Design ThinkingA Driver for Innovation

The Design Thinking Approach can sometimes make you feel like you are on a Rollercoaster

What is Design Thinking?‘Design Thinking can be described as adiscipline that uses design sensibilityand methods to match peoples needswith what is technically feasible andwhat a viable business strategy canconvert into customer value and marketopportunity.’

T.Brown IDEO

Problem Solving ToolInnovators Common Sense

User Centric & Needs Driven

Collaborative

Multidisciplinary

IterativeAlways Optimistic

Culture of Prototyping

PeopleDesirability

TechnologyFeasibility

BusinessViability

Diagram Credit: d.school, Harvard

ManufacturingManu TechnologyManu ProcessSupply Chain ManagementRapid Prototyping

Design and InteractivityUser ExperienceVisual thinkingDesign for SustainabilityAesthetics and form

Organizational BehaviorsManagement and TeamsHuman ResourcesOrg DynamicsNegotiation

DesignInnovation

PeoplePhycologyAnthropologyEthnographyNeed-finding

TechnologyNFCData AnalyticsWearable techNetworksITTelecoms

BusinessAccountingFinanceEconomic AnalysisMarketingOperationsCompetition and Strategy

PeopleDesirability

TechnologyFeasibility

BusinessViability

Design Thinking= Strategic Thinking

Diagram Credit: d.school, Harvard

Resolution of Output

Input  *

*Ambiguous/Complex ProblemORGreenfields (purposefully vague brief to find new and radical ideas)

Discover Define Develop

Narrative,User Journey

Proof of Concept

MVP

Output

Problem-Space Exploration Solution-Space Exploration

Insight, Need,Opportunity Statement

Deliver

Design ThinkingProcess

Resolution of Output

Input  *

*Ambiguous/Complex ProblemORGreenfields (purposefully vague brief to find new and radical ideas)

Discover Define Develop

Narrative,User Journey

Proof of Concept

MVP

Output

Problem-Space Exploration Solution-Space Exploration

Insight, Need,Opportunity Statement

Deliver

Design ThinkingProcess

Client CentricHuman Centered

Understand where pain points lie

Uncover unmet needs

Test assumptions

Uncover behaviors, biases, etc.Use Empathy for Users and Stakeholders

Immerse, Observe, Engage

Empathetic research to understand the users needs and desires

Design ThinkingDiscover

Resolution of Output

Input  *

*Ambiguous/Complex ProblemORGreenfields (purposefully vague brief to find new and radical ideas)

Discover Define Develop

Narrative,User Journey

Proof of Concept

MVP

Output

Problem-Space Exploration Solution-Space Exploration

Insight, Need,Opportunity Statement

Deliver

Design ThinkingProcess

Story TellingIdentifying themes in your research

Identifying trends in your data

Mapping and creating frameworks

Framing Opportunities

Root Cause AnalysisDevelop Insights from your discovery and research phase

Design ThinkingDefineSynthesise your  research  to  extract  key  insights.  Develop  Opportunity  Statements.

‘If I had an hour to solve a problem I would spend the 1st

55 minutes understanding the problem. I would then need less than 5 minutes to come up with the solution’

Resolution of Output

Input  *

*Ambiguous/Complex ProblemORGreenfields (purposefully vague brief to find new and radical ideas)

Discover Define Develop

Narrative,User Journey

Proof of Concept

MVP

Output

Problem-Space Exploration Solution-Space Exploration

Insight, Need,Opportunity Statement

Deliver

Design ThinkingProcess

Persona DevelopmentScenario Mapping

Future/Alternative Worlds

Analogies from Alternate Industries and fields

Brainstorming (Defer Judgment, Quantity vs Quality)

Generate many ideasFind and Iterate many solutions

POV

Developing  Insights  and  opportunity  questions   into  Ideas

Design ThinkingDevelop

Resolution of Output

Input  *

*Ambiguous/Complex ProblemORGreenfields (purposefully vague brief to find new and radical ideas)

Discover Define Develop

Narrative,User Journey

Proof of Concept

MVP

Output

Problem-Space Exploration Solution-Space Exploration

Insight, Need,Opportunity Statement

Deliver

Design ThinkingProcess

Minimum Viable ProductLean and Agile Approach (Fail Fast – But: Fail Smart!!)

Vary prototype fidelity to be fit for purpose

Prototype Artifact can come in many forms

Looks-like

Works-likeInteracts-like

Feels-like

Customer Development Cycle

Get feedback from end user as much as

possible

Taking  the  best  Ideas  to  refine,  iterate,  develop  models  and  evaluate.

Design ThinkingDeliver

Resolution of Output

Input  *

*Ambiguous/Complex ProblemORGreenfields (purposefully vague brief to find new and radical ideas)

Discover Define Develop

Narrative,User Journey

Proof of Concept

MVP

Output

Problem-Space Exploration Solution-Space Exploration

Insight, Need,Opportunity Statement

Deliver

Design ThinkingProcess

Problem Statement (Input)

Babies born prematurely in developing countries have a high mortality rate even when countries with good birthing facilities Insight: Low cultural

acceptance in these countries to leave babies after birth in incubators

Opportunity Statement: “How might we create a non electrical infant incubator that keeps babies close to their mother?”

Produce a series of prototypes of increasing resolution, constantly testing with users

Define Develop DeliverDiscover

Primary/Human centred research with mothers in these countries.

Persona: Young mom in poor rural areas.

Ideation yields promising idea of a pouch like Non-electrical incubator which can be carried by the mother.

Design ThinkingCase Study

Conclusion