News update

>> Dubai Expo 2020: Catalyst for further UAE growth

>> UAE PMI hits record level in November on new orders surge

>> Saudi Q3 economic growth picks up as oil output rebounds

>> Egypt delays IMF loan decision, Gulf aid helps reform: deputy PM

>> Dubai’s DAMAC raises USD 348m in London share sale

>> Dubai gets cracking with stalled projects

>> Dubai’s 2014 budget sees deficit falling by 41%

>> Heavyweight destinations join global sukuk race

>> Dubai crosses 3,000 for 1st time in 5 years

>> UAE, five other nations control 80% of Islamic banking assets

A home for the holidays To tweet or not to tweet….

Saudi mortgage market set to explode

>> Read more >> Read more>> Read more >> Read more >> Read more

DECEMBER 2013 Vol. 2 - No. 18

Expo set to boost economy C

UR

REN

CY

CO

RN

ER

The Fed starts tapering

Events and Promotions

As a privileged customer you look forward to exciting car deal

The Emirates NBD Mobile Banking App frees up your time to focus on the things that matter

inspire Vol. 2- No. 18

QUICK LINKS

A home for the holidays By Alice Johnson

There’s nothing better than escaping on a well-earned break – especially if the holiday home you retreat to is your own second property. There are several hotspots around the GCC where buying a holiday home has become easier and more desirable. Here are the top

destinations from around the region.

Dubai

By far the most popular holiday home destination for GCC residents and nationals is Dubai, UAE. GCC nationals flock to the Emirate every year, because of its proximity to their homes, its accessibility via air and land, its cosmopolitan city status and its varied entertainment options and events. Since Dubai opened up its market to allow non-GCC residents to own freehold property, the city has become a hotspot for holiday home seekers. Areas such as Jebel Ali, the Palm Jumeirah, The world Islands, Emirates Hills, Dubai Marina, Downtown Burj Dubai and the

Arabian Ranches, are open to foreign freehold purchases. Other emirates (including Abu Dhabi and Ajman) are following suit, opening up their property markets to potential holiday home buyers.

Jordan

Jordan has the allure of a mix of culture, history and sandy beaches. From the city of Petra carved out of solid rock that dates back to as early as 309 BC to the southern city of Aqaba – Jordan’s only coastal city. The property market is picking up in the country after the 2008 credit crunch, with prices rising by 9% (end Q2, 2013, according to Asteco). Apartment sales prices also saw an average 2% quarter-on-quarter increase (Q2 2013), due to rising land prices. The rise in popularity for holiday home in Jordan has been fuelled by Gulf nationals looking for second homes, as well as Jordanians looking for a good investment. There are new developments cropping up all over Jordan, offering great holiday amenities including swimming pools and gyms, gardens and sports courts.

Lebanon

Beirut has long been known as the ‘party capital’ of the Middle East, with its plethora of nightclubs, bars, restaurants and active nightlife. Holiday homes are popular in Lebanon because of the country’s diversity; history, culture and modern living collide. It’s also one of the only places in the Middle East where you can ski on the mountains in the morning, then relax on

a beach in the afternoon. The holiday home market and visitor numbers in general are marred by sporadic terrorist acts, which often catch the headlines.

Turkey

Since the reciprocity law was removed in May 2012, Turkey has opened up the holiday home market, offering several ‘hot spots’ for second home potential. The removal of the law allows Middle Eastern nationals to buy land for development and property in Turkey. Hot spots such as Kusadasi – a resort town on the Aegean coast – are being developed, offering apartments, golfing villas and beach-side residences. Kusadasi Golf Resort, for example, is a development situated on a hill overlooking the Aegean and a green valley below. The development features apartments with community facilities such as swimming pools, fitness centres, restaurants and cafes.

London

London is a top choice for Middle Eastern nationals looking to buy a second property.

The UK’s capital city is an ever-popular choice for UAE nationals and GCC residents during the summer months, when the Middle Eastern climate proves stifling. According to Savills, investors from the MENA region in fact purchase 5.4% of all prime property in London (divided between re-sales and new-build property.

‘This group of buyers is distinctive in that only a minority (only 39%) are buying a main residence in London, 25% invest to become landlords. A high proportion of Middle Eastern buyers will be buying a second home, often for use during the summer months when London’s climate actually becomes a big attraction. London is now so established as a summer destination for many Middle Easterners, business and social engagements can be conducted as seamlessly in the capital as at home,’ according to the real estate services provider. ‘For many, London offers freedom from the cultural conformity of home. This is reflected in the type of property favoured in London: modern and filled with the latest technology’. © Zawya

FEATURED

HOME | FEATURED | SUCCESS SECRETS | MARKETS UPDATE | REALTY CHECK | CURRENCY CORNER | NEWS UPDATE | EVENTS & PROMOTIONS

inspire Vol. 2- No. 18

QUICK LINKS

SUCCESS SECRETS

To tweet or not to tweet….By Alice Johnson

Micro-blogging site Twitter has now become recognized as one of the most powerful social media platforms around. But if you’re not careful, brand messages and company information can be ruined in just 140 characters or less. So what’s the best way to use Twitter as a company – how should you utilize it? Alexander McNabb, director, Spot On Public Relations, shares his top tips.

