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DEFINING
MY LOGO BRAND
ALEX SHAHTOUT
Graphic
Designer
Responsible
Efficient
Professional
Knowledgeable
Cooperative
Top quality
artwork/marking that’ll
guarantee business
and the client’s
satisfaction.
I have the ability to replicate
very popular art styles and I
possess qualities that not
many others have, such as
being consistent with my
work, including as much
detail as possible and
getting things done quickly.
Individuals or big/small
businesses
that want proper
marketing & graphic work
done for their
organization.
IDENTIFY YOURSELF
PERSONALITY/
CHARACTER TRAITS
BENEFITS YOU OFFER
YOUR AUDIENCE
HOW ARE YOU UNIQUE?
WHO IS YOUR AUDIENCE?
To consistently use digital
tools to make pristine
marketing and outstanding
designs for companies who
need graphic
communications done so
they can grow and attract
their own consumers.
WHAT IS YOUR VISION?
To satisfy clients who
want attractive and
professional
marketing and
advertising solutions
when they need it.
WHAT IS YOUR MISSION?
My Framework for Defining My Brand
My Brand StatementI am a responsible, efficient and professional
graphic designer who is very knowledgeable and
flexible in various design software. I can
consistently use digital tools to make attractive
marketing for open-minded companies who need
graphic communications done so they can grow
and attract their own consumers.
My Framework for Defining My Brand
Cooperative
Professional
Responsible
Consistent
Flexible
Knowledgeable
Efficient
Observant
A list or words from my Thinking Map & Brand Statement
5) VALUE
2) BENEFIT
3) VOICE
2) CUSTOMER
1) CULTURE
My Framework for Defining My Brand
LONG-TERM
CREATIVE
EFFICIENT
OPEN-MINDED
FLEXIBLE
PROFESSIONAL
TRENDY
KNOWLEDGEABLE
COOPERATIVE
OBSERVANT
UNIQUE
COOPERATIVE
DEDICATED
CONSISTENT
OPEN-MINDED
FLEXIBLE
COOPERATIVE
CREATIVE
TRENDY
LONG-TERM
TRUSTWORTHY ATTRACTION
Key Terms That Define My Brand
My Brand Will be Defined as
TRUSTWORTHY & ATTRACTIVE
After Doing Research
OPEN-MINDED
FLEXIBLE
COOPERATIVE
CREATIVE
TRENDY
LONG-TERM
Blue - - Purple
- Orange
- Gray
Blue -
Black/Blue -
The colors blue, black and gray represent the “OPEN-MINDED-FLEXIBLE-COOPERATIVE-LONG-TERM” experience that clients will have will my graphic services. The colors purple
and orange represent the “CREATIVE-TRENDY” impact on the graphic solutions that I create. My logo will include mainly blue and black with gray and purple details. I also researched
other key words in the color categories that I will be using.
Blue Black/Gray Purple Orange
Clean
Focused
Smart
Stable
Natural
Professional
Bold
Power
Strength
Definite
Timeless
Conservative
Reliability
Creative
Wise
Calm
Royal
Luxury
Attraction
Stand Out
Confident
Friendly
Happiness
“Call to Action”
Logo Style ResearchI searched up the logos of the 30 most trusted companies of 2015 and
these are some of the ones I found. Of the 15 logos I collected , 8 contain the color blue. Each also contains an easy to read font that is
Serif or Sans Serif as the main typeface (with the exception of Disney).
Logo Style Research
I searched up the most attractive logos, and these are some of the ones I found. These Logos include lots of shapes, curves and warm
colors, as well as mostly solid shapes rather than gradients.
Logos
With the information I gathered, I was able to create 4 logo designs and some color and design variations.
Logos
For the first logo design, I used a “neon sign” looking font and added a shape in the background to “hold” the text.
Of the 2 variations I made, the top one was liked more.
Logos
For the second design, I used the “A” in my brand’s name and added lines to represent different layers.
Of these 4 the Blue and White one was liked the most.
Logos
For the third design, I made two logos with a brush stroke type style and another with a smooth style. The smooth style one also has the
pen tool’s anchor point stuff.
Of these 4 the Blue and White one was liked the most.
Logos
For the last design, I made a logo with my company’s initial and transformed it so the “A” could also works as a wire for the mouse.
Of these 2, the light blue & orange was liked more