Design tech coursework

AS Design TechnologyDan Penn

Direct point of sales

Brand analysi

s

Initial Specificati

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Links FXMood BoardCustomer Profiling

Gant Chart Questionnaire

Assembly and Materials

This is a direct point of sale promoting ‘Tony Ferguson’ which is a company selling products to allow you to loose weight easily. I do not think this is a good direct point of sale as it does not promote what the products do very well. The text on the side of the cardboard container can not be read and the product isn’t stacked neatly. It does have some good feautures such as a substantial amount of space and the companys name is placed in large letters across the top at eye level, which makes it easier and more appealing to the customer.

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This is a direct point of sale advertising the company Hovis. Hovis is a big brand company which sells different varieties of bread. I feel this is a good direct point of display as it stands out. It stands out by using big bold vibrant colors such as yellow. It also advertises the latest offer the company is selling in big bold writing, covering all angles of sight for the customer. The bread is set out neatly on each one and the company's logo is easily visible. I feel this would attract/catch the eye of any customer despite their age.

My last and final point of display is a very well recognised one. Walls ice cream is one of the largest ice cream manufactures across the country and is well known for selling certain varieties of ice creams and ice lollies. This type of storage display is good because it meets the aims of the ice cream by keeping them cool and frozen but also advertises its company on the sides and top, making it easily visible for the customer. This type of point of display can be found in many different places such as supermarkets, off licences and news agents. Home

This is a very good direct point of sale as it contain many features that would appeal to the target audience. One of the good selling points it has is its color. It uses bright color to attract its target market and draw them to their products. It also has an interactive side, where the customer can try out the pen/pencil before they buy the product. The direct point of sale separates the products neatly and makes it look well representable.

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The company lynx aims its products at the teenage market. The adverts broadcasted on the TV are a big selling point for the product, inspiring the teenagers of today to be the male on the advertisement. Lynx is owned by Unilever and sells male grooming products such as aftershave,deodrant and shower gel. Although Lynx’s lead product is the fragranced aerosol deodorant body spray, other formats of the brand exist. Within underarm care the following are available: deodorant aerosol body spray, deodorant stick, deodorant roll-on, anti-perspirant aerosol spray (called Lynx Dry), and anti-perspirant stick (also called Lynx Dry).

I think that like Lynx, Fish Soho is also aimed at the target audience of teenagers as it gives off a more funky style by using funny names and bright colours on the packaging. Fish started as a hairdressers, cutting everyday peoples hair across Central London. Fish decided to release their own

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My opinion of old spice is that it aims at older males aged 21+. It has a classical edge to the branding of the product. the aim of the brand is to eliminate body odours and stop males from severe sweat. The company uses well known celebrity faces to promote the branding of the company and to attract the target audience towards their products.

I believe that L'Oreal men expert is targeting the older male due to the use of certain well known celebrities and the aims of the product. The product aims to reduce wrinkles and make your skin look less tired and more fresh and healthy.

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Lynx is a brand selling male grooming products, owned by the British/Dutch company Unilever. I feel this brand is targeting the young males/ teenagers due to the advertising and packaging of the product.

Although Lynx’s lead product is the fragranced aerosol deodorant body spray, other formats of the brand exist. Within underarm care the following are available: deodorant aerosol body spray, deodorant stick, deodorant roll-on, anti-perspirant aerosol spray (called Lynx Dry), and anti-perspirant stick (also called Lynx Dry).

Lynx was launched in France in 1983 by Unilever. It was inspired by another of Unilever's brands, Impulse.

Unilever were keen to capitalize on Lynx’s French success and the rest of Europe from 1985 onwards, later introducing the other products in the range. Unilever were unable to use the name Axe in the United Kingdom and Ireland due to trademark problems so it was launched as Lynx.

The European launch of the deodorant was followed by success in Latin America and moderate impact in Asia and Africa. In the new millennium, the brand has launched with great success in the United States and Canada. The company has also widened its portfolio by overlapping male deodorants into the Lynx brand such as South Africa's Ego brand.Unilever has now launched its first Lynx product for women in the United Kingdom as part of a global expansion of the previously men’s-only brand.

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Initial Specification

AestheticsSome of the aspects of my aesthetics for my point of sale I will be looking at are: brand colours, working around and studying what colours my brand use. Shapes, the different shapes I can use to attract my target audience. Logos, studying the different areas I can place the company's logo. Styles and patters, looking at all the different styles and patterns and which ones will suit my customer and information, the information and text which will be placed onto my direct point of sale.

CostOne main thing I need to take into perspective is the quantity to quality ratio. I also need to think about the cost of my materials that I could use, whether I use more expensive materials. Also I need to into perspective the cost of manufacturing. Other things I need to look at are the point of sale in the shop and how much it is going to cost if I wanted to place mine on the shop floor.Safety

some of the safety aspects I need to look at are: .Personal health, such as asthma.The person assembling the products.avoidable instances.falling over.sharp edges

CustomerThe aspects of my products should be aimed at my customer through targeting the right age range, by using correct colours and shapes. The certain shops it is placed in, shops my target market would visit and also anthropometrics.

SizeThings I need to take into perspective are the stability of the point of sale. So that it can fit in the shop nicely and neatly. But also the floor space to cost ratio, allowing me enough space to advertise but not too much so it becomes a waste of money.

MaterialsSome of the materials I am going to be looking to use are alluminium,oak and acrylic. I am looking to use these materials to attract the target audience and to be able to fit into its environment.

EnvironmentWhen we are looking at the environment we need to look at the position of the point of sale in the shop and its surroundings. This is because it needs to be placed in a position with similar surrounding which would attract the target audience. Next

Task Analysis.Functionality & Features: Colours, pictures, shapes, design, materials, video, smells, sounds, tasting, textures. .Visibility & Position: In it’s own space, no other choice or products in the way/around it, eye-level hanging, moving..Target Markets: Young, teenaged, middle aged, older generation, male or female, unisex..Aesthetics/Branding: Shape & colour scheme, name & price of product, lighting, from a distance/up close, distinctive, eyefall..Materials: Plastics, glass, metal, wood, finishes: reflective, matte, smooth, textured, recyclable, sources. .Safety: No spiky edges, any parts that stick out, brightness, sound level, fire resistant, not combustible/explosive .Sustainability: Materials used, uses for other products/designs, recyclable, adaptable, component replacements.Environment: What type of shop, which isle/area, positioning, direction of display, consideration of footfall and eyefall..Interactivity: Samples, testers, sensors, theme, method of purchase, use of 5 senses (video, smells, sounds, tasting, textures).Social Networking/Web: Use of QR and barcodes, facebook/ twitter pages, website (layout and branding)..Construction: Where will it be made, processes, assembly, source of materials, types of glue/joints..Ergonomics: Ease of view/reach, distance from customer to product, level, position/angle..Price: Value of the product, reputation of the brand, time it will be used for, type of shop it is in. .Future: Future products/releases of the brand, trends/fashions, other companies , direction of the market/technology.

