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الراعــي البالتينيجائــزة ديكوفيــر للتصميم برعاية
إعــالن المعرض برعاية
JEDDAH, HILTON HOTEL6 - 9 November 2017
POST SHOWREPORT 2017
LIGHTINGDESIGN MATERIALS & SERVICES HOME DECORATION FURNITURE
www.decofair.com#decofair
Under the Patronage of HRH PrinceFahd bin Muqrin bin Abdulaziz Al-Saud
رقم الرخصة: ١٧/٦٥٤٨
ن لمنظمو ا
SAUDI ARABIA,S
EXCLUSIVE INTERNATIONALDESIGN TRADE EXHIBITION
9TH Edition
6 - 9 NOVEMBER 2017, Jeddah Hilton Hotel #decofair / www.decofair.com
SAUDI ARABIA’S EXCLUSIVE INTERNATIONAL DESIGN TRADE EXHIBITION
Gross Space
6,600sqm
ParticipatingBuyers
317
Pavilions &Countries
10
Exhibiting Brands
118
6,112
Under the Patronage of HRH PrinceFahd bin Muqrin bin Abdulaziz Al-Saud
SAUDI ARABIA,S
EXCLUSIVE INTERNATIONALDESIGN TRADE EXHIBITION
DECOFAIR 2017
01
Organiser Message
POST SHOW REPORT 2017
Attendees
Organised by Reed Sunaidi Exhibitions and inaugurated by HRH Prince Fahd bin Muqrin bin Abdulaziz Al-Saud, Decofair 2017 took place at the Jeddah Hilton Hotel from 6 to 9 November 2017.
Decofair is Saudi Arabia’s Exclusive International Design Trade Show. It is a platform for industry professionals and high net worth individuals looking to source products and do business. Also they get the opportunity to know about latest design trends from around the world.
Decofair 2017 presented 118 exhibiting brands from 10 countries, including Italy, Portugal, Turkey, Egypt, UAE, and many others.
This year’s edition welcomed more than 6,000 attendees and featured the first professional design awards in Saudi Arabia, Decofair Design Awards.
The awards is endorsed by the Architectural Committee- Jeddah Chamber of Commerce.
SHOW INFORMATION
Patronage: Under the Patronage of HRH PrinceFahd bin Muqrin bin Abdulaziz Al-Saud
Organiser: Reed Sunaidi Exhibitions
Show Dates: 6 - 9 November 2017
Venue: Jeddah Hilton
Edition: 9th
Website: www.decofair.com
Supporters: Portuguese Association of Wood and Furniture Industries (AIMMP)French Trade Commission Business France SMESCO IndonesiaCommittee of Architectural Offices -Jeddah Chamber of Commerce
Sponsors: Platinum Sponsor: Aljazeera PaintsAdvertising Sponsor: Distretto DesignDecofair Design Awards Sponsor: Aljazeera Paints
SAUDI ARABIA’S EXCLUSIVE INTERNATIONAL DESIGN TRADE EXHIBITIONPOST SHOW REPORT 2017SAUDI ARABIA
,S
EXCLUSIVE INTERNATIONALDESIGN TRADE EXHIBITION
87% of exhibitorssuccessfully met their
business objectivesat the event
6 - 9 NOVEMBER 2017, Jeddah Hilton Hotel #decofair / www.decofair.com
02
1- Portuguese Association of Wood and Furniture Industries (AIMMP)
2- French Trade Commission Business France
3- SMESCO Indonesia
4- Committee of Architectural Offices - Jeddah Chamber of Commerce
EXHIBITORBREAKDOWNBY SECTOR
International & Local Design & TradeAssociations
SAUDI ARABIA’S EXCLUSIVE INTERNATIONAL DESIGN TRADE EXHIBITIONPOST SHOW REPORT 2017SAUDI ARABIA
,S
EXCLUSIVE INTERNATIONALDESIGN TRADE EXHIBITION
Lighting12%
28%Design Materials & Services
27%Home Decoration
31%Furniture
91% ofexhibitors were
SATISFIED WITH THEQUALITY OF VISITORS
6 - 9 NOVEMBER 2017, Jeddah Hilton Hotel #decofair / www.decofair.com
03
EXHIBITOR PROFILE
Countries Acerbis
AF & TV Atelier
AIMMP
Al bloor Décor
Al Fadda Group
Al Rugaib Furniture
B&B Italia
Barbo Design
Craft Dream Production
Distretto Design
Driade
Egypt expo & convention
Authority eeca
Egyptian Furniture Export
Council
Elegant
