Deputy Director, Head of TV & ICT Services Operationss3.amazonaws.com/JuJaMa.UserContent/10100b41-cc00-4f24-bc5b-1… · Head of TV & ICT Services Operations ... How to shorten OTT

9th November 2016How to Shorten the OTT TV Lag –Making OTT Competitive with Broadcast TV or IPTV

David MurargiDeputy Director, Head of TV & ICT Services OperationsMEO/Portugal Telecom

Este documento é propriedade intelectual da PT e fica proibida

a sua utilização ou propagação sem expressa autorização escrita.

How to shorten OTT TV LagLondon, 09.11.2016 - David Murargi

Portugal Telecom, Meo, Tech & Ops Division

How to shorten OTT TV Lag - Ops Perspective

Portugal Telecom - Who are we?

David Murargi, Portugal Telecom - 09.11.2016

Portugal Telecom is since mid 2015 part of

Altice Group: ~ 46 million customers in

16 Territories, 4 Continents, 22 billions in revenues

In Portugal, as global operator, addresses

services in all Telecom, TV, Media, IT segments

through MEO mass market, MOCHE youth market,

business PT Empresas, webportal SAPO brands.

5,3MFixed Customers

8MMobile Customers

178KWholesale Accesses

3,6MConverged RGUs

3.1MFTTH HH in 2017

93%

4G Population Cov


MEO, Reshaped Multiscreen TV Service in Portugal


COMPLETE APP ECOSYSTEM

Games, utilities, social networks, music, video

NON LINEARITY

Automatic & Manual recordings,

TVOD, SVOD, Timeshift &

Restart TV

INTERACTIVE FEATURES

Access to on-demand TV-related

content

USER GENERATED

CONTENT

Personal channel with

private and public content

MULTI – SCREEN/OTT

Linear and non Linear

Music and TV Streaming

experience

Check State of the Art at www.meo.pt

RESIDENTIAL

http://www.meo.pt/


MEO, Reshaped Multiscreen TV Service in Portugal


COMPLETE APP ECOSYSTEM

More than 70 apps with 40% of client penetration

and more than 2M visits per month

NON LINEARITY

8% of the total TV

Viewing is non linear

And growing…

INTERACTIVE FEATURES

Average of 1.8M visits per day to the

Interactive Menu

USER GENERATED

CONTENT

MEO Kanal with 60k

channels and 370k

hours of contents with a

total of 222M views

>1.4 M Customers with MEO Experience regardless its TV delivery platform:

IPTV, OTT, Digital RFO or DTH

MULTI – SCREEN OTTOver 100k MEO Go clients with 2M accesses per month and growing!

RESIDENTIAL


MEO, Video Data Tsunami

Leads to colaboration, Video and experimentation at Scale,

delivery High Quality TV Service in a cost effective way

Underpinned by

More Timeshift Usage

(less Live Broadcast more Timeshift)

(broadcast/multicast to unicast)

More Smart Devices (legacy to smartphones, deskop to tablet)

More OTT Usage

(more Millennials, Youtube, Popkorn,

Netflix)

More Access Bandwith

(Copper to Fiber Migration and 3G to 4G)

More Content, Higher Video Profile

(SD HD 4K UHD HDR)


http://www.ineoquest.com/





IP to OTT TV - Simplification or Challenge ?


Evidences of the Challenge: IPTV is complex (So many protocols, networks, content,

vendors, foruns, ecosystem providers, system integrators, professional services, consultants),

OTT brings an idea of simplicity (in effort and costs) but in fact brings

more Devices, Unmanaged networks, QoS Challenges. Even more, Customers can change even Faster!

Source: Hitachi Telecom

Complexity Simplicity ?

Source: ABC News and http://blog.beenius.tv/iptv-vs-ott/ and isemag.com, 2016

http://blog.beenius.tv/iptv-vs-ott/


MEO TV DELIVERY - Avoid Silos, Consolidate Unified Backend

CAS DTHNAGRAVISION/

3ºParty

LIVE+DVR+[APPS]

