Brand environments

Some agencies can communicate on paper, some on packaging. We’re great at both – but we also have a unique expertise: From day one, we’ve been working with architects, developers and retail interior designers to create and convey brand messages in the physical environment. Read on to find out more…

Brand Environment

info@designtactics.net • 01 207 9107

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Bank of IrelandWe worked with the Cards and Loans division of Bank of Ireland tocreate a system of visual branding for their office environment. Theirobjective was to communicate their goals to staff in a way that engagedand involved them, and created a better sense of unity in the otherwiseanonymous offices. They also wanted to create a stronger presence forthe department in the areas frequented by customers.

There was a need to design systems that were suited to

permanent messages, as well as those that could be

easily changed and updated on a regular basis. To

optimise the impact of the messages and minimise the

visual clutter, we streamlined both the messages and the

display systems as we explored ways of communicating

with staff in a more creative yet controlled manner.

The finished communication pieces range from poster

holders, to light boxes, digitally printed graphic panels

and branded stainless steel notice boards.

STRATEGIC & PROJECT MANAGEMENT DESIGNTACTICS MANUFACTURE & INSTALLATION ARTISAN

FACING PAGEDETAIL OF RECEPTION

THIS PAGEPOSTERS, WINDOW

GRAPHICS AND LIGHT BOXES

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Bank of IrelandWe worked with the Cards and Loans division of Bank of Ireland tocreate a system of visual branding for their office environment. Theirobjective was to communicate their goals to staff in a way that engagedand involved them, and created a better sense of unity in the otherwiseanonymous offices. They also wanted to create a stronger presence forthe department in the areas frequented by customers.

There was a need to design systems that were suited to

permanent messages, as well as those that could be

easily changed and updated on a regular basis. To

optimise the impact of the messages and minimise the

visual clutter, we streamlined both the messages and the

display systems as we explored ways of communicating

with staff in a more creative yet controlled manner.

The finished communication pieces range from poster

holders, to light boxes, digitally printed graphic panels

and branded stainless steel notice boards.

STRATEGIC & PROJECT MANAGEMENT DESIGNTACTICS MANUFACTURE & INSTALLATION ARTISAN

FACING PAGEDETAIL OF RECEPTION

THIS PAGEPOSTERS, WINDOW

GRAPHICS AND LIGHT BOXES

2

4 5

Key to the success of theproject was the work we didwith Bank of Ireland to distil thebrand values into a shortlist ofmessages, as this gave us astrategic foundation for thesubsequent creative work. Webased the designs on a portfolioof candid staff portraits, as theprimary aim of the project wasfor department staff to engagewith the brand values.

Finally, we managed theprinting, production andinstallation process.

FACING PAGEDETAIL OF STAFF BREAK-OUT SPACE

THIS PAGEMEETING ROOM GRAPHICS

4 5

Key to the success of theproject was the work we didwith Bank of Ireland to distil thebrand values into a shortlist ofmessages, as this gave us astrategic foundation for thesubsequent creative work. Webased the designs on a portfolioof candid staff portraits, as theprimary aim of the project wasfor department staff to engagewith the brand values.

Finally, we managed theprinting, production andinstallation process.

FACING PAGEDETAIL OF STAFF BREAK-OUT SPACE

THIS PAGEMEETING ROOM GRAPHICS

76

SuperQWhen it comes to food, service stations have traditionally focusedon convenience over freshness. Texaco and Superquinn cametogether to revolutionise both the retail offering at service stationsand the facilities and service on the forecourt. We were commissioned by Bradley McGurk

Partnership to design and implement a brand for the

SuperQ retail offering. We were also asked to consider

the communication of Texaco’s forecourt services on

the selected sites where SuperQ was introduced.

Design Tactics worked with Douglas Wallace

Architects to create a system of branding for the

retail space. We developed a complete visual

language for the brand, which was communicated on

everything from coffee cups to superlites.

