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SOCIAL MEDIA STRATEGY
OBJECTIVE
COMPETITIVE LANDSCAPE
CONSUMER INSIGHTS
STRATEGY
4-MONTH PLAN AND CALENDAR
OBJECTIVE
COMPETITIVE LANDSCAPE
CONSUMER INSIGHTS
STRATEGY
4-MONTH PLAN AND CALENDAR
DEVELOP A 4-MONTH STRATEGIC PLAN AND
CALENDAR FOR CLEANIFY’S SOCIAL MEDIA
OBJECTIVE
COMPETITIVE LANDSCAPE
CONSUMER INSIGHTS
STRATEGY
4-MONTH PLAN AND CALENDAR
FUNCTIONAL LIFESTYLE
PERSONAL
DETACHED
FUNCTIONAL LIFESTYLE
PERSONAL
DETACHED
FUNCTIONAL LIFESTYLE
PERSONAL
DETACHED
OBJECTIVE
COMPETITIVE LANDSCAPE
CONSUMER INSIGHTS
STRATEGY
4-MONTH PLAN AND CALENDAR
ADULTS WHO PERSONALLY CLEAN
THEIR HOUSES SPEND AN AVERAGE
OF 4.5 HOURS A WEEK TIDYING UP
Source: Mintel
MALES SPEND 38 MINUTES LESS CLEANING THAN FEMALES,
DEMONSTRATING THE CLOSING GENDER GAPSource: Mintel
MORE THAN HALF OF CONSUMER REPORT CLEANING
TOILETS AND COUNTERTOPS ON A REGULAR BASIS DUE TO
THE CONSTANT HUMAN CONTACT
Source: Mintel
66% OF CONSUMERS THAT SPEND 5
OR MORE HOURS CLEANING THEIR
HOUSE ARE CONCERNED WITH THE
SAFETY OF CLEANING PRODUCTS
Source: Mintel
BUSY PROFESSIONALS EXPECTING PARENTS SMALL BUSINESS OWNERS
POPULATION OF 25-34
YEAR OLDS IN US:
42.3 M
POPULATION OF 25-34
WITH BACHELOR’S OR
HIGHER:
32.4%
POPULATION OF 20-34
YEAR OLDS IN US:
64.7 M
POPULATION OF WOMEN
BETWEEN 20-34 IN US:
50.8%
POPULATION OF WOMEN
BETWEEN 20-34 WHO
GAVE BIRTH IN THE PAST
YEAR:
9.5%
Source: SBA.gov
NUMBER OF SMALL
BUSINESSES IN US:
5.6
NUMBER OF FIRMS WITH
ANNUAL PAYROLL >$44K
PER EMPLOYEE:
0.52%
BUSY PROFESSIONALS EXPECTING PARENTS SMALL BUSINESS OWNERS
POPULATION OF 25-34
YEAR OLDS IN US:
42.3 M
POPULATION OF 25-34
WITH BACHELOR’S OR
HIGHER:
32.4%
MARKET SIZE:
13.4 M
POPULATION OF 20-34
YEAR OLDS IN US:
64.7 M
POPULATION OF WOMEN
BETWEEN 20-34 IN US:
50.8%
POPULATION OF WOMEN
BETWEEN 20-34 WHO
GAVE BIRTH IN THE PAST
YEAR:
9.5%
MARKET SIZE:
3.1 M Source: SBA.gov1. Firms have 300+ employees
NUMBER OF SMALL
BUSINESSES IN US:
5.6
NUMBER OF FIRMS WITH
ANNUAL PAYROLL >$44K
PER EMPLOYEE:
0.52%
MARKET SIZE:
29.7K FIRMS1
OBJECTIVE
COMPETITIVE LANDSCAPE
CONSUMER INSIGHTS
STRATEGY
4-MONTH PLAN AND CALENDAR
CLEANIFY MUST EMPHASIZE ITSELF AS A LIFESTYLE
BRAND THAT CONSUMERS CAN RELY ON AND TRUST
FOR ALL OF THEIR CLEANING NEEDS
OBJECTIVE
COMPETITIVE LANDSCAPE
CONSUMER INSIGHTS
STRATEGY
4-MONTH PLAN AND CALENDAR
FAMILY IN ANYONE
LAYER 1:
INDIRECT MARKETING
TODDLER
LAYER 1:
INDIRECT MARKETING
TODDLER
ADOLESCENSCELAYER 1:
INDIRECT MARKETING
TODDLER
ADOLESCENSCE
COLLEGE
LAYER 1:
INDIRECT MARKETING
TODDLER
ADOLESCENSCE
COLLEGE
LAYER 1:
INDIRECT MARKETING
BUSY
PROFESSIONAL
ADOLESCENSCE
COLLEGE
LAYER 1:
INDIRECT MARKETING
BUSY
PROFESSIONAL
CREATES A FAMILY
LAYER 2:
DIRECT MARKETING
LAYER 2:
DIRECT MARKETING
MEANING OF FAMILY
LAYER 2:
DIRECT MARKETING
MEANING OF FAMILY
MEANING OF HOME
LAYER 2:
DIRECT MARKETING
MEANING OF FAMILY
MEANING OF HOME
WHAT MAKES HOME
COMPLETE
LAYER 2:
DIRECT MARKETING
MEANING OF FAMILY
MEANING OF HOME
WHAT MAKES HOME
COMPLETE
WHAT MAKES FAMILY
COMPLETE
MONTH 1
WEEK 1:
WEEK 2:
WEEK 3 + 4:
MONTH 2
WEEK 1:
WEEK 2:
WEEK 3 + 4:
MONTH 3
WEEK 1:
WEEK 2:
WEEK 3 + 4:
MONTH 4
WEEK 1:
WEEK 2:
WEEK 3 + 4:
THANK YOU.
