grante Patent International Tesla -uppliers &ith 3t Least #ne A- Grante Patent International Tesla -uppliers &ith 3t Least #ne A- Grante Patent 

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    -Attorney Confidential-

    Panasonic &ill !ace or+aniational pressure to a%anon the Tesla

    partnership i! its Gi+a!actory invest"ent oes not pay iviens

    2=-ource9 Panasonic 3nnual Report 201= 

    The auto"otive se+"ent is the s"allest

    se+"ent at Panasonic, an 4H %attery

    sales are ust one co"ponent o! this

    revenue strea" 

    The Gi+a!actory invest"ent alone

    accounts !or nearly three years o!

    auto"otive capital e$penitureFthis is

    a hu+ely outsie se+"ent invest"ent 

    J1.6 <

    J616 MM

    201= auto"otive

    capital invest"ent 

    Capital ple+e

    to Gi+a!actory 

    2.6$2.6$2.6$2.6$

    ousin+ 

    26O

    Devices

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    -Attorney Confidential-

    Panasonics rechar+ea%le %attery ivision is uner the corporate

    "icroscope alreay an tar+ete !or "ar+in increases, not co"pression

    26-ource9 Panasonic 201= 3nnual Report 

    Rechar+ea%le %atteries are 1 o! 7 Panasonic ivisionsRechar+ea%le %atteries are 1 o! 7 Panasonic ivisionsRechar+ea%le %atteries are 1 o! 7 Panasonic ivisionsRechar+ea%le %atteries are 1 o! 7 Panasonic ivisions

    an "ana+e &ithin 1 o! 8 lar+e (co"panies)an "ana+e &ithin 1 o! 8 lar+e (co"panies)an "ana+e &ithin 1 o! 8 lar+e (co"panies)an "ana+e &ithin 1 o! 8 lar+e (co"panies)

    Rechar+ea%le %atteries are 1 o! 6 lar+e scale ivisionsRechar+ea%le %atteries are 1 o! 6 lar+e scale ivisionsRechar+ea%le %atteries are 1 o! 6 lar+e scale ivisionsRechar+ea%le %atteries are 1 o! 6 lar+e scale ivisions

     &  &&  &ithin its port!olio specially tar+ete !or "ar+in increasesithin its port!olio specially tar+ete !or "ar+in increasesithin its port!olio specially tar+ete !or "ar+in increasesithin its port!olio specially tar+ete !or "ar+in increases

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    -Attorney Confidential-

    Tesla nees a "iracle in %attery pricin+ to achieve the Moel 7

    tar+et price@ there is real ou%t the Gi+a!actory &ill eliver

    2-ource9 Rapily !allin+ costs o! %attery pac/s !or

    electric vehicles, ature Cli"ate Chan+e, 7?27?1=

    Data !it +ives EO annual cost reuction %y leain+ "anu!acturers, su++estin+ Tesla &ill not hit

    J1=0 ? /Bh until 2020F&ell past the pro"ise eno!201 Moel 7 elivery ate

    Data !it +ives EO annual cost reuction %y leain+ "anu!acturers, su++estin+ Tesla &ill not hit

    J1=0 ? /Bh until 2020F&ell past the pro"ise eno!201 Moel 7 elivery ate

    100

    1,000

    2016201=200E 200 2010 2011 2012 2017 2018

    J ? /Bh 'lo+ scale*Moel - %attery pac/ cost esti"atesMoel - %attery pac/ cost esti"atesMoel - %attery pac/ cost esti"atesMoel - %attery pac/ cost esti"ates

    Generallyaccepte

    critical pac/ price 

    ero"ar+in ra&

    "aterial cost !loor 

    200

    800

    E00

    1=0

    118

    J10 ? /Bh clai"e %y

    Tesla hea o! IR, 08?16 

    A C fid i l

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    -Attorney Confidential-

    4$ecutive -u""ary 

    2E

    o& closely oes T-L3s !inancin+ "oel "irror the !eatures o! co""on Poni, Pyra"i, an Matri$ sche"es>

    −u"erous cautionary e$a"ples share !eatures &ith T-L3, incluin+ hype riven %y (visionary leaers)

    − T-L3 has accepte capital !ro" unsophisticate investors &ith %ol clai"s on return an?or prouct value

    − I! T-L3 !ails to eliver on these clai"s it has the potential to enter a eath spiral

    − Most co""on eath spirals o not re5uire "alicious intent, %ut rather e$cessive 'even elusional* a"%ition

    The pro!ita%ility o! the Moel 7 epens on T-L3s a%ility to s5ueee its supply chain@ this is a tall orer− -ophisticate suppliers '"ost nota%ly Panasonic* &ill !i+ht !or their share o! the pro!it 

    − Panasonics rechar+ea%le %attery ivision is constraine in ter"s o! invest"ent capacity an pro!it e"ans

    − Current suppliers o! nu"erous strate+ic, hi+htechnolo+y co"ponents have little IP an e$port to the A-

    − Many Chinese suppliers are vulnera%le to patent in!rin+e"ent accusations an coul !ace ITC inunctions

    T-L3s use o! ta$ creits isproportionately %ene!its the &ealthy at the e$pense o! the avera+e ta$payer

