Deliverable D6.1 Title: Dissemination Plan · 2018-04-17 · 13 Planned Dissemination Activities per Partner ... written documentation like Dissemination Activity Plan, minutes of

CALL: H2020-INNOSUP-1-2015 – Part B

Deliverable D6.1

Title: Dissemination Plan

Deliverable Type: R Nature of the Deliverable: PU

Date: 06/04/2017 Distribution: WP6

Editors: Roberto Giménez and Ester Sancho Contributors: INNLOABS Partners

*Deliverable Type: PU= Public, CO= Confidential, only for members of the Consortium (including the Commission services), EU-RES= Classified information: RESTRAINT UE (Commission Decision 2005/444/EC), EU-CON= Classified Information: CONFIDENTIEL UE (Commission Decision 2005/444/EC), EU-SEC= Classified Information: SECRET UE (Commission Decision 2005/444/EC)

** Nature of the Deliverable: R= Document, DEM= Demonstrator, pilot, prototype, DEC= Website, patent filling, videos, etc., OTHER, ETHICS= Ethics requirement

Ref. Ares(2017)1909318 - 10/04/2017

PROJECT Nº H2020 -691556 INNOLABS

ii

DISCLAIMER

The work associated with this report has been carried out in accordance with the highest technical

standards and INNOLABS partners have endeavored to achieve the degree of accuracy and reliability

appropriate to the work in question. However, since the partners have no control over the use to which

the information contained within the report is to be put by any other party, any other such party shall

be deemed to have satisfied itself as to the suitability and reliability of the information in relation to

any particular use, purpose or application.

Under no circumstances will any of the partners, their servants, employees or agents accept any

liability whatsoever arising out of any error or inaccuracy contained in this report (or any further

consolidation, summary, publication or dissemination of the information contained within this report)

and/or the connected work and disclaim all liability for any loss, damage, expenses, claims or

infringement of third party rights.


iii

Table of Contents

List of Authors ............................................................................................................................... v

Document History ......................................................................................................................... v

List of Figures ................................................................................................................................vi

List of Tables ..................................................................................................................................vi

Glossary ........................................................................................................................................ vii

Executive Summary ....................................................................................................................... ix

1 Methodology ....................................................................................................................... 10

2 Internal coordination .......................................................................................................... 10

Definition of activities ............................................................................................................. 10

2.1 Plan approval ............................................................................................................... 11

2.2 Feedback regarding evaluation of achieved results .................................................... 12

3 Dissemination Plan .............................................................................................................. 12

3.1 Goal determination ..................................................................................................... 12

3.2 Definition of messages ................................................................................................ 13

3.3 Key actors; definition .................................................................................................. 13

3.4 Communication channels ............................................................................................ 14

3.4.1 Web Site .............................................................................................................. 14

3.4.1 Mailing lists .......................................................................................................... 16

3.4.2 Social Media ........................................................................................................ 16

3.4.3 Direct contact with key experts .......................................................................... 19

3.4.4 Local media.......................................................................................................... 19

3.5 Communication and Promotion Material ................................................................... 19

3.5.1 Communication and Promotional Material Template ........................................ 20

3.5.2 Communication and Promotional Material Content .......................................... 20

3.6 Dissemination feedback and evaluation ..................................................................... 23

3.7 Yearly updated of planned activities ........................................................................... 23

4 Collaboration Plan ............................................................................................................... 23

4.1 Collaboration Agreements with Third Parties ............................................................. 24

5 External Experts................................................................................................................... 29

5.1 External Evaluators and Jury ....................................................................................... 29

5.2 Innovation Voucher Services Providers ....................................................................... 30

6 Private Investors .................................................................................................................. 30

7 INNOLABS Dissemination .................................................................................................... 31

8 Open Calls Dissemination .................................................................................................... 32


iv

8.1 Key actors .................................................................................................................... 32

8.2 Dissemination plan and key messages ........................................................................ 32

9 Hackathon / Ideas Contest Events Dissemination .............................................................. 33

9.1 Key actors .................................................................................................................... 33


10 Satellite Events Dissemination ........................................................................................ 34

10.1 Key Actors .................................................................................................................... 34


11 Webinars ......................................................................................................................... 36

11.1 Key actors .................................................................................................................... 36


12 White Book Promotion and Dissemination ..................................................................... 36

12.1 Key Actors .................................................................................................................... 36


13 Planned Dissemination Activities per Partner ................................................................. 38

13.1 BER .............................................................................................................................. 38

13.2 CBIOS ........................................................................................................................... 39

13.3 OMT ............................................................................................................................. 40

13.4 CAP .............................................................................................................................. 41

13.5 BIOTECYL ..................................................................................................................... 42

13.6 EUROB ......................................................................................................................... 44

13.7 HCN .............................................................................................................................. 45

13.8 INT ............................................................................................................................... 46


v

List of Authors

Partner Authors

EUROB Roberto Giménez, Ester Sancho, Gonzalo Pajares, Álvaro G. Pérez, Kamelia Shopova, Daniel García

INT Izabela Disterheft, Anna Kwaśnik, Mateusz Bonecki, Jarosław Parzuchowski

CBIOS Luigi Pavia

OMT Anima Moe Larsen

CAP Manuella Portier, Anna Barduska

BIOTECYL Mercedes Becerra, Eva Ferrero

BER Antonia Jung

HCN Jonathan Watson, Edit Sebestyen

Document History

Date Version Editors Status

27-02-2017 0.0 Roberto Giménez, Ester Sancho Table of Contents finalized

15-03-2017 0.1 Roberto Giménez, Ester Sancho First Series of Contributions Integrated

16-03-2017 0.2 Roberto Giménez, Ester Sancho Second series of contributions integrated

17-03-2017 0.3 Roberto Giménez, Ester Sancho First consolidated version

04-04-2017 0.9 Jonathan Waltson, Roberto Giménez, Ester Sancho

Peer review of deliverable

06-04-2017 1.0 Roberto Giménez, Ester Sancho Integration of peer review comments, final version ready


vi

List of Figures

Figure 1 - Illustration of where the magic of Design Thinking is found ...................................... 10

Figure 2 - INNOLABS Logo ........................................................................................................... 13

Figure 3 – INNOLABS website Screenshoot ................................................................................ 15

Figure 4 – Social media icons ...................................................................................................... 17

Figure 5 - INNOLABS Twitter account ......................................................................................... 17

Figure 6 – INNOLABS LinkedIn Group account ............................................................................ 18

Figure 7 – INNOLABS Facebook account ..................................................................................... 18

Figure 8 – Samples of INNOLABS Brochures - Covers ................................................................. 20

Figure 9 – Samples of INNOLABS Brochures - Back ..................................................................... 21

Figure 10 – Samples of INNOLABS “Save the date” .................................................................... 22

List of Tables

Table 1 – INNOLABS Dissemination Activities by BER ................................................................. 39

Table 2 - INNOLABS Dissemination Activities by CBIOS .............................................................. 40

Table 3 – INNOLABS Dissemination Activities by OMT ............................................................... 41

Table 4 - INNOLABS Dissemination Activities by CAP ................................................................. 42

Table 5 - INNOLABS Dissemination Activities by BIOTECYL ........................................................ 44

Table 6 - INNOLABS Dissemination Activities by EUROB ............................................................ 45

Table 7 - INNOLABS Dissemination Activities by HCN ................................................................. 46

Table 8 - INNOLABS Dissemination Activities by INT .................................................................. 47


vii

Glossary

Acronym Meaning

BIO Biological

CA Consortium Agreement

ConHIT Connection Health IT

CORDIS Community Research and Development Information Service

CV Curriculum Vitae

D Deliverable

DoA Description of Action

EC European Commission

EEC European Economic Community

EIICE European Innovation Ideas Contest Event

ESIF European structural and investment funds

etc Et Cetera (latin: and so forth)

EU European Union

EUR Euros

H2020 Horizon 2020

ICT Information and Communication Technology

IT Information Technology

IVC International Venture Club

M Milestone

M Month

Nº Number

PDF Portable Document Format (Adobe Acrobat)

R&D Research and Development

RTD Research and Technology Development

SME Small and Medium Enterprise

SW Sorftware

UNI University


viii

VC Venture Capital

WP Work Package

Part Short Name Partner Full Name

OMT (Coordinator) Oslo MedTech

BER Berlin Partner

CBIOS Campania BioScience

CAP Cap Digital

BIOTECYL Cluster de Salud de Castilla y Leon

EUROB Eurob Creative

HCN Health ClusterNET

INT Interizon Foundation


ix

Executive Summary The INNOLABS Consortium sees communication and dissemination as a key strategy for a successful project. Thus, project partners will work hard to raise awareness of INNOLABS project, its concept, sub-granted projects’ outcome, and most importantly the promotion of the innovation activities that will take place within the INNOLABS project. Furthermore, as the project communication and dissemination activities will reach out to all stakeholders in the healthcare value chain and the ecosystem.

