Delivering you more business than ever!

2012

Show Report

100% exhibitor satsfaction on visitor quality

Melbourne’s longest running Home Show celebrates 40 years.

The 40th running of the Herald Sun home Show proves yet again why it remains in high demand.

Strong visitor attendance saw 39,947 visitors attend over the 4 days.

These visitors were actively seeking building and renovation solutions, with 97% undertaking a project with an average budget of $101,000.

dollars worth of business was generated by the Show with an average ROI of $111,600 per exhibitor.

Furthermore the Show attracted a strong

being registered building trades.

The event continues to deliver a strong

7,430 visitors were spending over $200,000

on their renovation or home build projects.

Quality Buyers!

41%18.6%11.6%9.2%

18.6%

High renovation spend

Quality Visitors Attend97% are planning a building, reno or home improvement project.

Average homes renovated is 1.3 homes.

An average reno budget is $101,000.

12.4% belong to the building trade.

91.1% seek solutions to cut their water & energy bills.

Average income is $105,000.

Average home value is $631,000.

Visitors Building/Renovating About to start home renovation 30.3

14.920.2

5.5

About to start building new home

Commenced home renovation project

Commenced building new home

%

60.0%

52.7%

50.9%

38.5%

32.4%

31.4%

29.6%

29.2%

19.4%

18.8%

16.3%

15.9%

13.1%

Bought at the Show

Within 3 months19.9%21.6%21.6%37.2%

18.06%

Purchase intentionVisitors’ planned projectsLandscape, Patios & Decking

Bathroom

Kitchen

Furniture / Furnishings

Living Area

Roof / Windows

Heating / Cooling

Bedrooms

Home Entertainment Systems

House exterior cladding

Home Security

Adding a Room

Pools / Spas

With 80% undertaking a major building or renovation project,

within 11 months.

Visitors want to see more bathroom and kitchen products at the Show for their renovation.

Exhibitors averaged 81 sales leads to follow up post-Show.

Exhibitors estimate a further 83% of sales is

generated after the event.

96.4% of exhibitors were happy with the Show’s overall

performance for their company.

A 5% increase on last year.

Follow up business

generated

74% will gain 2 months or more work

43.9% wil gain 4 months or more work

11% will gain 12 months or more work

Exhibitor SatisfactionQuality of visitors 100

98.6

93.3

98.8

Generating brand awareness

Generating high value sales leads

Total number of visitors

%

97.9

91.9

Launching a new product

83.3

94.7Large volume leads

An estimated $32 Million of business was generated by

exhibitors at the Show.

51% of visitors made a purchase at the Show equating to a $5.9 million turnover onsite.

Visitor LikelihoodOutdoor 57.3

51.5

50.9

45.2

Water & energy saving

Bathroom / bathroom products

Interiors

%

41.3

40.8

Building products

Kitchen & Laundry appliance

37.4

36.8

Furniture & Furnishings

Heating & Cooling

36.1Kitchens

Purchase Intention

Show Performance

“In addition to sales made on the stand, the Show has been a great point of contact for networking. The Show has driven business our way that we would not have otherwise been able to reach.

well for us - looking forward to next year!”

Ken Skeats Eco Illuminations

“We just experienced one of the best shows ever – records sales! Whatever you guys are doing to get the buyers in – don’t stop, it’s great!”

Ashley Stride, Wholesale Account Manager Jetmaster

“Great crowds through the Herald Sun home Show – we signed a lot of business at the show and are still getting calls as well. Looking forward to 2013.”

Luke Muscat, Managing Director Global Electricial Solutions

“A big thank you for delivering such a great show. Matt’s Homes and Outdoor Designs is a new business and we needed to establish ourselves in the market place. The Herald Sun home Show was one of the mediums we chose to get the business going – what a great surprise, we made sales at the show and have been steadily getting business from it since, certainly beyond our expectations. Thanks again and we are looking forward to 2013.”

Melynda Daley, Marketing Manager Matts Homes & Outdoor Designs

Exhibitor Testimonials

Thurs 16 - Sun 19 August Melbourne Exhibition Centre Open 10am daily

Building or Renovating?

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FREE green, garden & interiors adviceOver $40,000 in giveaways on Facebook

See you at Melbourne’s favourite Home Show!

The Herald Sun Home Show’s 40th birthday themed marketing campaign via Facebook was highly successful. The promotion was to increase the Facebook page likes, increase viral reach and increase the likelihood of the Facebook community attending the Show.

The results:

there was a 71% increase in Facebook code usage for online ticketing and revenue generated from Facebook;

1000% increase in the average likes for each Facebook post;

354% increase in Facebook reach per post; and

Total reach of 174,760renovation market.

A comprehensive and targeted marketing campaign is implemented to reach homeowners planning a building and renovation project.

The proven campaign delivers quality buyers with

improvement project.

Marketing to the buyers

The strategic campaign includes:

stations;

Prominent press advertisements in the Herald Sun EGN and home magazine;

Comprehensive website with over 76,698 visits;

invitations sent.

Effective Social Media Marketing

Book your stand

Speak to our team about a tailored solution for your brand 03 9276 5555 homeshows@eea.net.au

15 - 18 August 2013Melbourne Exhibition Centre

melbournehomeshow.com.au