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Links FxLogicalHave the brand name clearly displayed on the unitIt is logical to have the product on display, so people can see itTo have it positioned where there is a large footfallLocated near other fragrancesClear what the product doesTo have the products at eye lineProducts near the till because they’re already spending moneyHave the unit relative in size to the productTo have small samples so consumers can test it

IllogicalFor the price to be displayedShow all products, full focus on oneTo be dishonest to the consumer so they have full trust in youFor the unit to look cheap when displaying an expensive productTo sell in non-related stores as you wouldn’t have many sales To put the point of sale unit in a place of the shop where it is not visible to the passing customers

NeedThe product on show so the customers know what they’re purchasingThe unit must stand on its own without any support so it should be freestandingIt needs to be safe to handle when customers want to test itTo inform the customers about what it does if it is a new brandAccessible to the customer with ease otherwise if it is in a box they probably wont be bothered to ask someone about itTo be easy to use and simple

Keep-I am going to keep the social media part of it so that it is fun and interactiveI am going to keep the product on display and where there is a heavy footfall because more people will go past itI am going to keep the theme of the brand with its old heritage look so that customers get a feel for the brand

ScrapI am going to scrap the demo manikin as I think it cheapens the effect of the unitI may scrap the barber chair theme as this would be to cost expensive and would be difficult to get hold of

Function vs. FormThe form of the unit so the aesthetics should be more effective than the function as more people will go past it rather than go up to it and test itThe function should be efficient, honest and reflect what the brand does for the customer

X-FactorThe X factor of the unit will be its interactive screen with fun videos about the brand and it will have links to the social media trends and websites

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Gant Chart

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Price: High

Popularity: High

Price: Low

Popularity: Low

Competitors

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I've placed the fragrance 'Jump’ by Joop! In this position as I feel it is very high priced,but not very popular due to the branding. Joop! Isn't one of the largest, popular brands but still has expensive products.

Ralph Lauren, or otherwise know as Polo, is one of the most popular fragrances purchased and used across the UK. I have placed it in this position because the products are still fairly expensive but at the same very popular.

I have placed the Adidas aftershave fragrance in this position as it is dirt cheap compared to other products and is not very popular. Adidas is one of the largest sports brands across the world, and most customers go to their company to buy sports accersiories,not aftershave.

I have placed Lynx in this position as I feel that it is a very cheap brand, which is a good factor as it makes it more accessible to the targeted customer. And I feel that Lynx is a very popular product and appeals to a wide target audience.

Customer Profiling

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Lynx aims its products at the older teenagers/young male market. We know this from the packaging of the product, which uses bright primary colours, and the cost of the products, making it easier and more affordable for the customer. Lynx is a brand selling male grooming products, owned by the British/Dutch company Unilever. I myself would personally use Lynx as I feel it is affordable and does what it needs. Lynx stands out to me as it uses bright vibrant colours on dark back grounds, making it jump out of the shelf.Older teenagers/young males use

Lynx products because they are attracted to the branding and advertising of the product. The company Lynx advertises young men usually a little older than the age group wearing the product, allowing them to attract various girls due to the product. This the automatically appeals to the target customer, inspiring them to be the males presented on the advert .

My stereotypical customer for my product would be a sports player. He/she would use Lynx before and after matches to destroy odour from things such as sweat and mud. My customer still attends school in the higher years and likes to go out of a weekend with friends to various places. My customer likes to constantly smell good wherever he or she goes. At school my customer studies physical education, media and English. My stereotypical customer who buys the product on a regular basis, comes from a fairly average background. He/she had other siblings and parents who work hard. they live in a semi detached house in a fairly goof area. My customer enjoys his sports and is always looking to attract the opposite sex.

The main selling point towards the older teenage age range is the advertising of the product. TV adverts which represent the brand always show a young male aged 21-25 attracting the opposite sex easily. When older teenagers view this advert, they are automatically drawn towards the brand, aspiring to be the young males represented on the advert. This gives a message across to the target audience of the brand, that if you wear there products you will attract the opposite sex, which most older teenagers are constantly looking to do.

Environmental Snapshot I would place my direct

point of sale in a shop like this as it fits the genre of the shop and would be surrounded by products of the same calibre. I would place my direct point of sale in the fragrance area. By doing this means it makes it easier for the customer, allowing the customer to know where our products our stored in the shop. I would also pay extra to have my product placed at eye level. I feel this is a vital element of distributing our product making it more accessible and eye catching towards potential customers. Stores such as Boot and Super Drugs are perfect for my product because they are leading cosmetic stores which sell similar products to mine. I would like to place my direct point of sale in the men's aftershave area, as I feel it would best suit the environment and can be marketed against other brands.

Popularity: Low

Popularity: High

Brand Analysis Average price per product: High

Average price per product: Low

I Have placed Mr Natty in this position as I feel that it is not a very popular product and the prices aren't very high. I feel this is not a popular brand as it only appeal to a thin gap in the market.

I have placed the brand Jean Paul Gautier in this position as I feel it is not as big as other brands but still produces high end expensive products.

I have placed Polo in this position as I feel it is one of the most popular if not the most popular brands out there. It produces high end products at a reasonably high price.

I have placed the brand Lynx in this area as it is one of the largest well known brand aimed at teenagers. It produces low priced products which appeals to the target audience, allowing them more sales.

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Questionnaire1. Does a point of sale influence you

towards purchasing the product advertised?

Yes No Sometimes

2.What do you think the ideal size of a point of sale... Chest height, Eye Level, Head Height or Above Head Height

3.Is it important that the point of sale is interactive

Yes No Sometimes

4. How long will you spend at a point of sale.1-2minutes.4-5minutes.5-10minutes.10+minutes

5.What do you feel is more important for a direct point of sale, form or function?

By making a questionnaire it allows me to design my product around the customers needs. The results will allow me to assemble and design a direct point of sale which will appeal to a wide range of the target audience. By making it appeal more to my target audience, it will catch the eye of a potential customer more easily. I asked my questionnaire to an age range of 14-23 year old male and females. By doing my questionnaire I asked 10 different students who take a wide range of different subjects within the school. By using different styles of students gives me a wider range of answers. Here are my results...

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Questionnaire Results

1.Does a point of sale influence you towards purchasing the product advertised? Yes No Sometimes

2.What do you think the ideal size of a point of sale... Chest height, Eye Level, Head Height or Above Head Height

From these results of this question I have found out that over half of the 10 people I asked feel that a direct point of sale does not influence the purchasing of the product and it’s the quality and price of the product which is the main influence.

From these sets of results from this shows me how the potential customers feel that no direct point of sale should be above head height, and I should really be putting my direct point of sale at eye level to increase sales in the product.

