DEPARTMENT OF BUSINESS ADMINISTRATION COURSE PATTERN (2014 ...annejac.com/wp-content/uploads/bba-syll.pdf · 1 DEPARTMENT OF BUSINESS ADMINISTRATION COURSE PATTERN (2014-2017) Sem

1

DEPARTMENT OF BUSINESS ADMINISTRATION

COURSE PATTERN (2014-2017)

Sem Part Code Subject Hour

s Credits

I

I 14GT1GS01 Tamil 5 3

II 14GE1GSA1/

14GE1GSB1

English 6 3

III 14BB1MC01 Principles of Management 6 4

III 14BB1MC02 Business Communication 5 4

III 14BB1AC01 Managerial Economics-I 5 4

IV 14VE1GS01 Value Education 3 3

Total Papers(6) 30 21

II


II 14GE2GSA2/

14GE2GSB2

English 6 3

III 14 BB2MC03 Financial Accounting 6 4

III 14BB2MC04 Office Management 6 4

III 14BB2AC02 Managerial Economics-II 5 4

III 14ES2GS01 Environmental Studies 2 2


III


II 14GE3GSA3/

14GE3GSB3

English 6 3

III 14BB3MC05 Business Environment 6 5

III 14BB3MC06 Management Accounting 4 4

III 14BB3AC03 Quantitative Techniques-I 5 4

IV 14BB3NE01 NME –1 2 2

IV 14CA3SKC1 SBE-1 Office Automation (Lab) 2 2


IV


II 14GE4GSA4/

14GE4GSB4

English 6 3

III 14BB4MC07 Human Resource Management 7 6

III 14BB4AC04 Quantitative Techniques – II 5 4

III 14BB4CE1A Organisational Behavior 4 3

III 14BB4CE1B Advertising Management

IV 14BB4NE02 Leadership Style 2 2

IV 14CA4SKC2 SBE-2 Web Designing (Lab) 2 2


V

III 14BB5MC08 Production Management 6 5

III 14BB5MC09 Business Law 6 5

III 14BB5MC10 Accounting Package 6 5

III 14BB5MC11 Marketing Management 6 5

III 14BB5CE2A Research Methodology 4 3

III 14BB5CE2B Intdustrial Relations

III 14BB5SK03 Retail Marketing 2 2


VI

III 14BB6MC12 Cost Accounting 6 5

III 14BB6MC13 Entrepreneurship 6 5

III 14BB6MC14 Company Law 6 5

III 14BB6PR01 Project - Inplant Training 6 5

III 14BB6CE3A Financial Institutions and services 4 3

III 14BB6CE3B Financial Management

III 14BB6SK04 International Business 2 2


2

Sem Part Code Subject Hour

s Credits

V I-IV 14NP4GS01 NSS/NCC/P.ED, -- 1

V IV-V 14EX5GS01 Extension 2

Total for all Semesters 180 140

ALLIED COURSE OFFERED BY DEPARTMENT OF BUSINESS ADMINISTRATION

SEM PART CODE SUBJECT HOURS CREDITS

I III 14BB1AC01 Managerial Economics-I 5 4

II III 14BB2AC02 Managerial Economics-II 5 4

III III 14BB3AC03 Quantitative Techniques-I 5 4

IV III 14BB4AC04 Quantitative Techniques – II 5 4

NME OFFERED BY THE DEPARTMENT OF BUSINESS ADMINISTRATION


III IV 14BB3NE01 NME – 1(Salesmanship) 2 2

IV IV 14BB4NE02 NME-2 (Leadership style) 2 2

SBE OFFERED BY THE DEPARTMENT OF BUSINESS ADMINISTRATION


III IV 14CA3SKC1 SBE-1 Office Automation (Lab) 2 2

IV IV 14CA4SKC2 SBE-2 Web Designing (Lab) 2 2

V III 14BB5SK03 SBE-3 Retail Marketing 2 2

VI III 14BB6SK04 International Business 2 2

DEPARTMENT OF BUSINESS ADMINISTRATION

QUESTION PATTERN FOR NME & SBE FOR THE YEAR 2014-17 SYLLABUS

TIME: 1 HOUR TOTAL MARKS:30

PART-A

ANSWER ANY TWO OUT OF THREE QUESTIONS (2x2=4)

PART-B


PART-C


3

TESTING AND EVALUATION (UG)

Evaluation of students is based on both Continuous Internal Assessment (CIA) and the Semester Examination

(SE) held at the end of each Semester. The distribution of marks is indicated below:

Course CIA Semester

Examination

Theory 40% 60%

Practical 50% 50%

SBE, NME, EVS &VE 100% -----

Project 50% 50%

CONTINUOUS INTERNAL ASSESSMENT (THEORY)

Continuous Assessment will be carried out by the Course Teachers. The components of CIA are as follows:

The total internal marks obtained for 80 will be converted into marks obtained for 40. The department

concerned can decide the components of the practical papers according to the nature of their subject.

PROJECT WORK

The internal components for project work are as follows.

Components Marks

First Review 10

Second Review 10

Final Review (Internal Viva- Voce) 30

Total 50

CIA FOR FOUNDATION COURSE (VALUE EDUCATION)

The Value Education Course has no external Semester Examination. It has only CIA. Every student has to

undergo one course under Value Education. The course is evaluated as shown below and the credit is awarded at

the end of the first semester.

Components Marks

Mid Semester 40

End Semester 40

Class activities 10

Book/Film Review 10

Total 100

Components Marks

Test –I 30

Test –II 30

Seminar/Quiz 10

Assignment 05

Attendance 05

Total 80

4

CIA FOR ENVIRONMENTAL STUDIES

The components of Internal Assessment for Environmental Studies are as follows:

Components Marks

Test I 40

Test II 40

Environment Trip Report 10

Assignment 10

Total 100

CIA FOR NON-MAJOR ELECTIVES AND SKILL BASED ELECTIVES-(THEORY)

The components of internal assessment for NME and SBE are as follows:

Components Marks

Test -1 30

Test – 2 30

Component I 10

Component II 10

Component III 10

Component IV 10

Total 100

The department concerned can decide the name of the component according to the nature of the course and it

should be approved by the Academic Council.

CIA FOR NON-MAJOR ELECTIVES AND SKILL BASED ELECTIVES (PRACTICAL)

The components of internal assessment for NME and SBE (Practical) are as follows:

Components Marks

Practical Test -1 30

Practical Test – 2 30

Lab Performance 10

Lab Records 10

Quiz 10

Lab Attendance 10

Total 100

The internal question pattern for NMEs and SBEs should be approved by the academic council.

5

RE-TESTS OF CIA

There is no minimum mark for continuous assessment. There will be no provision for additional tests on

grounds of poor performance. However, students, who are unable to take tests as they have to participate in

college sponsored activities during the test days, would be permitted to complete the course requirements before

the commencement of the Semester Examinations, provided they have obtained a written permission from the

Principal, stating clearly the reason for the absence, a week before the commencement of Retest schedule. A

student who could not get the minimum pass mark in the aggregate of CIA and semester exams due to very low

marks in CIA, shall be given a chance to take up CIA improvement exam, provided the student has appeared

twice for the external exam in the particular paper and failed during the course of her study.

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6

PART – I Tamil

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6. Gdpj md;id njNurh - gRikf;Fkhh; mwpTg; gjpg;gfk;> nrd;id> Kjy; gjpg;G – 2008

7

ENGLISH

LANGUAGE THROUGH LITERATURE- I

STREAM -A

Semester : I Hours: 6

Code : 14GE1GSA1 Credits: 3

OBJECTIVE

- To impart effective communication skills to the learners

UNIT I PROSE 2hours

1. Stephen Leacock - With the Photographer

2. Catherine Lim - Eggs

3. M.K.Gandhi - Voluntary Poverty

UNIT II POETRY 1hour

1. Alfred Noye - The Highway Man

2. William Wordsworth - The Solitary Reaper

3. W.B.Yeats - The Ballad of Father Gilligan

UNIT III SHORT STORY 1 hour

1. Guy de Maupassant - Simon‘s Papa

2. Lafcadio Hearn - The Living God

UNIT IV COMMUNICATIVE EXPRESSIONS 1 hour

1. Greeting

2. Introducing

3. Making Request

4. Seeking Permission

5. Expressing Gratitude

6. Complimenting/congratulating

UNIT V COMPOSITION (GENERAL) 1 hour

1. Letter Writing

2. Filling Forms

8

ENGLISH

LANGUAGE THROUGH LITERATURE- I - 14GE1GSA1

QUESTION PATTERN

Stream-A

Time: 3 hours Marks: 60

I. Choose the Correct Answer (10x1=10)

(from units I & II)

II. Fill in the blanks. (5 x 1 = 5)

( from unit I based on grammar)

III. Match the following. (5 x 1 = 5)

( Vocabulary items from unit I)

IV. Answer any two of the following in a paragraph of 100 words each (2 x 5 =10)

( two out of 4 from units I ,II & III)

V. Answer any two of the following in an essay of 300 words each (2 x 10 =20)

( 2 out of 4 from units I,II & III)

VI. a) Matching the expressions or Providing response to the expressions.

(from unit IV) (5)

b) Filling Forms/letter writing (5)

(from unit-V)

9

ENGLISH

LANGUAGE THROUGH LITERATURE- I

STREAM – B

Semester: I Hours: 6

Code : 14GE1GSB1 Credits: 3

OBJECTIVE


UNIT I PROSE 2 hours

1. Norman Vincent Peale - Buliding Self Confidence

2. Bonnie Chamberlin - The Face of Judas Iscariot

UNIT II POETRY 1 hour

1. Rabindranath Tagore - Where the Mind is without Fear

2. Sri Aurobindo - The Tiger and the Deer


1. A story from Norway - The Treasure Hunt

2. A Story from Burma - The Man who Could not Eat


1. Greeting

2. Introducing

3. Making Request

4. Seeking Permission

5. Expressing Gratitude

6. Complimenting/congratulating

UNIT V COMPOSITION (GENERAL) 1 hour

1. Letter Writing

2. Filling Forms

10

ENGLISH

LANGUAGE THROUGH LITERATURE- I- 14GE1GSB1

QUESTION PATTERN

Stream-B


I. Choose the Correct Answer (10 x1=10)

(from units I & II)

II. Fill in the blanks. ( 5 x 1 =5)

(from unit I based on grammar)

III. Match the following. ( 5 x 1= 5)


IV. Answer any two of the following in a paragraph of 100 words each ( 2 x 5=10)

(two out of 4 from units I ,II,&III)

V. Answer any two of the following in an essay of 300 words each (2x10=20)

( 2 out of 4 from units I,II & III)


(from unit IV)


(from unit-V)

11

PRINCIPLES OF MANAGEMENT

Semester : I Hours : 6

Code : 14BB1MC01 Credits: 4

OBJECTIVES:

To enable the students to have a through knowledge about the principles of management.

