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• October 2018This programme is accredited by the Institute of Banking and Finance (IBF) under the “IBF Standards: Future-Enabled Skills” initiative and qualifies for IBF-STS funding.
Terms and conditions apply.
Building the Future Today:
“Innovate and Transform Your Products, Services and Customer Experience”
© 2019 PricewaterhouseCoopers Risk Services Pte. Ltd. All rights reserved.
Design Thinking
What do some of the most globally recognised and iconic companies like Nike, Apple, IBM, Netflix and AirBnb have in common? These companies all apply Design Thinking principles to create innovative products for their customers. So, what is Design Thinking?
Design Thinking, in its simplest form, is an iterative process that involves continuous experimentation (sketching, prototyping and testing numerous ideas and concepts) in which we seek to understand the user, his/her thought process (and motives) to enable us to identify new, alternative strategies and solutions for the benefit of the user and our business. In other words, Design Thinking is a proven empathy-based approach to innovation.
Is Design Thinking important? Yes, we certainly think so, which is why we have invested in the new PwC Experience Centre in Singapore – a cutting-edge facility that will help us design better human-centric solutions for our clients.
We hope that you will gain many insights from this workshop organised by PwC’s Academy that will help you take your business to another level.
Foreword
Pierre LegrandDigital Services Partner and Chief Technologist, PwC South East Asia Consulting, PwC Singapore
Learn how you can transform your business by (re)imagining, co-creating andprototyping new products, services, experiences, strategies, and business models thatare build on deep insights from human needs.
Objectives of this workshop
Workshop agenda
No. Details
1 Introduction
2 Rapid Artist
3 Discovering Design Thinking through individual challenges
4 Mindset, process and tools of Design Thinking
5 Introduction to Design Research
6 User research practice
7 Selecting and understanding target users
8 Using personas for Design
9 Identifying biggest pain-points and rephrase design challenge
10 Generating ideas to solve our challenges
11 Prototyping solutions
12 Learning reflection & check-out
Who should attend this workshop
Heads of Business, Product Managers, Customer/Client Experience (CX) Managers, UI/UX Designers, Marketing Managers, Client Relationship Managers, and professionals responsible for innovation and service improvement in the Singapore Financial Services sector
Fee:
$950 per participant (inclusive of GST) before IBF-funding
For workshop registration(s) or enquiries, please email us at [email protected]
To subscribe to our weekly e-newsletter, please email us at [email protected]
For more details for this workshop, please visit PwC’s Academy website at https://www.pwc.com/sg/en/academy.html
For more information about IBF-STS funding, please refer to https://www.ibf.org.sg/programmes/Pages/IBF-STS.aspx
Christoffer ErichsenPwC’s Academy Associate TrainerCEO & Founding Partner, Human Inc
Overview and professional focus• Chris has 20+ years experience as an entrepreneurial change leader,
innovation and design thinking consultant, process facilitator, learningexperience & course designer/ trainer, systemic & narrative coach andbusiness advisor.
Competence profile• Designed and delivered (design thinking, business model innovation,
lean startup for enterprise, agile projects, creative leadership) trainingsand workshops for enterprises and multinationals in a wide range ofverticals such as Finance, Logistics, Airlines, Telco, Tech, Energy.
• Design Thinking, Lean & Agile, Facilitation and Audience Engagement,Hosting Change Processes
Your workshop leaders
Mike CannonPwC’s Associate TrainerPrincipal, Design, Human Inc
Overview and professional focus• Mike helps organisations create innovative work cultures through the
training & integration of Design Thinking methodologies. With abackground in aerospace education, and a wealth of generalmanagement experience, Mike has worked for more than 20 years ineducation and innovation-related fields in the US, Europe, andSoutheast Asia.
Competence profile• Experience in the private (including Finance, Banking and Media
industries), public and non-profit sectors• Design Thinking & Lean, Facilitation and Audience Engagement,
Programme Design
How to register
Open Workshop: Simply fill in the registration form appended with this brochure or register online by selecting the preferred date(s) in the Training Calendar (www.pwc.com/sg/academy).
In-House Workshop: Email us at [email protected] to find out more.
*Trainers' involvement in each workshop is subject to availability and PwC reserves the right to change the appointed trainers at its own discretion.
What past participants say about the trainersand their workshops
“We had engaged them to conduct the Design Thinking and Agile programmes for our Consumer Banking Division. Christoffer had taken the effort to understand our needs and was able to customise these two programmes for our company. The participants found the programmes engaging and insightful. He had used appropriate training techniques and methodologies to keep the participants engaged.”
Head of Regional L&D, multi-national bank
“The program was relevant and, best of all, applicable. The participants enjoyed the manner in which the information was delivered and the friendly, open feel about the program. The activities were challenging and complemented the innovation content well. The program has resulted in increased self-awareness and an ability to assist others to be innovative. Thanks a million for a fantastic program.”
CIO, Fortune 500 Tech company
“Christoffer puts participants' learning as priority, ensuring high energy and engagement levels throughout while adapting and contextualizing content using various delivery methods catered to needs of the group. He values translating classroom learning into application and changing participant's outlook into improving their ways of working”
CEO, a social enterprise
Please register the following person/s for the workshop on:
1. Name: Mr/Ms/Mdm ………………………………………………. Designation: …………………………………………….
Email: …………………………………………………………………. Contact No: ……………………………………………..
2. Name: Mr/Ms/Mdm ………………………………………………. Designation: ………………………………………….…
Email: …………………………………………………………………. Contact No: ……………………………………………...
Contact PersonName: Mr/Ms/Mdm …………………………………………………….. Designation: …………………………………………….
Company: ………………………………………………………………...… Address: ………………………………………………....
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Email: …………………………………………… Contact No.: ……………………………….. Fax: ……………………………….
Enclosed is cheque for S$.................. (Cheque no. ………………………………………..) made payable to“PricewaterhouseCoopers Risk Services Pte Ltd” Kindly indicate the course reference “DesignThinking19” along with your payment for ease of reference.
Registration Form: “Design Thinking: Building the Future Today”
© 2019 PricewaterhouseCoopers Risk Services Pte Ltd is part of the network of member firms of PricewaterhouseCoopers International Limited, each of which is a separate and independent legal entity.
Registration and PaymentRegistrations will only be confirmed upon receipt of payment and registration form. Please email the scannedcopy of your registration form to [email protected] and/or mail the registration form and payment to 7Straits View, Marina One, East Tower, Level 12, Singapore 018936 (Attn: PwC’s Academy)
For registration and enquiries, please email us at [email protected].
For more information about IBF-STS funding, please refer to https://www.ibf.org.sg/programmes/Pages/IBF-STS.aspx.
In-Company TrainingThis workshop can be presented on-site at your organisations as an in-house programme. For moreinformation and enquiries, please email us at [email protected]
Note:• Fees includes 7% GST, refreshments, lunch and seminar kit.• The seminar will be conducted at a dedicated training room at our office in MarinaOne or at a venue locatednear an MRT.• Certificate of Attendance will be awarded on successful completion of the workshop.• Continuing Professional Education (CPE) credits will be awarded upon successful completion of the workshop.
Cancellation policy:• Full payment must be made prior to the seminar.• Registered participants will be liable for the full fee even in the event of non-attendance.• Upon receipt of registration, any request for cancellation or a replacement must be confirmed in writing at
least (7) working days before the seminar and subject to PwC’s Academy’s approval.• 10% administrative fee will be imposed for any cancellation or deferment received less than (5) working
days before the seminar.• PwC’s reserves the right to amend, postpone or cancel the seminar due to unforeseen circumstances.
