8/6/2019 Design Director or Creative Director or Art
Director
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TOM FISHER DESIGN
AN INNOVATIVE PROFESSIONAL with broad experience and excellent
execution. Tom isrecognized as an imaginative designer and art
director responsible for creativesolutions that lead to strong
business results. His focus is on branding, marketing
communications, e-commerce, retail, health care and financial
services.
BOTH STRATEGIC AND TACTICAL, he brings valuable knowledge and
skill to both design and production challenges. Tom is a
collaborative team leader with a strong focus on visual design as
his core strength.His multidisciplinary approach is equally
effective with print projects and web/interactive projects. Areas
of expertise include: typography, photography, information design,
web design, usability, branding execution and production
workflow.
SOFTWARE & TECHNICAL SKILLS* Adobe InDesign, Photoshop,
Illustrator & Acrobat, QuarkXpress* Design for MS Word and
PowerPoint* Dreamweaver, working knowledge of html, CSS and Flash*
Hands on experience with CMS tools, UX and wire framing* Working
knowledge of SEO and social media methods* Production workflow
(print and web)* Print production, pre-press, print buying* Data
asset management and a strong understanding of network systems
PROFESSIONAL EXPERIENCE
FAF Advisors, Inc. / First American Funds, 2005-2010, Art
Director* Tom was instrumental in developing a powerful brand that
reinforced the uniquesales and marketing efforts at FAF
Advisors/First American Funds and helped define the culture of a
growing, performance driven financial services company.* He
orchestrated the rollout of a major brand update for the company's
retail marketing channel toreposition their marketing efforts as a
result of significant financial industrychanges in 2008. Company
sales projections were exceeded by 2010 despite the volatile market
environment.* Tom's strategic and tactical design expertise
resulted in the streamlined dist
ribution of a wide variety of communications, providing
substantial cost savingsand improved workflow processes. He also
managed the procurement and integration of a 5-station Macintosh
system for the Communication's Department and coordinated a print
audit for greater efficiency in vendor management.
Target Corporation (target.direct) 2000-2003, Lead Web Designer*
Working closely with cross-functional teams, Tom lead the design of
the firstsuccessful online presence for the Marshall Field's brand.
His collaborative, team approach resulted in highly usable
navigation design and ongoing online campaigns that increased
traffic, both online and in-store.* He consistently developed
creative online campaigns that integrated effectively with 'brick
and mortar' advertising to drive higher site traffic during peak
holiday shopping seasons and storewide promotions.
* Tom led a team of designers and outside resources to
successful site redesigns3 times in 3 years. First, as a result of
the sale of Dayton's and Hudson's department store divisions, next
to provide a unique online brand presence for Marshall Field's that
would integrate into a new partnership with Amazon's e-commerce
platform, and finally for a large multichannel initiative that
integratedmerchandise from a newly acquired catalog company.* He
developed new creative approaches for product photography that
provided consistent, high quality images for a wide variety of
merchandise categories. Tom used his art direction expertise and
technical skills to define criteria with merchandisers and
implement new styles with the internal photo studio.
8/6/2019 Design Director or Creative Director or Art
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Dayton's Hudson's & Marshall Field's Department Stores
1998-2000, Senior Art Director* Tom was recognized for improving
company morale during a time of change with the design for
aninternal communications campaign that provided valuable employee
information.* He set new creative standards for product photography
in Home & Storewide advertising materials, receiving
commendations from merchant teams for presenting products in unique
and striking ways, differentiating from competitor advertising.*
Tom streamlined processes and measurably reduced mistakes on
layouts for storecirculars, collaborating closely with
photographers, merchants and an art production team.* He
strengthened the effectiveness of product and pricing signage with
well executed and testedtypographical improvements that were
implemented storewide across all stores.
Blue Cross Blue Shield of Minnesota 1995-1998, Senior
Communications Consultant* Tom lead the implementation of design
updates for marketing communications directed toward thesenior
market. Working with marketing and industry experts, he
participated in research and testing that lead to the
implementation of design and typographicalimprovements to senior
market materials.* His organized design approach improved the
impact of targeted marketing materials and also added
clarity to an inherently complex process of gathering health
care information from Blue Cross customers.* As a key member of a
cross-functional team that provided research and developed content,
Tom spear-headed company efforts in building the company's first
corporate intranet, providing access and flexibility to large
amounts of company information. He also developed and presented
intranet design proposals, winning support from executive
staff.
PRIOR EXPERIENCESAt Ebert & Sebastian, Inc., Tom was the
Lead Designer for the organization. He was recognized for holding
numerous account services functions including design,production and
print coordination. He delivered results oriented, branded
designfor a wide variety of companies in the areas of financial
services, building/co
nstruction, transportation and education.While at MSP
Publications, he provided art direction, design and production
forMpls. St. Paul Magazine, Minnesota Orchestra Showcase, Guthrie
Theater Programs,KTCA's Scene magazine, Minnesota
Ventures.Previously, as a Freelance Designer/Art Director, Tom
provided design/print production and services for numerous clients
including: Dayton's Department Stores,Twin Cities Public
Television, McCracken Brooks Advertising, MSP Publications, Ehlert
Publishing, Voyageur IT, IQ Marketing, Garrity Group, Organic Diva,
Motivaction, Hearth & Home Technologies and Liberty Checks.
EDUCATIONBBA Marketing, University of IowaBFA Graphic Design,
Iowa State University
PROFESSIONAL ASSOCIATIONSAIGA, the professional association for
design, Minnesota ChapterMIMA, Minnesota Interactive Marketing
AssociationAdvertising Federation of Minnesota
Tom Fisher15113 Oakland Avenue