Implement Twitter as an element of a rounded digital strategy

“Twitter is a great platform for real-time communications and information sharing, but it forms a single tactical element of a digital strategy. Implementing Twitter without thinking of the broader digital landscape and how your organization is using tools such as its website, CRM, demand generation and list

management, Facebook and other platforms can result in a lot of wasted time and decisions that have to be rolled back down the line.

Planning that digital strategy means redefining your brand for the online environment, deciding on the tone and personality of that brand and how it’s communicated. After that direction setting strategy, we come to actually implementing the various platforms open to us, for instance YouTube, LinkedIn and Twitter. A Twitter-alone strategy is actually a tactic.

Plan Content

“All too frequently you see brands taking to Twitter (and other online platforms) without having defined a content plan. So they appear, scream ‘talk to me!’ and then have nothing to say. Content planning helps you define the points of reference – and relevance – you are going to offer your customers. Twitter can be used as purely a customer service platform, but that doesn’t create engagement and outreach. An interesting stream of relevant and useful content means you’re more likely to catch the eyeballs you want – and start to craft a tool that can enhance and build your brand and your customer relations.

Don’t outsource Twitter to an agency or junior staffer

“If you are going to open your organization up to Twitter, you need some defined internal pathways so that whoever is managing the account has access to subject matter experts, an agreed escalation path and resources to

manage both the outreach and engagement processes. And you need sound policies and procedures in place, too. If Twitter isn’t important enough to resource internally, it’s probably just setting an outsourced agency up for a fall to farm it out like another tick on a check box. Outsourcing can work, but only with some careful planning and resource allocation. The ideal agency model would be a halfway house, with the agency taking care of the heavy lifting but an in-house resource active and involved with the account. Throwing the management of your Twitter relationships down to a junior member of staff, what has been called a ‘Twintern’ simply won’t work.

Going on broadcast

“Using Twitter to shout out offers, your good news and retweet positive consumer opinion is the fastest way to ensure the platform will be of no value whatsoever to your company – and even result in negative consumer sentiment. Twitter is a powerful platform for sharing information, news, links and opinion in real time. It’s also a two-way street and is a powerful way to gauge opinion, gain consumer insight, solicit feedback, manage customer service issues and build enduring communities and relationships.

Have proper social media guidelines in place

“It’s actually part of the HR function to ensure a company has social media guidelines

and that all staff are aware of, and have signed up to, these. Many organizations see platforms such as Twitter as a marketing or communications function but their impact can be much wider than that. Particularly here in the Gulf where the organization is the sponsor – and therefore in loco parentis – the company and its staff have some mutual responsibilities and that stretches to social media. So it’s not just the people managing the Twitter account that need to sign up to guidelines – it’s everyone. The Web is full of case studies of company employees committing flubs that have brought the entire organization into disrepute.

That policy should also include empowering people by telling them what they can say as well as telling them what they can’t. © Zawya

HOME | FEATURED | SUCCESS SECRETS | MARKETS UPDATE | REALTY CHECK | CURRENCY CORNER | NEWS UPDATE | EVENTS & PROMOTIONS

inspire Vol. 2- No. 18

QUICK LINKS

MARKETS UPDATE

Expo set to boost economy Germany’s Bundesbank upgraded its growth forecast for the eurozone’s largest economy, as green shoots of recovery continue to sprout in the economic bloc. For its part, the European Central Bank continues to keep interest rates at record low and has reiterated it is ready to act if the economy starts slowing down again.

In the United States, markets continue to look for improvements in the job market, which the Federal Reserve would determine its monetary stimulus program. And the employment indicators are showing signs of a recovery. November non-farm payrolls hit 203,000, and the unemployment rate declined 0.3% to 7.0%. Over the past four months, non-farm payrolls have averaged slightly above 200,000, and the renewed drop in initial jobless claims suggests these gains should persist, if not strengthen, over the next couple of months.

But rising economic growth poses a problem for markets which have been fuelled by monetary stimulus. Some fear that a correction in the overheated global equity markets is in order, if the Fed starts pulling back.

Elsewhere, purchasing managers index indicator for the 10 most important emerging markets has risen for a fourth month in a row, suggesting activity in the developing world has maintained its recovery momentum into the fourth quarter.

Still, ongoing concerns about emerging market

growth prospects and political developments in places like India, China and South Africa have kept investors on tenterhooks. As a result, emerging market stocks continue to disappoint.