Delivering clear messages and ensuring a fluent and rich communication constitutes a key pillar for INNOLABS success.

Based on the defined objectives, and taking into consideration the characteristics of each target group, appropriate channels and materials will be used, to reach our audiences. Most of these materials will be created and elaborated for the different INNOLABS events, and then later profited by the rest of the project.

Taking into account that external communication strategy depends on refined internal communication, an essential part of this Dissemination and Communication Plan involves the gathering of information regarding consortium member’s dissemination‐related opinions, as well as information regarding the value which each party can bring, from their own perspective, into the strategy of the Plan.

Furthermore, lessons learnt and outcomes from INNOLABS project will be collected and included within the INNOLABS White Book, that will be available through INNOLABS website.

PROJECT Nº H2020 - 691556 INNOLABS

10

1 Methodology Dissemination: INNOLABS large events (Hackathons, EIICE) and other activities will be performed based on design thinking methodology.

Design Thinking is a human centered, cross disciplinary and prototype-driven innovation methodology. Through structured, creative processes, the multidisciplinary groups will work out new solutions that are attractive for the humans actually using the product or service, taking starting point in their needs, as well as solutions that are economically sustainable and technically feasible.

Design Thinking has proven very effective when it comes to solving fuzzy problems in a completely new way - always with the users first.

Figure 1 - Illustration of where the magic of Design Thinking is found

The results for workshops will be evaluated for implementation in the acceleration process.

2 Internal coordination Internal coordination facilitates real time communication between project partners during the lifecycle of this project. This will ensure technical progress of the project including monitoring the integrity of work packages and alignment of co-dependent tasks across work packages. It will also enhance mutual learning, shared problem solving and risk management.

Definition of activities Internal communication is carried out within the project involving all Consortium partners and their respective staff, and between the Consortium and the European Commission in order to

(i) keep all partners actively involved in the project (ii) agree and jointly develop a Communication and Dissemination Plan (iii) formulate key, targeted messages jointly


11

(iv) engage dialogue among and encourage all the partners to think about i. how to make clear messages about the focus of INNOLABS and how it

is different from other initiative ii. how INNOLABS can attract a lot of attention

iii. what we want to achieve specifically with this publicity, and what is realistic

(v) acquire a good, common understanding of who we want to reach (direct and indirect target groups, intermediaries) and the ways of how the well-defined external audience will possibly respond to INNOLABS’ messages & services

(vi) react and respond in a timely and efficient way whenever something happens that is relevant to the project from a communication point of view

(vii) review partner and project level dissemination activities, discuss effectiveness and learning from the actions that can shape future activities

(viii) make joint decisions related to dissemination (ix) share generated knowledge (outputs, project findings) with other Partners for

review and discussion to ensure high quality results and using them in project and partner level dissemination activities

(x) regularly review the implementation of the dissemination action plan and any deviations

(xi) regularly review project communication efforts and impact both in qualitative and measurable way

(xii) discuss data and knowledge management issues in order to follow the plan as described in the detailed project plan

(xiii) provide feedback back to the European Commission that can help with amplifying project messages

(xiv) inform WP6 deliverables like D6.1 First communication report (M15) and D6.3 Second communication report (M30).

Multiple ways of communication and mechanisms are in place to make communication active and interactive within the Consortium:

online communication (via INNOLABS Private Repository which is a private website, with sections specific for the INNOLABS project partners and for INNOLABS sub-grant agreement projects in order to coordinate all documentation and ease the administrative management; via E-mail)

core group meetings regular, monthly conference calls written documentation like Dissemination Activity Plan, minutes of meetings, Action

points, Briefing notes, Briefing papers to pinpoint key issues for discussions among the WPs

For each Work Package, a team leader will be designated with the overall responsibility for planning, implementing and reporting about the required partner level dissemination activities.

2.1 Plan approval The Work Package 6 team (Communication and Dissemination) is responsible for coordinating the development of the INNOLABS Dissemination Plan, Communication Activity Plan and an Events Agenda which are informed by all Consortium partners.

This Dissemination Plan is developed jointly according to an agreed timetable. The final version will be discussed and agreed within the Consortium via email with final approval given as part of a regular online project steering committee meeting in M3 or M4.


12

The Communication Activity Plan and the Events Agenda will be regularly updated and is accessible for all partners to be reviewed, commented, and editing via the INNOLABS Private Repository.

2.2 Feedback regarding evaluation of achieved results Monitoring and evaluation of communication and dissemination activities are continuous throughout the course of the project. Learning from these activities shape future activities by giving feedback to the Consortium.

Work Package 6 (Communication and Dissemination) will be responsible for regular monitoring of communication and dissemination activities under the supervision of WP1 (Project management). By developing an activity plan WP6 will monitor and verify if project communication and dissemination is being implemented as planned and is reaching its objectives.

Regular data collection about the planned dissemination actions will use measurable indicators.

Feedback on progress will be shared with the Consortium regularly in a written form. Progress, any deviations or necessary amendments from the original plan will also be discussed with the Consortium partners at the regular Core Group meetings.

If required, external evaluation will examine if INNOLABS goals and objectives have been reached and what lessons have been learned. Evaluation results and recommendations will complement the learning from internal monitoring of communication and dissemination activities.

3 Dissemination Plan

3.1 Goal determination INNOLABS dissemination goals description: Stimulate to increased innovation and value creation within the defined areas of interest through workshops, service jams and other activities. Target SMEs, potential investors, distributors, potential acquirers and other interested parties to materialize the innovation to sustainable products and services.

INNOLABS communication strategy aims to not only disseminate the projects outcomes, but also to set up a base of key associations and entities interested in supporting innovation at a European level.

The strategy purpose is to:

• Present and underline the project concept and strategy message.

• Attract stakeholders, investors and any entity interested in the project.

• Engage the interested actors to participate actively in the workshops and events of INNOLABS Work Program. The feedback from interested parties for the different activities is considered key for our project. To ensure continuous harvest and registration of this feedback, dedicated channels and tools will be defined.

• Underline RTD (Research and Technology Development) outcome of the funded projects.

• Underline impact of the project in the European economy, promoting and supporting innovation ideas of European SMEs.


13

3.2 Definition of messages To ensure consistent communication we will define key messages for the project. The key messages will be aligned with the project goals and objectives, and be the basis for all external communication.

INNOLABS key messages will encourage audience participation in project events. It is important for the project to ensure communication flow to all stakeholders. Creating synergies between the interested parties and future, potential actors is an essential goal for the INNOLABS project.

Figure 2 - INNOLABS Logo

3.3 Key actors; definition The INNOLABS project will identify key events, workshops and activities of interest for our target groups and goals, and create an activity plan accordingly.

Disseminate the project information to all relevant entities and stakeholders, and spread of INNOLABS events, workshops and activities to ensure maximum publicity.

Based on the initial communication objectives, the following target audiences for the communication plan has been identified:

• Small and Medium Enterprises (SMEs);

• Start-ups;

• Individual entrepreneurs, application developers and similar audience.

Additionally, the target business and research communities that may be interested in the project results include:

• Investor, VC and business angels;

• ICT, health, BIO and medical industry community;

• Community focused on ageing population;

• European, national and local media;

• Governments and policy makers.

Based on the above, the target audience in the INNOLABS project can be classified generally into two main groups: interested entities (including investors, stakeholders, etc.) and the applicants and participants (SMEs, Start-ups, individual entrepreneurs, etc.). The defined target audience will determine the most appropriate way of communication.


14

3.4 Communication channels INNOLABS consortium is planning to utilize a wide range of communication channels in order to increase stakeholders’ awareness and achieve robust dissemination of the projects activities, a key leap towards the successful participation on INNOLABS activities, enabling to get better outcomes. A set of communication channels has already been deployed from the project´s very beginning, while the remaining ones have been planned for the near future.

Based on the defined objectives, and taking into consideration each target group characteristics, appropriate channels and materials will be used, to reach the desired target audiences.

In order to minimize the overhead of these tools, whenever possible all of them will be realized using already existing tools like for example:

• Open Calls Submission process will be done through the website .

• Private website platform is based on open the source Owncloud SW, Open Office and several other SW.