    − This ine5uality is a !eature o! the lu$ury!irst "ar/et penetration strate+y 

    − The election year introuces si+ni!icant ris/ !or T-L3s continue reliance on ta$payer su%siies

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    Attorney Confidential

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    -Attorney Confidential-

    4H ta$ creits over&hel"in+ly !avor the &ealthy@ the avera+e

    ta$payin+ citien &ill realie little, i! any %ene!it 

    70-ource9 (The Distri%utional 4!!ects o! A.-. Clean 4ner+y Ta$

    Creits), AC

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    -Attorney Confidential-

    Tesla is contri%utin+ to this ine5uality, as it is e$haustin+ its ta$

    creits on the lu$ury Moels - an

    71

    100

    1,000

    10,000

    100,000

    1,000,000

    0 10,000 20,000 70,000 80,000 =0,000 60,000 C0,000 E0,000 D0,000

    :iat =00e

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    Attorney Confidential

    In 2017, the avera+e Tesla o&ner ha t&ice the househol inco"e

    o! other 4H o&ners

    72

    (Bhile the !iel o! electric vehicles '4Hs* has +ro&n &ith the

    Chevrolet Holt, issan Lea! an the Toyota Prius Plu+In, Tesla

    %uyers isplay uni5ue i!!erences. H4- sho&s that TeslaH4- sho&s that TeslaH4- sho&s that TeslaH4- sho&s that Tesla

    o&ners have ou%le the avera+e househol inco"e o! other 4Ho&ners have ou%le the avera+e househol inco"e o! other 4Ho&ners have ou%le the avera+e househol inco"e o! other 4Ho&ners have ou%le the avera+e househol inco"e o! other 4H

    o&ners 'J27,200*o&ners 'J27,200*o&ners 'J27,200*o&ners 'J27,200*. 3s a result, they are "ore li/ely to %e ain+

    a Tesla to their househol !leet '=1O* rather than replacin+ a

     vehicle &ith its purchase.)

    -trate+ic Hision9 e& Hehicle 4$perience -urvey '2017*

    -Attorney Confidential-

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    Attorney Confidential

    Tesla relies heavily on "anu!acturin+ incentives an ero

    e"issions creits

    77

    Tesla is %uilt on losstolerant pu%lic "oney, %ut this &ill not %e a solution in perpetuity. 4ventually

    Tesla &ill nee to stan on its o&n or accept a role as a +overn"entsponsore pu%lic +oo provier

    Tesla is %uilt on losstolerant pu%lic "oney, %ut this &ill not %e a solution in perpetuity. 4ventually

    Tesla &ill nee to stan on its o&n or accept a role as a +overn"entsponsore pu%lic +oo provier

    -u%siy -u%siy -u%siy -u%siy -u%siy sie-u%siy sie-u%siy sie-u%siy sie -ource-ource-ource-ource

    Gi+a!actory incentives J1,20 MM evaa ta$payers

    eroe"ission creits J=1E MM Cali!ornia ta$payers

    :eeral 4H ta$ creits J2E8 MM :eeral ta$payers

    C3 sel!+eneration incentive J126 MM Cali!ornia ta$payers

    C3 3lternative 4ner+y :inancin+ J0 MM Cali!ornia ta$payers

    Discounte Do4 loan J8= MM :eeral ta$payers

    -tate 4H ta$ creits J7E MM Cali!ornia ta$payers

    -ource9 L3 Ti"es investi+ation, une 201= 

    -Attorney Confidential-

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    Attorney Confidential

    -Attorney Confidential-

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    y

    Ta/ea&ay9 Tesla is !ra+ile as a pu%licly trae co"pany e$pecte

    to eliver a G33P cash pro!it 

    Tesla is operatin+ "any !inancin+ %usiness "oels that other entrepreneurs &oul %e prohi%ite !ro"

    operatin+, as they "i+ht %e la%ele Poni, Pyra"i, or Matri$ sche"es

    Tesla is atte"ptin+ to operate "any co"ple$, inter&oven, novel !inancin+ sche"es uner one roo!, an either

     &ill %e a success!ul version o! 4nron, or &ill !all victi" to si"ilar accountin+ challen+es as it atte"pts to

    reconcile its operational co"ple$ity to its cash position

    I! Tesla is inee operatin+ a :4P:, it is hi+hly !ra+"ente an overly iversi!ie in its tactics, it shoul

    eicate "ore o! its ti"e to securin+ losstolerant investors

    I! Tesla oes not success!ully secure a lar+er losstolerant investor, the A- +overn"ent shoul seie the

    co"pany an convert it into a re+ulate social +oo an pu%lic service

    Tesla shoul not %e "ana+e, value, or reporte %y its a%ility to +enerate pro!it, an conse5uently it shoul

    atte"pt to see/ ta$ shelter as a nonpro!it or reli+ious or+aniation as 5uic/ly as possi%le

    I! Tesla is inee operatin+ !or pro!it, it shoul announce a strate+ic roa"ap to (investors) !or earnin+ a

    pro!it in the co"in+ ecae

    7=

    -Attorney Confidential-

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    y

    #n re5uisite s/epticis" over hyper%olic operatin+ tar+ets

    76

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    7

    Than/ you

    :or "ore in!or"ation, please contact Devonshire Research Group, LLC at sur!hac/erU%loo"%er+.net 

    I"a+e V 2016 Devonshire Research Group