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3.Is it important that the point of sale is interactive

Yes No Sometimes

By receiving the results from question 3 I have realised that my direct point of sale defiantly needs to be interactive. The potential customers feel it needs to be interactive as they feel they would spend more time at more product.

4. How long will you spend at a point of sale.1-2minutes.4-5minutes.5-10minutes.10+minutes

From these sets of results it indicates to me that 4 out of the 10 target audience I surveyed would only spend 1 to 2 minutes at a direct point of sale. This tells me that on my direct point of sale I need to get my

point across quickly and efficiently.

5.What do you feel is more important for a direct point of sale, form or function?

From this set of results I have found that most of the potential customers feel that form is more important than function. This is useful to me as I can now focus on the aesthetics of the direct point of sale rather than the function of it.

Assembly And Materials

Free standing point of sale units are very risky. They can easily can easily be broken or smashed. These points of sales are usually fully assembly . once used they can be re used and different products can be placed within. This point of sale is hard to dispose of and would be used more than once.

This is a free standing acrylic point of sale unit. They can be used in portrait and landscape. They can also be wall mounted, free standing ,laid flat or hung from cable systems.

These are perhaps the most common types of point of sale units. They are made out of cardboard and can display multiple items. They are usually delivered in a flat pack. To put the unit up, you’d need to unfold the cardboard. The point of sale is cheaper than those of higher materials but do not last very long as the material isnt very strong and hasn’t got long durability. The product is easily recyclable.

Some point of sales would be in a display case on a counter. Sometimes, the display case would be part of the point of sale. The bottom half would be made out of wood, metal or some cheaper ones out of plastics. Can be reused.

Research Plan

QuestionnaireI feel that my questionnaire was very useful to my research plan as it gave me a good understanding of what my target audience is attracted to and what they find good in a direct point of sale. By carrying out a questionnaire it gave me a clear set of results of what I should base my direct point of sale on.

Environmental SnapshotAn environmental snapshot helped me design my direct point of sale to fit the genre and needs of the shop floor. I found this helpful as it tells me the best size for my direct point of sale and the outline design I should choose for the best floor space to cost ratio.

Questionnaire

Environment

al Snaps

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Assembly and MaterialsAssembly and materials helped me design my direct point of sale very well. It gave me a good understanding of the wide range of varieties the direct point of sales can be assembled. This then also helped me with my packaging, giving me different options on how to pack my product and the one which suits my direct point of sale the best.

Brand AnalysisThe brand analysis helped me out a lot as it gave me a wide perspective of all the other brands and competitors. Through my brand analysis I learnt all the different popularities of different styles of company's and also the expenses of the company (average price per product). This then gave me the best perspective on how popular and expensive my brand is and how I should market and present my direct point of sale.

Assembly&

Materials

Brand Analysis

CompetitorsWhat I've learnt from carrying out research on my competitors is the different styles, prices and colours that my main competitors use. This page was very useful to me as it told me all of my main competitors that my brands faces, and what they do to set their brand out from others.. Carrying out research on my competitors taught me how to present my brand in a unique way which will separate it from others, while also appealing to the target audience.

Customer ProfilingBy researching my stereotypical customer, this has helped me a lot with the design of my direct point of sale, allowing me to design it more suitable and attractive towards the potential customer. Through research on my potential customers it has helped me with the design, colours and interaction of my direct point of sale.

Customer Profiling

Competitors

50 Initial Designs

20 Further Designs

Construction: I have studied various different hinges to place on my point of sale unit to allow the door to open and close. After all my research throughout the different joints I decided to do first hand research, by analysing different joints around the school, seeing the durability of the joint and the aesthetics of the joint. In and around my school I found two main hinges, a casement hinge and a door hinge. Both these joints work really well and carry out the job intended. I decieded to go with a door joint as the casement job will not fit my direct point of sale and will not work with the job needed. This was a good hinge to choose as it fits the specification perfectly and also looks good on my direct point of sale.

Aesthetics: My development of my aesthetics for my direct point of sale is the colours used. My point of sale unit is based around a first aid box/kit ,continuing with the theme of ‘What happened last night?'. Through my research on the internet I looked at the various colours used on modern and also old fashioned first aid boxes. I found out that there is various colour first aid boxes specific to the medical danger being carried out. For example an all over red box with a white cross symbolises a fire hazard. This means the products inside the box will be specific to fighting fire with heatproof blankets and also treatments for fire injuries like burn cream. I also found a plain all green with white cross first aid box. This is amore modern first aid box and contains products aimed at all different injuries. I have chosen to uses these colours as I feel it will appeal to more of a wider range of audience making it more recognisable, and is also modern appealing to its target audience.

Components: One of my main components of my point of sale unit is my testers which will be placed inside the direct point of sale unit. The tester will be a Polaroid picture, containing images of ‘the night before’. Each picture will contain the scent of the fragrance and have information about the company. The pictures will vary from things such as beer bottles to kebab shops. To give me a good understanding of images to use on my Polaroid pictures I surveyed 30 males and 30 females aged 18+ the 5 most common things they would use on a night out. This gave me a wide range of ideas to use as images for my pictures. This is a good idea to use as testers as it is very different from others and makes the brand more individual. I know this from my research of other companies testers and the information/text which is placed onto them. Most companies have a small thin white piece of plastic advertising only the company with the fragrance placed onto the stick.

Material: For my first aid box, material is key as the box needs good stability and durability. Choosing the right material took a long while to work out as the aesthetic side always interfered, with the boxes designs and colours came into consideration. I then tested out acrylic plastic. This was a very good material to use as it carries out all that is asked. I tested its durability by dropping it from various height until it had been damaged. I then tested its stability by .This then gave me a clear indication that this is a good material to use for my direct point of sale as it has good aesthetics for designs, and can also be purchased in colours saving us colouring it and has a clean block of colour. Acrylic plastic can also be bought in large sheets with low costs, and designs such as the first aid cross can be added easily and efficiently through the use of coloured sticky plastic, which works well with the acrylic plastic.

Construction: Making my first aid box was one of the hardest problems I came across. Assembling each side of the acrylic plastic walls is tough as it needs to have good durability and stability for the first aid box to stay in its intended shape. I made a card model to show all the different ways in which the box can be made. Firstly I made each side the correct length as was left with 6 card panels. Firstly I tried the glue gun, in this case this would represent araldite as araldite is a lot stronger and will hold the plastic together more efficiently. This was a good test run for me as it allows me to understand that it is easier to assemble and will hold the products together nicely. The downfall to the glue was the mess it made around the edges. I feel that this is a good method to use on my first aid box as it holds each panel in place correctly and does the job it entails. Araldite glue is a lot cheaper than most other ways of connecting each panel. For example if I was create joints to fit each side, the cost of the machine would be a lot more expensive than a tube of araldite.

