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©Jacques Giard School of Design College of Architecture and Environmental Design 1
DSC 580 Design Practicum: Methods of Teaching Design
Lecture 1
DESIGN, FINE ARTS AND ARCHITECTURE Same design ethos, different operational context
©Jacques Giard School of Design College of Architecture and Environmental Design 2
DSC 580 Design Practicum: Methods of Teaching Design
$150,000 and 18 months later.Over 100 manufacturers!Over 50 design offices!
©Jacques Giard School of Design College of Architecture and Environmental Design 3
DSC 580 Design Practicum: Methods of Teaching Design
Premise:
Contemporary design practice has become operationally different from architecture and fine arts, thereby putting into question
a great deal of its pedagogy.
©Jacques Giard School of Design College of Architecture and Environmental Design 4
DSC 580 Design Practicum: Methods of Teaching Design
Why ask the question...
…because design education is still conditioned by a pedagogy derived from and conditioned by architecture and fine arts.
fine arts
architecture
design
©Jacques Giard School of Design College of Architecture and Environmental Design 5
DSC 580 Design Practicum: Methods of Teaching Design
A historical perspective1
2 An operational revision
©Jacques Giard School of Design College of Architecture and Environmental Design 6
DSC 580 Design Practicum: Methods of Teaching Design
The Arts & Crafts scenario...
1
©Jacques Giard School of Design College of Architecture and Environmental Design 7
DSC 580 Design Practicum: Methods of Teaching Design
The Arts & Crafts scenario...
1
Furniture…craft production. Textiles…artistic representation
Furniture…philosophicalinterpretation.
©Jacques Giard School of Design College of Architecture and Environmental Design 8
DSC 580 Design Practicum: Methods of Teaching Design
The Art Nouveau scenario...1
©Jacques Giard School of Design College of Architecture and Environmental Design 9
DSC 580 Design Practicum: Methods of Teaching Design
The Art Nouveau scenario...1
Furniture…craft production.
Architecture…philosophical interpretation.
Artifacts…artistic representation.
©Jacques Giard School of Design College of Architecture and Environmental Design 10
DSC 580 Design Practicum: Methods of Teaching Design
The Bauhaus scenario...1
©Jacques Giard School of Design College of Architecture and Environmental Design 11
DSC 580 Design Practicum: Methods of Teaching Design
The Bauhaus scenario...1
Architecture…one-off. Artifacts…craft production. Fine arts…self-expression.
©Jacques Giard School of Design College of Architecture and Environmental Design 12
DSC 580 Design Practicum: Methods of Teaching Design
The artifact values…
• design as a visual language• design as innovation and self-expression• design as aesthetic standards
In other words, design as a noun.
©Jacques Giard School of Design College of Architecture and Environmental Design 13
DSC 580 Design Practicum: Methods of Teaching Design
The resulting direction…
Visu
al la
ngua
ge
-Ae
sthe
tics
Self
expr
essio
n
Architecture
Fine arts
Design
X
X
X
X
X
X
X
X
X
©Jacques Giard School of Design College of Architecture and Environmental Design 14
DSC 580 Design Practicum: Methods of Teaching Design
The resulting effectiveness…
Market penetration
©Jacques Giard School of Design College of Architecture and Environmental Design 15
DSC 580 Design Practicum: Methods of Teaching Design
The process values…
• design as mass production• design as team work• design as a bottom-up process
In other words, design as a verb.
©Jacques Giard School of Design College of Architecture and Environmental Design 16
DSC 580 Design Practicum: Methods of Teaching Design
The revised direction…
Prod
uctio
n
Team
app
roac
h
Botto
m u
p
Architecture
Fine arts
Design X
?
N
X
?
N
X
?
N
©Jacques Giard School of Design College of Architecture and Environmental Design 17
DSC 580 Design Practicum: Methods of Teaching Design
The resulting effectiveness…
Market penetration
©Jacques Giard School of Design College of Architecture and Environmental Design 18
DSC 580 Design Practicum: Methods of Teaching Design
An operational revision...2Presence Life Proximity
Architecture
Design
Immobile
Mobile
50 yrs
10 yrs
Personal to public
Intimate to personal
©Jacques Giard School of Design College of Architecture and Environmental Design 19
DSC 580 Design Practicum: Methods of Teaching Design
An operational revision...2Cost Production Cap. Invst.
$100K+
$50K-
Architecture
Design
One-off
Mass
Low
High
©Jacques Giard School of Design College of Architecture and Environmental Design 20
DSC 580 Design Practicum: Methods of Teaching Design
Consequently...2The operational model of architecture is out of context with the operational model of design.
©Jacques Giard School of Design College of Architecture and Environmental Design 21
DSC 580 Design Practicum: Methods of Teaching Design
Furthermore...2Design is not small-scale architecture.
Its practice and education must be considered within its own context.
©Jacques Giard School of Design College of Architecture and Environmental Design 22
DSC 580 Design Practicum: Methods of Teaching Design
Therefore...2Design and architecture share a similar design ethos and visual language but...
are significantly different in their respective operational parameters.
©Jacques Giard School of Design College of Architecture and Environmental Design 23
DSC 580 Design Practicum: Methods of Teaching Design
Some conclusions...3Effective design is democratic and bottom-up.
Therefore...
Its education must incorporate a respect for user values, e.g., psychology, anthropology, marketing.
©Jacques Giard School of Design College of Architecture and Environmental Design 24
DSC 580 Design Practicum: Methods of Teaching Design
Some conclusions...3Effective design is about mass production.
Therefore...
Its education must incorporate a knowledge of materials, processes, production, and assembly.
©Jacques Giard School of Design College of Architecture and Environmental Design 25
DSC 580 Design Practicum: Methods of Teaching Design
Some conclusions...3Effective design is about global markets.
Therefore...
Its education must incorporate a knowledge of culture, codes, export, and finances.
©Jacques Giard School of Design College of Architecture and Environmental Design 26
DSC 580 Design Practicum: Methods of Teaching Design
Some conclusions...3Effective design is about team dynamics.
Therefore...Its education must incorporate experiences in team work, interdisciplinarity, conflict resolution and decision making.