UNIT I

Management – definitions – meaning – functions of management – administration vs. management –

Henry fayol‘s 14 principles of management – Elton mayo – Hawthorne studies – peter – F.Drucker-

MBO-process-benefits-MBE-process of mgt by exception (18 hours)

UNIT II

Planning – meaning – definition – 6 p‘s of planning, steps in planning – Decision making- meaning –

types – Characteristics of decision making (18 hours)

UNIT III

Organization –meaning – definition – types of organization – delegation of authority – meaning –

definition – principles of delegation – process of delegation - benefits of delegation – responsibility –

centralization – meaning –definition – factors determining the degree of decentralization of authority –

span of management – factors determining an effective span (18 hours)

UNIT IV

Line organization – meaning – suitability – Line and staff organization – distinction between line and

staff – motivation – meaning –definition – theories of motivation – Maslow‘s need Hierarchy theory –

Douglas MC Gregors X and Y theory of motivation. (18 hours)

UNIT V

Controlling – definition – characteristics of control – Elements of effective control – techniques of

effective control (18 hours)

TEXT BOOK :

Dr. K . Natarajan and Dr. K.P Ganesan, PRICIPLES OF MANAGEMENT, 2004 Kalyani Publication

REFERENCE BOOKS:

1. L.M. Prasad, Principles of management , 2004, Sultan Chand Publication

2. L.M. Prasad,Essentials of Management , 2006, Sultan Chand Publication

3. C.B. Gupta ,Organization and Management , 2007, Kalyani Publication

4. Koontz O‘Donnell.,Principles of Management , 2004, Prentice Hall of Publication

12

BUSINESS COMMUNICATION

Semester: I Credit: 4

Code : 14BB1MC02 Hours: 5

OBJECTIVES:

To educate the students about the important role of communication in Business.

UNIT I

Communication-meaning- communication cycle-principles of communication-Importance of effective

Communication in Business . (15 hours)

UNIT II

Need, functions and kinds of business letters – Mechanical parts of Business letter.-Various types of

business letters – letter of enquiry and reply – quotations – Offers – Orders – Cancellation of orders .

(15 hours)

UNIT III

Circulars – status enquiries– Application for a situation – Reports – Meaning - definition –

Characteristics of a good report. (15 hours)

UNIT IV

Interview letter – Appointment letter – Promotion letter – Testimonials. (15 hours)

UNIT V

Modern equipments in communication - Role of computers in Business Communication- meaning of

internet, E-Mail . (15 hours)

TEXT BOOK:

Rajendra pal and J.S.Korlahalli , Essentials of Business communication, 2012, Sultan Chand

Publication

REFERENCE BOOKS: -

1. R.S.Pillai & Bagavathi , Business Communication, 2009, Sultan Chand Publication.

2. Ramesh M.S. & Paten Shetty , Effective Business English & Communication, 2010, Sultan

Chand Publication

3. L. Garkside , Modern Business Communication, 2007, Mac Millan Publication

13

MANAGERIAL ECONOMICS-I

Semester : I Credit: 4

Code : 14BB1AC01 Hours: 5

OBJECTIVE:

To impart practical knowledge required for business based on economics

UNIT I: INTRODUCTION:

Definitions of managerial economics-Features and scope of Managerial economics-Relation of

managerial economics with other Sciences-a distinction between economics and managerial

economics. Role and functions of a managerial economist. (15 hrs)

UNIT II: UTILITY ANALYSIS:

The Law of Diminishing Marginal Utility-Assumptions, exceptions-Importance of the Law-The Law

of equi Marginal Utility-assumptions-importance –criticisms-Indifference curve analysis-properties of

IC and MRTS-consumer‘s equilibrium-Consumer surplus- Meaning-Importance-Criticisms-

Consumption function. (15 hrs)

UNIT III: DEMAND ANALYSIS:

Meaning-Demand schedule and curve-Law of demand-exception to the law of demand-Demand

determinants-Reasons for changes in demand-Types of demand- Price, Income and Cross demand.

Consumption function. (15 hrs)

UNIT IV: ELASTICITY OF DEMAND

Meaning-Definition-types-Price-meaning-types-methods of measurement-Total outlay method-Arc

method-Percentage method-point method-Determinants and uses-Income elasticity-Meaning –Types

and uses-Cross Elasticity-Meaning-Types and Uses-Advertisement-Meaning-Types and Uses. (15 hrs)

UNIT V: COST & REVENUE ANALYSIS:

Meaning-Types -money and real cost-Implicit and explicit cost-Opportunity cost-Short and Long run

cost curves-Average cost –Total cost-Marginal cost-Relationship between AC and MC U shape and L

shaped average cost curves -Revenue concept: Meaning-Average revenue-Total revenue Marginal

revenue-Relationship between AR and MR. (15 hrs)

TEXT BOOK:

Dr. N. Srinivasan, Managerial economics, 2009, Meenakshi Publication

REFERENCE BOOKS: -

1. K.L.Maheswary and R.L.Varshney, Managerial economics , 2005, Sultan Chand Publication.

2. R.Cauvery, Dr.M.Girija, Dr.R.Meenakshi, Managerial Economics, 2009, Sultan chand

Publication

3. Dr.M.John Kennady, Fundamentals of Business Economics, 2011, Britto Publishing House

14

VALUE EDUCATION

SYLLABUS

Semester: I Hours : 3/week

Code : 14VE1GS01 Credit : 3

OBJECTIVES

1. To build overall personality of an individual with self-esteem, self-confidence and self-acceptance

2. To promote positive thinking, problem solving and decision making in students

UNIT I (10hrs)

Basic Values in Life- personal, social, spiritual and professional- Life oriented skills -external and

internal influences of one‘s life-self-esteem, self-concept, self-acceptance and personality

development- Positive thinking-positive attitude--the models of positive thinking- the power of positive

thinking

UNIT II (10 hrs)

Motivation and self-actualization –Inspiration Vs motivation-internal and external motivation-push and

pull motives-motivators- demotivating factors- Goal setting- Goal, its focus and importance – obstacles

to set goals-different types of goals-balanced goal-goals consistent with values-

UNIT III (10 hrs)

Success and its definition-obstacles to success-overcoming obstacles- qualities that make a person

successful- Problem solving- Ten principles for managing problems positively-meaning of decision

making-decision making process-

UNIT IV (10 hrs)

Time management- its importance- its usefulness-time factor-the management of time is management

of life-tips for time management-Stress- its kinds-its causes and effects-sources of stress – response to

stress- tips for managing stress.

UNIT V (5 hrs)

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TEXT BOOK:

1. Dr. Xavier Alpphonse S.J., ”We Shall Overcome” – A Text book on Life Coping Skills, ICRDCE

Publication, Chennai, 2011

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gjpg;gfk; - <NuhL.

15

REFERENCE

1. mUs;epjp M.K. jhNkhjud; KJepiy Nguhrphpah; - ,NaR fhl;Lk; Nahfk;. md;G newp

ntspaPL jpz;Lf;fy;.

2. Dennis K. Kelly, ―Achieving Unlimited Success‖, Indra Publishing House, Bhopal, 2009

3. S. Baalaraman, M.K. & S.K. Rangari, ―Development of Generic Skills, Denett & Co, Nagpur, 2008.

4. Elizabeth B. Hurlock, ‗Personality Development, TMH Publications, New Delhi, 2004.

CONTINUOUS INTERNAL ASSESSMENT

Mid Semester 40

End Semester 40

Class Activities 10

Film Review 10

Total 100

QUESTION PATTEN

Portions for Internal Tests:

I & II Units - Mid Semester

III & IV Units - End Semester

V Unit - Practical

(Practical marks will be added in the component of ―Class Activities‖ in Internal Assessment)

Sections Mark Scheme

1. Short answer type – 10 questions out of 15 10x2=20

2. Paragraph answer type including case study- 4 questions out of 6 4x5=20

Total 40

16

PART – I Tamil

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17

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18

ENGLISH

LANGUAGE THROUGH LITERATURE- II

STREAM -A

Semester: II Hours: 6

Code : 14GE2GSA2 Credits: 3

OBJECTIVE



1. Jawaharlal Nehru - The Ganga

2. Bernard Shaw - How I became a public Speaker


1. John Masefield - Laugh and be Merry

2. Rupert Brooke - Menelaus and Helan


1. Oscar Wilde - The Selfish Giant

2. H.H Munro(Saki) - The Story Teller


1. Offering Help

2. Apologizing

3. Making Suggestions

4. Expressing Likes and Dislikes

5. Leave taking

6. Agreeing & disagreeing

UNIT V COMPOSITION ( GENERAL) 1 hour

1. Comprehension

2. Welcome speech and Vote of Thanks

3. Introducing oneself & others

19

ENGLISH

LANGUAGE THROUGH LITERATURE- II- 14GE2GSA2

QUESTION PATTERN

Stream-A


I. Choose the Correct Answer (10 x 1=10)

(from units I & II)

II. Fill in the blanks. ( 5 x 1 = 5)


III. Match the following. ( 5 x 1=5 )


IV. Answer any two of the following in a paragraph of 100 words each ( 2 x 5=10)

( two out of 4 from units I , II & III)