Components: Making and assembling the handle onto my direct point of sale unit I found very easy, as there was a wide range of different handles to choose from. First I chose the material I would use for making my handle. I decided to choose wood over acrylic plastic and metal filings. This is because the metal filings I found were too heavy and would fall off of my direct point of sale unit. With the plastic acrylic handle model was placed onto my unit, I felt that there was too much acrylic plastic and the unit became too colourful. Wood was then the obvious choice and also applied to the unit well, with good aesthetics. I then took some market research into wooden handles, taking notes on all the various shapes and sizes. I then decide I was going to make a plain and simple handle, which is why I chose the round circular knob. This is a good shape to use as it is nice and smooth and user compatible, being able them to wrap their fingers around it. This is why I chose its 4cm length, as this is the average size of the diameter in which your thumb and index finger grips, making it more user compatible.

Components: The light on the top of my direct point of sale unit is to attract customers which may be in or around my point of sale display. This will go off randomly throughout the time in which the power is switched on. The light will be powered by the electrical source. The light will consist of two different colours, alternatively switching when the light it set off. I researched into police car lights and they released a statement that you should be able to see there flashing blue lights for up to 1 minute if the police car is travelling at 30mph. This is why I have chosen my light to consistently flash for 1 minute at random point throughout the day. This will not only fit with the theme of the direct point of sale unit but also attract customers towards my unit. The light will be assembled using small screws, screwed into the top of my unit. This means it is stable and will eliminate any possible hazards or dangers.

Usability: Within my first aid box, I realised that the depth of the box was too deep. Once I had compared my first aid box to other displays, I had realised that the product is always at the centre of the display and stands out. I needed to find a way of bringing my product to the front of the display when the door was opened. My initial idea is to add a wall through the centre of the box, pushing all the testers and the product display to the front of the unit. This works very well with my point of sale unit as it not just pushes my products and its testers forward but allows the testers to be placed in a neat orderly fashion. This the also has space behind the wall at the back of my direct point of sale unit to store extra testers and display product in case they run out. This can then accessed trough the back of my display, where it can be then be placed neatly round the front through the main door.

Usability: Alternatively to the wall going through the middle of the box, I could create a platform at the front of the unit for the display products and testers to be neatly stored and accessible. This is then a good idea as it can be stuck down, and allow the display products to placed neatly along with its testers. This can be made out of acrylic plastic to fit the theme of the direct point of sale unit and to go nicely with the other plastic acrylic used on my unit. I can be vacuumed formed for round edges. This will then eliminate any dangers or possible hazards that could be carried out using my point of sale unit. The stand can be stuck on using araldite glue for good durability and stability. I think this is a good idea as it makes the display look a lot more neater and becomes a lot more user compatible to the potential customer.

Materials: Wood was another possible material which I could of used for my first aid box. There are various different woods that can be used on my direct point of sale unit. First I tested oak, as the material is very durable and will give my point of sale unit good stability. But then the aesthetics of the oak such as its grain would ruin its design on the front of the box. Oak is very durable and can be dropped from tall heights without it being damaged. I also tested chipboard. This has very good aesthetics and colours can be added to it easily and efficiently. The disadvantage of using chip board is that it is not very durable and has to be connected very well for it to be stable. If I am to use, I would choose oak as I feel that the stability and durability of my direct point of sales more important than the aesthetics.

Materials: Another material which I can use is glass. Glass is a good material as it looks very professional and would advertise the brand in a good light. Coloured glass will give my direct point of sale a very unique look, attracting potential customers towards it. The disadvantage of using coloured glass is the durability of the first aid box. If this is dropped this then can smash or be severely damaged easily. Another disadvantage of coloured glass is the cost. The coloured glass costs a fair bit, plus the specialist machines which are needed to cut them. This is a huge downfall especially because the material is so easy to damage. I feel I could use this on my direct point of sale unit as it would show the company and the brand in a professional way.

Components: I have various different options on which material to use for my handle. One of the chosen materials was iron filings. I think that iron filing is a very good idea as it gives my direct point of sale display unit a different edge. The advantages of using iron filings is that not only does it show the unit in a different light but is also easy to build. When building my handle it is a lot easier than building one from plastic. Iron filings are very durable which is good, and have good stability if attached to the unit in the correct manor. Making the iron filings is fairly cheap as it is mainly made from left over scrap metal. Iron filings can be applied to the unit through the use of araldite glue. Iron filings can be shaped and sized in various different ways. This is good as I can make the handle a lot more user compatible, making it a lot easier for the potential customer to open the door. This comes into play with the research I have carried out, giving me information on average sizes and shapes for small door handles.

Usability: Closing of the door is a key element to part of the users compatibility with my direct point of sale unit. There are various different ways which I can do this, which links with the hinges on the door. Once a customer has left my point of sale my research has shown that 3 out of the 10 people randomly chosen leave the door open. This then can cause potential accidents and makes my display look neat and untidy. I could insert small springs on both of the two hinges used on my door, to create automatic close with the door staying put. I feel this is a good technique to use as it leaves nothing by chance and makes sure that it shuts every time a customer uses it. I feel this is better than leaving it to chance that the customer does shut the door as it will then eliminate any danger hazards which might occur and stops my display from looking untidy. The disadvantage for using springs within the hinges are the durability. The springs do not last very long within the hinges and can pop out of place. This will then damage my point of display door and make the brand seem dangerous and un safety checked.

Aesthetics: For the designs of the first aid box I could also use paint as well as acrylic. Paint is a good appliance to use when adding to the right material. For example the detail on the box would be good to use paint if my box is going to be made out of wood. This is a good appliance to use as it gives you nice smooth layers, which you can apply the right amount yourself. It also gives you the freedom to do whatever you want by hand, which allows you to create your own designs using a wide range of colours with your personal judgement of how thick or thin the layer should be. Another advantage for using paint is its wide range of colours which can be used. This then allows me to use a wide range of colours onto my direct point of sale unit in any shape,patter,design I choose. The disadvantage of using paint is it can become very messy and if applied wrong could ruin the display. Paint can also be smudged when wet, and paint can also wear down or be scratched off over a period of time.

Construction: Another way of construction each of the six panels of my first aid box could be through a finger joint. A finger joint is a joint in which each panel is cut into the edges in different shapes which is clearly shown in the image below. If the joint is cut accurately the ‘fingers’ should fit together without any gaps and then glue is added which ensures that they are virtually indestructible. They are used for a wide range of products including jewellery boxes, cabinets and cupboards. I feel this would be a good construction to use on my display as it becomes very durable and gives the box a strong stability. The disadvantage of using a finger joint is the mount of time it takes to create and assemble each panel. A lot of time lost is bad as this could then delay the products release and can mess up the whole advertising cycle. It would also cost me a bit of money to use the specialist machines in which I would need to cut certain materials.

Specification Check

CostOne main thing I need to take into perspective is the quantity to quality ratio. I also need to think about the cost of my materials that I could use, whether I use more expensive materials.. Other things I need to look at are the point of sale in the shop and how much it is going to cost if I wanted to place mine on the shop floor.

