Deep Synopsis

8/3/2019 Deep Synopsis

http://slidepdf.com/reader/full/deep-synopsis 1/10

SYNOPSIS

Dehradun

Dissertation Synopsis in the partial fulfilment of Two Year Post

Graduate Program in

Master in Business

Administration

On“Organization Culture & Climate in the

Perspective Of Economic Recession”

Under the Guidance of

Mrs. Tweena Pandey

(Faculty UIM Dehradun)

Submitted by:-

Name : Deependra Rawat

Batch : 2010-2012

Specialisation : HR and Marketing

Contact no. : +919045958081

E-mail id :

[email protected]

“

DEEPENDRARAWAT, MBA



SYNOPSIS

Organization Culture & Climate in the Perspective Of Economic Recession

Hotel Industry

1.Table of Contents

Introduction…………………………………………………………………………………

………

Overview of Hotel

Industry…………………………………………………………………

Influence of Economic Recession on Hotel Industry…………………………

Management Practices of Hotels……………………………………………………….

Marketing

Strategy……………………………………………………………………………

Human Resource

Strategy………………………………………………………………..

Financial

Strategy………………………………………………………………………………

Customer Service

Strategy……………………………………………………………….

Hotel Strategy in Present Scenario…………………………………………………..

Recommendations…………………………………………………………………………

…

Conclusion……………………………………………………………………………………

2. Scope of Dissertation Work

…………………………………………………………………….

“

DEEPENDRARAWAT, MBA



SYNOPSIS

3. Research Methodology

…………………………………………………………………………….

4. Submission of Report and FinalPresentation…………………………………………………

5. Justification For Choosing This Particular A Dissertation………………

6. Review Of

Literture………………………………………………………………………………..

7.Bibliography:

……………………………………………………………………………………………..

“Organization Culture & Climate in the

Perspective Of Economic Recession”

Hospitality Industry

1. BRIEF INTRODUCTION ABOUT THE TOPIC:-

Hotel industry is a part of the hospitality industry mainly oriented towards the provision of

recreation, amusement and accommodation. It maintains the facilities for the potential

customers that are tourists and local people. The most important segment for the success of

this industry is the number of customers seeking their services. The cost and the quality of

services in the hotel industry vary on the basis of the range of services opted by the

customers. This industry requires intense concentration on the facilities offered to the

customers, so as to develop a good image in the competitive market.

The hotel industry has formed a well defined system of the services based on the

internationally established standards. The luxuries and quality of services avails the hotels

with the competitive advantage, which is essential for being successful in the intense

competition within the industry. Therefore, the hotel industry is getting equipped with

innovative information technology based systems for the management of the operations and

facilitating the customers to seek their services.

The current business scenario accompanied by the economic recession has drastically

affected the operations and business status of different industries. The hotel industry has also

got affected by the economic recession. The efficiency and profitability of many companies

“

DEEPENDRARAWAT, MBA



SYNOPSIS

got reduced significantly, which intended the companies towards cutting the cost and

reducing the labor force. In spite of the drastic conditions imposed by the economic

recession, the hotel industry managed to survive in the market.

The hotel industry is directly influenced by the tourism industry. It is due to the reason thatwith a decrease in the number of tourists, the arrival of customers at the hotels gets reduced,

which directly affects the profitability of the hotels (Raymond 2001). For the analysis of the

industry, it is necessary to assess the competence level and current players operating in the

industry. Therefore, it is essential for the operators in the hotel industry to focus on the

encouragement of the characteristics among the employees to establish direct contact with the

customers.

The description of human resource, marketing, finance and customer service strategies will

be helpful in gaining an insight of the core areas of the hotel industry. The elaboration of themarketing strategy will include the marketing tactics and policies adopted by the hotels for

maintaining their positive image in the competitive market place. The budgeting and cash

flow management strategy will aid in assessing the optimum allocation of money for the

promotion of the services of the hotels. The paper will be helpful in the evaluation of the

business strategy of the hotels, which enabled them to survive in the adverse economic

situations and sustaining the operational efficiency from the future business aspects in the

market.

