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GfK Switzerland AG has been part of the GfK Group (GfK SE), a leading international market research provider based in Nuremberg, Germany, since 1999.
ManagementDr. Ludovit Szabo(Managing Director and Head of CE Consumer Experiences)Peter Fickentscher(Head of CC Consumer Choices)
Employees in Switzerland in 2015Approx. 240 employees (full-time)
ShareholdersGfK SE (100 %)
MembershipsJJ Swiss Association for Market and
Social ResearchJJ vsms swiss interview institute®
JJ ESOMARJJ Swiss Marketing SocietyJJ SQS Swiss Association for Quality JJ and Management SystemsJJ Swiss Marketing (SMC)JJ Swiss Business Data Protection Association
With a market share of around 28,5 % (2015), GfK Switzerland is the largest market research institute in Switzerland and offers industry- specific market research services tailored to your needs.
GfK Switzerland at a glance
DECIDE LOCALLY, GROW GLOBALLY
SMART. RELEVANT. TRUSTED.
POWERED BY PASSION
2 3
Market research from GfK is market research for the future. We reliably provide relevant market and consumer information from the veritable digi-tal flood of data. And help our clients to make the right decisions. In our industry we are considered opinion leaders. That's because we know all about both consumers' experiences and their purchasing behavior.
We are made up of around 13 000 dedicated experts with many years of experience in the collection and analysis of data. Our roots are in Germany. But today we provide crucial knowled-ge of local markets in more than 100 countries around the world.
GfK Group 2015: Important key data
Our research creates new opportunities for growth. We use innovative procedures and part-nerships to combine online and offline data. And, in doing so, make our «Growth from Knowledge» promise a reality. We help our clients to develop successful strategies to enrich consumers' lives.
We understand your challengesJJ Developing strategic opportunities: We reco-
gnize trends and help you to understand data correctly so that you can make the right bu-siness decisions. We work with you to develop growth strategies.
JJ Creating valuable experiences: We design and test new client experiences throughout the entire customer journey. We tell you which products will enjoy future market success.
JJ Optimizing marketing activities: We follow current market developments before, during and after the introduction of new products so that you can make the most of your marketing budget.
JJ Building rewarding relationships: We help you to increase the loyalty of your clients and sta-keholders and to develop strong, long-lasting relationships with them.
Our solutionsJJ Brand and Customer Experience (BaCE)JJ Consumer PanelsJJ Digital Market IntelligenceJJ Insights into Sales and Supply Chain JJ ManagementJJ GeomarketingJJ Market Opportunities and InnovationJJ Penetration Assessment andJJ Media Usage AnalysesJJ Mystery ShoppingJJ Online Price MonitoringJJ Point of Sales TrackingJJ Product CatalogsJJ Root Cause Analysis in RetailJJ Shopper and Retail StrategiesJJ Retail AnalysesJJ Social Media IntelligenceJJ Trends and ForecastsJJ User Experience (UX)JJ Organizational Research, JJ Employee QuestionnairesJJ Qualitative and Quantitative JJ Baseline StudiesJJ Price ResearchJJ Social Research
Our industry expertiseOur experts combine passion and creativity with extensive industry and product expertise. They are well acquainted with the challenges of each individual industry – and they ask the right ques-tions and provide the decisive answers.
Trust through quality We stand for high quality and apply the strictest standards of security in order to protect consu-mer privacy.
JJ For our clients: We provide valuable and reliab-le knowledge.
JJ For our study participants: We protect your data.
JJ For our employees: We are fair, honest and respectful.
JJ For our shareholders: We handle investments responsibly.
GfK Switzerland is the only Swiss market research institute to have had its surveys certified with SQS's Good Priv@cy data protection seal. Data protection and information security are our top priority.
WE TURN MARKET RESEARCH INTO SMART DECISIONS
NORTH AMERICA
1 041 employees
321,0 Mio. EUR in turnover
NORTHERN EUROPE
3 570 employees
575,6 Mio. EUR in turnover
CENTRAL AND EASTERN EUROPE
3 490 employees
126,5 Mio. EUR in turnover
ASIA PACIFIC
2 289 employees
185,4 Mio. EUR in turnover
SOUTHERN AND WESTERN EUROPE
1 893 employees
267,0 Mio. EUR in turnover
LATIN AMERICA
1 202 employees
67,9 Mio. EUR in turnover
TURNOVER:
1 543,4 million EUR
NUMBER OF EMPLOYEES AT THE END OF THE YEAR:
13 485
GLOBAL PRESENCE in more than
100 countries
Automotive industry
Fashion and lifestyle
Industrial goods
Retail
Energy
Health
Public services
Tourism and hospitality
Consumer goods
Financial services
Media and entertainment
Technology
GfK Switzerland at a glance GfK Switzerland at a glance
Click on the underlined links
for more information
Survey infrastructureJJ Approx. 200 interviewers JJ in the telephone centerJJ Approx. 300 interviewers in the
fieldJJ Test studios in Switzerland in
Lucerne, Zurich and LausanneJJ GfK Group call centers: JJ 1 100 CATI stations in 32 countries JJ Switzerland call center: 110 CATI
stations in Hergiswil and Lausanne; interviews in all European languages
JJ Online pool with more than 60 000 participants and access to the GfK Group's GOP Global Online Panel
JJ «Asset-rich pool» (incl. test subjects with assets in the millions)
JJ Mystery Shopper Pool
Joint ventureMedia Focus GmbH (together with The Nielsen Company)
PublicationsJJ Specialist publication «Swiss Re-
tailers in 2016»JJ Specialist publication «Swiss shop-
ping Center Market in 2016»JJ «GfK Marktmonitor»: Quarterly
newsletter about market develop-ments in Switzerland
JJ GfK Switzerland NewsletterJJ «Instant Market Knowledge»: JJ Up-to-the-minute PowerPoint
graphs for your presentations
EventsGfK offers a series of interesting events.
Visit our website or contact us at [email protected]
ContactGfK Switzerland (headquarters)Obermattweg 9CH-6052 HergiswilTelefon +41 41 632 9111
GfK SwitzerlandSchützengasse 4CH-8001 ZürichTelefon +41 44 396 9000
GfK SwitzerlandGalerie Saint-François BCH-1003 LausanneTelefon +41 21 641 2761
GfK SwitzerlandPicassoplatz 8CH-4052 BaselTelefon +41 61 226 9400
GfK TelecontrolUnterholzstrasse 10CH-4566 KriegstettenTelefon +41 32 674 4310
GfK Teststudio LuzernHertensteinstrasse 29CH-6004 LuzernTelefon +41 41 410 7320
More information is available at: www.gfk.com/[email protected]
About GfKGfK stands for reliable and relevant market and consumer information. The market research company uses this information to help its clients to make the right decisions. GfK has many years of experience in collecting and analyzing data. Around 13,000 experts combine global knowledge with analyses of local markets in more than 100 countries. Using innovative technologies and scientific procedures, GfK turns big data into intelligent information. This allows GfK's clients to increase their competitiveness and to enrich consumers' lives.
www.gfk.com/ch GfK. Growth from Knowledge
© GfK 2016
GfK Switzerland at a glance
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