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Innovations in Data Visualization:

Why communication is first and technology is second!

Marc ChesterVP Business Development

Toby FowlerVP Business Development

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Do these dashboards really encourage decision-makers to make the most out of their valuable market research data and find new insights?

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How to create a more effective way to present and distribute insights that inspire action and influence change?

Why communication is first and technology is second!

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The Dashboard-Funnel

Dapresy’s five-step approach to creating convincing dashboards that inspire action and influence change!

Impact

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#1 - Go For the Visually Appealing

If you like what you see you are more likely to proceed to try to understand.

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Turn boring graphs and tedious tables into appealing infographics that will encourage big usage of data

Increase the data-ink ratio

Make the report look like it will be easy to read

Consider using decorative framing to enhance its appeal

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#2 - Ensure it’s Self-Explanatory

If you understand what you see you are more likely to engage with it.

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Create visualizations that can be understood with minimum effort.

Make the dashboard’s purpose and content clear

Use symbols and iconography to enhance comprehension and reduce unnecessary labelling

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#3 - Make it Meaningful

If you see that information has meaning and impact for your work, you are more likely to take the information into consideration.

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Provide information that is directly related to your audience’s area of interest

Provide relevant information only

Carve out relationships visually by introducing infographics

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#4 - Make it Actionable

If you grasp how the insights can improve your decision-making, you are more likely to use them.

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Transform information into tangible insights that enable precise actions

Build the dashboard around concrete business questions and create guided pathways to insights

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#5 - Make it Memorable

If you remember insights, you are more likely to act when the decision is required – even a month later.

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Create a lasting impression so your audience remembers what is really important.

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Want to learn more?

Visit our booth IG56 and see our dashboards in action

Or go to dapresy.com

and download our

latest e-book Impact

Thank You