Slide 1
Hemachandra Yelishala36166MBA || Operations
Vision Statement:Its the way we do business. It's the way we
interact with the community. It's the way we interpret the world
around us-- our customers needs, the future of technology, and the
business climate. Whatever changes the future may bring our
vision.Mission Statement:Dell's mission is to be the most
successful Computer Company in the world at delivering the best
customer experience in markets we serve.
Core values:Delivering results that make a positive
difference.Leading with openness and optimism.Winning with
integrity.
Employees : 111,300
Locations: 180 countries
Background:
Company history is full of interesting developments.
1984 At the age of 19, Michael Dell found PC's Limited with
$1,000 and a game-changing vision for the technology industry.1988
We complete our initial public offering, raising $30 million and
increasing market capitalization from $1,000 to $85 million.1992
Dell debuts on the Fortune 500, making Michael Dell the youngest
CEO on the list.1996 Dell.com launches, generating $1 million in
sales per day just six months after site is live.2001 Dell becomes
the No. 1 computer systems provider worldwide.2005 Dell tops the
list of "America's Most Admired Companies" in Fortune magazine.2010
Dell is ranked the No. 1 healthcare information technology services
provider in the world according to Gartner, Inc.2013 Michael Dell
and private equity firm Silver Lake Partners buy back Dell from
public shareholders to accelerate our solutions strategy and to
focus on the innovations and long-term investments with the most
customer value.
Challenges: The e-marketing of Dell faces a huge challenge. The
E-Marketing has a major disadvantage when compared to traditional
marketing, such as, the inability of the user to touch, see and try
the product before they purchase.The first major challenge is to
reach and attract the user to the Dell website through effective
e-marketingThe next big challenge is to make the website user to
buy the product, as just the user visits to the website is just the
first step; it does not count to the profitability of the
company.
Solutions:The e-marketer need to attract online users to view
what offer they have for the user. When the number people view the
offer is more, there is possibility to increase sales.Dell has to
make sure those products and offers are really convincing to the
user. The user should be notified and updated regarding the offers,
products and services constantly.The content in advertisement
should be creative and accurate.
Organization StructureMarket Segment: Household customer Small
& Medium Business Public Sector Large Enterprises
Product Portfolio:
Value ChainDELL implements a Just-In-Time (JIT) inventory system
which operates on only six days of inventory and Dell has been able
to obtain higher profit margins. Inventory and labor are the
highest liabilities that are there in a business firm. Since DELLs
inventory is only a 6 day cycle, they have been able to cut down
costs on warehousing, hiring people to track and maintain inventory
, and thus avoid using out dated technology .
DELL Innovation Strategy:
Dell Venture fund helps identify, fund and fuel visionary
technologies that anticipate and address future IT needsNew fund
expands $60 million Dell Fluid Data Storage Fund to $300 million
and re-focuses investment scope to reach to new frontiers of
innovation beyond storage.
Creative Engagement: Freedom : Given the freedom to apply their
creative ideas Habits: Dell Computer allows even authorizes
employees to speak for Dell on social networks. Dell offers
full-day training on how to use Twitter and Facebook. Recognized:
Creative success that is publicly recognized and celebrated breeds
more creativity and more success.
Intellectual Property Strategy:Create own IP positions that can
be leveraged in the market.Manage risks w.r.t. third party IP to
avoid businesses being blocked and/or to secure access at favorable
termsCounsel Sectors in IP matters in transactions with third
parties to safeguard IP interests of SectorsParticipation in
strategy meetings SectorsQuarterly meetings IP&S BG management
teams and Sector management teams
Acquisitions recently to improve product and service
offerings:Quest SoftwareCompellent Technologies, Inc.Dell
SecureWorksInSite One
Competition:The chief competitors are HP and IBM.Gateway
computer and Apple computers also compete with Dell for their place
in the PC market.Competition is on the basis of Price, Technology,
Performance, Quality, Reliability, Service and Support.
Future focus:Whether its cloud-based computing, security
services, hardware technologies or the unprecedented, they are
always exploring new and effective solutions. Strive to preserve
the characteristics and culture that made Dell acquired companies
successful, as they integrate the new division into the global Dell
culture, leveraging our own internal strengths to grow the
business. With each new acquisition, uphold the company values of
Diversity and Inclusion. To create a worldwide workforce that
benefits from the differences of diverse perspectives and
experience. People of all backgrounds come together to do their
best work at Dell. And commit to create an environment where each
individual feels valued, supported, respected, involved and
engaged.
Dell Future Product Plan: DELL PLANS TO RELEASE A MOOD-READING
PRODUCT BY 2017 Dell Bets Its Future Lies in Business Computing
Dell unveils BYOD-focused mobility product plans
Dell Revenue$56.94 BAsSales:$56.94 B#3America's Largest Private
Companies#84World's Most Valuable Brands#205Global 2000
(2013)#143in Sales#241in Profit#482in Assets#380in Market value
Thank You