AestheticsSome of the aspects of my aesthetics for my point of sale I will be looking at are: brand colours, working around and studying what colours my brand use. Shapes, the different shapes I can use to attract my target audience. Logos, studying the different areas I can place the company's logo..


Safety some of the safety aspects I need to look at are: .Personal health, such as asthma.The person assembling the products.avoidable instances



EnvironmentWhen we are looking at the environment we need to look at the position of the point of sale in the shop and its surroundings. This is because it needs to be placed in a position with similar surrounding which would attract the target audience.

Components: Another way of giving out the scent of the brands smell is automatic spray. This will then allow customers to test the product using only motion of themselves. This will then cause a mechanism to spray a display product which will spray into the air. This is a good technique to use as it saves the company money from producing testers and the smell will also get onto the potential customers clothes, allowing them to remember and link the smell to the brand making it more recognisable. The disadvantage of using this technique is for people who suffer from asthma. This will then cause reaction and creates danger hazards within my direct point of sale unit. This could also apply to tender parts of the naked body such as eyes and mouth. This could then be spray and make contact with these areas and cause accidents and potential injuries.

Components: Using a light on top of my direct point of sale is a good idea as it draws in a lot of potential customers and gives the direct point of sale unit a edge on other brands. Another way in which this can be powered is solar panels. His is a very good idea as it saves a lot of energy and the company paying for electricity. The solar panels are situated on the top of the first aid box, and can be directly linked to the light situated at the front of the top panel. The disadvantages of using solar panels is that if my direct point of sale is placed onto a shelf, this will then mean that the amount of light the panels are receiving are very limited, which will mean little energy for the light to work off. Another disadvantage of using solar panels is the cost. From my research I found the average price for a 10cm by 5cm solar panel costs £… This will cost the company a lot of money just to power one small component.

Materials: There are various different materials which I can produce the small light which will sit on top my material. One of the possible is materials is glass. I feel this is a good material as it will magnify the light which is produced. The glass can also be coloured to create effect, which will attract more customers with bright colours. Glass is fairly cheap and can be heat moulded at very high temperatures to create any shape or size I decide to choose. Glass is what is used on most light bulbs as it fulfils the task asked of it. Glass can also be fairly cheap depending on what type you choose to buy. The disadvantage of using glass is that it is highly fragile. This means that if dropped from a certain height, this will then smash and will not be able to fix. Replacements are available to buy, but this the costs the company money to keep replacing what is only a small component on my direct point of sale unit.

Usability: I wanted to create a direct point of sale which was very interactive. This can be done in various different ways through the use of the internet and social networking sites. One way which this can be done is a bar code scanner. From my research over half of the population living and working in and around London own smart phones. This then allows me to place a bar code scanner onto my direct point of sale which my potential customer will then be able to scan with their phone, with them receiving free information abut the brand and the company. I feel this is a very good idea to use as the cost is very cheap and gives the customer something to remind them about the company, attract them towards the Lynx brand. The disadvantage of using this is the technical side which could interfere with the aesthetics of the display. This means that some bar code could find it hard to be printed onto the material used, which will make the code unscan able.

Components: For my direct point of sale unit I have decided to hand out testers. There are Many possible ways in which I can do this. As I have mentioned I create something very different and make my testers very unique and individual, which can then be made more specific to the brand. Another way of doing this is doing it very simply, by just creating plain small strips of plastic which are scented with the companies fragrance. This is a good way to give your customers a test of your product in a easy cheap way. All of the testers will be very cheap to produce, and will also allow advertising space to advertise their brand, giving customers information and visual aids on their brand and product. This will also then stick with the customer, allowing them to recognise the product when put onto a shelf with other similar products. Small testers will be able to be produced in larger batches at a lower cost. Due to the size this then means that more can be stored within my direct point of sale unit, meaning that it will need updating less times.

Aesthetics: There are many different ways to apply the first aid cross to my point of display unit. One of the ways which I have tested through my model is coloured sticky back plastic. This worked well as it came in a wide range of colours and was easily accessible and costs very little. It can be laser cut for a clean sharp edge and very easily applied to my unit. Overall, I feel this is a very good material to use to add detail to my direct point of sale unit and can be purchased in large rolls for batch production of my unit. Sticky back plastic can also be marked out with a pencil on the other side of the sheet. This then means you can perfectly size the shape you want, and gives you a rough idea of the number of shapes you can get with one sheet of acrylic plastic.

Aesthetics: On the back of my model I have text which reads ‘what happened last night?’ this can be applied on top my main appliance in many different ways. One way in which it can be applied is through acrylic plastic sticky coloured sheets. Any shape and size can be cut into an 2D sheet of colour sticky back plastic and can be stuck on various materials. I think this would be a good material to use as it sticks well and strongly to various materials and it will allow you to create any shape in any size. I used this material on the front of my first aid box to test the materials durability and compatibility. The material can be cut out it various ways such as scissors or for a more cleaner cut it can be lasered out with a laser cutter.

Materials: There are various materials I can use to create my small little handle. One of these is wood. Wood is a good material to use as it is easy to cut out, shape and mould into the best possible shape. There are various woods I can use to creat5e my small handle. Bamboo stick is a good type of wood, due to the shape of the handle I want to use. Bamboo stick is already in the shape of a circular cylinder and then be easily cut into the length needed for the handle. I used bamboo stick for my model and it worked very well. It was easy to cut and applied well to the model through the use of super glue. The downfall of bamboo stick is that it is not very durable, and can fall off my appliance at any given time. Bamboo stick can be painted with brushes or sprayed with a wide range of colours to allow it to suit the direct point of sale and fit with the theme of my appliance. I also painted by hand my small piece of bamboo stick which I was going to use on my model. The paint was easy applied to the material an created a smooth well filled colour onto the wood.

Manufacture: my direct point of sale is all based around a first aid kit, due to the theme of Lynx Recovery, of whom I am advertising for. This will be manufactured through six different acrylic plastic sheets, all measured to be manufactured together through finger joints on each edge of the plastic sheet. These will then clip in together to make my acrylic plastic rectangle. Finger joints are a good way into manufacturing my direct point of sale unit as they are easy and cheap to make, and the aesthetics are very good.

Materials: There are various different materials I can use to create my Polaroid picture. In my model tester I used cardboard as I felt cardboard was the best option of material to use. But there are various different materials that I can use on my direct point of sale tester. The tester is based around a Polaroid picture and will show images of supposedly ‘what happened the night before’. There are various materials which this small rectangle tester can be made out of and one of them is paper. Paper is a good material to use as it can be produced in large batches and can easily be drawn on or images can be printed on. The downfall of paper is that when the scent is applied, the material goes soggy and can easily rip or get damaged.