EQUINOX
FERTINI CASA
Fiam
Gan
Gandia Blasco
Gaty
GRANORTE
Italy
Portugal
Portugal
KSA
KSA
KSA
Italy
Turkey
Portugal
KSA
Italy
Egypt
Egypt
Egypt
France
Portugal
Italy
Spain
Italy
KSA
Portugal
6 - 9 NOVEMBER 2017, Jeddah Hilton Hotel #decofair / www.decofair.com
SAUDI ARABIA’S EXCLUSIVE INTERNATIONAL DESIGN TRADE EXHIBITIONPOST SHOW REPORT 2017SAUDI ARABIA
,S
EXCLUSIVE INTERNATIONALDESIGN TRADE EXHIBITION
04
EXHIBITOR PROFILE
House of Indonesia By
SMESCO
Jade Interiors and
Furnitures designer &
maker
Labbate
Muranti furniture
NAUU Bespoke Design
Notre Art
Plantin Diaf
Plust Collection
POUENAT
Quadrifoglio
Riccardo Rivoli
Sadara EST. For Modern
Kitchens
Shaykha Al Ghalib
SKY Max Design
Umbrosa
Value's Home Furniture
Versailles gallery
Vondom
Indonesia
Indonesia
Italy
Portugal
Portugal
Egypt
KSA
Italy
France
Italy
Italy
KSA
KSA
KSA
Belgium
UAE
Egypt
Spain
Brand list by sectorFURNITURE
UK
It,s my first time here in Decofair, I think the result is positive, I like so much the people here. The visitors were interested in our products. I had good and positive connections.
Helder Barbosa - CEODouro Deck - Portugal
6 - 9 NOVEMBER 2017, Jeddah Hilton Hotel #decofair / www.decofair.com
SAUDI ARABIA’S EXCLUSIVE INTERNATIONAL DESIGN TRADE EXHIBITIONPOST SHOW REPORT 2017SAUDI ARABIA
,S
EXCLUSIVE INTERNATIONALDESIGN TRADE EXHIBITION
05
AIMMP
Al Fadda Group
Al Rugaib Furniture
Artemide
Barbo Design
Buzzi & Buzzi
Craft Dream Production
cristal benito
Distretto Design
Elegant
EQUINOX
Flos
Foscarini
House of Indonesia By SMESCO
kandil
Kvadrat
Muranti
Plantin Diaf
POUENAT
Segurtec
Slamp
Value's Home Furniture
Portugal
KSA
KSA
Italy
Turkey
Italy
Portugal
France
KSA
Egypt
France
Italy
Italy
Indonesia
Egypt
Italy
Portugal
KSA
France
Portugal
Italy
UAE
EXHIBITOR PROFILE
Brands breakdown by country
Brand list by sectorLIGHTING
Total Brands: 118
75%International
25%KSA
86% of exhibitors said they found new clients and new partners
#decofair / www.decofair.com6 - 9 NOVEMBER 2017, Jeddah Hilton Hotel #decofair / www.decofair.com
SAUDI ARABIA’S EXCLUSIVE INTERNATIONAL DESIGN TRADE EXHIBITIONPOST SHOW REPORT 2017SAUDI ARABIA
,S
EXCLUSIVE INTERNATIONALDESIGN TRADE EXHIBITION
06
Abdulrahman Ba Othman
AF & TV Atelier
Ahmed Abdul Bary Zobaidy EST
AIMMP
Al bloor Décor
Al Neam
Al Rugaib Furniture
Alessi
Alfombra Carpets
Al-Jazeera Paints
Armourcoat Surface Finishes
Barbo Design
CASAMANCE
Craft Dream Production
Distretto Design
Douro Deck
Egypt expo & convention Authority eeca
Egyptian Furniture Export Council
Elam
Elegant
Gaty
Granorte
KSA
Portugal
KSA
KSA
KSA
KSA
KSA
Italy
UAE
KSA
United Kingdom
Turkey
France
Portugal
Egypt
Portugal
Egypt
Egypt
Italy
Egypt
KSA
Portugal
EXHIBITOR PROFILE Brand list by sectorDESIGN MATERIALS & SERVICES
House of Indonesia By SMESCO
Jeddah Interantional College
Kasthall
Kinan Int`l Co
Lantique
Lines Interior Design
Maharam
Muranti furniture
NAUU Bespoke Design
Parador
Plantin Diaf
Rabay Trading and agriculture
Rama Specialized Contracting
Sadara EST. For Modern Kitchens
SKY Max Design
Umm Al Qura University
Valcucine
Value's Home Furniture
Wallart
Indonesia
KSA
Italy
KSA
Egypt
KSA
Italy
Portugal
KSA
Italy
KSA
KSA
KSA
KSA
KSA
KSA
Italy
UAE
China
This is our first time in Decofair and we
like it a lot, actually the quality of the
visitors is quite high. So, it,s definitely
above our expectations. We would
like to enter furniture market in
Saudi Arabia and Decofair
introduced us well.
