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SKOOL
LIKED ART
DISCOVERED
STUDIED DESIGN
HUNT FOR GOOD
CONCEPTUAL THINKING GREAT CRAFT
1ST JOB
2ND JOBME
Photo by Rainier Ridao on Unsplash
“THIS NEW DESKTOP PUBLISHING... IT’LL NEVER TAKE OVERFROM REAL TYPESETTING”
SKOOL
LIKED ART
DISCOVERED
STUDIED DESIGN
HUNT FOR GOOD
CONCEPTUAL THINKING GREAT CRAFT
1ST JOB
ME2ND JOB
OBLIGATORY TRAVEL
SKOOL
LIKED ART
DISCOVERED
STUDIED DESIGN
HUNT FOR GOOD
CONCEPTUAL THINKING GREAT CRAFT
1ST JOB
ART DIRECTOR
ME2ND JOB
OBLIGATORY TRAVEL
SKOOL
LIKED ART
DISCOVERED
STUDIED DESIGN
HUNT FOR GOOD
CONCEPTUAL THINKING GREAT CRAFT
1ST JOB
FREELANCE
PROBLEM SOLVING
ART DIRECTOR
ME2ND JOB
OBLIGATORY TRAVEL
SKOOL
LIKED ART
DISCOVERED
STUDIED DESIGN
HUNT FOR GOOD
CONCEPTUAL THINKING GREAT CRAFT
1ST JOB
FREELANCEART DIRECTOR
ME
CORPORATE
2ND JOB
OBLIGATORY TRAVEL
PROBLEM SOLVING
SKOOL
LIKED ART
DISCOVERED
STUDIED DESIGN
HUNT FOR GOOD
CONCEPTUAL THINKING GREAT CRAFT
1ST JOB
FREELANCEART DIRECTOR
ME
CORPORATE
ARTICULATING STRATEGY
2ND JOB
OBLIGATORY TRAVEL
PROBLEM SOLVING
SKOOL
LIKED ART
DISCOVERED
STUDIED DESIGN
HUNT FOR GOOD
CONCEPTUAL THINKING GREAT CRAFT
1ST JOB
FREELANCE
BIG BUDGETS
ART DIRECTOR
ME
CORPORATE
ARTICULATING STRATEGY PREPRESS
2ND JOB
OBLIGATORY TRAVEL
PROBLEM SOLVING
SKOOL
LIKED ART
DISCOVERED
STUDIED DESIGN
HUNT FOR GOOD
CONCEPTUAL THINKING GREAT CRAFT
1ST JOB
FREELANCE
BIG BUDGETS
ART DIRECTOR
ME
CORPORATE
ARTICULATING STRATEGY PREPRESS
2ND JOB
OBLIGATORY TRAVEL
LATENIGHTS
PROBLEM SOLVING
SKOOL
LIKED ART
DISCOVERED
STUDIED DESIGN
HUNT FOR GOOD
CONCEPTUAL THINKING GREAT CRAFT
1ST JOB
FREELANCE
BIG BUDGETS
DLX!
BUREAUX
QUARK
MAC
ART DIRECTOR
ME
CORPORATE
ARTICULATING STRATEGY
GO FOR QUALITY
PREPRESS
2ND JOB
OBLIGATORY TRAVEL
LATENIGHTS
PROBLEM SOLVING
SKOOL
LIKED ART
DISCOVERED
STUDIED DESIGN
HUNT FOR GOOD
CONCEPTUAL THINKING GREAT CRAFT
1ST JOB
FREELANCE
BIG BUDGETS
DLX!
BUREAUX
QUARK
MAC
ART DIRECTOR
ME
CORPORATE
PUBLISHERS
ARTICULATING STRATEGY
GO FOR QUALITY
PREPRESS
2ND JOB
OBLIGATORY TRAVEL
LATENIGHTS
PROBLEM SOLVING
SKOOL
LIKED ART
DISCOVERED
STUDIED DESIGN
HUNT FOR GOOD
CONCEPTUAL THINKING GREAT CRAFT
1ST JOB
FREELANCE
DEFINETHE BRIEF
BIG BUDGETS
DLX!