BRAND STRATEGY BRADLEY McGURK PARTNERSHIP ARCHITECTURE DOUGLAS WALLACE

ABOVE LAUNCH SUPERLITES

RIGHT MAIN FASCIA SIGNAGE, BLACKROCK

76

SuperQWhen it comes to food, service stations have traditionally focusedon convenience over freshness. Texaco and Superquinn cametogether to revolutionise both the retail offering at service stationsand the facilities and service on the forecourt. We were commissioned by Bradley McGurk

Partnership to design and implement a brand for the

SuperQ retail offering. We were also asked to consider

the communication of Texaco’s forecourt services on

the selected sites where SuperQ was introduced.

Design Tactics worked with Douglas Wallace

Architects to create a system of branding for the

retail space. We developed a complete visual

language for the brand, which was communicated on

everything from coffee cups to superlites.

BRAND STRATEGY BRADLEY McGURK PARTNERSHIP ARCHITECTURE DOUGLAS WALLACE

ABOVE LAUNCH SUPERLITES

RIGHT MAIN FASCIA SIGNAGE, BLACKROCK

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The quality standards of the SuperQ

offer was supported by improvements

in Texaco forecourt facilities at key sites.

These included a card-pay fuel dispenser,

which we branded “PayPump”.

At the launch site in Raheny, we heralded

the introduction of the “StarWash” identity

with a huge, translucent illustration,

running the entire length of the car wash

housing. Visible both from the forecourt

and from within the car being washed, it

created a sense of fun that drew

customers from day one.

TOP SUPERQ MENU SYSTEM

LEFT WINDOW GRAPHICS

FAR LEFT LAUNCH INVITATION

TOP LEFT & RIGHT PAY PUMP IDENTITY & LIVERY

BOTTOM & MIDDLE RIGHT STARWASH LIVERY & MURAL

ILLUSTRATION BY STEVE SIMPSON

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98

The quality standards of the SuperQ

offer was supported by improvements

in Texaco forecourt facilities at key sites.

These included a card-pay fuel dispenser,

which we branded “PayPump”.

At the launch site in Raheny, we heralded

the introduction of the “StarWash” identity

with a huge, translucent illustration,

running the entire length of the car wash

housing. Visible both from the forecourt

and from within the car being washed, it

created a sense of fun that drew

customers from day one.

TOP SUPERQ MENU SYSTEM

LEFT WINDOW GRAPHICS

FAR LEFT LAUNCH INVITATION

TOP LEFT & RIGHT PAY PUMP IDENTITY & LIVERY

BOTTOM & MIDDLE RIGHT STARWASH LIVERY & MURAL

ILLUSTRATION BY STEVE SIMPSON

1110

ElverysElverys has been Dublin's pre-eminent sporting goods store since1893. 2002 marked a new start with a takeover by StauntonsIntersport. It was central to our brief that we built on the authenticityof the original Elverys stores: retaining the historic name was key, aswas the creation of a robust and weighty wordmark – a distinctivelydifferent approach to their fashion-led competitors.

We designed a new device based around an elephant

motif. In 1893, their first shop had a large wooden

elephant outside - a relic from the building's previous

use as a tea brokerage. An unlikely association, but one

that had become established and much-loved.

To support this new brand mark, we created a visual

and written language which strengthened the sense of

quality, reliability and knowledge central to Elverys

brand. The Elverys in-house team implemented a

phased introduction of the collateral.

BRAND STRATEGY BRADLEY McGURK PARTNERSHIP

ABOVE SIGNAGE AND WINDOW GRAPHICS

RIGHT IN-STORE SIGNAGE

MAINSTORE FRONT

TOP RIGHTSTRUTTED INFORMATIVE CARDS

1110

ElverysElverys has been Dublin's pre-eminent sporting goods store since1893. 2002 marked a new start with a takeover by StauntonsIntersport. It was central to our brief that we built on the authenticityof the original Elverys stores: retaining the historic name was key, aswas the creation of a robust and weighty wordmark – a distinctivelydifferent approach to their fashion-led competitors.

We designed a new device based around an elephant

motif. In 1893, their first shop had a large wooden

elephant outside - a relic from the building's previous

use as a tea brokerage. An unlikely association, but one

that had become established and much-loved.