• Ideal-ist for mailing list additional support.

• EC Commission Open Calls webpage will be used to disseminate open calls and events.

• Conf4me, the same that EC uses for events management of ICT Events.

3.4.1 Web Site

The INNOLABS web site has already been created and is running since the first month of the project, although not all its functionalities are operative yet.

INNOLABS website public portal will be the main reference point for all actors interested in the project’s development, it will display all the project information, public documents, events agenda, news, etc.

INNOLABS website will also have an internal private website with specific sections for the INNOLABS project partners, and for participating and selected SMEs.

PUBLIC WEBSITE

The public project’s web site is hosted under:

The public website will serve as the front face of INNOLABS and main informational portal for audience interested in the project development and actions.

It will be structured as follows:

• Home Page: Brief project and activities description and a Newsletter Subscription Button.

• About Us: Detailed explanation about the project, how it works, activities procedures (open calls, hackathons, etc.). Short description about each partner. INNOLABS public deliverables available for ease of reference.

• Open Calls: Detailed explanation about the Open Calls procedure and application process. Through the “Submit Proposal” button users will be redirected to the F6S website, where it is possible to fill an application form and submit project proposals. There is also a “Find a team” button, inviting to registering to the SEMs private section for using the matchmaking tool

• External Experts: o “Call for Experts” section, where it is explained how INNOLABS Experts are recruited,

and how to participate and apply for becoming an INNOLABS Expert. o “Innovation Voucher Providers”, where it is explained how to become a Voucher

Provider and it is available a “Service Registration” button.


15

• Events: Calendar with all upcoming event and closing dates, also connected to a registration section.

• News: listing of news and articles developed by INNOLABS.

• Contact Information

PRIVATE WEBSITE

There will be two private specific sections:

• INNOLABS Sharing Repository has already been set up. Within this Repository two different accessible areas have been defined:

o Visible and accessible only for Consortium Members, after accessing with their own Username and Password, where working documents and other project documents will be gradually stored.

o Visible and accessible just for Selected projects and Consortium Members. Each project will have their own folder where administrative information and their project documents will be stored.

• Private Area for SMEs: it is designed as a private section where only applicant SMEs will be able to access, after registration. In this section, SMEs will be able to set their profile and describe their project idea. A “Matching Tool” will be also available, to ease their team building process for INNOLABS Open Calls participation.

For measuring the volume of users traffic flow for INNOLABS the open source AWStats tool will be used.

Figure 3 – INNOLABS website Screenshoot


16

3.4.1 Mailing lists

At least, three INNOLABS mailing lists will be created, maintained and updated.

The INNOLABS project mailing list has already been created and is operational from the beginning of the project. Since the majority of the partners are involved in all WPs, it was decided to have a single INNOLABS mailing list, including all project partner contributors. The majority of the project communications will be conducted through this list. Separated WP mailing lists will be created, if needed.

Once the website is fully operative, general public will have the option to subscribe and join INNOLABS Newsletter mailing list. Subscribers will receive by email INNOLABS monthly Newsletter, with information of the latest project novelties, advances, events, etc.

In order to reach all the public interested on INNOLABS and obtain an extensive Newsletter mailing list, all partners will help to disseminate general information about INNOLABS project through their networks, and will also advertise the project through their own communication channels.

In addition to this, there will be several Selected Projects mailing lists. After each Open Call resolution two different mailing lists will be created, one for funded projects and another for finalist projects. These mailing lists will be used to deliver significant information regarding the project development, reporting and timing in a fair and efficient communication way.

3.4.2 Social Media

INNOLABS project will work to establish strong presence to social media, following current dissemination trends. To this end, three different social networks (Twitter, Facebook and LinkedIn) has been set to:

• Provide information about INNOLABS

• Advertise INNOLABS Events

• Disseminate outcomes, materials and interesting information

• Maintain an up-to-date image.

• Reaching broader audiences

Therefore, INNOLABS has already launched a Twitter account () and a Facebook account (), that will be enable to create a two-way communication with INNOLABS website.

WP6 leader will be responsible for updating the different social media accounts. The rest of the Project Members are expected to generate further impact by sharing and promoting INNOLABS posts through their own existing accounts.

INNOLABS Twitter account (Figure 5) is a broad network, where all type of information will be shared. The hashtag #INNOLABS will be used to refer to the project. For each INNOLABS Event a specific hashtag will be outlined and used together with the main one.

INNOLABS Facebook account (Figure 7) can easily become a fast and informal way of sharing all kind of information.

INNOLABS LinkedIn account (Figure 6) has also been considered due it is an important professional network. It will be used to target possible stakeholders. LinkedIn account will also encompass news, scientific papers, thematic articles related to the project main topics and selected through relevant sources.

To measure and boost INNOLABS impact on social media Twitter Analytics and Facebook Analytics will be used.


17

At the INNOLABS website there will be links to access and join all the social media:

Figure 5 - INNOLABS Twitter account

Figure 4 – Social media icons


18

Figure 6 – INNOLABS LinkedIn Group account

Figure 7 – INNOLABS Facebook account


19

3.4.3 Direct contact with key experts

The Communication departments of all Consortium partners will work in close collaboration, under the coordination of the WP leader, to establish closer contacts with related key experts, organizations or projects, that might collaborate by participating or cooperating in INNOLABS Events or directly in the project development. These networking activities will increase INNOLABS chances to be widely known.

The following two-way communication channels have been foreseen:

• Dialogues, face-to-face conversations

• Conferences

• Brokerage events

• Meetings

• Workshops

• Telephone calls / Video conferences

• E-mail information service

• Internet database

Interpersonal communication is generally more effective and less expensive, although is time and effort consuming. But for reaching specific objectives it has been considered to be appropriated, due it is more interactive and flexible and beneficial for reaching agreements or receiving input.

3.4.4 Local media

Besides the dissemination activities addressed to a worldwide audience (web site, social media, scientific publications etc.), INNOLABS consortium will, also, concentrate on raising awareness on a local or regional level. For this purpose, press releases in local languages will be issued, communicating the project development and most important the opportunity that participating in all the activities to be developed throughout the INNOLABS project.

Furthermore, presentations in local media and appearances in local or national press will be pursued. Links to all articles or other media coverage will be loaded in the website, in the News section.

In addition, key information about the project and its results will be inserted in leading science newsletters and blogs such as CORDIS NEWS.

3.5 Communication and Promotion Material Since INNOLABS aims at identifying and supporting brilliant ideas among willing entrepreneurs and innovators, communication plays a key role within the project. Raising awareness about the potential of INNOLABS initiatives and about the chance to be involved in a customized service plan is crucial for the success of the whole project.

The communication materials will provide valuable support in introducing the project to the audience, presenting its purpose, providing seamless updates about the progress and results achieved while implementing the activities.

INNOLABS communication materials will be produced both in electronic (newsletter, videos, infographics) as well as printed forms (brochures, reports, short magazines). In the following lines, we provide an overview for each of them.


20

3.5.1 Communication and Promotional Material Template

Most of our communication and promotional material will be related to the events INNOLABS will run and the procedures to apply to have the chance to compete and access to further support, both monetarily and by benefitting from innovation services. To this end, the core of communication and promotional campaign will rely on “friendly” and “catchy” tools of information able to draw the attention of key targets, providing concrete details on how to get engaged, such as newsletters, leaflets and other appropriated communication material.

INNOLABS partners agree on the fact that the Promotional material shall include the project logo and the reference to European Union as follows: “This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 691556”.

3.5.2 Communication and Promotional Material Content

Public Deliverables: they will be available through the web page:

http://www.innolabs.io/index.html

This will:

• provide a continuous stream of information by underlining the main initiatives from time to time

• demonstrate the proactivity and the enthusiasm behind the design and realization of the events

• further guarantee INNOLABS consortium’s commitment and adherence to the project in the implementation phase of the project

Brochure: will be created at the beginning of the project. It will contain all the information related to the project and the content Idea Events, the core of INNOLABS project

They will be designed and printed in A5 format, streamlining the fact that the project encourages the generation of new value chains in the healthcare sectors, thanks to the synergies and the activities of different players, such as SMEs, research centres, startups, hospitals operating in “apparently” different fields. The brochure will also mention the two main macro areas,

Figure 8 – Samples of INNOLABS Brochures - Covers

http://www.innolabs.io/index.html


21

personalized and mobile health, proposals are expected to address to, with a focus on elderly population.