“A key unanswered question is the near- and medium-term impact of reforms in China, including those announced at November’s Third Plenum meeting,” said the Institute of International Finance.

But while markets are jittery elsewhere, Dubai emerged as a symbol of confidence after securing rights to host the World Expo event in 2020. The event is expected to lead to a surge in economic activity across a wide range of sectors and raise the emirate’s profile. The news gave the Dubai financial market the impetus to cross 3,000 points for the first time in five years. The market is now up 85.7% this year, as the positive momentum continues to fuel the rally.

A more benign geopolitical environment also continues to help reduce risk premiums and narrow credit spreads. The UAE is also set to

benefit the most from any easing of Western sanctions on Iran, given its strong economic ties with its Arabian Gulf neighbor.

Oil

Brent crude has been edging up, as the global economic outlook continues to improve especially in the United States. Goldman Sachs analysts argue that the U.S. is the “new China”, with growth accelerating in the world’s largest economy. OPEC also maintained its quota in its periodic meeting in early December, leaving Brent elevated at USD 112.06 in the first week of December.

Gold

Gold continues to fall as economic and geopolitical risks recede. The yellow metal reached USD 1,211.80 during the first week of December, as the dollar continues to strengthen on rumors of a Fed taper. Physical demand also remains weak, with India - the world’s largest gold market — expected to see its imports fall 70% this quarter and as much as half its usual levels at 500–550 tones next year if new import rules are maintained,

according to an industry official.

Currency

The American dollar climbed against most currencies as strong jobs data continues to strengthen the belief that a Federal Reserve tapering is on the way soon. The dollar hit a session peak of 103.37 yen in the first week of December. Meanwhile, the euro hit a session low of USD 1.3627 after the U.S. jobs data before rebounding to hit a five-week high of USD 1.3700. © Zawya

HOME | FEATURED | SUCCESS SECRETS | MARKETS UPDATE | REALTY CHECK | CURRENCY CORNER | NEWS UPDATE | EVENTS & PROMOTIONS

0.00  

500.00  

1,000.00  

1,500.00  

2,000.00  

2,500.00  

3,000.00  

3,500.00  

2-­‐Jan-­‐13  

2-­‐Feb-­‐13  

2-­‐Mar-­‐13  

2-­‐Apr-­‐13  

2-­‐May-­‐13  

2-­‐Jun-­‐13  

2-­‐Jul-­‐13  

2-­‐Aug-­‐13  

2-­‐Sep-­‐13  

2-­‐Oct-­‐13  

2-­‐Nov-­‐13  

2-­‐Dec-­‐13  

DFM Crosses 3,000

0.00  200.00  400.00  600.00  800.00  

1,000.00  1,200.00  1,400.00  1,600.00  1,800.00  

1-­‐Jan-­‐13  

1-­‐Feb-­‐13  

1-­‐Mar-­‐13  

1-­‐Apr-­‐13  

1-­‐May-­‐13  

1-­‐Jun-­‐13  

1-­‐Jul-­‐13  

1-­‐Aug-­‐13  

1-­‐Sep-­‐13  

1-­‐Oct-­‐13  

1-­‐Nov-­‐13  

1-­‐Dec-­‐13  

Gold Trends Lower

inspire Vol. 2- No. 18

QUICK LINKS

Saudi mortgage market set to explode The Saudi residential financial market could soar 60% over the next five years to reach SAR209.9 billion, according to a real estate consultancy.

“The mortgage law is expected to positively affect the demand for home financing and thus home purchases,” said Colliers International in a new report on the Kingdom’s burgeoning real estate sector. “It is expected that the number of home units, that will require financing over the next five years, will increase by 60%. Growth of the affordable housing sector will further stimulate demand for home finance.”

The consultancy expects the implementation of the new mortgage law to spur demand of 45,000 units each year.

But the challenge will be to ensure a steady supply of affordable housing over the next few years spread across various cities.

Analysts expect the transformational changes occurring in the residential sector will see rapid changes and lead to residential pressures in the interim.

“Real estate prices remain a priority concern for consumers as the youth population seek to own their assets,” noted a Saudi bank in a report. “However, elevated prices have been a major burden for the majority of citizens and the situation is yet to be mended by the

mortgage law.”

Evaluating household credit further shows a 25.2% year-on-year increase for real estate purposes which is expected to continue rising as demand for housing is not projected to be met anytime soon.

Given the pent up demand, it would likely take more than five years for the Saudi Ministry of Housing (MOH) to catch up with demand.

“Current MOH projects would not fill the entire identified gap for all market segments. On the contrary, it might stimulate demand and provide new investment opportunities that previously did not exist,” Collier said.