To support this new brand mark, we created a visual

and written language which strengthened the sense of

quality, reliability and knowledge central to Elverys

brand. The Elverys in-house team implemented a

phased introduction of the collateral.

BRAND STRATEGY BRADLEY McGURK PARTNERSHIP

ABOVE SIGNAGE AND WINDOW GRAPHICS

RIGHT IN-STORE SIGNAGE

MAINSTORE FRONT

TOP RIGHTSTRUTTED INFORMATIVE CARDS

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Madden’s EntertainmentLooking to better their market-share, this Cork-based firm sought to repositiontheir service and visual offer. Madden’scould deliver a personal service, and hada genuine expertise in complete homeentertainment solutions. To emphasisethese strengths, we developed the name“Madden’s Entertainment” and thetagline “Bring the excitement home”.

BRAND STRATEGY BRADLEY McGURK PARTNERSHIP ARCHITECTURE McCABE O’FARRELL

OPPOSITE PAGE MAIN FASCIA, INTERNAL SIGNAGE, CORPORATE STATIONARY

THIS PAGEPOSTER, IN-STORE MURAL

12 13

Madden’s EntertainmentLooking to better their market-share, this Cork-based firm sought to repositiontheir service and visual offer. Madden’scould deliver a personal service, and hada genuine expertise in complete homeentertainment solutions. To emphasisethese strengths, we developed the name“Madden’s Entertainment” and thetagline “Bring the excitement home”.

BRAND STRATEGY BRADLEY McGURK PARTNERSHIP ARCHITECTURE McCABE O’FARRELL

OPPOSITE PAGE MAIN FASCIA, INTERNAL SIGNAGE, CORPORATE STATIONARY

THIS PAGEPOSTER, IN-STORE MURAL

1514

Irish MedicalMedia Awards

GSK were developing an Awards Initiativeand we were commissioned to create asub-brand to clearly communicate thisproject. As part of this commission, wedesigned and produced large graphicstage panels for use at the event itself, as well as directional signage, invitationsand entry forms.

PROJECT MANAGEMENT DESIGNTACTICS

The visual style communicates

modernity as well as the prestige and

heritage associated with the medial

industry. We also introduced a sense of

emotion, to balance the clinical nature

of this sector. The panels were designed

so that they could be used each year at

subsequent events.

LEFTMAIN STAGE SET

FAR LEFTDIRECTIONAL SIGNAGE

BELOW ENTRY FORM & REPLY CARD

1514

Irish MedicalMedia Awards

GSK were developing an Awards Initiativeand we were commissioned to create asub-brand to clearly communicate thisproject. As part of this commission, wedesigned and produced large graphicstage panels for use at the event itself, as well as directional signage, invitationsand entry forms.

PROJECT MANAGEMENT DESIGNTACTICS

The visual style communicates

modernity as well as the prestige and

heritage associated with the medial

industry. We also introduced a sense of

emotion, to balance the clinical nature

of this sector. The panels were designed

so that they could be used each year at

subsequent events.

LEFTMAIN STAGE SET

FAR LEFTDIRECTIONAL SIGNAGE

BELOW ENTRY FORM & REPLY CARD

ElementsixAs part of the their evolution from DeBeersIndustrial Diamonds to Elementsix, wecreated a family of directional and brand-communication signage. The primary aimwas to introduce a sense of consistency andclarity to the communications throughout the large site in Shannon.

We worked closely with the client to create and implement a

wayfinding system, and also developed a number of large-scale

brand communication pieces for key areas in the site.

Our work in Shannon became the benchmark for the environmental

branding of ElementSix, and we created a signage manual that was

rolled-out worldwide.

PROJECT MANAGEMENT BRADLEY McGURK PARTNERSHIP MANUFACTURE & INSTALLATION ARTISAN

ABOVEDETAIL FROM THE SIGNAGE GUIDELINES

BELOW LEFTINTERNALLY ILLUMINATED MONOLITH

ENTRANCE SIGN

BELOWFREESTANDING WAYFINDING SIGN