On the other hand, the back of the brochures will provide more info on the whole project, scope and types of events to be undertaken for the benefit of companies and other key targets, with an invitation to visit the dedicated website to get the latest news. Of course, every brochure will be personalized with an area containing all the useful contact details of the INNOLABS partner involved in that specific promotion activity.

Newsletter will be published each month with the most relevant aspects and upcoming appointments.

About the newsletter, the target audience will be carefully taken into account and the topics to include will be chosen accordingly. In the editing phase, particular attention will be drawn on the use of concise and comprehensible vocabulary to ensure readability, avoiding verbose language. The amount of content will be also considered, in order to let the newsletter be sustainable.

An interesting feature related to this tool is the impact, that will be measured by monitoring how people scan the publication on a regular basis and tracking what's happening.

INNOLABS dissemination (promotion and showcasing) videos will be also produced, by identifying purpose and strategic goals to the story.

INNOLABS consortium will design a creative brief and a story outline; considering the goals, genre, and audience; further, script and story board will be worked out. Key messages are related to:

• the impact of personalized health and mobile health on everyday life

• the potential of cross-sectoral collaboration to this end

• the enthusiasm of participating at hackathons and contests

Figure 9 – Samples of INNOLABS Brochures - Back


22

The viewers (stakeholders, public authorities together with entrepreneurs, university students, innovators, startuppers) should feel compelled to the course of actions undertaken by INNOLABS.

Additional related dissemination material will be specifically created for each INNOLABS event and profited by the rest of the project.

Among this type of material dedicated “save the date” (e.g. 19cm x 6cm) will be designed and printed focusing on a specific event, such as a hackathon, a bootcamp or ideas contest event.

Figure 10 – Samples of INNOLABS “Save the date”


23

Press Releases

The press release supports marketing and communications objectives. As keyword-rich content supporting search optimization, the press release—especially in its social media format—is a very effective marketing tool for attracting mainstream, trade media and public attention. The press release related to INNOLABS will provide the basic facts needed to develop a news story and increases the chances of the project news being reported.

3.6 Dissemination feedback and evaluation Indicator to evaluate the Dissemination Plan evolution, reported to the consortium for improvement.

The following performance and research indicators have been identified in order to evaluate dissemination activities in a measurable way:

• One project webpage. At least one hundred thousand visits to it by end of the project.

• Three social media channels constantly updated. More than two thousand followers in twitter account.

• All public deliverables published in the project website and the project social media.

• At least 24 monthly newsletters, and several brochures and promotion videos.

3.7 Yearly updated of planned activities In order to enrich the events agenda yearly and keep updated, the INNOLABS consortium can use the following tips:

• Relevant key performance indicators after each event. Indicators as:

o Nº of attendees

o Evaluation of the interest of the attendees (1-10)

o Interaction of the attendees (1-10)

o Repercussion of the event in social networks (Yes/No) (nº)

o Suggestions of the attendees

o What did you learn about the event?

o What would you add?

o What would you take away?

• After each event, INNOLABS consortium must meet and discuss about:

o The difficulties and disadvantages of the event organization

o Tips for next event and organizing member

• Looking for new alternatives of dissemination and social media

• Revision of the number of the webpage visits each 3 months

• Revision of the number of the social media channel followers each 3 months

4 Collaboration Plan INNOLABS will be in tight collaboration with several relevant EU groups, clusters, organizations and H2020 or national projects, since wishes to be an active member of the ICT, Health, BIO and


24

Medical Industry Community. INNOLABS Collaboration Plan aims to enrich the project in terms of exploiting synergies with recognized organizations, by establishing agreements.

Agreements with a number of initiatives, relevant to INNOLABS scope and objectives, have already been reached. These agreements are expected to increase during the project lifetime.

4.1 Collaboration Agreements with Third Parties A Responsible Partner has been assigned to each Collaboration Agreement for checking collaboration development, as well as proving more detail of the collaboration actions.

INVEN2

Website: http://www.inven2.com/no

Responsible Partner: OMT

Entity Description: Norwegian innovation company, building bridges between excellent research and next-generation technology industry. It is also an important contributor in Norwegian commercialization of research.

Form of Collaboration: Inven2 will support Startup companies to attend the program. Providing its knowledge and competence related to commercialization of research based technology and networking with hospitals and the University of Oslo.

ADE: Agency of innovation, Business Financing and internationalization of Castilla y León

Website: http://www.ade.jcyl.es/

Responsible Partner: BIOTECYL

Entity Description: Spanish public entity of the Regional Government of Castilla y Leon, depending of the Regional Ministry. It carries out programmes, actions, policies and financing measures focused on private sector in the region (enterprises), including regional policies and programs, the promotion and deployment of Spanish national R&D and Innovation policies and programs, and all the issues related to R&D and Innovation at the international and European level.

Form of Collaboration: ADE will be collaborating with its expertise in Business strategy and Business plans, IP tech transfer, Events organization and providing access to European, national and regional financing.

SARSIA SEED AS

Website: http://www.sarsiaseed.com/


Entity Description: Norwegian Seed Capital Fund investing in early phase technology companies focused on energy /clean-tech and biotechnology/life science sectors.

Form of Collaboration: Providing to the INNOLABS Consortium partners access to the national and international investors network and expertise in business strategies, selling business plans. There might be a possibility of investments in INNOLABS SMEs.

http://www.inven2.com/no

http://www.inven2.com/no

http://www.ade.jcyl.es/

http://www.sarsiaseed.com/


25

SCANBALT BIOREGION

Website: http://scanbalt.org/

Responsible Partner: HCN

Entity Description: ScanBalt is a non-profit association from the Baltic Sea region, aims to promote the development of ScanBalt BioRegion as a globally competitive Health and Bio economy.

Form of Collaboration: Disseminating INNOLABS through its communication channels and network. Promoting INNOLABS actions among the Baltic Sea companies. Providing coordination with the EU BSR Flagship ScanBalt HealthRegion.

OSLO UNIVERSITY HOSPITAL Clinic of Innovation Website: http://clinic-of-innovation.blogspot.com.es/


Entity Description: It is the hospital's tool in the work with innovation. It aims to foster innovation by soliciting ideas from healthcare professionals, research companies and other entities.

Form of Collaboration: Provides support in making cost benefit analyses of innovative projects. Also, will contribute with user interactions for testing innovative solutions.

CLAVE MAYOR Website: http://www.clavemayor.com/

Responsible Partner: BIOTECYL

Entity Description: Spanish Venture Capital management company founded in 2002, with additional experience in mergers and acquisitions.

Form of Collaboration: Provides expertise in business strategies and development of selling business plans. There might be a possibility of investments in INNOLABS SMEs.

BLACK PEARLS Website: http://www.blackpearls.vc/

Responsible Partner: INT

Entity Description: Venture Capital company focused on Poland and Europe. Provides support, training, mentoring and accelerator programmes for encouraging entrepreneurship.

Form of Collaboration: Providing their expertise in business strategies and selling business plans, and access to their national and international investors. Investing in up to 5 best INNOLABS awarded start-ups in case of alignment with Black Pearl Investment strategy and criteria.

http://scanbalt.org/

http://scanbalt.org/

http://clinic-of-innovation.blogspot.com.es/

http://www.clavemayor.com/

http://www.blackpearls.vc/


26

INFOSHARE

Website: https://infoshare.pl/

Responsible Partner: INT

Entity Description: Biggest tech and new media event in EEC region, also focused on start-ups and entrepreneurship.

Form of Collaboration: Enabling and supporting the 1st INNOLABS Hackathon collocated with INFOSHARE annual conference.

ILE-DE-FRANCE Website: https://www.iledefrance.fr/

INNOLABS Responsible Partner: CAP

Entity Description: Promotes research and innovation within the Paris region with substantial scientific potential

Form of Collaboration: Dissemination of INNOLABS Open Calls to ICT+Health community in the Paris Region. Promoting INNOLABS within the Paris Region networks. Also, will support the organization of an event at Future n Seine Festival.

ZAB: The Brandenburg Economic Development Board Website: https://www.zab-brandenburg.de/de

INNOLABS Responsible Partner: BER

Entity Description: One of the main contact point for all issues related to business settlements, innovative SMEs and technology-oriented start-up firms.

Form of Collaboration: Providing access to national and international investors network, as well as companies and research institutes network. Promoting R&D projects. Providing relevant information regarding financial support options, financial instruments and investors for research. Establishing connections to key players in need for establishing business and implementing projects in healthcare industries.

INNOVATION NORWAY Website: https://www.zab-brandenburg.de/de

INNOLABS Responsible Partner: OMT

Entity Description: Norwegian Government support instrument for innovation, promoting interaction between enterprises, knowledge communities and R&D institutions.