V. Answer any two of the following in an essay of 300 words each (2 x 10=20)

( 2 out of 4 from units I, II & III)


(from unit IV)


(from unit-V)

20

ENGLISH

LANGUAGE THROUGH LITERATURE- II

STREAM –B

Semester : II Hours: 6

Code : 14GE2GSB2 Credit: 3

OBJECTIVE



1. R. K. Narayan - On Funny Encounters

2. Stephen Leacock - My Lost Dollar


1. William Wordsworth - The Daffodils

2. Christiana Rossetti - Up-hill


1. A Story from Malaya - The Cloud‘s Secret

2. A Story of the Red Indians - The Baby‘s Victory


1. Offering Help

2. Apologizing

3. Making Suggestions

4. Expressing Likes and Dislikes

5. Leave taking

6. Agreeing & disagreeing

UNIT V COMPOSITION ( GENERAL) 1 hour

1. Comprehension

2. Welcome speech and Vote of Thanks

21

ENGLISH

LANGUAGE THROUGH LITERATURE – II - 14GE2GSB2

QUESTION PATTERN

STREAM –B


I. Choose the Correct Answer (10 x 1=10)

(from units I & II)

II. Fill in the blanks. ( 5 x 1 =5)


III. Match the following. ( 5 x 1 =5)


IV. Answer any two of the following in a paragraph of 100 words each ( 2 x 5 =10)

( two out of 4 from units I , II & III)

V. Answer any two of the following in an essay of 300 words each (2 x 10=20)

(2 out of 4 from units I, II & III)


(from unit IV) (5)


(from unit-V)

22

FINANCIAL ACCOUNTING

Semester: II Credit: 4


OBJECTIVE:

The content gives a basic idea of fundamental concepts and basic principles of Accountancy.

UNIT I

Meaning – Definition – Objectives – Functions of accounting – Limitation of Accounting -

classification of Accounting – Rules of the double entry system – Advantage of double entry system –

Accounting concepts – Accounting conventions. (18 hours)

UNIT II

Journal-meaning-Rules of journalizing , difference between trade discount and cash discount–

preparation of journal- ledger -journal to ledger, and trial balance – objectives of trial balance and basic

problems. (18 hours)

UNIT III

subsidiary books –classification of subsidiary books - cash book – single column – double column –

three column cash book – petty cash book – purchase book – sales book – sales return book – purchase

return book. (18 hours)

UNIT IV

Bank reconciliation statements – Need – Reasons for the difference between cash book and pass book –

procedures and preparation of bank reconciliation statement. (18 hours)

UNIT V

Final accounts – Trading accounts – Profit and loss account – Balance sheet with simple adjustment

items. (18 hours)

TEXT BOOK:

S.P.Jain,K.L.Narang, Advanced Accountancy,2010, Kalyani Publication

REFERENCE BOOKS: -

1. Shukla and Grewal, Financial Accounting, 2008, Sultan chand Publication

2. Raman and Arulanandan, Financial Accounting, 2009, Pass Publication

3. Jain Narang, Financial Accounting, 2004, Kalyani Publication

4. Gupta and Radhaswamy, Financial Accounting, 2008, Prasanna Publication

NOTE: 40% Theory oriented questions, 60% problem oriented questions)

23

OFFICE MANAGEMENT



OBJECTIVES:

Introducing the students to the various factors and functions involved in office Management.

UNIT I

Modern office and its functions: Introduction – meaning of office-office functions-basic functions-

administrative management functions. (18 Hours)

UNIT II

Office management: Meaning and definitions- functions of office management-office manager –

qualifications of office manager – functions of office manager-duties and responsibilities of office

manager. (18 Hours)

UNIT III

Office accommodation: Introduction-location of office- factors affecting location-office layout-

objectives; principles of office layout-factors in physical layout. (18 Hours)

UNIT IV

Office environment - Introduction- Meaning for office lighting- ventilation- interior decoration-

furniture-fittings and accessories –freedom from noise -physical hazards –security-secrecy. (18 Hours)

UNIT V

Record management: meaning-purposes-principles-essentials. Filing: meaning- functions of filing

system –essentials-arrangement of files .Indexing-meaning-types. (18 Hours)

TEXT BOOK:

R.K. Chopra , Office Organization and Management, 2006, Kalyani Publication

REFERENCE BOOKS:

1. Littlefield C.L. and Peterson R.L , Modern Office Management, 2009, Sultan chand publication

2. Hick C.B. and Place L, Office Practice and Management, 2004, Sterling Publication

24

MANAGERIAL ECONOMICS-II


Code : 14BB2AC02 Hours: 5

OBJECTIVE:

To impart practical knowledge required for business based on economics

UNIT I

Objectives and fundamental concepts of a firm - Profit maximization – sales or revenue maximization

– growth maximization- utility maximization-satisfying behavior – long run survival – fundamental

concepts: The incremental cost – the concept of time perspective- the opportunity cost concept – the

discounting principle- the equi – marginal concept. : (15 hours)

UNIT II

pricing policies and methods: Meaning - Objectives of pricing policy – factors affecting pricing policy

– pricing methods – 1. cost plus or full cost pricing – 2. going rate pricing . – 3. skimming and

penetration pricing – 4. Dual pricing -5.Marginal cost pricing – 6. Rate of return pricing – 7. Peakload

pricing. (15 hours)

UNIT III

Profit analysis: Meaning of profit – functions of profit-accounting & economic profit – theories of

profit: Dynamic theory – Innovation theory – Risk theory-uncertainty theory-profit policy and profit

planning: profit budget – break even analysis – Rate of return on investment – profit forecasting.

(15hours)

UNIT IV

Demand forecasting: Meaning – factors involved in demand forecasting – purpose of demand

forecasting-methods of demand forecasting – demand forecasting for an established product- demand

forecasting for a new product – essentials of good forecasting method. (15hours)

UNIT V

National income : Definitions of National Income – various components of National income – GNP-

NNP-GDP- per capita Income- method of measuring national income; Income method- Output method

– Expenditure method – Problems of measuring National Income – Importance of National Income

analysis. (15hours)

TEXT BOOK:

FOR I TO IV UNIT :

Dr. N.Srinivasan, Managerial economics, 2009, Meenakshi Publication

FOR V UNIT :

Dr. N.Srinivasan , Economic Development of India, 2009, Meenakshi Publication

REFERENCE BOOKS:

1. K.L.Maheswary and R.L.Varshney, Managerial economics, 2005, Sultan Chand Publication.

2. R.Cauvery, Dr.M.Girija, Dr.R.Meenakshi, Managerial Economics, 2009, Sultan chand

Publication

3. Dr.M.John Kennady, Fundamentals of Business Economics, 2011, Britto Publishing House

25

ENVIRONMENTAL STUDIES

Semester : II Hours: 2

Code : 14ES2GS01 Credits: 2

UNIT I

MULTIDISCIPLINARY NATURE OF ENVIRONMENTAL STUDIES:

Definition, scope and importance - Need for public awareness (2 hours)

UNIT II

NATURAL RESOURCES

Classification of Resources: Renewable and non – renewable resources - Forest resources, water

resources, mineral resources, food resources, energy resources, Land resources - associated problems;

Role of an individual in conservation of natural resources - Equitable use of sources for sustainable life

styles (8 hours)

UNIT III

ECOSYSTEMS

Concept of an ecosystem - Structure and function of an ecosystems - Producers, Consumers and

decomposers - Energy flow in the ecosystem -Food chains, food webs and ecological pyramids -

Introduction, types, characteristic features, structure and function of the following -Eco system: Forest,

grass land, desert, aquatic (6 hours)

UNIT IV

ENVIRONMENTAL POLLUTION

Definition, Causes, effects and control measures of Air pollution, Water pollution, Soil pollution,

Marine pollution, Noise pollution,Thermal pollution, Nuclear hazards, Solid waste management, Role

of an individual in prevention of pollution. Pollution - case studies Disaster Management: Earth

quake, Tsunami – causes, consequences, control measures. (8 hours)

UNIT V

SOCIAL ISSUES AND THE ENVIRONMENTS

From unsustainable to sustainable development - Urban problems related to energy Water

conservation, rain water harvesting, water shed management Resettlement and rehabilitation of

people, its problem and concerns, case studies,Environmental ethics, Climate change, global warming,

acid rain and ozone layer depletion, nuclear accidents and holocaust, case studies. Waste land

reclamation. Environmental protection act, air act, water act, wild life protection act. (6 hours)

UNIT VI FIELD WORK (5 hours)

Visit to local area to document environmental assets- river/forest/ grassland/hill/ mountain

Course Text: Environmental science and Engineering R. Murugeshan

Unit – I : Section – 1.1 & 1.2

Unit – II : Section - 1.3 to 1.37

Unit – III : Section - 2.1 to 2.7 & 2.10 to 2.27

Unit – IV : Section - 3.1 to 3.37

Unit – V : Section – 4.1 to 4.17

Note: Tamil Version for Tamil Literature and History Tamil Medium Students.