Aesthetics: There are various texts expressing the company name of which is written on the front of the box. There is also text inside my direct point of sale, which fits with the brand, giving more of a feel to the hangover theme. Themes of the font play a big part in the way the brand is represented. For the brand name recovery on the front of the direct point of sale, I wanted a more rough edge to the font, allowing it to fit with the theme and style of ‘what happened last night?. This text is also written on the inside of my direct point of display. I wanted to this like a swerve lipstick style, making it look like when girls write and draw stuff in the toilet mirrors on a night out.

Aesthetics: The color shade of my direct point of sale is important as I want it to be as close as possible to the correct shade of a first aid box. Due to legal rights, the National health service own that shade of green, allowing them to make it more recognizable to them. To make my direct point of sale first aid box more realistic I wanted to make the dark shade of green as close to the official one as possible. By doing this I had to research into the official shade of dark green which is owned by the National Health Service and find the closest shade which is open to use. This can then be app-lied through acrylic plastic sheets and stuck onto my direct point of sale unit to make it a good block color of dark green shade.

IMG_0384.MOV IMG_0386.MOV IMG_0387.MOV

Components: when the door is opened I wanted the light on top to turn on and spin for 5 seconds. This would then attract the customers towards my direct point of sale unit and would give it a more feel of The recovery and A&E theme. This can be made through various way. One of these ways are a small switch by the door, which once opened, the switch flicks and triggers the light to spin. This can be done through wire which can travel around the back of the direct point of sale unit to eliminate any danger hazards. I fell this is a good component to have as it attracts customers towards my direct point of sale and give more emphasis on the theme of the direct point of sale unit and the company of whom I am advertising for.

VIDEOS

Specification Check

CostOne main thing I need to take into perspective is the quantity to quality ratio. I also need to think about the cost of my materials that I could use, whether I use more expensive materials. Also I need to into perspective the cost of manufacturing. Other things I need to look at are the point of sale in the shop and how much it is going to cost if I wanted to place mine on the shop floor.

AestheticsSome of the aspects of my aesthetics for my point of sale I will be looking at are: brand colours, working around and studying what colours my brand use. Shapes, the different shapes I can use to attract my target audience.


Safety some of the safety aspects I need to look at are: .Personal health, such as asthma.The person assembling the products.avoidable instances


SizeThings I need to take into perspective are the stability of the point of sale. But also the floor space to cost ratio, allowing me enough space to advertise but not too much so it becomes a waste of money.


Materials: Wood was another possible material which I could of used for my first aid box. There are various different woods that can be used on my direct point of sale unit. First I tested oak, as the material is very durable and will give my point of sale unit good stability. But then the aesthetics of the oak such as its grain would ruin its design on the front of the box. Oak is very durable and can be dropped from tall heights without it being damaged. I also tested chipboard. This has very good aesthetics and colours can be added to it easily and efficiently. The disadvantage of using chip board is that it is not very durable and has to be connected very well for it to be stable. If I am to use, I would choose oak as I feel that the stability and durability of my direct point of sales more important than the aesthetics.

Materials: Another material which I can use is glass. Glass is a good material as it looks very professional and would advertise the brand in a good light. Coloured glass will give my direct point of sale a very unique look, attracting potential customers towards it. The disadvantage of using coloured glass is the durability of the first aid box. If this is dropped this then can smash or be severely damaged easily. Another disadvantage of coloured glass is the cost. The coloured glass costs a fair bit, plus the specialist machines which are needed to cut them. This is a huge downfall especially because the material is so easy to damage. I feel I could use this on my direct point of sale unit as it would show the company and the brand in a professional way.

Components: I have various different options on which material to use for my handle. One of the chosen materials was iron filings. I think that iron filing is a very good idea as it gives my direct point of sale display unit a different edge. The advantages of using iron filings is that not only does it show the unit in a different light but is also easy to build. When building my handle it is a lot easier than building one from plastic. Iron filings are very durable which is good, and have good stability if attached to the unit in the correct manor. Making the iron filings is fairly cheap as it is mainly made from left over scrap metal. Iron filings can be applied to the unit through the use of araldite glue. Iron filings can be shaped and sized in various different ways. This is good as I can make the handle a lot more user compatible, making it a lot easier for the potential customer to open the door. This comes into play with the research I have carried out, giving me information on average sizes and shapes for small door handles.

Components: Another way of giving out the scent of the brands smell is automatic spray. This will then allow customers to test the product using only motion of themselves. This will then cause a mechanism to spray a display product which will spray into the air. This is a good technique to use as it saves the company money from producing testers and the smell will also get onto the potential customers clothes, allowing them to remember and link the smell to the brand making it more recognisable. The disadvantage of using this technique is for people who suffer from asthma. This will then cause reaction and creates danger hazards within my direct point of sale unit. This could also apply to tender parts of the naked body such as eyes and mouth. This could then be spray and make contact with these areas and cause accidents and potential injuries.

Components: Using a light on top of my direct point of sale is a good idea as it draws in a lot of potential customers and gives the direct point of sale unit a edge on other brands. Another way in which this can be powered is solar panels. His is a very good idea as it saves a lot of energy and the company paying for electricity. The solar panels are situated on the top of the first aid box, and can be directly linked to the light situated at the front of the top panel. The disadvantages of using solar panels is that if my direct point of sale is placed onto a shelf, this will then mean that the amount of light the panels are receiving are very limited, which will mean little energy for the light to work off. Another disadvantage of using solar panels is the cost. From my research I found the average price for a 10cm by 5cm solar panel costs £… This will cost the company a lot of money just to power one small component.

Materials: There are various different materials which I can produce the small light which will sit on top my material. One of the possible is materials is glass. I feel this is a good material as it will magnify the light which is produced. The glass can also be coloured to create effect, which will attract more customers with bright colours. Glass is fairly cheap and can be heat moulded at very high temperatures to create any shape or size I decide to choose. Glass is what is used on most light bulbs as it fulfils the task asked of it. Glass can also be fairly cheap depending on what type you choose to buy. The disadvantage of using glass is that it is highly fragile. This means that if dropped from a certain height, this will then smash and will not be able to fix. Replacements are available to buy, but this the costs the company money to keep replacing what is only a small component on my direct point of sale unit.

Manufacture: Another way in which I can manufacture my direct point of sale first aid box is using strong glue. There are 6 different panels which I am using to create my direct point of sale unit. This will then come together to make a 3D rectangle, which imitates the shape of a first aid box. I used the glue gun to create my model, to test the product and how it would react to making my direct point of sale unit. The product allowed my free ranging movement and reacted well with the material, allowing it to stay strong and durable For a large period of time. The downfall of glue is that it can become very messy and make the aesthetics of the direct point of sale unit decrease. Overall I feel that glue is an average product to use due to it manoeuvrability but falls short due to its poor aesthetics.

