Design X Social Challenge 2020

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Let’s Re-learnTheme: Life In Lockdown

What if we are in a lockdown situation for more than a year?

Date and Place: 31-May-2020, Nottingham - UK

Team

Ananda KumarContributor

Shilpa SinghMentorProfile

Photo

Ritu AgrawalContributor

Amit Shyam AgarwalContributor

Lockdown Scenario

CAPTURE A SCENARIO

How might Dhruv, an 11-year-old elementary school student continue learning in an unsupervised yet safe environment as both his parents are looking at resuming work.

REPRESENTATIVE IMAGE FOR THE LOCKDOWN SCENARIO YOU WOULD LIKE

TO WORK ON

Problem Identified

PROBLEM DESCRIPTIONHow should schools and teachers ensure a safe environment for students’ at schools.

WHY IS IT AN URGENT PROBLEM?India is already in a youth bulge phase. Around 28% population is under the age of 14 including ~125M primary students. Access to quality education system and raising educational attainment levels is a key to power the country’s growth and economic prosperity.

We need not debate the many positive effects of primary education. So either the kids go to school or the schools come to the kids. With cons of Home-schooling outweighing the pros, we should be facilitating students’ return to schools.

Children, particularly young children, thrive on routine and they require a lot of attention and care. Education is not only about academic content but also a cognitive process designed to make children a better citizens.

REPRESENTATIVE IMAGE FOR THE PROBLEM

IDENTIFIED

Target User Persona - Dhruv

Job Title: Student

Gender: Male

Family Setting:

Dad – 40yrs – Working

Mom – 37yrs – Working

Brother – 9yrs - Primary Student

Grandmother – 71yrs

DEMOGRAPHICS

Income: Allowance, Parental Support

Education: Primary School, High performer and active in extracurricular activities

FEELINGS

Values & Goals: Environmental Conscious, Loves aquatic animals, Indoor person,

Visual Learner

Worries: Parent approval, Not enough access to Internet/phone, Not enough

independence

Influences: iPad, Youtube, Friends

OBJECTIONS

Cost: Latest gadgets, Premium toys

Value: Social & peer pressure

Fear: Parents disapproval, No Friends

Dhruv

I love to play with

my toys and I

want to see the

biggest of whales!

Target User Persona - Dhruv

DEMOGRAPHICS

Income: Allowance, Parental Support

Education: Primary School, Low attention span, Active in sports, Creative

FEELINGS

Values & Goals: Pet Lover, Wants to be in defence

Worries: Parent approval, Not enough access to Internet/phone, My way or the

highway attitude

Influences: Youtube, TV

Job Title: Student

Gender: Female

Family Setting:

Dad – 38yrs – Working

Mom – 36yrs – Working

Pet cat Bob – 2 years

Gautami

I really like how I

can watch my

favourite player

play again and

again on youtube.

STAGE 1

SUBMISSIONNow that you have completed all the previous slides, please submit & share your deck to team@umo.design

Make sure you have completed:Slides 3 - Lockdown scenario capturedSlide 4 - Identified the problem and explained why it is an urgent oneSlide 5 - Target user persona(s)

IMPORTANT INSTRUCTIONS:

● Share a link to your Google Slides document or your Microsoft Powerpoint which ever you are working with, to team@umo.design

● For sharing a Google Slide deck properly click on the Share (yellow button in the top right corner), Make sure “Anyone with the link” option is enabled. Then copy the link and email.

Explorations

REPRESENTATIVE IMAGES OF OTHER ALTERNATIVE

SOLUTIONS

SOLUTIONS & IDEAS

From the ideas we explored and debated, we saw that they could be classified into 2 broad buckets;

Ideas that brought ‘Schooling’ to the comfort and safety of their homes.

Ideas that don’t intend to radically changes the existing system rather propose a set of strategic interventions, Interventions that added elements of safety and awareness to the well-accustomed-to, existing systems.

ExplorationsIdeas that brought ‘Schooling’ to the comfort and safety of their homes. Strategic interventions that bring in the elements of safety & awareness to existing systems.