26

INTERNAL QUESTION PATTERN FOR ENVIRONMENTAL STUDIES

PART Question Type Marks

A One word answer (10x 1) 10

B Short answer type-four questions out of seven (4x5) 20

C Essay type (Either or) (1x10) 10

Total 40

27

fhg;gpa ,yf;fpak; - nghJj;jkpo;

gUtk ;: %d;W

FwpaPL: 14GT3GS03

Neuk;: 5

Gs;sp: 3

Nehf;fk;;:

fhg;gpaj;jpd; rpwg;Gf;fis mwpa itj;jy;.

myF: 1

rpyg;gjpfhuk; - milf;fyf;fhij

kzpNkfiy - mwtzH; njhOjfhij

rPtfrpe;jhkzp - ehkfs; ,yk;gfk; (jUkjj;jd; mwpTiu $wy; gFjp)

myF: 2

fk;guhkhazk; - Ffg;glyk; - Kjy; 15 ghly;fs;

Njk;ghtzp - fhl;rpg;glyk;-rhe;jp IaKk; fd;dpj;jha;g; gjpYk; 1017-1036

rPwhg;Guhzk; - Xeha; Ngrpa glyk;

myF: 3

nghUspyf;fzk; - mfj;jpiz> Gwj;jpiz

,yf;fpa tuyhW - fhg;gpak; njhlh;ghd ,yf;fpa tuyhW

myF: 4

tzpfj; jkpo; - rq;f ,yf;fpaq;fs; czh;j;Jk; tzpfr; nra;jpfs; gf;. 75-84

tzpff; fiyr; nrhy;yhf;fk; -50 nrhw;fs;

myF: 5

mwptpay; jkpo; - jkpopy; mwptpay; - gf;. 27-40

ghl E}y;:

jkpo;j; Jiw ntspaPL> n[auh[; md;dghf;fpak; kfsph; fy;Y}hp. nghpaFsk;.

ghh;it E}y;fs;:

1. eh. khzpf;fthrfd; - rpyg;gjpfhuk;> ckh gjpg;gfk;> nrd;id.

2-Mk; gjpg;G - 1998.

2. ,uhk - yl;Rkzd; - kzpNkfiy> ckh gjpg;gfk;> nrd;id - 1.

2-Mk; gjpg;G - [dthp - 1997.

3. jpU Gyth;. muR (c.M.)> - rPtfrpe;jhkzp> fof ntspaPL. 1967.

4. Nguh.m.r.Qhdrk;ge;jd; - fk;guhkhazk;> uj;jpdk; fpis mr;rfk;> nrd;id - 1

Kjw; gjpg;G – 1994.

5. Nguh.khpa me;Njhzp> - Njk;ghtzp> tPukhKdpth; Ma;Tf;fofk;

ghisaq;Nfhl;il- K.g.1998;.

6. nra;Fjk;gp ghtyh; - rPwhg;Guhzk;> kh`pd; gphpz;lh;];> nrd;id - 1.Nk.1999.

28

7;. Kidth; r.jpUQhdrk;ge;jk; - ahg;gUq;fyf;fhhpif> fjp;h; gjpg;gfk;>

jpUitahW. Kjw; gjp;g;G. 2007.

8. vk;.Mh;. milf;fyrhkp - ,yf;fpa tuyhW> uhrp gjpg;gfk;>

nrd;id.Kjw;gjpg;G. 1960.

9. kzit K];jgh - fhyk; NjLk; jkpo;> kPuh gjpg;gfk>;

nrd;id-40. 1993.

10. Kidth; ngh.kh. godpr;rhkp - ,yf;fpaf; fjph;> epA+nrQ;Rhp Gf;`T];

nrd;id - 40. Kjw;gjp;g;G 2010.

11. ehuhaz NtYg;gps;is - ciueilj; jkpo>; Ik;ngUq; fhg;gpaq;fs;>

eh;kjh gjpg;gfk;> nrd;id. Kjw;gjpg;G 1999.

29

ENGLISH

LANGUAGE THROUGH LITERATURE –III

STREAM-A

Semester: III Hours : 6

Code : 14GE3GSA3 Credits : 3

LEARNING OUTCOME

- Helping the students to become familiar with different writers of prose, poetry and one-act plays.

- Strengthening the communication skills through composition and communication and

conversation models.

- Promoting the aesthetic sense and skills of critical appreciation.

UNIT I PROSE 2hours

1. A Glory Has Departed - Jawaharlal Nehru

2. My Greatest Olympic Prize - Jesse Owens

3. When You Dread Failure - A.G Cronin

UNIT II POETRY 1hour

1. Good Bye Party To Miss Pushpa T.S - Nissim Ezekiel

2. Ulysses - Alfred Tennyson

3. A Bird Came Down the Walk - Emily Dickinson

UNIT III ONE-ACT PLAY 1hour

1. Bishop‘s Candle Sticks - Norman Mc kennel

2. Never Never Nest - Cedric Mount

3. The Pie and the Tart - Hugh Chesterton

UNIT IV COMMUNICATION SKILLS 1hour

Conversations-

1. At a bank

2. In the library

3. Reservation status

4. At the sweet shop

5. At the poly clinic

6. On the bus

UNIT V COMPOSITION 1hour

1. Writing Advertisement

2. Writing by Group Discussion

3. Story Completion

4. Essay writing.

30

TEXT BOOKS

1. Siva, Anthony , Dr. Gunasekaran. ―Six One-Act Plays‖. Chennai: Pavai Publications,

Royapettah, 2009.

2. Kaleem, Nafeesa. ―Six One Act-Plays‖. Chennai: Anu Chitra Publications, WestMambalam,

1985.

3. Effective Communication in English. Board Of Editors, 2013

BOOKS FOR REFERENCES

1. Effective Communication For you –V.Shyamala

2. Effective Writing Using Good Grammar-E.AMichigan

3. English Grammar For All-Dr.A.M.Kathirkamu

31

ENGLISH

LANGUAGE THROUGH LITERATURE-III-14GE3GSA3

STREAM-A

QUESTION PATTERN

Time:3 hours Max.Marks:60

I. Choose the correct Answer (10x1=10)

(from units I & II)

II. Fill in the blanks (5x1=5)

(from unit I based on Grammar )

III. Write a paragraph on any two of the following questions (2x5=10)

(Two out of 4 from units I, II & III)

IV. Write an essay on any two of the following questions (2x10=20)

(Two out of 4 from units I, II & III)

V. Answer any one of the following questions (5x1=5)

(one out of 3 from unit V)

VI. Answer any two of the following questions (2x5 =10)

(two out of 3 from unit IV)

32

ENGLISH

LANGUAGE THROUGH LITERATURE- III

STREAM B

Semester: III Hours : 6

Code : 14GE3GSB3 Credits : 3

LEARNING OUTCOME

`Acquisition of effective communication skills.


1. Early Influence - Abdul Kalam

2. On Keyhole Morals - A. G. Gardiner

3. Dangers of Drug Abuse - Hardin B. Jones

4. Sweets for Angels - R. K. Narayan


1. My grandmother‘s House - Kamala Das

2. Lucy - William Wordsworth

3. Refugee Mother and child - Chinua Achebe

UNIT III GRAMMAR 1 hour

1. Concord

2. Sentence Structure

3. Sentence Types

UNIT IV COMPOSITION I 1 hour

1. Comprehension

2. Letter Writing

UNIT V COMPOSITION II 1 hour

1. Developing hints into a Paragraph.

2. Note- making

COURSE TEXT:

Daniel James P.C. ―Variety of English for Effective Communication‖. Bangalore: Harrows

Publications, 2010. (Book 1)

BOOKS FOR REFERENCE:

Aggarwala N. K. and F. T. Wood ―J C Nesfield English Grammar, Composition &

Usage‖.Chennai: Macmillan, 2012.

33

ENGLISH

LANGUAGE THROUGH LITERATURE- III- 14GE3GSB3

STREAM B

QUESTION PATTERN

Time: 3 hours Max.Marks: 60

1. Choose the correct Answer (from Units I & II) 10 x 1= 10

2. Fill in the blanks (from Unit III) 5 x 1 =5

3. Match the following (from Unit III) 5 x 1 = 5

4. Answer any two of the following in a paragraph of 100 words each

(two out of 4 from units I & II) 2 x 5 =10

5. Answer any two of the following in an essay of 200 words each 2 x 10 =20

(two out of 4 from units I & II)

6. Comprehension or Developing Hints (from Unit IV) 1 x 5 = 5

7. Letter Writing or Note Making 1 x 5 =5

34

BUSINESS ENVIRONMENT

Semester: III Hours: 6

Code : 14BB3MC05 Credit : 5

LEARNING OUTCOME:

To educate the students about the environment of Business.

UNIT I (18 Hours)

Business environment: meaning- Types of environment-micro environment- macro environment-

SWOT analysis and strategic management

UNIT II (18 Hours)

Business and culture- meaning – elements of culture- culture adaptation- cultural transmission- cultural

conformity- cultural lag- business ethics

UNIT III (18 Hours)

Social responsibilities of business-responsibilities to share holders- responsibilities to employees-

responsibilities to consumer-argument for and against social involvement- social audit- objectives and

benefits.

UNIT IV (18 Hours)

Industrial policy- privatization-ways of privatization,-obstacles- conditions for success of privatization-

Benefits-arguments-sins and pit falls of privatization..

UNIT V (18 Hours)

Stock exchange and its regulation- meaning- dealings on stock exchange- speculation on the stock

exchange OTCEI , NSE, comparison between stock exchange, OTCEI and NSE.

COURSE BOOK:

Francis Cherunilam,Business Environment and policy, Himalaya Publishing House, 2004

REFERENCE BOOKS:

A.C.Fernando, 2009, Business Environemnt, Pearson Publishers

Dr.S.Sankaran, 2005, Business Environment, Margam Publishing house

K.Aswathappa, 1991, Essentials of Business Environment Himalaya Publishing House

35

MANAGEMENT ACCOUNTING

Semester: III Hours: 4

Code : 14BB3MC06 Credit: 4

LEARNING OUTCOME:

To provide an insight accounting procedures and their application in complex Business

Management.

UNIT I

Meaning of management accounting – Definition – Functions of Management Accounting – scope of

management accounting – distinction between management accounting and financial accounting.

(12 hours)

UNIT II

Meaning and types of financial statements – techniques of financial analysis – comparative and

common size financial statements (12 hours)

UNIT III

Ratio analysis –meaning – definition - classification of ratios- problems in ratio‘s and their purpose.