Multidevice APP´s Altice Labs/3ºParties

Quative/

LysisNAGRAVISION

Card Mgt & EPG

UplinkHispasat 1E

4 TS +2 Shared

DVB-S2

IPTVERICSSON/MEDIAROOM 2.5

LIVE+DVR

VOD+APPS

DSL8M|12M|24M

GPON50M|100M|200M|400M

RF

DVB-TAppearTV

Teleste

LIVE 75

Radio 20

Analog &

Digital

MEO GO!Altice Labs + PT+ Ericsson

OVX / RMS / WMS / VSPP

LIVE+VOD+PLAYREADY/SS

NPVR

OTT2M|*

Media HUB iESF/OTT/BOMPT / MSFT

USER & ACCOUNT UNIFIED MANAGEMENT

OFFER MNG, DATA Analytics

MOBILEWIFI/2G/3G/LTE

SERVICE BUS

CDN Nokia/Velocix

2M|*

MEO Gaming

Playcast

Streaming

LOGIN PT

DTTWholesaleRhode&Schwarz

Electrosys

Screen Service

LIVE

STB’s

CMS GMedia

Content

Mgt

BroadCast

ServicesHarmonic & Envivio

Video Agregation

STB

Iptv,Dth,Ott

IOSDevices

AndroidDevices

Windows

Devices

GameConsoles

Consolidate & Simplify

Business flows, Offer, UI,Video

Streamers/Storage, Devops

teams,cycles and QoS tools


Connected

TV´s


IPTV OTT Lag 1/5 – Big Race, Video Buffer and Latency

HTTP Streaming QoS vs Video Latency

Users: specialy in live sport events, our Ott users

are behind : Radio, Dtt, Cable, Dth, Iptv and

apps notifications. Start Up time is also a

pain.

PathAS IS: Control what is possible, optimize:

- Video players loading

- Backend Logic / APIs (inc Ad´s) before video startup

- CDN fail over for fast/higher bandwith (fiber, wifi,lte)

- Control TCP retries / Packet loss where´s is possible

No Magic bullet:

- RTMP and WebRTC as alternative

- Reduce Buffers/Overheads without compromizing QoE

- DASH/HEVC more flexible to achieve lower delay

- Live CDN, Video accelaration solutions are poping up

Buffering, HLS and/or SS designed to cope unmanaged

networks but comes with > 30s latency glass to glass

Source: NetInsight and TATA

Source: InfluxisDavid Murargi, Portugal Telecom - 09.11.2016

Source: ALENTEJO, PORTUGAL http://www.visitalentejo.pt/en/






IPTV OTT Lag 2/5 – Rights, Channels & VOD Costs

Rights, Content Protection and Headend

Costs

Users: OTT users are a fraction of IPTV thought

are growing fast YoY

Live Channels / VOD Catalog

- IPTV > 200 ch OTT > 80 ch

- IPTV doubles OTT TVOD/SVOD titles

PathProduct Level, Rights:

Rights fight to all OTT Devices contract by

contract as your customer base is growing.

Abandon old mobile tv offers/rights silos

Tech Level :

Next Gen Encoders, Origins, MultiDRM that can

stream and secure all TV Flavours (Live and

VOD) instead of having equipments per Service

(IPTV, DTH, OTT...). TCO decreases and

increases flexilibity

Next Gen Headend, Origins, CDN







IPTV OTT Lag 3/5 – Who´s King? Content or Experience

Immersive Experiences

Users: MEO IPTV customers are used to

Personalization, Cloud dvr, TV Apps to

complement Live TV, Highlights, Live

Scrubbing or User Generated Content

OTT experience is still a subset of IPTV.

Acts as a second screen instead of primary.

They must complement each other to allow

differatiation on pure OTT or Broadcast Players

Path:

Product Experience

Evolve to a single UI and experience anywhere, any

device, high picture quality

Tech Level :

Unified and Agile Backend to allow devops fast

cycles in coeherent and highly responsive Front end

with HTML5

Success comes from the

smooth marriage of both!







IPTV OTT Lag 4/5 – QoS and Ops Analytics

Very High Demanding Customers,

Public Market Rating and Posts,

Low Barriers to Churn

PathCustomer Care:

OTT Users won´t call u as before, they do public

complains in Public Stores, blogs, foruns and

social media. Be proactive in capturing the

Voice of Customer and react as fast as possible

in your devops cycle.

Tech Level :

Measure, Measure, Measure Experience,

Engagement and Audience in Real Time to

automaticaly prevent problems and monetize!

We´ve done the path in IPTV. In OTT it´s harder

as you don´t own the entire chain.

Local Operators can do it better because they

own the network and have direct access to the

customersDavid Murargi, Portugal Telecom - 09.11.2016






IPTV OTT Lag 5/5 – Evolving Network Architecture

Today’s Network was built to Multicast

SD/HD, adapted to rDUP, ICC and

Catchup Unicast

Network Transformation will be needed

to cope with OTT Unicast Boom,

and further in the future 360º video

and Virtual Reality

Network Reliability: Every device and every mile counts

Storage: High read/write performance

Bit Rate: Grow, Grow, Grow

PathTech Level:

Network Flattening, Virtualized Edge Smart

Caching Layer that saves costs and improve QoE.

Human Resources:

Network, IT and TV teams acting as one as Video is

moving from entertaiment to life critical services.






David Murargi

Executado por:

Este documento é propriedade intelectual da PT e fica proibida

a sua utilização ou propagação sem expressa autorização escrita.

PRESENT Challenges while TV Is evolving FASTER THAN EVER:

Converging IPTV/OTT/DTH Backend

Optimize Operations and Decrease TCO

While Maintaining QoE

THANK YOU

Documents

Deputy Director, Head of TV & ICT Services Operationss3.amazonaws.com/JuJaMa.UserContent/10100b41-cc00-4f24-bc5b-1… · Head of TV & ICT Services Operations ... How to shorten OTT