Manufacture: If making my handle from wood this can then be made from various different machines or handle tools. For example, one way in which I can create the handle is using a saw. A saw is a good tool to cut the bamboo stick as it allows a lot of free movement and will cut through the material nicely. The downfall of using a saw is that the cut can then flake the material, and wont be very clean. This will then decrease its aesthetic value and make the handle hard to apply to my direct point of sale unit.

Components: the door will be held shut by small magnets on the inside of the door and the edge of the direct point of sale un it, of when contact between will hold the door shut. I feel this is a good idea as it stops the door from swinging open and damaging any products or even by passing customers. These magnets will only be small, and will be applied through the use of strong glue. This can then make the aesthetics and initial look of my direct point of sale unit a lot more neater and presentable. The downfall of using magnets on my unit is the durability of the magnets, and allowing them to stay on my unit for a long period of time. Overall I feel that the advantages overpower the disadvantages and magnets are a good product to use on my unit, to allow me to keep the door shut once the customer has interacted with my direct point of sale.

Manufacture: The way in which I created my light is fairly simple. I bought a small electronic light bulb which can be placed inside a plastic acrylic vacuum formed mould. I got some 50% transparent coloured acrylic plastic, and vacuumed formed it into a small dome shape. This will then be placed over the light bulb to then allow colouring when the light is turned on. I feel this is a good idea as it allows a good environmental aspect on to my unit.

Interaction: On my direct point of I want to place a QR code which can interact with most high end smart phones. This can be scanned and then take you to a set up hyperlinked blog. This will then allow more interactivity with my direct point of sale unit. The hyperlinked blog will take customers to a website in which they can each post their most embarrassing stories from nights out. The blog will also allow you to view funny embarrassing drunk photos at the expense of other people. I feel this is a good aspect to use as it picks up on the comedy element of my direct point of sale unit, and enhances the social side through comedy and interaction.

Materials: There are various materials I can use to create my shield which will create coloured light when light bulb is switched on. I have documented acrylic plastic on the far left development, but this can also be achieved using glass. I feel glass is a good material to use for this as it is already transparent, and can be coloured in a wide range of colours to use for effect. Glass varies in price due to the quality of the glass. The glass can be heat moulded at a very high temperature. The downfall of glass is its durability, which it can easily smash when dropped from a height or damaged.

Specification Check

CostOne main thing I need to take into perspective is the quantity to quality ratio. I also need to think about the cost of my materials that I could use, whether I use more expensive materials. Also I need to into perspective the cost of manufacturing. Other things I need to look at are the point of sale in the shop and how much it is going to cost if I wanted to place mine on the shop floor.

AestheticsSome of the aspects of my aesthetics for my point of sale I will be looking at are: brand colours, working around and studying what colours my brand use. Shapes, the different shapes I can use to attract my target audience. Logos, studying the different areas I can place the company's logo. Styles and patters, looking at all the different styles and patterns and which ones will suit my customer and information, the information and text which will be placed onto my direct point of sale.


Safety some of the safety aspects I need to look at are: .Personal health, such as asthma.The person assembling the products.avoidable instances.falling over.sharp edges




Cutting ListPart Number

Description

Material Length (mm)

Width(mm)

Thicknes

s (mm)Unit Cost

Quantity

1 Sheets of acrylic plastic to cut out and use for each panel.

Acrylic Plastic

1,000mm 1,000mm 10mm £42 6

2 Small piece of bamboo stick for a handle

Bamboo stick

40mm 5mm 0.5mm £0 1

3 Small light bulb to spin and produce light

Light Bulb

£4.50 1

3

21

Final DesignSocial: The social element picks up on the comedy of relating to the mistake of getting too drunk and not remembering what happened the night before. This then allows the customers to relate to this mistake, allowing them to see it in a more funnier light. By using my direct point of sale they will be able to relate to mistakes at the expensive of other similar age customers.

Environmental: The environmental element of my direct point of sale unit is that it can be broken down and then re-moulded into various other shapes. It can be recycled, but can be tough to recycle and a lot more easier to break down.

Moral: The moral element of my direct point of sale is the idea of the male attracting loads of women through the use of my deodorant. It will allow me to have a main selling point, attracting males towards my product, inspiring them to be of whom are advertised by my company.

Advertising

I tested various different fonts for my text which is situated on the front of the box, for the best aesthetic of my direct point of sale. Two fonts I decided to test, were very different and had different views and initial thoughts of my direct point of sale. I tested this by creating the front panel of my direct point of sale where the text is situated , with scrap materials. I then laser cut both fonts out, on the correct scale with the correct colour and stuck them to either panel. Either font was labelled font 1 and font 2. I then took both panels out to 20 members of the general public and asked them ‘what font has the better aesthetic value?’ 13 people told me font 1 whereas 7 only told me font 2. This is why I have decided to use font 1 on the front of my direct point of sale. These were the results.

Each panel was initially going to be made from green acrylic plastic. This was the obvious material choice as it easily fits the specification. But purely for aesthetic reasons, someone suggested to use green transparent plastic. This would then add to the aesthetics of the direct point of sale and could make it look more professional. I decided to laser cut out the panels on a smaller size scale of either material. I assembled them both as I would with a normal sized scale one, and took pictures of either material. I then took these pictures to random members of the public and questioned them on ‘what direct point of sale has the more attractive material?’ Overall I surveyed 50 people as I feel it is an important question and is a big part of my direct point of sale unit. From my results I can most defiantly tell that solid green acrylic is the better option from the results I received. 38 people agreed with this statement, whereas the other 12 people thought that the transparent green acrylic looked better.

There were two stand out handles of which I wanted to use on mydirect point of sale unit. Both of them are strong enough to withstand the pressure placed on, but I wanted my hand to be very durable and long lasting. This meant of the various different ways of which I could apply my handle to the front panel of my display. I then re created the same size panel twice using scrap materials. I then took the same handle twice and applied either one through tow different ways. One I used a drill to screw the handle on, and the other I used strong araldite glue to stick it on. When I applied the glue, the handle was easy to apply to the panel but made slight bit of un professional mess. I then tried to drill a screw into the acrylic plastic and apply my handle. This then shattered the acrylic plastic, breaking it into various different pieces. This then gave me the obvious answer of applying my handle through the use of strong araldite glue.

Another decision that I came across was the colour of the font which is placed inside the box. My initial idea was to have it red, to relate it back to when females write on public bathroom mirrors with their red lipstick. Due to it being inside the box the font colour would need to stand out. By using the two smaller direct point of sales I used earlier when I was testing solid green against transparent green , I placed green sticky back sticker over the transparent plastic to make the two small unit of the same light inside. I then laser cut both letters out oftwo different colours. One being red and the other being yellow. I then placed these in the position I would for a normal size one inside either box. By taking pictures, I asked 30 members of the general public ‘which is easier to read colour 1 or colour two?’ 17 people said red whereas the other 13 said yellow. Therefor I have chosen red to use on my direct point of sale unit,

What colour to use for my hinge was a cross road for me as I wanted to make it fit the brand as much as possible but wanted it to look smart and professional. I could either of kept my hinge, it being a shiny smart silver, or spray painted it black so it would fit the brand and the whole direct point of sale unit more. I decided to then cut the hinge I already had in half. I then kept one half silver and shinny and spray painted the other black. This was then perfect size to use on the smaller two boxes which I created on the previous developments. I then took both boxes out and asked 10 different people ‘which one looks better?’ 8 people said the black spray painted one compared to the other two who agreed that the shinier hinge was the way forward.