(12 hours)

UNIT IV

Fund flow statement – meaning – fund flow statement and income statement – preparation of fund flow

statement with simple adjustments - cash flow statement – meaning – preparation of cash flow

statement with simple adjustments – difference between cash flow and fund flow. (12 hours)

UNIT V

Budgetary control – meaning of Budget – classification of budgets- preparation of cash budget –

production budget – sales budget, flexible and fixed budgets. (12 hours)

COURSE BOOK

E.Gordon.N.Jeyaram.N.Sundram,R.Jayachandran,2008, Management Accounting, Himalaya publication

REFERENCE BOOK:

1. Dr SN.Maheswari ,2003, Management Accounting ,sultan chand&sons

2. Dr SN.Maheswari ,2003, Principles of Management Accounting ,sultan chand&sons

3. R.S.N.Pillai&Bagawathi ,1996, sultan chand&sons

36

QUANTITATIVE TECHNIQUES-1

Semester : III Hours: 5

Code : 14BB3AC03 Credits: 4

LEARNING OUTCOME:

To enable the students to have basic knowledge in statistics to pursue research in business.

UNIT I .

Measures of Central Tendency: Meaning – Mean – Median – Mode – Geometric Mean – Harmonic

Mean – Weighted Arithmetic Mean – Correction of wrong Arithmetic Mean – Combining mean of

two or more distribution. (15hrs)

UNIT II.

Measures of Dispersion and Skewness: Range – Interquartile range – Mean deviation - Standard

deviation – Combined Standard deviation skewnees – Karl Pearson‘s co-efficient of skewness –

Bowley‘s co- efficient of skewness – Kelly‘s co efficient of skewness. (15hrs)

UNIT III.

Correlation and Regression Analysis: Correlation – meaning – types – Karl Pearson‘s co-efficient of

Correlation – Rank Correlation –Regression – Meaning – Regression Equation. (15hrs)

UNIT IV.

Index Numbers: Meaning – Types – Simple aggregates , Weighted aggregate - Test of consistency of

Index numbers – Fixed base – Chain base – Base shifting – Cost of living index – Family budget.

(15hrs)

UNIT V.

Time Series : Meaning – Uses –Components – Measurement of trend – Free hand method - Semi

average method – Moving average method – Method of Least Square – Measurement of Seasonal

Variation – Simple average method. (15hrs)

COURSE BOOK:

Statistical Methods 2004, Palani Publications - M. Manoharan

REFERENCE BOOKS:

Statistics - R.S.N.Pillai & V.Bagavathi S. Chand &Company (Pvt) LTD -1987

Statistics Concepts & applications - Harry Frank & Steven C.Athoen Cambridge University Press -1997

Statistical Methods - S.P.Gupta –Exclusive Publication -2009

37

SALESMANSHIP

Semester : III Hours: 2

Code : 14BB3NE01 Credits: 2

LEARNING OUTCOME:

To provide in-depth knowledge of salesmanship

UNIT I

Salesmanship – meaning – definition – duties and responsibilities of a salesman – qualities of a good

salesman. (6 hours)

UNIT II

Salesman – recruitment – recruitment of salesman – process of salesman recruitment – types of

salesman. (6 hours)

UNIT III

Salesman – training – born salesman and trained salesman – objectives – methods of training –

importance of training. (6 hours)

UNIT IV

Sales manager – importance – qualification – qualities – duties and responsibilities of a sales manager

in modern business. (6 hours)

UNIT V

Sales promotion – meaning – objectives – importance – methods of sales promotion. (6 hours)

COURSE BOOK:

Course material prepared by staff

REFERENCE BOOKS:

1. Principles of marketing & salesmanship - JC.Sinha

2. Salesmanship & Publicity - Dr.Varma & Aggarwal

38

SKILL BASED ELECTIVE

OFFICE AUTOMATION LAB

(Stream C)

(For students of Commerce, Commerce with CA, Business Administration)

Semester: III 2hrs/week

Code : 14CA3SKC1 Credit:2

MS Word:

1. Text formatting

2. Table creation

3. Drop cap effect

4. Mail merge

MS Excel:

1. Statistical Function (Statistical, math & date and time function

2. Data filtering and sorting

3. Mark sheet preparation

4. Data analysis using chart

MS Access:

1. Database creation – Employee table, student table

2. Pay roll processing using employee table (using queries)

3. Forms and reports creation

Ms Power Point:

Theme-based presentation with Animation Effects

INTERNAL CONTINUOUS ASSESSMENT FOR NON – MAJOR ELECTIVE

AND SKILL BASED ELECTIVES PRACTICAL

Components Marks



Lab Performance 10

Lab Records 10

Quiz 10

Lab Attendance 10

Total 100

39

nghJj;jkpo; - goe;jkpo; ,yf;fpak ;

gUtk;: ehd;F

FwpaPL: 14GT4GS04

Neuk;: 4

Gs;sp: 3

Nehf;fk;:

rq;f ,yf;fpaq;fspd; rpwg;gpay;GfisAk; ,yf;fpa eaq;fisAk; mwpa itj;jy.;

myF 1: rq;f ,yf;fpaq;fs; - vl;Lj;njhif

1. ew;wpiz (2 ghly;fs;)

“fhdy; mk;rpWFb…”

“ghh;gf tPo;e;j NtUil…”

2. FWe;njhif (4 ghly;fs;)

“ahUkpy;iy jhNd fs;td;..”

“mftd; kfNs…”

“Kspjaph; gpire;j…”

“Ntk;gpd; igq;fha;…”

3. fypj;njhif (1 ghly;)

“<jypy; Fiw fhl;lhJ..” – ghiyf;fyp Njhopf;$w;W

4. mfehD}W (1 ghly;fs;)

“te;J tpid Kbj;jdd;..”

5. GwehD}W (2 ghly;fs;)

“Nrw;Wtsh; jhkiu gae;j…”

“rpwg;G,y; rpjLk;…”

myF 2: gj;Jg;ghl;L

rpWghzhw;Wg;gil KOtJk;

myF 3: ePjp E}y;fs;

1. jpUf;Fws; : mwj;Jg;ghy; - xOf;fKilik – el;ghuha;jy;

2. gonkhop ehD}W: 1. mwQ;nra;gth;f;Fk;

2 Ky;iyf;Fj; NjUk;

myF 4: ,yf;fzk;;

ty;nyOj;J kpFk; ,lk;> kpfh ,lk;

,yf;fpa tuyhW

rq;f fhyk;> rq;fk; kUtpa fhyk; njhlh;ghd ,yf;fpa tuyhW.

myF 5: tzpfj; jkpo;; > mwptpay; jkpo;

fly; ehfhpfk; - fly; thzpgk; - gf;. 233-241

cly; mwptpay; gf.; 75-88

ghlE}y; : jkpo;j;Jiw ntspaPL> n[auh[; md;dghf;fpak; kfsph; fy;Y}hp. nghpaFsk.;

40

ghh;it E}y;fs;;:

1. t.j. ,uhkRg;gpukzpak; (ciu) - ew;wpiz> jpUkfs; epiyak;> Kjw; gjpg;G - 2009.

2. Gyth; Jiu,uhrhuhk; (ciu) - FWe;njhif> jpUkfs; epiyak;> nrd;id. Kjw; gjpg;G

2008

3. Kidth;.m.tpRtehjd; (ciu) - fypj;njhif> ghitgphpz;lh;]>; nrd;id -2007.

4. t.j.,uhkRg;gpukzpak; (ciu) - mfehDhW> jpUkfs; epiyak>;nrd;id. Kjw; gjpg;G

2009.

5. t.j. ,uhkRg;gpukzpak; (ciu) - GwehDhW> jpUkfs; epiyak> nrd;id. Kjw; gjpg;G

2009.

6;. Kidth;.,uh.Nkhfd; (ciu) - gj;Jg;ghl;L> ghitgphpz;lh;];> nrd;id - 2007.

7. Kidth;.,uh.Nkhfd; (ciu) - gonkhopehDhW> ghitgphpz;lh;];. nrd;id - 2007.

8;. khj;jis NrhK - tpaf;fitf;Fk; jkpoh; mwptpay;> cjfk;> jpUr;rp.

Kjw; gjpg;G 2005.

9. kzit K];jgh - fhyk; NjLk; jkpo;> kPuh gjpg;gfk;> nrd;id. 40> 1993

41

ENGLISH

LANGUAGE THROUGH LITERATURE - IV

STREAM – A

Semester : IV Hours : 6

Code : 14GE4GSA4 Credits : 3

LEARNING OUTCOME:

Acquisition of effective communication skills.


1. C.Rajagopalachari - First Anniversary of Gandhiji‘s Death

2. J.C. Hill - Good Manners

3. James Thurber - University Days


1. Sarojini Naidu - Conquest

2. D.H. Lawrence - Money Madness

3. Robert Frost - Mending Wall

UNIT III DRAMA 1 hour

Select Scenes from ―The Merchant of Venice‖ by William Shakespeare.

1. The Opening Scene

2. The Casket Scene

3. The Trial Scene

UNIT IV FICTION 1 hour

Thomas Hardy - Far From the Madding Crowd

UNIT V COMMUNICATION SKILLS 1 hour

Information Transfer and E Language Communication

COURSE TEXT:

―Variety of English for Effective Communication‖ – Book IV – Ed. Dr. A. Shanmugakani, Madurai:

Manimekala Publishing House,2012.

42

ENGLISH

LANGUAGE THROUGH LITERATURE – IV-14GE4GSA4

STREAM – A

QUESTION PATTERN

Time – 3 Hours Marks - 60

I. Choose the correct Answer (10X1=10)

(From Units I and II )

II. Fill in the blanks (5X1=5)

(From Unit I based on Grammar )

III. Match the Following (5X1=5)

(Vocabulary items from Unit I

IV. Answer any two of the following in a Paragraph of 100 words each.

(Two out of four from Units I, II, III & IV) (2X5=10)

V. Answer any two of the following in an essay of 300 words each

(Two out of four from Units I , II, III & IV) (2X10=20)

VI. Answer the following questions from unit V

a) Interpreting charts and making observations. (5X1=5 )

b) Reading passage and putting the information in graphic form (5X1=5)

43

ENGLISH

LANGUAGE THROUGH LITERATURE-IV

STREAM – B

Semester: IV Hours : 6

Code : 14GE4GSB4 Credits : 3

LEARNING OUTCOME :

Acquisition of effective communication skills.