Overview of Hotel Industry

Hotel industry is one of the most important segments of hospitality industry, which offers

accommodation, amusement and recreation facilities to the potential customers. The main

aim of the hotel industry operators is to provide quality services, maintaining the adjustable

facilities and directing the lodging related operations for the customers. The hotel industry

provides different kinds of facilities, such as restaurants, entertainment, bars, organization of

social functions, accessibility to internet, etc. The hotel rooms are also equipped with varyingfacilities on the basis of the level and standard of accommodation

Influence of Economic Recession on Hotel Industry

Economic recession impose severe challenges for all kinds of industries. The challenges are

related to the financial and economical aspects of the market. Hotel industry has faced

adverse conditions due to the reduction in the occupancy rate and tourism industry, which has

resulted into the reduction in the revenues of the hotels. In the hotel industry, demand is

derived from the business, as well as, tourist based travelers, whose spending is highly

influenced by the economic strength. Therefore, the profitability of the hotels is highly

“

DEEPENDRARAWAT, MBA



SYNOPSIS

dependent on the efficient business operations. It is due to the reason that the expenses of the

hotels are fixed on specific facilities.

Management Practices of Hotels

Management practices are the basic policies and procedures of the business industries, which

develops the business framework for the operators. The management practices form the base

for the management of the business operations and making remedial alterations according to

the business needs. Therefore, in the current business scenario, the organizations consider the

different approaches for managing the business operations effectively in the crisis situations.

These approaches are based on risk management, total quality management, crisis

management and management by objectives. It is helpful in increasing the productivity and

efficiency of the business organizations significantly.

Marketing Strategy

Marketing strategy play a vital role in the organization of the business operations of the hotel

industry. It is helpful in assessing the performance and business viability of the hotels. It

should be based on the stimulation of positive customer satisfaction for increasing the overall

revenue and accomplishing a competitive advantage. It yields better results in favor of the

hotels successful accomplishment of the business goals and objectives. Marketing strategic

framework is also helpful in the recognition of the advantages from the potential customer

sales and its contribution in the development of long term competence of the hotels.

Human Resource Strategy

The human resource strategy is of great importance for the development and progress of the

hotels in the competitive market place. It integrates the key employees for performing their

best performance in favor of the organization. Properly defined HR strategy is helpful for the

hotels in confirming and supporting the personal, as well as, professional orientation of the

employees and retaining the key employees over a long period of time. In order to sustain

better performance in terms of financial and market image, the hotels offer competitive salary

structure to the employees, which is helpful in increasing the satisfaction level of the

employees with the job.

Recruitment and Selection Policy

Training and Orientation Programs

Performance Appraisal System

Compensation Policy

“

DEEPENDRARAWAT, MBA



SYNOPSIS

Motivation and Organization Culture

Financial Strategy

Effective financial strategy is helpful for the hotels in the management of the financialrequirements in an optimal way. It provides the overview of the financial performance and

the different aspects related to the management and allocation of funds to the different

business segments. Hotels require focusing on the adoption of adequate financial strategy in

order to fulfill the requirement of funds in the different market conditions. It is helpful in the

allocation of the funds to the different divisions of the hotels, which includes wages, utility

billings, marketing, resource procurement, HR policies, etc (Fabozzi 2002).

Budgeting in Hotel Industry

Working Capital Management

Cash flow Management

Customer Service Strategy

The approach of customer service strategy is necessary to be considered appropriately by the

hotels for being successful in the global business environment. It is the main component of

the overall business operations, which develops positive image and credibility of the hotels in

the market. It is considered as a parameter that describes the customer satisfaction and

different aspects related to the customer service provided by the hotels. Hotel industry

requires well defined customer service strategy focused towards the provision of quality

services, so that the customers can recognize the brand and the goodwill of the hotel in the

market can be established (Nash 2002).

The customer service should initiate with a warm welcome, anticipation of their needs and a

fond word of farewell at the departure from the hotel. The customer service strategy of the

hotels that should be structured in an optimal manner for the attainment of competitive edge

over the competitors is described below:

Furnishing value-imparted service to customers

Constitute service brand

Flexible management structure oriented towards customers

“

DEEPENDRARAWAT, MBA



SYNOPSIS

Hotel Strategy in the Present Scenario

In the present market overview, the hotels require integrating their procurement strategies, business strategies and practices in order to overcome the influence of economic recession.

The uncertainties imposed by the economic environment, which were faced by the industry,

affected the overall performance and operability of the industry. Therefore, the industry needs

considering a well- defined budget and specific criteria based customer service portfolio, so

that the position of the industry can be raised and new business challenges can be effectively

handled by the industry players (Medlik & Ingram 2000).

Conclusion

It can be interpreted from the above discussion that economic recession has significantly

affected the business operations of different industries. Due to recession, the productivity and

profitability of the businesses has been reduced and some big business organizations have got

liquidated. With respect to the analysis of the hotel industry, it has been analyzed that the

industry is widely influenced by recession. It is due to the reason that the hotel industry has a

direct relation with the tourism industry and decrease in the tourist arrivals directly influences

the hotel revenues.

