Vital Tenets

Developing relationship with influencersOn Social Media

Web: www.TheYellowCoinCommunication.com

Social Media ServicesAlike journalists in print and social media the role of influencers in social media is very vital and it cannot be ignored as they can decide the fate of a campaign. It should remain clear that different Social Media channels have different criteria and to make our efforts worthwhile we should follow a customised approach for each social media channels. Strategies which work well to entice influencers on Facebook may not necessary bring the same potential results applying on the Twitter. As the Key Performance Indicators(KPIs) will vary with each social media channel, the objectives for these site will also be unique in this regard. Formulation of a KPI model is a smart and systematic way to develop links with the influencers.

"A KPI model helps in categorising the different social media channels and influencers on these channels. This categorisation is very much essential to recognise the focus area and in formulating specific strategies for each client. A positive write-up, blog, endorsement and even a like by the industry experts, brand managers, media people, bloggers, writers and other various influencers on the social media can really provide a great push to campaign/brand."-Geeta Singh, Founder & MD of The Yellow Coin Communication(TYCC) Pvt. Ltd.

For making interaction with social media influencers to earn their positive feedback and support one should be a keen observer of the trends and happening on social media sites like Facebook, Twitter and YouTube. One can easily identify these influencers while observing activities on these channels. Besides, a visible presence on the social media also bring closer the marketer with its potential customers.

Never forget to thank a person on his motivating comments and try to make a such a beautiful reply that he/she must compel to ask about you in the follow-up mail. Ignore writing long descriptions and always make your replies short and simple. None can interest your long and stretched messages, therefore focus on quality rather on quantity.

Be prompt to reply the messages of influencers and do not expect from them that they will reply back each of your mail or message. Do not send spam e-mails, spam are considered objectionable and can annoy the influencers. There should be a separate e-mail for each influencers with a personal feel, but it may happen that some of these influencers take time to respond then avoid sending the same mail again. If you can't create something new and unique then it is better to keep patience and wait for the reply.