Bora Ozdemir - Owner
Barbo Design - Turkey
AIMMPAl bloor DécorAl Fadda GroupAl Rugaib FurnitureAPURNACraft Dream ProductionCrestroncristal benitoDistretto DesignElegantEQUINOXFAIENCERIE DE CHAROLLES GatyHanung CraftsHouse of Indonesia By SMESCOManggar naturalMuranti furnitureNAUU Bespoke DesignNotre ArtOlivariOLYMPUS BRASSPlantin DiafPOUENATSelettiSerirgariaShaykha Al GhalibTAITÙ MilanoWalking sticks
PortugalKSAKSAKSA
FrancePortugal
USAFrance
KSAEgypt
FranceFrance
KSAIndonesiaIndonesiaIndonesia
PortugalPortugal
EgyptItalyItalyKSA
FranceItaly
PortugalKSAItalyItaly
EXHIBITOR PROFILE Brand list by sectorHOME DECORATION
6 - 9 NOVEMBER 2017, Jeddah Hilton Hotel #decofair / www.decofair.com
SAUDI ARABIA’S EXCLUSIVE INTERNATIONAL DESIGN TRADE EXHIBITIONPOST SHOW REPORT 2017SAUDI ARABIA
,S
EXCLUSIVE INTERNATIONALDESIGN TRADE EXHIBITION
07
84% of exhibitorsWOULD LIKE TOEXHIBIT IN 2018
96% of ExhibitorsFOUND POTENTIAL
CUSTOMERS, SUPPLIERSOR PARTNERS
6 - 9 NOVEMBER 2017, Jeddah Hilton Hotel #decofair / www.decofair.com
SAUDI ARABIA’S EXCLUSIVE INTERNATIONAL DESIGN TRADE EXHIBITIONPOST SHOW REPORT 2017SAUDI ARABIA
,S
EXCLUSIVE INTERNATIONALDESIGN TRADE EXHIBITION
08
EXHIBITORFEEDBACK
We met with a good number of quality buyers and got business contacts. So, we are quite happy
because we met a lot of people and we had the opportunity to introduce our collections to them.
Taitu MilanoItaly
There is a variety in the number of exhibitors and products this year. The show is growing nicely year after year. We can see the number of professional
and trade visitors are quite impressive.
Mohammed FarooqExport Managing Director
Egypt Furniture Export Council - Egypt
We are happy to participate in Decofair this year. We met with many professional visitors and they were
interested in our new products.