I wanted to create the closest thing to first aid box. This then meant that I had to carry out research on various different first aid boxes and there dimensions. From what I found most first aid boxes are rectangular, to allow more space for all the kit needed inside. This then meant I either decided to keep with the initial idea of having a perfectly cubed acrylic box or I tried to be more original and change the dimensions into a rectangle. By analysis I decided to make models out of cardboard of either one. I then decided to show six different D.T teachers who were in and around the school on their opinion. The question I asked them was ‘which box would you associate more with a first aid kit?’ 4 teachers came back and told me that they preferred the rectangle one rather than the perfectly square one.

The testers were a very good idea of mine as I feel like it gives my direct point of sale a very unique edge over others. The testers were very hard to make as the cameras needed are very hard to get hold of. This then gave me a dilemma of what material to use to make the unique testers. I could either collect my own photos, and use these on cardboard cut outs or either try and get a camera and personally take the pictures in the small time I have. I decided to take a blank polaroid film and a polaroid film of which I had made out of cardboard. I then decided to ask twenty people ‘which polaroid picture looks more likely to be linked with the brand Lynx?’ 11 people told me that polaroid film and 9 told people replied with the cardboard cut out.

From my customers evaluation I have learnt that the height that my direct point of sale is placed at is crucial. This then made me develop my idea into what and how I would present my direct point of sale unit. This then gave me two options of either presenting it on a stand, or making a metal mount on the back of my direct point of sale. I then made both of these to scale, and using the scrap direct sale of boxes I set these both up, as they would be in a shop in a small room. One by one I let 30 people enter the room and asked them what they though “overall, which one allowed you to see more into the into of sale and looked more professional?” 24 people came out and told me that they preferred the metal mount over the stand.This is because they though the stand was too flimsy and that the wall mount could be chosen at what height was wanted.

While developing my direct point of sale there was various different things I noticed. One of them was the idea of using coloured glass on my direct point of sale unit. By using glass it would of given my unit better aesthetics and would of made my direct point of sale stand out more. The reason why I wasn't sure about using glass is the durability of the material and it being shattered resistant if dropped from a certain height. I then decided to put this to the test by taking either material from scrap and cutting out the same size material, then dropping them from certain heights to see which one would crack, smash or damage in an unprofessional way first. The height would gradually get greater and greater. At a height of 75cm, the glass then shattered into various different pieces causing various danger hazards which could has serous consequences on nearby customers. This then was an obvious choice for me to use solid plastic acrylic.

My last development on my direct point of sale was the idea of keeping my door shut, if customers leave it open. If left open I know that it could become a danger hazard to customers around them. This then meant that I needed a mechanism which will allow me to either keep the door shut or leave a note on the inside of the door to the customers informing them to keep the door shut. I then decided to take this to the general public by using my model. I took my model and very un-professionally wrote on the inside of the door ‘Please shut the door after use’ I then placed this in the middle of the sixth form common room. I sat at a far and let 10 different sixth formers go over and explore my model. I then recorded what they had done and every action they took and whether or not they shut the door after usage. I am happy to say that all 10 sixth formers of whom used my model read the note on the inside of the door and decided to shut the door once explored.

Client Evaluation:“ I liked the initial idea and feel you have developed it in the correct ways. The thought process behind the direct point of sale is good although the execution of it isn't. I feel that the unit isn't professional enough to feature in one of our adverts and in some place can look cheap! I like the handle you have used on the direct point of sale although I am not sure about the durability of it due to the surface area it is stuck down onto. I do feel you have given a different edge towards our range of Lynx Recovery and would like to take that forward and play on that through advertising and use that as a unique selling point. I feel the advertising and ideas behind the unit is good, although I feel the direct point of sale itself lacks professionalism”

Personal Evaluation“ I feel that I have done an ok job with my direct point of sale unit, but there is defiantly a lot more room for improvement. The aesthetics and looks of my unit I feel have gone well. This is due to me linking it back to brand, allowing my direct point of sale become more recognisable. Development really helped my unit out as I feel that my unit has come along way since the initial idea. I do feel though however that my direct point of sale unit lacks something to make it more unique and different from others. The thought process behind the direct point of sale is very good, playing on the hangovers and ‘what happened last night?’ situations which a wide range of both males and females can relate to.”

Customer Evaluation:“ I enjoyed that the direct point of sale was interactive through the use of different testers and it gave the direct point of sale a more unique look. I feel it stands out when placed in the correct position, but if placed wrongly it can come across very tacky and cheap. I feel it fits the brand of lynx well through the use of things such as colours and aesthetics. I liked the smooth silver handle use on the box, although was scared to pull it too hard in case it breaks. Due to the depth of the unit I feel that the height that the unit is placed at is key. If placed to low or too high I feel it will be harder t see far deep in.”



Final Specification

Before After

One thing that I found a problem once my direct point of sale was how the direct point of sale unit would apply to the wall. At first, I didn't know any ways on which the unit could apply to the wall. I needed the direct point of sale to apply to the wall with durability to cancel out any danger hazards.

This was then resolved by researching the different ways of which my direct point of sale unit can stick to the way with durability. I then found that the best way of me mounting the direct point of sale is by creating and making my own wall mount. This would then allow me to mount my direct point of sale on the wall at the height of my choice easily and will have good strength and durability.

One of the things which I have changed since my development is the inside of my direct point of sale. Going through my development I wanted to make the inside of my direct point of sale unit black. I wanted to do this so it would make the writing and the stuff inside stand out.

I solved this by using one of the testers which I used in the testing of my direct point of sale unit and covered all the inside panels with solid black sticky back plastic. I then assembled the unit together and found that the inside of the box was too dark and it was hard to see the writing on the back panel. This then forced me to stick with the green acrylic, which then looks professional and allows easier accessibility to the writing.The aesthetics of my box is a vital element of my

direct point of sale unit due to the brand that I am advertising for. The whole aim of my unit is to look like a first aid box. This then gave me a problem with the white cross on the front. Due to the shape of my unit being rectangle, do I make the white cross in the middle longer horizontally so it fills more of the front panel or do I make it look more professional by making the cross evenly either side.

This was then resolved by me laser cutting both shapes out and testing them on two separate scraps of plastic. I then decided tat i wanted my direct point of sale to be as professional as possible which is why i decided to change the final designs cross.

Documents

Design tech coursework