logos meaning

Embed Size (px)

Citation preview

Page 1: logos meaning



Page 2: logos meaning

What’s in a Logo ?

Logo = Face of the Company

Logo change = Refresh their manifesto + recharge their employees + boost trade sentiments

Logo change= Life cycle of product or service of the company

Page 3: logos meaning

What’s in a Logo ?

Some companies change the logo when they ought to change the strategy

( Logo= Aesthetic Strategy)

A logo is the ultimate and most visible manifestation of a brand

Logo change does not means change in the value or DNA of the organization

Page 4: logos meaning

Starbucks Aesthetic Strategy

Page 5: logos meaning

The Best Logo

Page 6: logos meaning

The Worst Logo

Page 7: logos meaning

The Colour Code

• Green- Harmony

• Red - Exciting , Aggressive and Pasionate.

• Blue – Calming and relaxing

• Yellow and Black – Most Readable

Page 8: logos meaning