BUREAUX
QUARK
MAC
ART DIRECTOR
ME
CORPORATE
PUBLISHERS
INTENTCULTURE
VALUE
ARTICULATING STRATEGY
GO FOR QUALITY
PREPRESS
2ND JOB
OBLIGATORY TRAVEL
LATENIGHTS
PROBLEM SOLVING
SKOOL
LIKED ART
DISCOVERED
STUDIED DESIGN
HUNT FOR GOOD
CONCEPTUAL THINKING GREAT CRAFT
1ST JOB
FREELANCE
DEFINETHE BRIEF
BIG BUDGETS
DLX!
BUREAUX
QUARK
MAC
ART DIRECTOR
ME
CORPORATE
PUBLISHERS
INTENTCULTURE
VALUE
REALLY QUITE TERRIFIC VALUE
ARTICULATING STRATEGY
GO FOR QUALITY
PREPRESS
2ND JOB
OBLIGATORY TRAVEL
LATENIGHTS
PROBLEM SOLVING
SKOOL
LIKED ART
DISCOVERED
STUDIED DESIGN
HUNT FOR GOOD
CONCEPTUAL THINKING GREAT CRAFT
1ST JOB
FREELANCE
DEFINETHE BRIEF
BIG BUDGETS
DLX!
BUREAUX
QUARK
MAC
ART DIRECTOR
ME
CORPORATE
PUBLISHERS
INTENTCULTURE
VALUE
REALLY QUITE TERRIFIC VALUE
ARTICULATING STRATEGY
GO FOR QUALITY
PREPRESS
2ND JOB
OBLIGATORY TRAVEL
LATENIGHTS
EXPERTISE
TOPPING OUT
PROBLEM SOLVING
SKOOL
LIKED ART
DISCOVERED
STUDIED DESIGN
HUNT FOR GOOD
CONCEPTUAL THINKING GREAT CRAFT
1ST JOB
FREELANCE
DEFINETHE BRIEF
BIG BUDGETS
DLX!
BUREAUX
QUARK
MAC
ART DIRECTOR
ME
CORPORATE
PUBLISHERS
INTENTCULTURE
VALUE
REALLY QUITE TERRIFIC VALUE
ARTICULATING STRATEGY
GO FOR QUALITY
PREPRESS
2ND JOB
OBLIGATORY TRAVEL
LATENIGHTS
EXPERTISE
WRONGENTRY POINTS
TOPPING OUT
WRONGENTRY POINTS
PROBLEM SOLVING
SKOOL
LIKED ART
DISCOVERED
STUDIED DESIGN
HUNT FOR GOOD
CONCEPTUAL THINKING GREAT CRAFT
1ST JOB
FREELANCE
DEFINETHE BRIEF
BIG BUDGETS
DLX!
BUREAUX
QUARK
MAC
ART DIRECTOR
ME
CORPORATE
PUBLISHERS
INTENTCULTURE
VALUE
REALLY QUITE TERRIFIC VALUE
ARTICULATING STRATEGY
GO FOR QUALITY
PREPRESS
2ND JOB
OBLIGATORY TRAVEL
LATENIGHTS
EXPERTISEHBR
WRONGENTRY POINTS
TOPPING OUT
PROBLEM SOLVING
SKOOL
LIKED ART
DISCOVERED
STUDIED DESIGN
HUNT FOR GOOD
CONCEPTUAL THINKING
GREAT CRAFT
1ST JOB
FREELANCE
DEFINETHE BRIEF
BIG BUDGETS
WIN/ WIN
BUILD TEAM
SEE RESULTS
DLX!