Form of Collaboration: Promoting INNOLABS Idea contest participation among innovative start-ups and SME’s across Europe through their cluster network. Providing expertise in product development and scale-up, by using their own grant mechanisms. Assisting granted INNOLABS projects under the commercialization stage.

https://infoshare.pl/

https://infoshare.pl/

https://www.iledefrance.fr/

https://www.zab-brandenburg.de/de

https://www.zab-brandenburg.de/de


27

ECH Alliance: European Connected Health Alliance Website: http://echalliance.com/

INNOLABS Responsible Partner: EUROB

Entity Description: It funds projects in public-private partnership in the field of information and communication technology (ICT) for active and healthy ageing.

Form of Collaboration: Joint dissemination activities, celebration of common events, inputs for challenges definition ...

AAL PROGRAMME: Active and Assisted Living Programme

Website: http://www.aal-europe.eu/


Entity Description: European health connector platform, facilitating international multi-stakeholder connections around ecosystems, driving sustainable change and disruption in the delivery of health and social care.

Form of Collaboration: Dissemination and supporting INNOLABS action, being invited to INNOLABS events and workshops, etc.

TICBioMed

Website: https://www.ticbiomed.org/


Entity Description: Cooperative cluster of companies, universities, healthcare providers and public institutions that work together to foster innovation in eHealth.

Form of Collaboration: Collaboration within their eHealth HUB project (). If possible, they will provide their expertise and support in: business modelling; access to private finance; commercialization; legal & regulatory issues.

Health 2.0

Website: http://health2con.com/


Entity Description: They promote, showcase and catalyze new technologies in healthcare, through worldwide conferences and prize challenges.

Form of Collaboration: Supporting the organization of the 1st INNOLABS Ideas Contest Event collocated with their Health 2.0 Europe () and Healthio () Events.

http://echalliance.com/

http://www.aal-europe.eu/

https://www.ticbiomed.org/

http://health2con.com/


28

NoTeB: Nordic Test Beds

Website: https://nordictestbeds.org/


Entity Description: Nordic project that aims to create a Nordic collaboration network and access to five university hospital test beds.

Form of Collaboration: Providing access to their Nordic Network of Test Beds. In case is possible facilitating a real environment (hospital) for running product or services idea tests. Promoting INNOLABS Actions and Events through Nordic SME’s and institutions.

IVACE: Institut Valencía de Competitivitat Empresarial

Website: http://www.ivace.es


Entity Description: Spanish public entity of the Regional Government of Valencia. It supports enterprises in innovation, entrepreneurship, internationalization and investment capture, as well as the promotion of technological enclaves, industrial security.

Form of Collaboration: Supporting join events to be determined. Assistance for submitting proposals in order to access to national funds.

AMETIC

Website: http://ametic.es/es


Entity Description: Spanish Association of Electronics, Information and Communications Technologies, Telecommunications and Digital Content Companies. Assist companies to achieve its most demanding goals.

Form of Collaboration: Dissemination Actions and Events.

CDTI: Centre for the Development of Industrial Technology

Website: https://www.cdti.es/


Entity Description: Spanish Public Business Entity, answering to the Ministry of Economy and Competitiveness, which fosters the technological development and innovation of Spanish companies.


https://nordictestbeds.org/

https://nordictestbeds.org/

https://www.linkedin.com/redirect?url=http%3A%2F%2Fwww%2Eivace%2Ees&urlhash=rcLs

https://www.linkedin.com/redirect?url=http%3A%2F%2Fwww%2Eivace%2Ees&urlhash=rcLs


29

TECH TOUR

Website: http://www.techtour.com


Entity Description: Tech Tour is a platform for Innovative Investors, Hi tech Entrepreneurs, Corporates and Government Influencers, committed to the development of emerging technology companies from Europe. At the moment, they are collaborating with the International Venture Club (IVC) and Europe Unlimited on events and activities.


PERMIDES

Website: http://permides.eu/


Entity Description: European H2020 founded project aiming to provide key solution for reconfiguring the biopharmaceutical value chain in Personalized Medicine towards a Health Economy 4.0. To address this objective, they will use a cross-clustering approach, leading biopharma and IT clusters from three countries (Austria, Germany, and Norway) will create novel cross-sectoral collaborations between SMEs to address innovation barriers in the biopharma sector via cutting-edge IT solutions.

Form of Collaboration: Like INNOLABS in this project aims to develop new cross-sectoral and cross-border industrial value chains across the EU by supporting the innovation potential of SMEs.

5 External Experts

5.1 External Evaluators and Jury Process of engagement

The call for external evaluators and jury will be launched by INNOLABS website, which will be the starting point for their selection, engaging and communication process. The external evaluators will be selected according to transparent rules agreed by all consortium members based on their highly qualified expertise in health, e-health, m-health, ICT for health, biotechnology, medicine. A straightforward and objective-oriented communication will increase their engagement as well as it will drive their focus towards the innovation projects which they will be support.

Dissemination messages and channels

The call for external evaluators and jury will be disseminated via all usual communication channels of the INNOLABS consortium related to circulating information on innovation, research, business-academia collaboration and European health sector. It will include mailings, websites publications, newsletters, social media messages as well as one-to-one communication with the consortium members’ poles of highly qualified experts in the field. The channels will also include the consortium members’ extensive networks of institutional partners active in the innovative health services.

http://www.techtour.com/

http://permides.eu/


30

The messages must clearly state a state-of-the-art character of the INNOLABS project, its cross-chain orientation, the added value expected from the participation of the external evaluators.

5.2 Innovation Voucher Services Providers Process of engagement

Innovation Voucher will be provided by on one hand INNOLABS consortium partners and on the other hand from third parties – the partners community composed of high-level European experts in transversal topics related to innovation creation and supporting. Each partner will provide its proposal for the innovation voucher to the work package coordinator. Each partner is also responsible to assure the reach out to its pool of experts and to incentive them to propose a quality value offer of the proposed service.

The cooperation with Vouchers providers will be based on comprehensiveness of the value proposition and transparency rules.


The messages addressed to the Innovation Vouchers Services Providers shall clearly state the objectives of the INNOLABS project as well as expected results from their services to the accompanied start-ups and the winning innovative projects. It shall be based on the identified needs of the INNOLABS project clients – the selected innovative projects which will receive the support in the course of the project.

The channels of dissemination will be in most part the one-to-one channels of the consortium partners in order to assure the highest quality of services providers, avoid aleatory choices, fit the offer with the market need.

6 Private Investors Process of engagement

Apart from direct financial and business development support provided to SMEs in the course of the project, the INNOLABS consortium intends to create business ecosystem and a network of stakeholders that will guarantee viability of supported SMEs solutions beyond the project timespan. To that end communication and networking activities will address the following target groups:

• accelerators supporting digital health projects (e.g. Vertical in Finland)

• venture capital firms

• venture capital firms specialized in life quality technologies, digital health, or biotechnology (e.g. XL Health - Berlin, LQT Fund - Poland)

• corporate venture capital entities active in biotechnology, digital health, and similar domains (e.g. Siemens, GE Health, Philips)

• potential end-users (e.g. hospitals)

• large enterprises, corporations, or R&D centres

Each of the stakeholders’ groups is in capacity to provide financial, organizational, and business development support to projects at different maturity level and having different business needs (ranging from technology development and testing, through first commercial deployments, to support in market penetration and business model scaling). In particular, INNOLABS intends to


31

encourage VCs and other potential private investors to involve and provide financial support to the best performing SMEs.


In order to gain interest of the stakeholders listed in the section above, the following list of key messages will be included in INNOLABS communications:

• INNOLABS has teamed-up with the most important technology events and conferences in Europe to reach SMEs in medicine, biotechnology, and e-health sector.

• As H2020 project INNOLABS has provided over 2 million EUR direct financial support to SMEs.

• Projects recognized with INNOLABS awards have already proven their maturity and market potential.

• Projects supported by INNOLABS consortium have taken part in fast lane acceleration programmes.

• SMEs supported by INNOLABS consortium are potential partners in EU funded R&D projects in digital health, medicine, and biotechnology domain.

• Further investment in the projects supported by INNOLABS is an opportunity to gain access to mature and proven technologies crucial for medicine, biotechnology, and e-health sector.