Saudi Arabia’s Real Estate Development Fund announced that it has approved 10,015 loans worth around SAR 5 billion to construct more than 12,000 new housing units. The loans are already raising activity in key cities. The Ministry of Justice data shows Riyadh led real estate investments with SAR 99 billion worth of investments taking place in the capital in the last Islamic year, compared to SAR 87 billion

in the previous year. Residential real estate transactions accounted for SAR 51 billion during the period. Jeddah was not far behind with SAR 50.6 billion residential transactions and another SAR 39.9 billion of transactions in commercial sector.

Residential prices have risen by as much as 18% in some areas and they are expected to rise further as the market grapples with short-term shortages.

Analysts expect apartment prices to rise faster than villas as they are more affordable and easier to lease.

“The proper implementation of the mortgage law is expected to incentivize developers to build appropriate products in greater quantities, further providing momentum to the residential market,” said Colliers. “Mortgage law is anticipated to have an impact over the medium to long term as consumers adjust payments in their spending patterns.”

Regional investors are paying attention to the Kingdom’s changing real estate landscape. A survey of major MENA real estate investors reveals Saudi residential properties are the third most preferred space in the region after Dubai residential and Dubai hospitality.

“Investors also expect the Saudi market to perform better in the coming twelve months, even if they remain less optimistic regarding the office sector,” said real estate consultants Jones Lang La Salle in a regional survey. © Zawya

REALTY CHECK

HOME | FEATURED | SUCCESS SECRETS | MARKETS UPDATE | REALTY CHECK | CURRENCY CORNER | NEWS UPDATE | EVENTS & PROMOTIONS

Come home to happiness with our Home Loan from just 4.49% p.a.

SMS ‘HOME‘ to 4452

Year SAR Mn2008 54,3712009 44,7412010 55,6442011 69,7962012 75,381

Q1 2013 71,357Q2 2013 72,651Q3 2013 79,161

Bank Credit To Building & Construction Sector

Source: Saudi Arabian Monetary Agency

inspire Vol. 2- No. 18

QUICK LINKS

The Fed starts tapering

In a move that surprised some investors, Federal Reserve chairman Ben Bernanke announced that the bank will initiate the so-called “tapering” of its ultra-loose monetary policy.

Beginning in January, the Fed will reduce the purchase of mortgage-backed securities from USD40 billion to USD35 billion per month, and holdings of longer-term Treasury securities at a pace of USD40 billion per month rather than USD45 billion per month.

But in an effort to soothe markets, Mr. Bernanke also stressed that the bank will pursue a low-interest rate policy. The first rate increases would come in late-2015, and depend on unemployment rate falling well below 6.5% and other supporting economic data.

The U.S. macroeconomic figures are showing signs of improvements each month, which no doubt encouraged the Fed to tighten. Jobless rate stands at 7% while three of the past four months has seen 200,000-plus payroll growth and the economy is expected to grow at around 3% next year.

As expected, market reaction has been volatile given the enormity of the announcement, but as the dust settles, bonds are sending the message that much of it was priced in.

“Stocks are rejoicing, perhaps under the notion that the Fed appears a bit more encouraged on the economic outlook and as a significant source of uncertainty and volatility is removed,” said Jimmy Jean, economic strategist at Desjardins Economic Studies.

“Taper tantrums are not done, however. The minute the data begins to waver (which it will at some point), markets will start questioning whether the Fed will pause tapering. However, we are clearly not there yet, as U.S. numbers depict sturdy momentum.”

The American dollar quickly surged to a five-year high against the Japanese yen to 104.05, as traders are buoyed by brighter economic

prospects for the U.S. economy. The euro also dipped lower to USD1.369, while the index that tracks the dollar against six currencies was up to half a per cent to 80.458.

The 10-year Treasury note fell to 2.8904%. Meanwhile, S&P 500 and Dow Jones indices closed at record highs, while both Brent crude and gold made gains as the markets take the news in their stride.

But emerging markets are expected to remain volatile as the Fed tapering begins.

The Institute of International Finance notes that tighter monetary policy may exert a sharp negative impact on capital flows in the short term.

“From May to September, after Chairman Bernanke had signalled that the Fed could soon start winding down asset purchases, foreign investors withdrew about USD73 billion in emerging market stocks and bonds, which on average lost 8-10% in value during that period,” the IIF said.

The institute cautions emerging markets central banks to maintain sufficient foreign exchange reserves to counteract excessive foreiqn exchange volatility if needed.

“Governments should use prudent fiscal policy and avoid excessive dependence on external financing, and businesses should reduce currency mismatches between liabilities and assets to shield themselves from swings in FX rates.”