1. R.K.Narayan - An Astrologer‘s Day

2. Stephen Leacock - My Financial Career

3. O. Henry - The Gift of the Magi


1. John Keats - La Belle Dame Sans Merci

2. A. K. Ramanujan - A River

3. Nissim Ezekiel - Night of the Scorpion

UNIT III ONE ACT PLAYS 1 hour

1. James R. Waugh - The Silver Idol

2. W. S. T. John Taylor - The Reunion

UNIT IV GRAMMAR 1 hour

Parts of Speech:

1. Noun

2. Adjective

3. Adverb

UNIT V COMMUNICATION SKILLS 1 hour

1. Preparing a curriculum Vitae

2. Report Writing

COURSE BOOK:

― Variety of English for Effective Communication‖ – Book III. Ed. Dr. P.C. James Daniel. Bangalore:

Harrows Publications, 2010.

44

ENGLSIH

LANGUAGE THROUGH LITERATURE IV-14GE4GSB4

STREAM – B

QUESTION PATTERN

Time – 3 Hours Marks - 60

I. Choose the correct answer

(From Units I and II) (10X1=10)

II. Fill in the blanks

(From Unit IV based on grammar) (5X1=5)

III. Match the Following

(Vocabulary items from Unit I) (5X1=5)

IV. Answer any two of the following in a paragraph of 100 words each.

(Two out of four from Units I and II, III) (2X5=10)

V. Answer any two of the following in an essay of 300 words each

(Two out of four from Units I, II, III) (2X10=20)

VI. a) Preparing Curriculum Vitae. (5X1=5)

b) Report Writing (5X1=5)

(From Unit V)

45

HUMAN RESOURCE MANAGEMENT

Semester : IV Hours: 7

Code : 14BB4MC07 Credits: 6

LEARNING OUTCOME:

To provide on in-depth understand on the role of HRM and its various functions.

UNIT I

Human resource – meaning –definition-Human Resource Management-meaning-definition-concept,

objectives, scope , and importance- personnel departments and its functions. (21 hours)

UNIT II

Human Resource planning –objectives and its importance-problems in Human Resource planning –

forecasting demand for employees. (21 hours)

UNIT III

Recruitment - meaning- definition- internal and external recruiting – Methods of interview –

Evaluation of recruitment- selection tools and procedures . (21 hours)

UNIT IV

Training – meaning – definition – scope – types of training – benefits of training – training methods –

performance appraisal –meaning and purpose- performance appraisal- methods and techniques of

performance appraisal with its limitations. (21 hours)

UNIT V

Job Evaluation –meaning –definition –objectives- merits and demerits of job evaluation – methods of

job evaluation – wage and salary administration- meaning – concept- objectives –essentials of sound

and salary structure – compensation structure in India. (21 hours)

COURSE BOOK

C.B. Gupta, 2005 Human Resource Management, Sultan Chand & Sons

REFERENCE BOOKS :

L.M.Prasad, 2006, Human Resource Management, Sultan Chand & Sons

G.R.Basotia, 2009, Human Resource Management, Mangal Deep Publication

G.S.Sudha, 2010, Human Resource Management, Profession Publication

46

QUANTITATIVE TECHNIQUES-II Semester : IV Hours: 5

Code : 14BB4AC04 Credits: 4

LEARNING OUTCOME:

To enable the students to have basic knowledge in mathematics that help in business accounting.

UNIT I Theory of Sets

Representation of Sets- Types of Sets- Venn Diagrams –Sets operations- Union--Intersection of sets -

complement of a set - difference of two sets - Symmetric difference –Theorems- De-morgan‘s Law.

(15 hours)

UNIT II Binomial Theorem And Applications

Binomial Expansion - Binomial theorem for positive integral intex. . (15 hours)

UNIT III Quadratic Equation

Quadratic equation –pure quadratic - Adfected quadratic equations-Relationship between the roots and

the co-efficient of the equation – Formation of quadratic equation. (15 hours)

UNIT IV Probability

Permutation and combination – Terminology –probability measure classical or priori probability –

Empirical approach –Addition theorem - multiplication theorem- Conditional probability –Baye‘s

theorem - Mathematic Expectation . . (15 hours)

UNIT V Theoretical Distributor

Random variables –Discrete and continuous distributions - Binomial distribution - Poisson

distribution-Fitting a poisson distribution - Fitting a Binomial distribution –normal curve - Fitting a

normal curve. (15 hours)

COURSE BOOK:

M.Manoharan, 2004 Business Mathematics ,Palani Publication

REFERENCE BOOKS:

1. P. Prince Dhanaraj, R.Bagavathi Muthu, 2005 Mathematical Methods I - D.D. Publications-Madurai

2. V. Sundaresan ,S.D.Jeyaseelan, 2003-An Introduction to Business Mathematics - S.Chand &

Company Ltd

3. Dr. N. Agarwal, Dr.Sonia Agarwal -2010 Quantitative Techniques, RBD Professional publications—

Business Mathematics

4. D.C. Sancheti , V.K.Kapoor,2002 , Business Mathematical Exclusive publication distribution and

promotion --

47

ORGANIZATIONAL BEHAVIOUR

Semester : IV Hours: 4

Code : 14BB4CE1A Credits: 3

LEARNING OUTCOME:

To provide in-depth knowledge of organizational behaviour with focus on HR aspects.

UNIT I

Organizational behaviour –meaning-definition–fundamental concepts-scope of organization behaviour-

why organization behaviour is needed for organization (12 hours)

UNIT II

Personality-meaning-definition-determinants of personality-personality and behaviour at work-

personality traits of Indian managers. (12 hours)

UNIT III

Perception –meaning-definition-perception and sensation-the the perceptual process-managerial

implication of perception-developing perceptual skills. (12 hours)

UNIT IV

Leadership-meaning-definition-difference between management and leadership-informal and formal

leaders-importance of leadership-theories of leadership-trait theory-behavioural theory-situational

theory of leadership. (12 hours)

UNIT V

Organizational chance – meaning –reasons- objectives for organizational chance- processes in planned

chance- human reason to chance – organizational development- meaning need- limitations- steps in

organizational development. (12 hours)

COURSE BOOK

1. K.Aswathappa , 2004, Organizational behaviour text & cases, Himalaya Publishing house.

2. L.M.Prasad, 2006, Organizational behaviour text & cases, Sultan Chand & Sons

REFERENCE BOOKS :

1. Fred Luthans , 2002, Organizational behaviour, Mcgraw Hill International

2. Stephen P.Robins, 2009, Organizational behaviour, Pearson Education

3. Uma Sekaran, 2003, Organizational behaviour, Tata Mcgraw hill Publication

48

ADVERTISING MANAGEMENT

Semester : I V Hours:4

Code : 14BB4CE1B Credits: 3

LEARNING OUTCOME:

To enable the students to have a knowledge about the concept of advertising

UNIT I

Advertising – meaning – definition – features – role of advertising in the marketing mix (12 hours)

UNIT II

Reason for advertising – types of advertising – distinction between advertising, publicity, propaganda,

personal selling, and sales promotion (12 hours)

UNIT III

Construction of an effective advertisement-visualization- technique of visualization- copy of writing –

print copy-head lines-bodycopy-slogans-characteristics of a good slogan-different types of copy

(12 hours)

UNIT IV

Layout – meaning –layout of advertisement – requisites of an effective layout (12 hours)

UNIT V

Advertising agency – meaning – Advertising departments – functions of advertising manager-

functions of advertising agencies (12 hours)

COURSE BOOK:

S.A Chunawalla , 2003, Advertising an Introductory Text, Himalaya Publishing House

REFERENCE BOOKS:

1. S.A Chunawalla , 2006, Advertising, sales and promotion management,Himalaya Publishing House

2. S.Shyam Prasad & Sumit Kumar, 2009, Advertising Managrment, Ramesh Book Depot

49

LEADERSHIP STYLE

NON-MAJOR ELECTIVE

Semester: IV Hours: 2

Code : 14BB4NE02 Credits: 2

LEARNING OUTCOME:

To enable the students to have a basic knowledge about Leadership.

UNIT I

Concept of Leadership – Leadership – Meaning – Bass Theory Leadership – Principles of Leadership –

Factors of Leadership. (6 hours)

UNIT II

Art of Leadership – Goals setting – Meaning – Factors determinig goal setting – Characteristics of

Goal setting- Steps of goal setting. (6 hours)

UNIT III

Leadership styles – meaning – types of leadership –Behaviours of Leadership. (6 hours)

UNIT IV

Leadership and Time Management – Meaning – steps to effective time management –Time

management Skills. (6 hours)

UNIT V

Leadership and Communication – communication – Meaning – definition – Communication Process –

Barriers to Communication –Non-Verbal behaviours of Communication (6 hours)

COURSE BOOK

A.K. Banerjee , 2011, Art of Leadership , lotus publication

REFERENCE BOOK:

1. Koontz O‘Donnel, 2008, Principles of Management, Himalaya publication

2. Fred luthans , 2009, Organizational Behavior, Irwin publication

50

SKILL BASED ELECTIVE

WEB DESIGNING LAB

(For students of Commerce, Commerce with CA, Business Administration)

Semester: IV Hours: 2

Code: 14CA4SKC2 Credits: 2

1. Simple web page for text formatting

2. Working with colors

3. Web page with hyper links

4. Web page with image

5. Web page with lists

6. Web page with frames

7. Application Form – Resume preparation using images.

8. Website creation (College)

Continuous Internal Assessment for skill based elective (practical)

COMPONENTS MARKS

Practical I 30

Practical II 30

Lab Performance 10

Lab Records 10

Quiz 10

Lab Attendance 10

Total 100

51

PRODUCTION MANAGEMENT

Semester: V Hours: 6


LEARNING OUTCOME:

To educate the students about the importance of production and materials management.