7 INNOLABS Dissemination In order for INNOLABS project to have an impact upon European Health, it is vital that all stakeholders are aware of its concrete objectives and proposals. General key messages have been identified to describe INNOLABS project as a whole. These key messages set out the strategy for disseminating INNOLABS, which consist of ensuring the circulation, publicity, and spread of aims, potentialities, events, activities, as well as making results considered and used. All these messages can be used in leaflets or any other dissemination material produce during the project lifetime. Project Description: The project INNOLABS supports new value chains in healthcare. It accelerates development and market adoption of new disruptive products and services. INNOLABS’ main objective is supporting personalised healthcare by leveraging cross sectorial collaboration potential among Information Communication Technologies (ICT), Medical Device and Biotechnology sectors. By utilizing user centric methodologies, the project strongly believes that cross sectoral cooperation will deliver smart health solutions. Hackathons, workshops and competence from ICT, M/E Health and digital health combined will deliver products and services to disrupt traditional health care. Accelerating disruptive but smart health solutions from several sectors working together is the mission of the INNOLABS project.


32

Specifically, INNOLABS is helping SMEs and entrepreneurs to develop new mHealth solutions by:

• two Open Calls

• two Contest Idea Events

• three Hackathons

• Innovation Bootcamp / SME-UNI Competition)

About the events:

• The INNOLABS project is facilitating events to bring forth new and innovative solutions to combat today’s health challenges.

• Combining competence and creativity across sectors to bring innovation into health care to meet future challenges.

• Proven methods and user centric processes deliver game-changing solutions for the future of health care.

8 Open Calls Dissemination

8.1 Key actors Target audience:

• Small and Medium Enterprises (SMEs)

• University students, young entrepreneurs and start-ups

• Individual entrepreneurs, app developers and similar audience

• local health and life science community (doctors, nurses, researchers)

The Open Calls should be open for three months and communicated to all target audiences during the defined channels during the open period.

8.2 Dissemination plan and key messages The goal is that by combining competence from ICT, M/E Health and digital health, the project’s the open calls will encourage cross sectorial cooperation to deliver value solutions for health.

Each Open Call must start with a description of the project. For example:

INNOLABS, a cross-European acceleration project, funded by EU’s Horizon 2020 program, will support SMEs in their quest to develop game-changing solutions to battle today’s social and economic challenges in the health field.

Followed by key description of the call and requirements, tailored for each call.

Some general key messages for Open Calls:

• INNOLABS combines competence and creativity across sectors to bring innovation into health care with the purpose of meeting its future challenges.

• By joining the INNOLABS Open Calls your idea is nurtured to be a success.

• Accelerating disruptive but smart health solutions from several sectors working together is the mission of the INNOLABS project.


33

• INNOLABS helps translate your ideas into products and services. Get direct funding and support of experts.

• Healthcare revolution needs ideas, people and courage. A boost is all you need. Join INNOLABS

Material:

• Online promotion and dissemination

• Print material if necessary to reach “traditional” (non-ICT) actors

• Channels to be used: o Social media channels and the local digital health meetup groups. o Partner newsletters (e.g. clusters, innovation agencies) o Mass mailings o Cooperate with local promotion partners

Each partner should use own channels and cooperate with local partners in order to create the highest impact possible.

9 Hackathon / Ideas Contest Events Dissemination

9.1 Key actors The target audience will be:

• Small and Medium Enterprises (SMEs)

• University students, young entrepreneurs and start-ups

• Individual entrepreneurs, app developers and similar audience

• local health and life science community (doctors, nurses, researchers)

• Investors, VC representatives

Each Hackathon organiser is encouraged to acquire local partners for promotion (such as the relevant clusters, accelerators, incubators, companies and universities) and promote the Hackathons in the local health and ICT community.

9.2 Dissemination plan and key messages Adaptation of the message:

• The goal of INNOLABS large events should be to create new and innovative ICT solutions for problems that exist in the field of health care and life sciences. Furthermore, Hackathons should bring together people of different backgrounds (universities, SMEs, health professionals) and foster interaction and future partnerships.

Some of the Key Messages:

• Be a pioneer – solve existing challenges: design, pitch and win cash. • Set your mind to the INNOLABS challenge: design, pitch and win cash.

• INNOLABS calling! Compete for Health. Win cash prizes and key contacts!

• At INNOLABS we love to be surprised. Hit the stage, get engaged, step forward!


34

• Speed up your development process, get assistance and be awarded. • Team up, fire up, unleash digital health potential, win cash prizes and take up the

market!

Material:

Focus on online promotion and dissemination and produce print material if necessary to reach “traditional” (non-ICT) actors

Channels to be used:

• Social media channels and the local digital health meetup groups.

• Partner newsletters (e.g. clusters, innovation agencies)

• Mass mailings

• Cooperate with local promotion partners

Each partner should cooperate with local partners in order to create the highest impact possible.

10 Satellite Events Dissemination INNOLABS project, due to its nature, addresser mainly to small and medium enterprises, fully aligned with the spirit of the INNOSUP, as cluster-facilitated call to guarantee a strong support to companies by cluster organizations.

This concept has been translated and structured in a wide range of initiatives to encourage, monetarily and with the provision of specialized services, further developments of brilliant and promising ideas to facilitate their market uptake.

10.1 Key Actors The main events that will allow the competition of the ideas and, consequently, the recognition of the prizes to be awarded are hackathons and the open contests. Of course, to get the most from these “pillar” events, a capillary network of satellite events will be realized locally, covering geographically the areas project partners are based.

For this reason, satellite events play a crucial role in the architecture of INNOLABS together with the specific audience target and stakeholders able to maximize the dissemination as well.

Key actors to be involved on occasion of satellite events:

• entrepreneurs

• start-uppers

• spin-offs

• university students

• innovators

• tech transfer officers

• mHealth professionals

• physicians

• clinicians

• Knowledge transfer consultants

• ICT professionals

• Trade association delegates


35

• Health Cluster managers

• Research centres delegates

Stakeholders to engage to maximize visibility of the satellite events:

• Regional authorities

• Technology transfer agency

• Scientific and Technology Parks

• Incubators

• Accelerators

• Fab Labs

• Contamination Labs

• Universities’ Industrial Liaison Offices

• Local innovation associations

• Local TV channels, thematic magazines

• Regional centres of competence

• National Health associations

• Innovation/health think thanks

10.2 Dissemination plan and key messages Each INNOLABS partners has provided a detailed agenda of the satellite events willing to organize. The events will be:

• Promotional, since they will inform the attendees about INNOLABS

• Practical, by providing concrete support and practical suggestions on how to properly apply to INNOLABS contests, what to stress and what to valorize of a certain technology/business idea.

• Focused, by providing insights on specific topics, such as e.g. digital health, healthy ageing, ICT, personalized medicine.

These aspects have to fit with the key audience abovementioned and with the overall concept of the project when it comes to deal with the “key messages identification”.

Following, a list of key messages to be delivered while promoting and implementing the satellite events:

• INNOLABS aims at unleashing the potential of personalized health and mobile health in terms of impact on society and on healthcare costs

• INNOLABS encourages and awards, above all, companies with brilliant and promising ideas

• INNOLABS strongly believes in the potential of cross-sectoral cooperation/contamination for delivering added value solutions for Health

• INNOLABS supports trans-national cooperation as an added value to award an innovative idea

• INNOLABS provides a fast lane process in case a certain idea/company appears “ready to be boosted”

• INNOLABS wants to widely unveil the potentiality relying in the “silver economy”

• INNOLABS considers “ageing” as a key issue for EU and policies to tackle and to associate to the concept of “healthy”

• INNOLABS trusts hackathons as driver to deliver blasting solutions to key social/economic challenges


36

• INNOLABS partners concur in providing, together with monetary prizes, specialized services to assist companies while walking through the “valley of death”.

11 Webinars

11.1 Key actors Webinars will be provided for:

• Primary (DoA): Access will be available for all awarded teams (either with grants or only vouchers).

• Additionally: Open them to all Project clusters’ members / associates.

11.2 Dissemination plan and key messages Calendar: During the whole acceleration process.

• Monthly (the talks will have 1 hour long)

Logistics & Contests:

• The invitation will be made directly via email.

• A document will be sent with the specific data of each webinar: schedule, chat theme, chat theme summary, speaker name and brief speaker CV, connection data.

• The webinar will be conducted through GoToMeeting application. All the webinars will be recorded.

12 White Book Promotion and Dissemination

INNOLABS project not only seeks long-term sustainability of the actions developed and continuity after EU funding, but also to replicate INNOLABS results and serve as basis for similar initiatives. To this end, "INNOLABS White Book and Strategic Vision Outline" will be released to act as a guideline for public policy makers, EC experts and investors, about effective supporting measures and opportunities of investment and business making.