BUREAUX
QUARK
MAC
PROBLEM SOLVING
ART DIRECTOR
ME
CORPORATE
PUBLISHERS
INTENTCULTURE
VALUE
REALLY QUITE TERRIFIC VALUE
ARTICULATING STRATEGY
GO FOR QUALITY
PREPRESS
2ND JOB
OBLIGATORY TRAVEL
LATENIGHTS
EXPERTISEHBR
WRONGENTRY POINTS
TOPPING OUT
SKOOL
LIKED ART
DISCOVERED
STUDIED DESIGN
HUNT FOR GOOD
CONCEPTUAL THINKING
GREAT CRAFT
1ST JOB
FREELANCE
DEFINETHE BRIEF
BIG BUDGETS
WIN/ WIN
BUILD TEAM
SEE RESULTS
DLX!
BUREAUX
QUARK
MAC
PROBLEM SOLVING
ART DIRECTOR
ME
CORPORATE
PUBLISHERS
INTENTCULTURE
VALUE
REALLY QUITE TERRIFIC VALUE
ARTICULATING STRATEGY
GO FOR QUALITY
PREPRESS
2ND JOB
OBLIGATORY TRAVEL
LATENIGHTS
EXPERTISEHBR
WRONGENTRY POINTS
TOPPING OUT
BIGGER VOICE
POWER OF DESIGN
SKOOL
LIKED ART
DISCOVERED
STUDIED DESIGN
HUNT FOR GOOD
CONCEPTUAL THINKING
GREAT CRAFT
1ST JOB
FREELANCE
DEFINETHE BRIEF
BIG BUDGETS
WIN/ WIN
BUILD TEAM
SEE RESULTS
DLX!
BUREAUX
QUARK
MAC
PROBLEM SOLVING
ART DIRECTOR
ME
CORPORATE
PUBLISHERS
INTENTCULTURE
VALUE
REALLY QUITE TERRIFIC VALUE
ARTICULATING STRATEGY
GO FOR QUALITY
PREPRESS
2ND JOB
OBLIGATORY TRAVEL
LATENIGHTS
EXPERTISEHBR
WRONGENTRY POINTS
TOPPING OUT
BIGGER VOICE
POWER OF DESIGN
BACK TO OZ
SKOOL
LIKED ART
DISCOVERED
STUDIED DESIGN
HUNT FOR GOOD
CONCEPTUAL THINKING
GREAT CRAFT
1ST JOB
FREELANCE
DEFINETHE BRIEF
BIG BUDGETS
WIN/ WIN
BUILD TEAM
SEE RESULTS
DLX!
BUREAUX
QUARK
MAC
PROBLEM SOLVING
ART DIRECTOR
ME
CORPORATE
PUBLISHERS
INTENTCULTURE
VALUE
REALLY QUITE TERRIFIC VALUE
ARTICULATING STRATEGY
GO FOR QUALITY
PREPRESS
2ND JOB
OBLIGATORY TRAVEL
LATENIGHTS
EXPERTISEHBR
WRONGENTRY POINTS
TOPPING OUT
BIGGER VOICE
POWER OF DESIGN
BACK TO OZ
GO BIG
SKOOL
LIKED ART
DISCOVERED
STUDIED DESIGN
HUNT FOR GOOD
CONCEPTUAL THINKING
GREAT CRAFT
1ST JOB
FREELANCE
DEFINETHE BRIEF
BIG BUDGETS
WIN/ WIN
BUILD TEAM
SEE RESULTS
DLX!
BUREAUX
QUARK
MAC
PROBLEM SOLVING
ART DIRECTOR
ME
CORPORATE
PUBLISHERS
INTENTCULTURE
VALUE
REALLY QUITE TERRIFIC VALUE
ARTICULATING STRATEGY
GO FOR QUALITY
PREPRESS
2ND JOB
OBLIGATORY TRAVEL
LATENIGHTS
EXPERTISEHBR
WRONGENTRY POINTS
TOPPING OUT
BIGGER VOICE
POWER OF DESIGN
BACK TO OZ
SECOND ROAD
GO BIG
when viewed from the historic roots... today’s design thinkers lack craft, lack intellectual foundations,
and can’t make things.Jon Kolko
The Divisiveness of Design Thinking
1st Road
ThinkingOptimisation &
performance
AnalyticalSME-basedLogic focus Reductive
2nd Road Thinking
Human-centered Dialogue-basedDesign focusInventive
Value creation for all stakeholders