2. SCOPE OF DISSERTATION WORK

1. To study the Policies in the organization.

2. To find how to handle the organization in recession period.

3. To find out the problems faced by the staff in recession time.

4. To offer suggestions and recommendations regarding the existing Retention Policies in the

Company.

“

DEEPENDRARAWAT, MBA



SYNOPSIS

3. RESEARCH METHODOLOGY

a. Sample size:

Sample size is 50. Data will analyse by surveying employees from different

department.

b. Sample design:

It will be a Random Sampling

c. Compile the Data.

d. Collection of Data with respect to above plan.

e. Analysis of Data

Interpret the data and arrange in a proper manner. Use of Microsoft office.

f. Submission of Report and Final Presentation.

4. OBJECTIVE OF RESEARCH

Since, research is the organised inquiry designed and carried out to provide information to

solve the problem. The fact, Search is an art of scientific investigation of a certain problem.

Thus this research will be an attempt of systematically obtaining the accurate answers to

significant and pertinent questions by the use of the scientific methods gathering and

interpreting information.

5. RESEARCH DESIGN

1. TYPE OF RESEARCH:

“Exploratory research and personal interview”

2. Design of Data collection:

a. Employees.

b. Secondary Research

3. Analysis of Data:

Collected data has to analyze properly hence for analysing I am going to use the views of the

experts of the respective industries and the secondary research outcomes.

4. Submission of Report and Final Presentation

“

DEEPENDRARAWAT, MBA



SYNOPSIS

5. JUSTIFICATION FOR CHOOSING THIS PARTICULAR A DISSERTATION

In today’s scenario companies are facing high attrition rate. As we know Human resource is

the asset in any organization. To make an organization successful we have to retain the best

employees inside the organization. But today’s the workforce is highly mobile. So by my

research I can analyse the best retention programs in the company. By this I also come to

know about the psychology of employees to shift from one company to another.

REVIEW OF LITERATURE

Up till now, there are numerous research works & studies, have been made by

the respective researchers, that influence my research motive to this stage, such

as:- Abrams, R. & Kleiner, E., 2003, The Successful Business Plan: Secrets &

Strategies, 4th ed, The Planning Shop.

Altstiel, T. & Grow, J., 2006, Advertising Strategy: Creative Tactics From The

Outside/In, California: SAGE.

Belch, 2003, Advertising and promotion: an integrated marketing

communications perspective, 6th Edition, New York: Tata McGraw-Hill.

Brotherton, B., 2003, The International Hospitality Industry: Structure, Characteristics And

Issues, Oxford: Butterworth-Heinemann.

Collins, P., 18 July, 2009, Luxury Pounds 35m Scheme Planned by Developer; Apartments

Set to Go on Sale in Recession-Busting Vale Development, South Wales Echo.

BIBLIOGRAPHY:

Curan, C., 28 February, 2009, Recession strains hoteliers’

strategy, The Real Deal Online, Viewed 7 December 2009,

<http://therealdeal.com/newyork/articles/recession-strains-

hoteliers-strategy>

“

DEEPENDRARAWAT, MBA

http://therealdeal.com/newyork/articles/recession-strains-hoteliers-strategy






SYNOPSIS

Favilla, E., 2004, 10 Strategies for Customer Service

Success,destination CRM.com, Viewed 6 December 2009,

<http://www.destinationcrm.com/Articles/Editorial/Magazine-

Features/10-Strategies-for-Customer-Service-Success-43824.aspx>

Forrester, M., 2008, Online Hotel Marketing Tips for a Recession,

Viewed 7 December 2009,

<http://www.hotelmarketing.com/index.php/content/article/online

_hotel_marketing_tips_for_a_recession/>

Hotels: Managing in a Downturn, 2008, PricewaterhouseCoopers,

Viewed 7 December 2009,

<http://www.pwc.co.uk/pdf/uk_hotels_managing_the_downturn_iss

ue18.pdf >

UK hotel industry feels effects of global economic downturn,

2009, Viewed 7 December 2009,

<http://www.pkf.co.uk/pkf/news/hotels_news/hotel_britain_2009_1

83>

“

DEEPENDRARAWAT, MBA

http://www.destinationcrm.com/Articles/Editorial/Magazine-Features/10-Strategies-for-Customer-Service-Success-43824.aspx



http://www.hotelmarketing.com/index.php/content/article/online_hotel_marketing_tips_for_a_recession/


http://www.pwc.co.uk/pdf/uk_hotels_managing_the_downturn_issue18.pdf


http://www.pkf.co.uk/pkf/news/hotels_news/hotel_britain_2009_183











Documents

Deep Synopsis