UNIT I

Production management – meaning – scope – problems – plant location – factors affecting location –

country, town, sub urban – plant layout and types – principle – process. (18 hours)

UNIT II

Production planning and control – meaning – objectives – definition – techniques of production

control. (18 hours)

UNIT III

Maintenance – types of maintenance – aims – quality control – objectives – importance – inspection –

types of inspection. (18 hours)

UNIT IV

Material management – meaning – Definition – importance of materials management – the integrate

MM concept – inventory control and its tool – EOQ –ABC ,VED, FSN analysis. (18 hours)

UNIT V

TQM – Meaning – definition – principles – implementation – barriers – benchmarking – meaning –

reason to benchmarking – benchmarking process. (18 hours)

COURSE BOOK:

M.M.Varma, 2007, Production management,Sultanchand & sons

REFERENCE BOOKS:

1. P.Saravanavel & S.Sumathi, 2007, Production and Material management, Himalaya publications

2. M.M.Varma, 2007, Material management, Sultanchand & sons

3. Bhaskar, 2005, Total Quality management, Himalaya publications

52

BUSINESS LAW



LEARNING OUTCOME:

In order to have the basic knowledge on laws governing business.

UNIT I

Indian contract Act 1872: Definition – Essential elements of a valid contract -classification of

contract – conditions or rules regarding offer and acceptance – kinds of offer – revocation of offer and

acceptance. (18 hours)

UNIT II

Consideration – rules of consideration – privity of contract – exceptions to the privity of contract –

exception for contract without consideration – capacity to contract – minor – law relating to Minors

agreement – persons of unsound mind – person disqualified by law. (18 hours)

UNIT III

Free consent – meaning and definition – coercion – essentials of coercion – threat to commit suicide –

difference between coercion and duress – undue influence – meaning – contract with pardhanishin

women – misrepresentation – meaning – fraud – essential elements of fraud – mistake – kinds of

mistake. (18 hours)

UNIT IV

Sale of goods Act 1930: Definition – formation of contract of sale – sale and agreement to sell – sale

and hire purchase agreement – sale and barter or exchange – sale and bailment – subject matter of

contract – classification of goods - document of title to goods – condition and warranties. (18hours)

UNIT V

Carriage of goods act: Carriage by land – responsibility of railway as carriers- carriage by sea –

contract of affreightment – charter party – bill of lading – carriage by air – liability of air carrier –

document of carriage - Carriage by sea . (18 hours)

COURSE BOOK:

R.S.N.Pillai & Bhagwathi ,2005,Business Law , S.Chand and company

REFERENCE BOOKS:

1. N.D.Kapoor, 2009, Business law, Sultan chand and sons

2. P.C. Tulsian, 2007, Business law, Tata McGraw hill publishing

3. S.Kathiresan Dr.V.Radha, 2003, Business law,Prasanna Publishers

53

ACCOUNTING PACKAGE



LEARNING OUTCOME:

To give a wide knowledge on the application of computerized accounting.

UNIT I

Introduction to Tally – Selecting a company -shutting a company – Altering a company – accounting

information – Groups – managing groups –single group – multiple groups – ledgers – multiple ledgers–

Cost categories–Cost Centers-interest calculation. (18 hours)

UNIT II

Vouchers – creating vouchers – displaying and altering vouchers – control vouchers – purchase

vouchers – sales vouchers – payment – receipt –and journal vouchers- Bank Reconciliation statement.

(18 hours)

UNIT III

Inventory management – stock groups-stock categories – stock items – types of inventory Vouchers –

receipt note vouchers – delivery note voucher – rejection out voucher – stock journal voucher- price

list. (18 hours)

UNIT IV

Purchase Orders – Creates a purchase order – altering a purchase order – deleting a purchase order –

sales orders – deleting a sales order – invoices reports – trial balance – profit and loss A/C- balance

sheet. (18 hours)

UNIT V

Pay roll in tally– collected at source –tax deducted at sources – service tax.

(18 hours)

54

PRACTICAL LIST

1. Creation of Groups, Ledger, Single and Multiple

2. Vouchers creation

3. Creation of Ledger Accounts and Preparation of Trial Balance, Trading and Profit and Loss Account and

Balance sheet

4. Preparation of final accounts with adjustments.

5. Bank reconciliation statement

6. Creation of Cost Category and Cost Centers

7. Creation of stock groups, stock category and stock items

8. Purchase order and sales order

9. Price List

10. Interest calculation

11. Pay roll

12. Tax deducted at source

13. Tax collected at source

COURSE BOOK:

Dr.Namrata Agrawal, 2009, Tally 9, Dream tech press

TEXT BOOKS:

1. Vikas Gupta, 2007, Tally 9, Dream tech press

2. K.K. Nandhini, 2005, ―Implementary Tally 6.4‖, BPB Publications, New Delhi.

3. K.K.Nandhani and A.K. Nandhani, 2005, Real Accounting Software, BPB Publications, New Delhi.

Internal Continuous Assessment for Practical

Components Marks



Lab Performance 10

Lab Records 10

Quiz 10

Lab Attendance 10

Total 100

55

MARKETING MANAGEMENT



LEARNING OUTCOME:

To expose the fundamental concepts and theories of Marketing

UNIT I

Meaning and definition of marketing- objectives of marketing- Importance of marketing- meaning

definition and essentials of modern marketing concept. (18 hours)

UNIT II

Meaning and definition of marketing management- nature and scope and importance of marketing

management- market segmentation-Importance or benefits of market segmentation- elements of market

segmentation. (18 hours)

UNIT III

Product characteristics and classification of product-product mix. Factors determining the product mix-

product life cycle, product planning- new product (18 hours)

UNIT IV

Branding-reason for branding the product, characteristics and kinds of brand- packing and labeling,

Pricing-meaning – factors influencing pricing-kinds of pricing- basic pricing policy- channels of

distributions- basic channels of distributions. (18 hours)

UNIT V

Advertising- meaning and definition of advertising- benefits- kinds of advertising –advertising copy-

advertising media- classification –press advertising- radio advertising- film and T.V advertising

(18 hours)

COURSE BOOK:

Kathiresan, Dr Radha,2008, Marketing Management , Prasanna Publishers

REFERENCE BOOKS:

1. PhilipKotler and GraryAmstrong,1991, Principlesof Marketing, Prentice hall of India Pvt.,Ltd.,

2. M.Ramasamy ,1991, Marketing Management, Sterling publishers

3. Rajan Nair, 2005, Marketing Management , Sulthan Chand Publications

56

RESEARCH METHODOLOGY


Code : 14BB5CE2A Credits: 3

LEARNING OUTCOME:

To enable the students to have knowledge about the concept of Research methodology.

UNIT I

Research methodology- Meaning- Need and Scope – Types- Research design – Different Research

designs. (12 hours)

UNIT II

Sample Designing – Steps in sampling design – Different Types of sample designs – Characteristics of

Good Design. (12 hours)

UNIT III

Data Collection – Sources and Uses of Data Collection – Methods of data collection -Survey, Personal

interview, telephone survey, mailed questionnaire, observation and experimentation, difference

between questionnaire and interview. (12 hours)

UNIT IV

Data Processing –Editing – Tabulation – Major parts of table –Graphical representation of data –

General rules and types – Line Graphs, Bar charts and Pie Diagram. (12 hours)

UNIT V

Data Analysis – Data Analysis- important types and its interpretation – Report writing – Report format

– Evaluation of the Research report. (12 hours)

COURSE BOOK:

Peer Mohamed, 2008, Research Methodology, Pass publications

REFERENCE BOOKS:

1. C.R. Kothari , 2004, Research Methodology, New age International publishers

2. R.Cauvery & co., 2005, Research Methodology, S.Chand Co., Ltd.,

3. Dr.P.C.Tripathi, 2005, Research Methodology in social sciences, Sultanchand & sons

57

INDUSTRIAL RELATIONS


Code : 14BB5CE2B Credit: 3

LEARNING OUTCOME:

To educate the students about Industrial relations and its emerging trends

UNIT I

Industrial relation: Definitions and concept-objective- scope-Approaches to industrial relations- Role of

government, Role of management (12 hours)

UNIT II

Trade union - definition, objectives, functions and role- problems payment of wages act objective-

scope. (12 hours)

UNIT III

Collective Bargaining &: concept- features- principles- forms- content and coverage of collective

Bargaining agreement (12 hours)

UNIT IV

Workers participation in management - meaning- objective- forms of workers participation in

management. - Councils various types of councils- joint councils-plant council- unit council- shop

council (12 hours)

UNIT V

Discipline: - definition- causes of in discipline- principles of discipline- disciplinary procedure –

Grievances- meaning- causes- principles of grievances handling- steps and procedures for settlement.

(12 hours)

COURSE BOOK:

C.B.Mamoria, 2002, Dynamic of Industrial relations, Himalaya Publishing House

REFERENCE BOOKS:

1. Agnihotri, 2003, Industrial Relations in India, Himalaya publishing House

2. C.A.Myers, 2002, Industrial Relations in India, New century publications

3. V.P.Singh, 2005, Industrial relations in India, Himalaya Publishing House

58

RETAIL MARKETING


Code : 14BB5SK03 Credit: 2

LEARNING OUTCOME:

To enable students to know fundamentals of retail marketing.

UNIT I

An introduction of retailing: Definition of retailing – Retail marketing Need for strategic approach –

Importance of retailing. (6 hours)

UNIT II

Functions of retailing – characteristics of retailing – types of retailers – fixed shop retailers – small

scale retailers – large scale retailers. (6 hours)

UNIT III

Branding in retailing – definition of brand – Brand proposition – Brand image– Brand identity – Brand

name – Brand awareness – Successful brand – Own brand. (6 hours)

UNIT IV

Retail communication – definition – promotional advertising – window display – interior display –

show room – exhibition (trade show). (6 hours)

UNIT V

Sales promotion – objectives – kinds of sales promotion – consumer sales promotion – dealer‘s sales

promotion – sales force promotion. (6 hours)

COURSE BOOK:

Dr.L.Natrajan ,2008,Retail Marketing ,Margam Publications

REFERENCE BOOK:

1. David Gilbert, 2008, Retail Marketing ,Pearson Publications

2. Sandeep Kumar & Sweta Baksha, 2009, Retail Marketing,A.K.Publications

3. Barton A Weitz & Ajay Pandit, 2008, Retailing Management ,Tata McGrew Hill publication

59

COST ACCOUNTING

Semester: VI Hours: 6


LEARNING OUTCOME:

The Objective is to give a detail study about costing system that is followed in Business.