12.1 Key Actors The tools for effectively realizing and producing new cross-chains outcoming from INNOLABS results will be sought to be self-long-term sustainable both through private support and ESIF funds.

In order to achieve the maximum visibility and dissemination of the INNOLABS outcomes and spread the knowledge obtained through its lifetime, the White Book will be distributed and made available to key actors and stakeholders.

On the one hand, here is listed the targeted audience who may be interested in the project results and lessons learnt, for future strategy implementations, possible investments or future


37

collaborations. While on the other hand, there have been identified key stakeholders to be engaged in the White Book dissemination strategy, that will act as intermediaries to maximize its visibility.

Targeted Audience:

• EC and public authorities

• EU and national Policy Makers

• EC experts

• VC representatives

• Investors

• SMEs / Entrepreneurs / Start-ups / Spin-offs with interest in the area

• mHealth professionals

• Head Clusters managers

• Knowledge transfer consultants

• Hospitals Innovation or Research Departments

• Incubators

• Accelerators

• Innovation or Research Centres

• Technology transfer agencies

• Related EU Projects

• Innovation/Health Networks

Stakeholders to engage for maximizing dissemination:

Some of the target audience identified might also act as stakeholders, helping to disclose INNOLABS White Book.

• Public entities focused on R&D and Innovation

• Public or Private Agencies or Associations supporting entrepreneurs

• Health Clusters

• General Media and specialized media

• EU webs and dissemination channels

• Local and European media

12.2 Dissemination plan and key messages An effective dissemination is essential in order to make sure that INNOLABS results are well tailored for the target audience defined in the previous section. Networking will be crucial through all the INNOLABS span.

All partners will actively inform their networks about the project outcomes, bringing in ideas that might be discussed and presented in subsequent meetings.

The White Book will be presented at the INNOLABS Final Workshop, where the main project outcomes will be presented, and final prizes will be given to the awarded projects. Its aim will be to raise awareness on the research field covered by INNOLABS, as well as bringing together interested parties.

A total amount of 100 copies will be printed to be distributed to relevant EU governmental bodies, and key subjects.

The White Paper Summary will be also printed as a brochure to be handed on the INNOLABS final workshop. For general distribution, a PDF version will be available at the INNOLABS website


38

to download. It will also be disseminated through social media and all the channels described in section 3.4

INNOLABS key messages for promoting the White Book will be developed through the project lifetime, although some general messages are listed below:

• INNOLABS a proven cross-European acceleration project.

• INNOLABS helping SMEs to access the next market readiness level

• INNOLABS empowering the EU mHealth

• INNOLABS a proven cluster-driven methodology that generates cross-sectorial and cross-border opportunities for innovation and entrepreneurship.

• INNOLABS supporting SMEs to deliver timely innovative products and services, increasing their competitiveness in the European emerging markets

• INNOLABS: meeting point for Innovation + Investment

13 Planned Dissemination Activities per Partner

Each consortium partner will be engaged in a diverse number of Dissemination Activities for promoting INNOLABS project and ensuring a successful participation in all INNOLABS actions.

In this section are compiled the already programmed activities, but more would be defined and added through the project lifetime.

13.1 BER APROX DATE ACTIVITY ATENDEES/IMPACT COMENTS

April/May 2017 Dissemination activity 100 - 500

Berlin Partner will contribute to the dissemination of key events by promoting them via twitter, our newsletter and targeted mailings

17 May 2017 Promotion Event 50

In the framework of BIONNALE 2017, we will organise a workshop to present INNOLABS to the participants of BIONNALE. BIONNALE gathers around 1000 stakeholders from the life science industry.

21 September Promotion Event 50

In the framework of Treffpunkt Medizintechnik 2017, we will organise a workshop to present


39

INNOLABS to the participants of Treffpunkt Medizintechnik. This event gathers around 300 stakeholders from the med tech industry.

Table 1 – INNOLABS Dissemination Activities by BER

13.2 CBIOS APROX DATE ACTIVITY ATENDEES/IMPACT COMENTS

22 December 2016

INNOLABS press release sent to Campania Bioscience mailing list.

Around 360 members

11 January 2017

Newsletter sent to Campania Bioscience’s partners, where the headline news is dedicated to the launch of INNOLABS website.

Around 360 members

24 February 2017

CBIOS participation with a speech on INNOLABS on occasion of the workshop “Muovere i primi passi in Horizon 2020. Come accedere ai finanziamenti diretti UE per la ricerca e l’innovazione”

80 (startuppers,

entrepreneurs, researchers, spin-offs)

27 February 2017

INNOLABS project promotion through ALISEI newsletter. Italian Cluster on life sciences, gathering together Italian regional actors (clusters and tech parks), research centres and trade associations operating in the Health sector

Around 3.500 users (EU Parliament

members, interested Ministries's delegates,

researchers, professionals in

healthcare)

3 March 2017

CAMPANIA RIS3 Bullettin/newsletter reports CBIOS involvement in INNOLABS project

Around 500 users

June 2017

Roundtable on Digital Technologies applied to Ageing.

Expected 50. Startuppers;

stakeholder (Regional authorities; Regional

Probably the venue will be Città della Scienza Foundation, where CORPOREA (the first


40

Speech on INNOLABS project as driver to boost new technologies with positive impact on elderly.

agency for innovation); university students; spin-offs; incubator

managers; entrepreneurs

European interactive museum on human body) has been recently inaugurated - March ’17).

Q3 2017

INNOLABS promotion within b2b meetings and distribution of brochures/leaflet at an international event (e.g. BioEurope, Genesis)

More than 1000

Q2 2018

Participation at a regional event (organized by Sviluppo Campania or another agency) with a speech on INNOLABS project

Around 80. Startuppers;

stakeholder (Regional authorities; Regional

agency for innovation); university students;

spin-offs; entrepreneurs; Health

professionals

Q3 2018

Participation at an international event (e.g. BioEurope, Genesis) promoting INNOLABS project within b2b meetings and distribution of brochures/leaflet

More than 1000

Table 2 - INNOLABS Dissemination Activities by CBIOS

13.3 OMT APROX DATE ACTIVITY ATENDEES/IMPACT COMENTS

22 December 2016

Press Release about INNOLABS project launch on Oslo Medtech website.

190 members

7 March 2017 Seminar for all funding

mechanisms – INNOLABS presented

70 participants

February 2017

First meeting held in Oslo – posted on

Facebook with project team picture

Reach 5000 people

14 February 2017 Go Global seminar 50 participants

March first week Presented in Oslo

Medtech Newsletter 3000 recipients

16 March 2017 TEKNA Health Technology conference

160 participants


41

– the project shortly presented

March 2017 Gdansk event posted several times in social media

Reach 5-10 000

May 2017 Ideation workshop on data security in Digital health

Goal: 100+

September 2017

Oslo Medtech will host a service jam during Oslo Innovation Week in Oslo Science Park

Goal: 100 active participants

One of the major activities for the project

Table 3 – INNOLABS Dissemination Activities by OMT

13.4 CAP APROX DATE ACTIVITY ATENDEES/IMPACT COMENTS

From March to May 2017

Promotion via Cap website, Members

Zone Connect, Monthly Newsletter and social

media (Twitter, Facebook and

LinkedIn)

Website: 113.996 unique visitors; Members Zone

Connect: 15.432 unique visitors;

Newsletter: 20.800

Cap Digital Twitter Followers: 29.825

LinkedIn: 3.335 subscribed and 4.241

discussion group members.

Promotion of “Call for Experts” and 1st

Hackathon in Gdansk

May 2017

Promotion during events addressed to

the Cap Digitals community

Cap Digitals community over 1.000

members

May 2017 and further on

Promotion via partners and related sites such as Alerts PME – Site of Horizon 2020 of French Ministry of Research,

European Cluster Collaboration Platform, French Association of Clusters (Association

Française des Pôles de Compétitivité)

Promotion of “Call for

Experts” and 1st Hackathon in Gdansk


42

June 2017

Future en Saine:

Communication activities of the festival

During a dedicated 30-minutes workshop on

innovation calls

During side networking events on innovation

and business acceleration

55.000 expected attendees to the

festival

160 expected attendees to the

dedicated workshop

Venue: Future n Seine

From September 2018 and further on.

