Designing the PerfectE-Commerce Experience

Alex Metcalf, Senior Usability Analyst

Got a preference?

User experiencework

Web 7.0 tag cloudfolksonomy

syndication platform

Got a preference?

User experiencework

Web 7.0 tag cloudfolksonomy

syndication platform

How can I get this?

User experiencework

user experience fundamentals

of successful e-commerce

Understand before you act

?

?

?

Understand before you act

Web analytics?

?

Understand before you act

Web analytics

Customer research

?

Understand before you act

Web analytics

Customer research

Site strategy

Get your core journeys right

Technology supports, not leads

Apply the right advice

Buy Now!

Apply the right advice

Buy Now!

Broaden your user experience work

Usability testing

Usability testing

Usability testing

Usability testing

Usability testing

Usability testing

Usability testing

Usability testing

Broaden your user experience work

Stakeholder interviews

Online survey

Observation sessions

Focus groups

Customer interviews

Feasibility workshop

Card sorting sessions

SEO planning

Wireframe development

Storyboard design

Template development

Accessibility audit

Research

CMS auditing

Writing for Web training

Usability testing

Content migration

Accessibility checks

Ongoing consultancy

Design Build

Measure success of your work

Measure success of your work

Measure success of your work

Measure success of your work

Increased conversion rate

Increased page impressions

Increased unique users

Increased satisfaction with site

Measure success of your work

Increased conversion rate

Increased page impressions

Increased unique users

Increased satisfaction with site

Each one means whatto your site strategy?

26,000+ cars independently reviewed

4,000+ prices checked each day

1.5m vehicle sales monitored each year

The challenge

How best to servecar buyers, sellers, owners

Monetisation importance:

Advertising revenues, Parker’s Plus, …

The process

Identify and analyse key site journeys

Improve, prioritise and rearrange content

Target the links and calls to action

Test a prototype with key audiences, then refine

The results

User-centric refreshed site

Key elements identified for future development

Importantly, in numbers…

Unique users up 17% year-on-year

Page impressions up 22% year-on-year

Thank you

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