Jameel BogusBusiness Development Manager Aljazeera Paints - Saudi Arabia
VISITOR BREAKDOWN
VISITORS BY COMPANY ACTIVITY
41%
59%
Interior Design Agency / Architectural Offices Engineering Co. / Construction /Contractor Furniture Distributor / Retailer Hotel / Leisure Government Media Other
41% of visitors were either business owners, high net worth individuals or decision makers
95% of visitors will returnto visit Decofair25%
21% 11% 4%4%3% 32%
6 - 9 NOVEMBER 2017, Jeddah Hilton Hotel #decofair / www.decofair.com
SAUDI ARABIA’S EXCLUSIVE INTERNATIONAL DESIGN TRADE EXHIBITIONPOST SHOW REPORT 2017SAUDI ARABIA
,S
EXCLUSIVE INTERNATIONALDESIGN TRADE EXHIBITION
09
VISITORINFORMATION
Consumers
Trade Visitors
TOP 30 Trading CompaniesAmong Trade Visitors atDecofair 2017
73% of trade visitors came to Decofair to make deals and meet with companies they are considering doing business with
6 - 9 NOVEMBER 2017, Jeddah Hilton Hotel #decofair / www.decofair.com
SAUDI ARABIA’S EXCLUSIVE INTERNATIONAL DESIGN TRADE EXHIBITIONPOST SHOW REPORT 2017SAUDI ARABIA
,S
EXCLUSIVE INTERNATIONALDESIGN TRADE EXHIBITION
10
Abdul Latif JameelAbdullah AlsabanAbdullah Hashim CompanyAdvance LightingAdvanced Sword CompanyAIA FurnitureAims HoldingsAl Sorayai GroupAl Almukmal FurnitureAl Amoudi For Carpets & MoquetteAl Diri Group For ContractingAl Faal United for Trading & ContractingAl Fageeh Investment And Real Estate Development GroupAl Fouad Building MaterialsAl ManazelAl Mira Center Co.Al Muhaidib Building TechnologyAl- Qutub FurnitureAl Zamil GroupAlamoudi Leather & Hotel Furnture Co
Home Technology and Solutions / Retailers/ DistributorFurniture Retailer
Design ServicesLighting Retailer & Importer
Furniture RetailerFurniture Retailer
Interior Design ServicesFurniture RetailerFurniture RetailerFurniture Retailer
Architectural ServicesFurniture Retailer and Architectural Services
Real Estate DeveloperDesign Materials
Design Materials & ServicesFurniture Retalier
Home Technology and SolutionsFurniture Retailer
Contracting/ Design & Construction MaterialsFurniture Retalier
VISITOR INFORMATION
Albadaha FactoryAlbonian CompanyAlesayi Development CompanyAlfouad Group HoldingAlghunaim HoldingAlharasani ArchitectAlinmaa FactoryAljarbou LightingAljafaly GroupAljubairy Furnishing FabricsAlmotawua Contracting Est.Al-Mutlaq FurnitureBareeq FactoryBinladin GroupBugshan Group
Marble Factory Furniture Retalier
Real Estate Developer & ContractorContracting
Real Estate developer / Architectural ConsultancyDesign & Architectural Services/ Contracting
Fabric & Curtain FactoryLighting Retailer & Importer
Design Services / Engineering ConsultancyFurniture Retailer
Architectural Services & ContractingFurniture Retailer
Paint and Design Material FactoryReal Estate developer / Architectural ConsultancyReal Estate developer / Architectural Consultancy
BUSINESS MATCHMAKING PROGRAM
Edition
2nd
Attendees
317
I like the variety in the exhibiting brands and products this year. It is a good design trade show and i am looking forward to visit next year.
Joseph YazbeckSenior Brand Manager
SAB Holding
I met with many exhibitor at decofair to source products and build partnerships with them.
Mazen KhayatExecutive DirectorBioglass Company
6 - 9 NOVEMBER 2017, Jeddah Hilton Hotel #decofair / www.decofair.com
SAUDI ARABIA’S EXCLUSIVE INTERNATIONAL DESIGN TRADE EXHIBITIONPOST SHOW REPORT 2017SAUDI ARABIA
,S
EXCLUSIVE INTERNATIONALDESIGN TRADE EXHIBITION
11
The Business Matchmaking Program connects trade visitors and investors with exhibitors. Buyers can schedule their meetings before the show.
SHOWFEATURES
Edition
2nd
Judges
11
Participants
63
6 - 9 NOVEMBER 2017, Jeddah Hilton Hotel #decofair / www.decofair.com
SAUDI ARABIA’S EXCLUSIVE INTERNATIONAL DESIGN TRADE EXHIBITIONPOST SHOW REPORT 2017SAUDI ARABIA
,S
EXCLUSIVE INTERNATIONALDESIGN TRADE EXHIBITION
12
DECOFAIR DESIGN AWARDS
Decofair Design Awards is a platform for dynamic professional architects and interior designers where they can find their niche and stand out in the crowd. The aim of Decofair Design Awards is to bring more exposure to exceptionally talented and creative designers, and to provide them with the opportunity to meet and network with decision makers and project directors from the architecture and design industry.The Awards is judged by industry experts including leading international architects, interior designers, and real estate developers.