The Fed’s move is the first step in its retreat from ‘unconventional monetary policy’. Although it comes at an inconvenient time for emerging markets, it signals that the global economy is slowing returning back to normalcy after the worst financial crisis in living memory.© Zawya

CURRENCY CORNER

HOME | FEATURED | SUCCESS SECRETS | MARKETS UPDATE | REALTY CHECK | CURRENCY CORNER | NEWS UPDATE | EVENTS & PROMOTIONS

inspire Vol. 2- No. 18

QUICK LINKS

NEWS UPDATES

Dubai Expo 2020: Catalyst for further UAE growthDubai’s dream of hosting the World Expo 2020 has become a reality and the next seven years will present a host of opportunities for the emirate to build on its strength and expand its offering as a global business hub.

“Dubai Expo 2020 will breathe new life into the ancient role of the Middle East as a melting pot for cultures and creativity,” tweeted Sheikh Mohammad Bin Rashid Al Maktoum, UAE prime minister and ruler of Dubai, echoing the Dubai Expo 2020 theme of “Connecting Minds, Creating the Future”. – Zawya

Read full article

UAE PMI hits record level in November on new orders surgeNon-oil business activity in the United Arab Emirates increased at the fastest pace in more than two-and-a-half years during November, HSBC said on Wednesday, as new orders surged and companies hired more staff.

The bank’s purchasing managers index, or PMI, jumped to 58.1 in November, a record high, from 56.3 in October. A reading above the neutral 50 level indicates the economy is expanding. – Zawya Dow Jones

Read full article

Saudi Q3 economic growth picks up as oil output reboundsSaudi Arabia’s economy expanded at an annual rate of 3.1% in the third quarter, only half as fast as it grew a year ago, according to data released.

The annual inflation-adjusted growth rate slowed to 2.1% during the first quarter in Saudi Arabia, the world’s top oil producer. The growth rate rose to 2.7% in the second quarter, according to the Central Statistics Office, and continued to rise as output increased in the third quarter. – Reuters

Read full article

Egypt delays IMF loan decision, Gulf aid helps reform: deputy PMEgypt has postponed any decision on taking a USD 4.8 billion loan from the IMF as financial aid from Gulf states has given Cairo some breathing space as it starts to conduct economic reforms, Deputy Prime Minister Ziad Bahaa El-Din said.

Bahaa El-Din said Egypt has so far received around USD 8 billion of a USD 12 billion aid package from Saudi Arabia, Kuwait and the United Arab Emirates promised in July, days after the army toppled Islamist President Mohamed Mursi. – Reuters

Read full article

Dubai’s DAMAC raises USD 348m in London share sale Dubai’s DAMAC said it raised USD 348 million from its London share offer, a lukewarm response to the first share sale by a Dubai property firm since the emirate’s real estate crash four years ago.

The luxury housing firm, which describes its new villa project as the Beverly Hills of Dubai, had hoped to take advantage of a renewed interest in Dubai’s property market aided by an overall recovery in the emirate’s economy. – Reuters

Read full article

HOME | FEATURED | SUCCESS SECRETS | MARKETS UPDATE | REALTY CHECK | CURRENCY CORNER | NEWS UPDATE | EVENTS & PROMOTIONS

inspire Vol. 2- No. 18

QUICK LINKS

Dubai gets cracking with stalled projectsWith new investors coming on board with sizeable funds, the Dubai Land Department is “fast-tracking” the revival of stalled projects under its Tanmiya scheme and simultaneously making sure end-user interests are seen to be taken care of, according to market sources. At the peak of the downturn, there were as many as 150-200 projects stalled at various stages and which had buyer funds sunk into them. – Gulf News

Read full article

Dubai’s 2014 budget sees deficit falling by 41%Dubai’s ruler, Sheikh Mohammed bin Rashid al-Maktoum, has approved a 2014 budget plan for the emirate which envisages the deficit shrinking 41% from the planned level for 2013, United Arab Emirates state news agency WAM said.

State spending is projected to rise 11% from this year’s planned level to total AED 37.88 billion (USD 10.3 billion) next year, WAM quoted Abdulrahman al-Saleh, director general of Dubai’s department of finance, as saying. – Reuters

Read full article

Heavyweight destinations join global sukuk raceThe value of Islamic bonds issued in the first 11 months of 2013 has reached USD 103 billion, relatively lower than the USD 131 billion figure recorded in the same period last year, according to the Zawya Islamic Sukuk Monitor. Despite its lackluster sukuk volume, 2013 still emerged as the second best year for the industry. The challenging circumstances surrounding the sukuk market, however, have stifled efforts to expand the sector’s assets this year. - Zawya

Read full article

Dubai crosses 3,000 for 1st time in 5 yearsDubai’s bourse closed above 3,000 points for the first time in five years on December 5, as investors repositioned into stocks ahead of earnings and dividend season, while Egypt’s bourse rallied on prospects of fresh investment inflows.

Dubai index climbed 0.9% to 3,013 points, its highest close since October 2008.