When considered

September 2017 Promotion via Cap website, Members

Zone Connect, Monthly Newsletter and social

media (Twitter, Facebook and

LinkedIn)

Promotion during events addressed to

the Cap Digitals community

Promotion via partners and related sites such as Alerts PME – Site of Horizon 2020 of French Ministry of Research,

European Cluster Collaboration Platform, French Association of Clusters (Association

Française des Pôles de Compétitivité)

Website: 113.996 unique visitors; Members Zone

Connect: 15.432 unique visitors;

Newsletter: 20.800

Cap Digital Twitter Followers: 29.825

LinkedIn: 3.335 subscribed and 4.241

discussion group members.

Cap Digitals community over 1.000

members

Promotion of 2nd Hackathon and 1st

contest ideas event

June 2018 Promotion of 3rd

Hackathon

July 2018

Promotion of 2nd contest idea

Additional communication via

Communication Plan of Futur en Seine festival

December 2018 SME-UNI Competition

June 2019 Promotion of Final INNOLABS Event

Table 4 - INNOLABS Dissemination Activities by CAP

13.5 BIOTECYL

APROX DATE ACTIVITY ATENDEES/

IMPACT COMENTS

April 2017

Dissemination Activity + Workshop of general aspects

of INNOLABS and proposal preparation

60

Venue: Agency of Innovation, Financing and Internationalization

Business of Castile and Leon, Valladolid, Spain

April 2017 Dissemination Activity 20 Venue: Scientific Park of

Salamanca and Hospital, Spain

April 2017 Dissemination Activity 20 Venue: Scientific Park of

Valladolid and Hospitals, Spain


43

May 2017 Dissemination Activity 20 Venue: Burgos University and

Hospitals, Spain

May 2017 Dissemination Activity 20 Venue: Technology Park of

Valladolid, Spain

May 2017 Dissemination Activity 20 Venue: Technology Park of León,

Spain

May 2017 Dissemination Activity 20 Venue: Technology Park of

Burgos, Spain

June 2017 Dissemination Activity 20 Venue: León University and

Hospital, Spain

June 2017 Dissemination Activity 20 Venue: Soria University, Spain

June 2017 Dissemination Activity 20 Venue: Salamanca University,

Spain

June 2017 Dissemination Activity 20 Venue: Valladolid University,

Spain

July 2017

Workshop for accessing to INNOLABS funding and other EU opportunities (SMEs Inst)

60



July 2017

Workshop of general aspects of INNOLABS and proposal

preparation 30

Venue: Scientific Park of Salamanca, Spain

September 2017


preparation 60



February 2018



50



February 2018



30 Venue: Scientific Park of

Salamanca, Spain

March 2018 Dissemination Activity 20 Venue: Scientific Park of

Salamanca and Hospital, Spain

March 2018 Dissemination Activity 20 Venue: Scientific Park of

Valladolid and Hospitals, Spain

March 2018 Dissemination Activity 20 Venue: Burgos University and

Hospitals, Spain

March 2018 Dissemination Activity 20 Venue: Technology Park of

Valladolid, Spain

April 2018 Dissemination Activity 20 Venue: Technology Park of León,

Spain


44

April 2018 Dissemination Activity 20 Venue: Technology Park of

Burgos, Spain

April 2018 Dissemination Activity 20 Venue: León University and

Hospital, Spain

April 2018 Dissemination Activity 20 Venue: Soria University, Spain

May 2018 Dissemination Activity 20 Venue: Salamanca University,

Spain

May 2018 Tech Transfer in IHMB areas 80



May 2018 Dissemination Activity 20 Venue: Valladolid University,

Spain

June 2018

Workshop for accessing to INNOLABS funding and other EU opportunities (SMEs Inst)

60



July 2018


preparation 30

Venue: Scientific Park of Salamanca, Spain

September 2018


preparation 60



October 2018 INNOLABS lessons learns 60



October 2018 INNOLABS lessons learns 30 Venue: Scientific Park of

Salamanca, Spain

Table 5 - INNOLABS Dissemination Activities by BIOTECYL

13.6 EUROB APROX DATE ACTIVITY ATENDEES/IMPACT COMENTS

22 December 2016 INNOLABS press release is sent to AMETIC

More than 500 members

AMETIC, a well-known Spanish association of companies in the Electronics, ICT, Telecommunications and Digital Content sectors.

22 December 2016 INNOLABS press release is sent to Madrid Network


Madrid Network includes cluster partners of the ICT, Aerospace, Automotive and Energy sectors.


45

22 December 2016

INNOLABS press release is sent to La Salle Business School.


La Salle Business School has an international network with 350 years of experience, presence in 82 countries, 73 universities and business schools and million students.

23 December 2016

INNOLABS press release is included in Madrid Business Incubator Newsletter

Approximately 200 members

Entrepreneur Incubator where EUROB has its own office.

9 January 2017 First version of INNOLABS website is launched.

To be calculated

15 February 2017 INNOLABS Social Networks set up and launch

To be calculated

Twitter: @Innolabs_EU Facebook: @InnolabsEU LinkedIn Group: INNOLABS

29 March 2017 Dissemination Activity

Teachers researchers who have founded an

Innovation Centre (INCIMOV)

Entrepreneurship Workshop for health researchers. Organized by La Salle.

May 2017 and further on, when considered

Open Calls and Events publicity and information will be included in planetic Newsletter.

Planetic is a spanish technological platform that disseminates electronic, information and communication technologies http://planetic.es

Promotion of Hackathons, Contest Idea Event, SME-UNI

Contest and INNOLABS Final Events.

Publicity and information will be included in Madrid Business Incubator Newsletter

Madrid Business Incubator Newsletter

has approximately 200 members

Table 6 - INNOLABS Dissemination Activities by EUROB

13.7 HCN APROX DATE ACTIVITY ATENDEES COMENTS

23 December 2016

INNOLABS press release sent to DanuBalt partners and shared via their website and neswletter.

3,000 Scan Balt Bioregion members in the Baltic Sea Macro-Region and networks of SMEs/research institutes/hospitals, etc, in the Danube Macro-Region.


46

April 2017

INNOLABS events start to appear as news

items on the new HCN website

HCN website visitors and network

Promotion of EIICE 1 in BCN; 1st Hackathon in

Gdansk

June 2017 Innovation Boot Camp Series electronic flyer

Partner website visitors; INNOLABS

social media; university student newsletters

News text and downloadable flyer

prepared for promoting the boot

camp series via partner websites

September 2017 Promotion of project

events via HCN website HCN website visitors

and network Promotion of 2nd hackathon (Oslo 09/17)

September 2017 UNI-SME competition

electronic flyer

Partner website visitors; INNOLABS

social media; university technology transfer

office web pages

News text and downloadable flyer

prepared for promoting the

competition (launch Febriary 2018)

January 2018

Innovation Boot Camp student teams upload pitches for innovation

ideas to project website and local host

websites

Student team offerings promoted to SMEs via local hosts and project

website

Registered SMEs can access the ideas

database to identify an offering that they want

to partner with/mentor

March 2018 Update on UNI-SME

competition

Project website, local hosts website and HCN

website

An overview of the innovation ideas being

developed and the teams responsible for

them

April 2018 Promotion of project

events via HCN website HCN website visitors

and network

Promotion of 3rd Hackathon (during

ConHIT)

June 2018 Promotion of project

action HCN website visitors

and network

Promotion of 2nd EIICE (Future en Seine

06/17)

June 2019 Promotion of project

event via HCN website HCN website visitors

and network

Promotion of UNI-SME award ceremony and

final INNOLABS workshop (Oslo 06/19)

Table 7 - INNOLABS Dissemination Activities by HCN

13.8 INT APROX DATE ACTIVITY ATENDEES COMENTS

14 March 2017

Hackathon website set out.

Promotion of the Digital Healthcare

Hackathon

SMEs, Startups

Infoshare 2017 is the 11th edition of the biggest Tech Coference in CCE region focused on technology, new


47

media and support for young companies.

July/September 2017 INTERIZON DAY Unknown at this stage

Program focused on growth opportunities for companies participating in the Interizon activities and tools and ways to maximize the benefits of participation in the Cluster. Invited guests share their experience and know-how with conference participants during the interactive debate and lectures.

17/19 October 2017 SMART MÉTROPOLIA Unknown at this stage

The Smart Metropolia CONGRESS is a meeting place for the representatives of science, business, administration and non-governmental organisations, and an international platform to exchange ideas and experience related to the functioning and issues of metropolitan

areas.

Table 8 - INNOLABS Dissemination Activities by INT


48

Documents

Deliverable D6.1 Title: Dissemination Plan · 2018-04-17 · 13 Planned Dissemination Activities per Partner ... written documentation like Dissemination Activity Plan, minutes of