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10/9/2014 1 DECODING THE NEW CONSUMER MIND How and Why We Shop and Buy

DECODING THE NEW CONSUMER MINDeba4cabbb25aaebe2475-1af446bbc498aa108c6ee7b6388b9fa1.r49.… · DECODING THE NEW CONSUMER MIND How and Why We Shop and Buy. 10/9/2014 2 THREE MAJOR

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Page 1: DECODING THE NEW CONSUMER MINDeba4cabbb25aaebe2475-1af446bbc498aa108c6ee7b6388b9fa1.r49.… · DECODING THE NEW CONSUMER MIND How and Why We Shop and Buy. 10/9/2014 2 THREE MAJOR

10/9/2014

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DECODING THE NEW CONSUMER MINDHow and Why We Shop and Buy

Page 2: DECODING THE NEW CONSUMER MINDeba4cabbb25aaebe2475-1af446bbc498aa108c6ee7b6388b9fa1.r49.… · DECODING THE NEW CONSUMER MIND How and Why We Shop and Buy. 10/9/2014 2 THREE MAJOR

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THREE MAJORTHREE MAJORTHREE MAJORTHREE MAJORSOCIOSOCIOSOCIOSOCIO----CULTURALCULTURALCULTURALCULTURALSHIFTSSHIFTSSHIFTSSHIFTS

REWIREDREWIREDREWIREDREWIRED

BRAINSBRAINSBRAINSBRAINS

Page 3: DECODING THE NEW CONSUMER MINDeba4cabbb25aaebe2475-1af446bbc498aa108c6ee7b6388b9fa1.r49.… · DECODING THE NEW CONSUMER MIND How and Why We Shop and Buy. 10/9/2014 2 THREE MAJOR

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RADICALRADICALRADICALRADICAL

INDIVIDUALISMINDIVIDUALISMINDIVIDUALISMINDIVIDUALISM

INTENSIFIEDINTENSIFIEDINTENSIFIEDINTENSIFIED

EMOTIONSEMOTIONSEMOTIONSEMOTIONS

Page 4: DECODING THE NEW CONSUMER MINDeba4cabbb25aaebe2475-1af446bbc498aa108c6ee7b6388b9fa1.r49.… · DECODING THE NEW CONSUMER MIND How and Why We Shop and Buy. 10/9/2014 2 THREE MAJOR

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