“The positive moves come after a couple days of consolidation, which created opportunities for people to position into select stocks going into year-end,” said Marwan Shurrab, fund manager and head of trading at Vision Investments. – Reuters

Read full article

UAE, five other nations control 80% of Islamic banking assetsGlobal Islamic banking assets with commercial banks are expected to reach USD 1.72 trillion in 2013, according to EY’s latest World Islamic Banking Competitiveness Report 2013-14, launched at the World Islamic Banking Conference in Manama, Bahrain.

In 2012, global Islamic banking assets with commercial banks reached USD 1.54 trillion. The report revealed that six rapid-growth markets including Qatar, Indonesia, Saudi Arabia, Malaysia, UAE and Turkey (QISMUT) represented 78% of the international Islamic banking assets with commercial banks, excluding Iran. – Emirates 24|7

Read full article. © Zawya

NEWS UPDATES

HOME | FEATURED | SUCCESS SECRETS | MARKETS UPDATE | REALTY CHECK | CURRENCY CORNER | NEWS UPDATE | EVENTS & PROMOTIONS

inspire Vol. 2- No. 18

QUICK LINKS

There’s never been a better time to remit your savings. Use Online or Mobile Banking to remit for free at great rates, and you can be one of 15 lucky winners of two return air tickets to your home country. Every AED 5,000 and above remitted will earn you one place in the draw.

Features and benefits:

> Competitive exchange rates

> Increased transfer limit of AED 200,000

> Next day credit of funds*

Remember, the following transactions will qualify you for entries into the draw:

> Foreign Exchange Transfer to any international bank

> Foreign Exchange Transfer to a bank in the UAE

This promotion is valid till December 31st, 2013.

*Subject to terms and conditions of corresponding bank.

Subject to carrier’s terms and conditions. Offer open to individual customers only.

Terms and Conditions apply

For more information,

> Log on to emiratesnbd.com

HOME | FEATURED | SUCCESS SECRETS | MARKETS UPDATE | REALTY CHECK | CURRENCY CORNER | NEWS UPDATE | EVENTS & PROMOTIONS

Call (+971) 800 100

Enjoy FREE remittances and a chance to win two air tickets to visit your family

Visit emiratesnbd.com/en/priorityBanking

inspire Vol. 2- No. 18

QUICK LINKS

Reality: Emirates NBD gets you beaming with 0% interest and exclusive offers on the BMW 6 Series Gran Coupé and the

BMW 7 Series

Emirates NBD in association with AGMC - BMW Group Importer, gives you 0% interest on the 2013 and 2014 BMW 6 Series Gran Coupé and the BMW 7 Series models.

Select benefits include

> 0% interest rate for 3 years

> Buy now and pay in 2014*

> Free 1st year insurance**

> Free registration**

Offer valid till 31st December 2013.

Click here if you are interested in this offer.

Terms and conditions apply.

* Enjoy a 90-day grace period from day of car registration.

** Free 1st year insurance and free registration are offered by AGMC

HOME | FEATURED | SUCCESS SECRETS | MARKETS UPDATE | REALTY CHECK | CURRENCY CORNER | NEWS UPDATE | EVENTS & PROMOTIONS

Truth: As a privileged customer you look forward to exciting car deals

Call (+971) 800 100 Visit emiratesnbd.com/en/priorityBanking

inspire Vol. 2- No. 18

QUICK LINKS

Truth: You always wish to spend more time with your family

Reality: The Emirates NBD Mobile Banking App frees up your time to focus on the things that matter

Take full control of your finances on the go> View account transaction history & scheduled payments

> Check loan details, outstanding amount & next installment

> Manage your credit card, view limits & outstanding balances

> Add & delete beneficiaries for your bills & pay them instantly

> Transfer funds to Emirates NBD, EIB, other banks in the UAE & abroad

> Request cheque books

> And much more…

The Emirates NBD Mobile Banking App is available for iPhone, Blackberry and Android platforms.

To download

> visit emiratesnbd.com/en/mobile

> Scan this QR code

HOME | FEATURED | SUCCESS SECRETS | MARKETS UPDATE | REALTY CHECK | CURRENCY CORNER | NEWS UPDATE | EVENTS & PROMOTIONS

inspire Vol. 2- No. 18

QUICK LINKS

PLEASE READ THE FOLLOWING TERMS AND CONDITIONS OF ACCESS FOR THE PUBLICATION BEFORE THE USE THEREOF. By continuing to access and use the publication, you signify you accept these terms and conditions. Emirates NBD reserves the right to amend, remove, or add to the publication and Disclaimer at any time. Such modifications shall be effective immediately. Accordingly, please continue to review this Disclaimer whenever accessing, or using the publication. Your access of, and use of the publication, after modifications to the Disclaimer will constitute your acceptance of the terms and conditions of use of the publication, as modified. If, at any time, you do not wish to accept the content of this Disclaimer, you may not access, or use the publication. Any terms and conditions proposed by you which are in addition to or which conflict with this Disclaimer are expressly rejected by Emirates NBD and shall be of no force or effect. Information contained herein is believed by Emirates NBD to be accurate and true but Emirates NBD expresses no representation or warranty of such accuracy and accepts no responsibility whatsoever

