Iowa State University

Department of Apparel, Events & Hospitality Management

Design Selective Advancement(DSA)

Information for Fall 2016

Creative Design EmphasisApparel Merchandising & Design

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Outline of Presentation Purpose Required Courses Evaluation Form Onsite Design Challenge Evaluation Process Due DatesWhy We Have the Process? After Design Selective Advancement

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Required Courses

AMD 121 – Apparel Assembly Processes AMD 131 – Overview of the Fashion Industry AMD 178 – Introduction to Apparel Design Studio AMD 204 – Textile Science

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Requirements

Must do the following: complete the required coursework listed on previous slide have a 2.5 GPA to take 206 pass all preparatory work including AMD 121, AMD 131, AMD

178 and AMD 204

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Evaluation Form

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Onsite Design Challenge Purpose is to evaluate your creativity and accuracy

of your work under pressure. Saturday, December 3, 2016 in LeBaron 2051 at the

following times: Group 1 – 8:00am – 10:00am Group 2 – 10:30am – 12:30pm Group 3 – 1:00pm – 3:00pm

Arrive 30 minutes prior to your time and wait in the hall, until invited into the room.

Onsite Design Project will be evaluated by industry professionals

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Onsite Design Challenge During this process, students are asked to

communicate their understanding of : creativity, craftsmanship, and technical understanding of construction (through 2D or 3D

means)

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Onsite Design Challenges Students are given a design challenge. Within the

time allowed, students will create a solution.

Examples of possible Design Challenges include: Addressing employee uniform needs for a retail company Using a given source of inspiration to design a product

(garment or accessory) for a specified target market

**** Note that the above are possible examples and a new and innovative challenge will be given each semester to students.

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Evaluation Form

Iowa State University

Evaluation Form

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Onsite Design Projects will be evaluated by industry professionals.

After all evaluations, scores will be tabulated. Scores will then be rechecked by a second person. Grade point averages are calculated into the

equation.*** Final scores are given and students achieving a C- or

above on the test will advance in the creative/technical design option.

Evaluation Process

***Note – Midterm grades will be used for courses enrolled in the semester participating in the DSA.

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DatesEvaluation Item Due Date

Sign Up for Onsite Design Project

November 1st - 7th – 30a MacKay (Chris Wise Office). If she misses you in class come to her office.

Onsite Design Project

Saturday, December 3, 2016 – LeBaron 2051Group 1 – 8:00am – 10:00amGroup 2 – 10:30am – 12:30pmGroup 3 – 1:00pm – 3:00pm

Results Emailed By the end of the Fall Semester

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Why We Have the Process? It is important that students are able to

demonstrate proficiency in foundational skills before moving to upper level courses

The Apparel and Fashion Design industries are extremely competitive, so our students need to demonstrate skills necessary for success

Studio courses are small in number to be effective.

Hence, we will accept the top ranking students into the Creative/Technical Design Option

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After DSA See your assigned advisor to understand

strengths and areas of improvement in your portfolio

Options: Advancement in the Creative /Technical Design

Option Explore the Product Development Emphasis Not advanced

Does not mean you should not be an apparel designer…just means the Creative /Technical Design Option might require you to develop additional skills

May take the DSA for a total of three (3) times Re-apply next semester/year; improve skills; select a second major or

minor Explore alternative academic options

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Career Opportunities Designer or Creative Designer

Develop concept and direction for the brand with the merchandising team, create initial designs (apparel and textile), first patterns, and prototypes.

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Career Opportunities Technical Designer

Works with the design and merchandising teams to create patterns and specifications for the development of a product.

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Career Opportunities Product Developer

Works with the merchandising team to develop innovative products that meet the needs of end consumer.

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Career Opportunities Overlap in Titles and Duties

In the industry, often times the titles overlap and individuals may have responsibilities in all these areas or work in all areas during their career.

Regardless of the job title, each individual is working to create innovative and/or useful apparel products that meet the needs of the consumers.

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AMD - Design & Product Development Faculty

Ms. Brenda Ackerman, Lecturer Dr. Fatma Baytar, Assistant Professor Ms. Sarah Bennett, Lecturer Ms. Christina Denekas, Lecturer Dr. Elena Karpova, Associate Professor Dr. Young-A Lee, Associate Professor Dr. Ellen McKinney, Assistant Professor Dr. Eulanda Sanders, Professor Dr. Guowen Song, Associate Professor Ms. Ann Thye, Academic Advisor Ms. Sharon Wirth, Lab Coordinator/Lecturer Ms. Christine Wise, Academic Advisor/Lecturer Dr. Chunhui Xiang, Assistant Professor