Home Schooling

Remote Learning

Cons:• Not everyone has access to a computer/tablet. Phone screen sizes are too small for this purpose.• Not all kids can study by themselves, many need personal attention.• Parents are not teachers; they lack patience and have low tolerance levels. • Each small task is expected to be done by the kid themselves, right from sharpening their pencils to

wrapping up their materials at the end of class. Too much expected from kids.• This is not a regular way of working, kids need to be taught to adapt to this new way of working. • Compliance issues at home, parents are not setting the right examples. They themselves are dealing with

uncertainties.• Many household need help w.r.t to internet, devices, etc. Cost is a big impediment to many.• Households with multiple children will have difficulty, lack of space, devices for each and concentration in

a busy house is key a challenge even for the most dedicated.

Pros:• Schools have a built-in structure.• Kids get to mingle with friends.• Skills and holistic development is best possible only in a focussed environment.• Professional help and assessment to gauge a child’s development. Better equipped for course correction.• No need to overhaul the system, no major changes in the existing systems, processes required.

Solution

HOW DOES YOUR SOLUTION ADDRESS THE IDENTIFIED PROBLEM?

We are targeting few key areas where where our interventions can be together help improve the confidence for parents to let their kids resume schools.

These are;

Protection Detection Tracking

PROTECTION

DETECTION

TRACING

Golden Circle Principle

User ExperienceHOW DOES THE UX OF YOUR SOLUTION LOOK LIKE?

Dhruv get colorimetric

Tattoos

Colorimetric Indicators

Tattoos which indicate sanitiser

content

When Dhruv apply sanitizer,

Colour turns white

When sanitizer lost it effect,

tattoos colour change into

red

Protection Detection

Biomarker detection Sticker

help to track Dhruv social

activities

Mobile app helps to

monitor Dhruv activities

Tracking

Process

REPRESENTATIVE IMAGE TO HIGHLIGHT THE PROCESS

FOLLOWED

DESIGN PROCESS

We relied strategic design principles to uncover certain underlying principles that can be used to drive adoption and appeal considering our target group.

We followed the divergence-convergence model in order to unpack the problem statement which helped us understand and contextualize the problem at hand. Further to understand how the problem can be solved (if at all) either through a complete system overhaul, a series of

interventions or tweaking existing solutions.

User centered principles guided us throughout the process as we

ImpactIMPACT OF YOUR SOLUTIONWhile radical changes and system overhauls sound exciting and tempting to offer. We believe it will be more prudent to bring about small changes that help existing systems adapt and cater to the needs of the ‘new normal’.

Our small interventions aim to bring in a sense of safety and increase confidence in the existing school setup.

With design being able to bring about a behavioural change in children, parents can look at resuming their work lives without worrying about the child’s health.

Effective tracing can further facilitate in-time treatment in case of an outbreak at school.

While a complete wipe-out cannot be guaranteed until a vaccine is available, these interventions can provide the comfort of kids being enabled to take on the challenge.

Execution & Viability

REPRESENTATIVE IMAGEINDICATING HOW YOU

WOULD EXECUTE YOUR IDEA/SOLUTION

HOW CAN YOUR SOLUTION BE IMPLEMENTED AND SUCCESSFUL?• The key challenge is in producing the ‘Tattoos’ but any existing

merchandise setup can be tweaked to handle this ensuring quicker delivery. No new industry setup required.

• Small in size and super portable – easily can be transported across the length and breadth of the country. Storage not a problem.

• Easy to apply – most kids are already familiar with how-to-use guidelines.

• Can be exchanged once the kids outgrow. The dispenser watch and helmets are reusable after sanitisation.

• Eco-friendly construction material reduces ecological impact that masks/gloves generally cause.

• May be it can be printed at home provided the raw material is made available in your local hobby store.

STAGE 2

Submission | FinalNow that you have completed the all sections in the deck. Please send an email out to ensure that your submission is on time.

IMPORTANT FINAL SUBMISSION INSTRUCTIONS: Please ensure that you submit the following:

● Presentation Deck - Review your deck for completion and submit

● Video - Create a video (not exceeding 3 mins) for jury with all instructions followed from the video section in the instructions deck

● Submission form - Complete a final submission form and embed a video link and the presentation link here

Thank you!