for any loss or damage caused by any act or omission taken as a result of the information contained in the publication. The publication is provided for informational uses only and is not intended for trading purposes. Charts, graphs and related data/information provided herein are intended to serve for illustrative purposes. The data/information contained in the publication is not designed to initiate or conclude any transaction. In addition, the data/information contained in the publication is prepared as of a particular date and time and will not reflect subsequent changes in the market or changes in any other factors relevant to their determination. The publication may include data/information taken from stock exchanges and other sources from around the world and Emirates NBD does not guarantee the sequence, accuracy, completeness, or timeliness of information contained in the publication provided thereto by or obtained from unaffiliated third parties. Moreover, the provision of certain data/information in the publication may be subject to the terms and conditions of other agreements to which Emirates NBD is a party.

None of the content in the publication constitutes a solicitation, offer or recommendation by Emirates NBD to buy or sell any security, or represents the provision by Emirates NBD of investment advice or services regarding the profitability or suitability of any security or investment. Moreover, the content of the publication should not be considered legal, tax, accounting advice. The publication is not intended for use by, or distribution to, any person or entity in any jurisdiction or country where such use or distribution would be contrary to law or regulation. Accordingly, anything to the contrary herein set forth notwithstanding, Emirates NBD, its suppliers, agents, directors, officers, employees, representatives, successors, assigns, affiliates or subsidiaries shall not, directly or indirectly, be liable, in any way, to you or any other person for any: (a) inaccuracies or errors in or omissions from the publication including, but not limited to, quotes and financial data; (b) loss or damage arising from the use of the publication, including, but not limited to any investment decision occasioned thereby. (c) UNDER NO CIRCUMSTANCES,

INCLUDING BUT NOT LIMITED TO NEGLIGENCE, SHALL EMIRATES NBD, ITS SUPPLIERS, AGENTS, DIRECTORS, OFFICERS, EMPLOYEES, REPRESENTATIVES, SUCCESSORS, ASSIGNS, AFFILIATES OR SUBSIDIARIES BE LIABLE TO YOU FOR DIRECT, INDIRECT, INCIDENTAL, CONSEQUENTIAL, SPECIAL, PUNITIVE, OR EXEMPLARY DAMAGES EVEN IF EMIRATES NBD HAS BEEN ADVISED SPECIFICALLY OF THE POSSIBILITY OF SUCH DAMAGES, ARISING FROM THE USE OF THE PUBLICATION, INCLUDING BUT NOT LIMITED TO, LOSS OF REVENUE, OPPORTUNITY, OR ANTICIPATED PROFITS OR LOST BUSINESS. The information contained in the publication does not purport to contain all matters relevant to any particular investment or financial instrument and all statements as to future matters are not guaranteed to be accurate. Anyone proposing to rely on or use the information contained in the publication should independently verify and check the accuracy, completeness, reliability and suitability of the information and should obtain independent and specific advice from appropriate professionals or experts regarding

information contained in the publication. Further, references to any financial instrument or investment product is not intended to imply that an actual trading market exists for such instrument or product. In publishing this document Emirates NBD is not acting in the capacity of a fiduciary or financial advisor.

Emirates NBD and its group entities (together and separately, “Emirates NBD”) does and may at any time solicit or provide commercial banking, investment banking, credit, advisory or other services to the companies covered in its reports. As a result, recipients of this report should be aware that any or all of the foregoing services may at times give rise to a conflict of interest that could affect the objectivity of this report.

The securities covered by this report may not be suitable for all types of investors. The report does not take into account the investment objectives, financial situations and specific needs of recipients.

Data included in the publication may rely on models that do not reflect or take into account all potentially significant factors such as market

DISCLAIMER

HOME | FEATURED | SUCCESS SECRETS | MARKETS UPDATE | REALTY CHECK | CURRENCY CORNER | NEWS UPDATE | EVENTS & PROMOTIONS

inspire Vol. 2- No. 18

QUICK LINKS

risk, liquidity risk and credit risk. Emirates NBD may use different models, make valuation adjustments, or use different methodologies when determining prices at which Emirates NBD is willing to trade financial instruments and/or when valuing its own inventory positions for its books and records. In receiving the publication, you acknowledge and agree that there are risks associated with investment activities. Moreover, you acknowledge in receiving the publication that the responsibility to obtain and carefully read and understand the content of documents relating to any investment activity described in the publication and to seek separate, independent financial advice if required to assess whether a particular investment activity described herein is suitable, lies exclusively with you. You acknowledge and agree that past investment performance is not indicative of the future performance results of any investment and that the information contained herein is not to be used as an indication for the future performance of any investment activity. You acknowledge that the publication