SHOWFEATURES
80% of Exhibitors were satisfied withthe marketing campaign
BusinessMatchmaking
Program:
A dedicated telemarketing team to invite decision makers and industry
professionals
MonthlyEmail
Over 38,000 local and international contacts reached via
e-campaign
SMS+300,000
Records reached by SMS campaignAdvertising
Unique Website ViewsDuring Campaign
56,818
6 - 9 NOVEMBER 2017, Jeddah Hilton Hotel #decofair / www.decofair.com
SAUDI ARABIA’S EXCLUSIVE INTERNATIONAL DESIGN TRADE EXHIBITIONPOST SHOW REPORT 2017SAUDI ARABIA
,S
EXCLUSIVE INTERNATIONALDESIGN TRADE EXHIBITION
13
MARKETING & PR COVERAGE
Over 40 print,online & outdoor advertisements
Flyers & Invitations
5,000 Invitations Sent to Vips, Decision Makers and Industry Professionals
3,000 Printed Visitors Guide Sent to Selected Vip & Decision Makers
Online Advertisement:
3 Million impressions 1.4 Million clicks and views
Bloggers SM Accounts, Google AdWords, Instagram, Facebook
6 - 9 NOVEMBER 2017, Jeddah Hilton Hotel #decofair / www.decofair.com
SAUDI ARABIA’S EXCLUSIVE INTERNATIONAL DESIGN TRADE EXHIBITIONPOST SHOW REPORT 2017SAUDI ARABIA
,S
EXCLUSIVE INTERNATIONALDESIGN TRADE EXHIBITION
14
MARKETING & PR COVERAGE
Total Reach: + 2.5 Million
Engagement:
People taking Action: 394,400Post comments 1,467
Total Reach: + 2.5 Million
Engagement:
Page likes during campaign; 11,516
followers: +2 million
Snap_ Jeddah (snap chat app)
Total Reach: + 8 Million
Advertisements in the following accounts
29k @KEngagment
390k @Marah_bas
2.29 M @tatweirco
2.48 M @heekma
Facebook Instagram Twitter Snap Chat20,537 8,179 2,741
6 - 9 NOVEMBER 2017, Jeddah Hilton Hotel #decofair / www.decofair.com
SAUDI ARABIA’S EXCLUSIVE INTERNATIONAL DESIGN TRADE EXHIBITIONPOST SHOW REPORT 2017SAUDI ARABIA
,S
EXCLUSIVE INTERNATIONALDESIGN TRADE EXHIBITION
15
MARKETING & PR COVERAGE
6 - 9 NOVEMBER 2017, Jeddah Hilton Hotel #decofair / www.decofair.com
SAUDI ARABIA’S EXCLUSIVE INTERNATIONAL DESIGN TRADE EXHIBITIONPOST SHOW REPORT 2017SAUDI ARABIA
,S
EXCLUSIVE INTERNATIONALDESIGN TRADE EXHIBITION
16
MARKETING & PR COVERAGE
6 - 9 NOVEMBER 2017, Jeddah Hilton Hotel #decofair / www.decofair.com
SAUDI ARABIA’S EXCLUSIVE INTERNATIONAL DESIGN TRADE EXHIBITIONPOST SHOW REPORT 2017SAUDI ARABIA
,S
EXCLUSIVE INTERNATIONALDESIGN TRADE EXHIBITION
17
SUPPORTERS AND PARTNERS
Supported By Decofair Design Awards Endorsed By Supported By
Official Online Digital Media PartnerOfficial Courier Handler Official ContractorOfficial strategic media partner
Media Partners & Supporters
Snap_jeddah
Platinum Sponsor & Decofair Design Awards Sponsor
THANK YOU,SEE YOU IN2018
DECOFAIR 2018//INTERIOR
TRENDS
#decofair
BOOK YOUR STAND TODAYKhulud Durri Show ManagerMobile: +966 55 507 [email protected]
Shereen Karkadan Project AssistantMobile: +966 546600016 [email protected]
www.decofair.com
FURNITURE
LIGHTING
HOMEDECORATION
DESIGN MATERIALS& SERVICES
HOME TECHNOLOGY
Organised by
Al Faisaliah HotelRiyadh, Saudi Arabia
27 - 29 November 2018