UNIT I

Cost Accounting-Meaning –distinction between cost Accounting and Management Accounting-

Objectives of cost accounting- difficulties in installing costing system- cost control-Cost Audit-

Methods of cost-Types of costing-elements of cost- preparation of cost sheet. (18 hours)

UNIT II

Store keeping- functions of store –minimum stock level- maximum stock level –re-order level- danger

level- EOQ –ABC Analysis –Inventory system-periodic and perpetual system-Bin card- stores ledger.

(18 hours)

UNIT III

Issue procedure- pricing of materials –first in first out –last in first out- Highest in first out –simple

average- weighted Average. (18 hours)

UNIT IV

Marginal costing – meaning – basic problems in marginal costing – break even analysis (18 hours)

UNIT V

Processes costing –meaning –difference between processes costing and job costing – feature – costing

procedure- losses and gains in process – normal loss – abnormal losses – abnormal gain (18 hours)

COURSE BOOK:

R.S.N. Pillai and Bhagavathy , 2004, Cost Accounting, S.Chand&CompanyLtd

REFERENCE BOOKS:

1. S.P. Jain and K.L .Narang,2008, Advanced cost accounting, Kalayani Publishers

2. N.K. Prasad , 2004, Cost Accounting, principles and problems, S.Chand &Company Ltd

3. S.P. Iyyangar, 2002, Cost Accounting, S.Chand &Company Ltd - 2002

60

ENTREPRENEURSHIP



LEARNING OUTCOME:

The syllabus is framed in order to create and motivate to become future entrepreneurs.

UNIT I

Entrepreneur-Definitions- characteristics-function of entrepreneur-types of entrepreneur-Coles

classification- other classification-entrepreneur and economic development. (18 hours)

UNIT II

Women entrepreneurs- concept of women entrepreneurs-factors influencing the women entrepreneur-

types of women entrepreneur- problems of women entrepreneur- remedial measures. (18 hours)

UNIT III

Incentives for small scale units-meaning-objectives-subsidy-tax concession-marketing and export

assistance-technical assistance-entrepreneurial development program-objectives. Sickness in small

scale industry-definition- signal and symptoms of industrial sickness-magnitude of sickness-causes of

industrial sickness-measurer to prevent sickness. (18hours)

UNIT IV

Starting a small scale industry- business idea-identifying business opportunity- form of ownership-

location –land –registration-term loans and working capital-subsidy-machinery-power –insurance-raw

material-trial runs- commencement of commercial production. (18 hours)

UNIT V

Project report-Meaning- Components of project report-contents-Importance-Reasons for failure of

project report-model project report. (18 hours)

COURSE BOOK:

E.Gordon K.Natarajan, 2009, Entrepreneur Development, Himalaya publishing house

REFERENCE BOOKS:

1. Dr.V.Balu 2001, Entrepreneurship & management of small business Sri Venkateshwara, publications

2. VasanthDesai, 2003, Dynamics of entrepreneur development and management, Himalaya Publishers

3. C.B.Gupta & N.P.Srinivasan , 2006, Entrepreneurial Development, Sultanchand & sons

4. S.Anil Kumar, 2003, Entrepreneurship Development, New age international publishers

61

COMPANY LAW



LEARNING OUTCOME:

To educate the students about the formation of the company.

UNIT I

Definition of company – characteristics of a company – company distinguished from partnership –

classification of companies – on the basis of incorporation, - liability – number of members –

control- ownership – foreign company. (18 hours)

UNIT II

Formation of company – Incorporation of company – certificate of incorporation – promoter –

functions of a promoter – legal status of a Promoter – fiduciary position – provisional contracts.

(18 hours)

UNIT III

Memorandum of Association – contents of memorandum – Doctrine of ultra vires – Articles of

association – contents of articles – Distinction between articles of association and memorandum of

association – Doctrine of indoor management – Exceptions. (18 hours)

UNIT IV

Membership in a company – members and shareholder – distinction – cessation of membership –

Rights and liabilities of members – company management – Directors – Appointment of directors –

position of directors – powers, duties and liabilities of directors. (18 hours)

UNIT V

Meetings and proceedings- kinds of meeting – General meetings of shareholders – Annual general

meeting – extraordinary general meeting – winding up – meaning – modes of winding up. (18 hours)

Course Book:

N.D.Kapoor, 2009, Mercantile Law-28th

edition 2004, Sultanchand & Sons

Reference Books:

1. N.D. Kapoor, 2009, Company law, Sultanchand & Sons

2. S.Kathiresan & Dr.V.Radha, 2003, Company law, Prasanna publishers

3. Ashok K.Bagrial, 2005, Company law, Vikas publishing house

62

PROJECT- INPLANT TRAINING


Code : 14BB6PR01 Credit: 5

Two weeks (15 days) practical training is compulsory for all the candidates for the successful Completion of the

BBA course.

The Practical training may be arranged during the winter vacation after the V Semester. The training

shall be in manufacturing companies which covering all the functional Areas of management such as

production, marketing, finance, purchase departments. After the Completion of the training the students have to

produce a certificate from the concerned Institution and has to submit the training report in the prescribed format

(40 to 50 pages). The Project report has to be submitted at the end of the VI semester.

63

FINANCIAL INSTITUTIONS AND SERVICES


Code : 14BB6CE3A Credit: 3

LEARNING OUTCOME:

To enable the students to get idea about the financial institutions and services rendered by banks.

UNIT I

Indian Financial System – Money market – Capital market and classification of money and capital

markets. (12 hours)

UNIT II

Commercial Banks – Functions of Commercial Banks – Regional Rural Banks – Function of Regional

rural banks – Cooperative Banks – meaning and function of Cooperative Banks and service rendered

by Cooperative banks. (12 hours)

UNIT III

Merchant Banking –Meaning – Services rendered by merchant‘s bankers – factoring – definition –

characteristics of factoring – types of factoring. (12 hours)

UNIT IV

Mutual Funds – Raising funds through mutual funds – Types of mutual funds- venture capital –

meaning – definition – features and methods of evaluations. (12 hours)

UNIT V

Financial Institutions – UTI, LIC, GIC, Non Banking Financial Institutions (NBFI) (12 hours)

COURSE BOOK:

1. E.Gorden and K.Natarajan, 2004, FinancialMarketsAndInstitutions, Himalaya publishing house

2. E. Gorden and K. Natarajan , 2008, Banking, Himalaya publishing house

REFERENCE BOOKS:

1. G.Ramesh , 2006, Financial markets and institutions, Baby concept publishing company

2. Dr. S. Gurusamy , 2004, Financial Services & System, Vijay Nicole imprints private limited

64

FINANCIAL MANAGEMENT


Code : 14BB6CE3B Credit: 3

LEARNING OUTCOME:

To educate the students to get an idea about the various areas in financial management.

UNIT I

Financial management - meaning – definition-objectives of financial management - profit

maximization - wealth maximization - scope of financial management financial-liquidity vs.

profitability. (12 hours)

UNIT II

Capital structure - meaning – definition –capital structure vs. financial structure-patterns of capital

structure- point of indifference- determinants of capital structure . (12 hours)

UNIT III

Cost of capital meaning-definition-importance-concept of capital Budgeting – meaning – definition-

kinds of capital investment proposals - methods of Investment Evaluation - pay back period method,

Accounting Rate of Return - Discounted cash flow method - net present value method. (12 hours)

UNIT IV

Working Capital – meaning – definition – need – types of working capital – factors determining

working capital- sources of working capital. (12 hours)

UNIT V

Dividend –meaning- definition- nature of dividend decision-dividend policy-meaning-definition -

factors influencing Dividend policy - forms of Dividend – bonus shares and its advantages-

significance of stability of dividends. (12 hours)

COURSE BOOK:

S.N. Maheswari , 2002, Management accounting & financial control Sultan Chand & Sons

REFERENCE BOOKS:

1. I.M. Pandey , 1995, Financial Management , Vikas Publishing house

2. Prasana chandra , 1997, Financial Management , Tata McGraw hill publishing

3. P.Periyasamy , 2009, Financial Management, The McGraw hill publishing

65

INTERNATIONAL BUSINESS


Code : 14BB6SK04 Credit: 2

LEARNING OUTCOME:

To provide in-depth knowledge about international business.

UNIT I

International Business: Introduction – Evolution –Stages of internationalization – Domestic Company,

International Company, Multinational Company, global Company, Transnational Company. (6 hours)

UNIT II

International Business Approaches – Ethnocentric Approach, Polycentric Approach, Regiocentric

Approach, Geocentric Approach. –goals of international business. (6 hours)

UNIT III

Multinational corporations Definitions – Factors contributed for the growth of MNCs –Advantages and

disadvantages of MNCs – Relationship between head quarters and subsidiaries –MNCs in India

(6 hours)

UNIT IV

Globalization: Meaning definition- features – stages of globalization – Globalization of market,

globalization of production, globalization of investment and technology- advantages of globalization,

disadvantages of globalization . (6 hours)

UNIT V

World Trade Organization: Introduction –General Agreement on Tariffs and Trade(GATT)-

Establishment of WTO –Difference between GATT and WTO- Functions of WTO – Organization

structure of the WTO . (6 hours)

COURSE BOOK:

P.Subba Rao, 2006, Internation business, Himalaya Publishing House

REFERENCE BOOKS:

1. Devendra Thakur, 2009, Globalization and International Business, Pass publication

2. Thakur D, 2008, International Business for third world countries, Kalyani publication

3. Alkhafaji A.F, 2003, Competitive global management principle, Sultan Chand & sons

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