has been developed, compiled, prepared, revised, selected, and arranged by Emirates NBD and others (including certain other information sources) through the application of methods and standards of judgment developed and applied through the expenditure of substantial time, effort, and money and constitutes valuable intellectual property of Emirates NBD and such others. All present and future rights in and to trade secrets, patents, copyrights, trademarks, service marks, know-how, and other proprietary rights of any type under the laws of any governmental authority, domestic or foreign, shall, as between you and Emirates NBD, at all times be and remain the sole and exclusive property of Emirates NBD and/or other lawful parties. Except as specifically permitted in writing, you acknowledge and agree that you may not copy or make any use of the content of the publication or any portion thereof. Except as specifically permitted in writing, you shall not use the intellectual property rights connected with the publication, or the names of any individual participant in, or contributor to, the content of the publication, or any variations or

derivatives thereof, for any purpose.

YOU AGREE TO USE THE PUBLICATION SOLELY FOR YOUR OWN NONCOMMERCIAL USE AND BENEFIT, AND NOT FOR RESALE OR OTHER TRANSFER OR DISPOSITION TO, OR USE BY OR FOR THE BENEFIT OF, ANY OTHER PERSON OR ENTITY. YOU AGREE NOT TO USE, TRANSFER, DISTRIBUTE, OR DISPOSE OF ANY DATA/INFORMATION CONTAINED IN THE PUBLICATION IN ANY MANNER THAT COULD COMPETE WITH THE BUSINESS INTERESTS OF EMIRATES NBD. YOU MAY NOT COPY, REPRODUCE, PUBLISH, DISPLAY, MODIFY, OR CREATE DERIVATIVE WORKS FROM ANY DATA/INFORMATION CONTAINED IN THE PUBLICATION. YOU MAY NOT OFFER ANY PART OF THE PUBLICATION FOR SALE OR DISTRIBUTE IT OVER ANY MEDIUM WITHOUT THE PRIOR WRITTEN CONSENT OF EMIRATES NBD. THE DATA/INFORMATION CONTAINED IN THE PUBLICATION MAY NOT BE USED TO CONSTRUCT A DATABASE OF ANY KIND. YOU MAY NOT USE THE DATA/INFORMATION IN THE PUBLICATION IN ANY WAY TO IMPROVE THE QUALITY OF ANY DATA SOLD OR CONTRIBUTED TO BY YOU TO ANY

THIRD PARTY. FURTHERMORE, YOU MAY NOT USE ANY OF THE TRADEMARKS, TRADE NAMES, SERVICE MARKS, COPYRIGHTS, OR LOGOS OF EMIRATES NBD OR ITS SUBSIDIARIES IN ANY MANNER WHICH CREATES THE IMPRESSION THAT SUCH ITEMS BELONG TO OR ARE ASSOCIATED WITH YOU OR, EXCEPT AS OTHERWISE PROVIDED WITH EMIRATES NBD’S PRIOR WRITTEN CONSENT, AND YOU ACKNOWLEDGE THAT YOU HAVE NO OWNERSHIP RIGHTS IN AND TO ANY OF SUCH ITEMS. MOREOVER YOU AGREE THAT YOUR USE OF THE PUBLICATION IS AT YOUR SOLE RISK AND ACKNOWLEDGE THAT THE PUBLICATION AND ANYTHING CONTAINED HEREIN, IS PROVIDED “AS IS” AND “AS AVAILABLE,” AND THAT EMIRATES NBD MAKES NO WARRANTY OF ANY KIND, EXPRESS OR IMPLIED, AS TO THE PUBLICATION, INCLUDING, BUT NOT LIMITED TO, MERCHANTABILITY, NON-INFRINGEMENT, TITLE, OR FITNESS FOR A PARTICULAR PURPOSE OR USE. You agree, at your own expense, to indemnify, defend and hold harmless Emirates NBD, its Suppliers, agents, directors, officers, employees, representatives, successors, and assigns from

and against any and all claims, damages, liabilities, costs, and expenses, including reasonable attorneys’ and experts’ fees, arising out of or in connection with the publication, including, but not limited to: (i) your use of the data contained in the publication or someone using such data on your behalf; (ii) any deletions, additions, insertions or alterations to, or any unauthorized use of, the data contained in the publication or (iii) any misrepresentation or breach of an acknowledgement or agreement made as a result of your receiving the publication.

DISCLAIMER

HOME | FEATURED | SUCCESS SECRETS | MARKETS UPDATE | REALTY CHECK | CURRENCY CORNER | NEWS UPDATE | EVENTS & PROMOTIONS