1. Strategic and Marketing Analysis (Where are you now?)

Customer Understanding and Insight development (Helping you know your customer and what they might need in the future!) Competitive and Marketplace analysis (Who are you up against and how are you different from the rest!)

2. Strategic Direction and Strategy Formulation (Where do you want to be?)

Vison, Mission , Objectives, Market segmentation, targeting and positioning (Deciding where you want to go, also where you don’t and making sure the organization knows!)

3. Strategic Choice and Execution (How you going to get there and which way is best?)

Idea generation and product/service concept development (Turning your customer insight into real ideas and winning solutions!) Strategy execution, ‘go-to-market’ approach and integrated marketing communications options (Getting it done, being creative and cutting through with your message!) Building the Brand and/or Company profiling and awareness (Making sure your organization or who you are becomes known and stands out!)

4. Strategic Implementation and Control (How can you ensure arrival?)

Management controls and improving return on investment (Measuring your success and making sure you’re doing the right things for your business!)

Spencer C Deane - Senior Strategic Marketing & Business Development Executive

Spencer C Deane Experienced professional that takes the ‘jargon’ out of marketing & business development and can really get the job done!

Spencer C Deane Personal/Career profiling consistently identifies my team leadership, action orientation and creative traits

Herrmann Brain Dominance Profile – 2003 D-Futures = Strong Yellow (Integrative, Imagination, Insightful and Visionary)

A-Facts = Medium Blue (Logical, Analytical, Technical and Financial)

LPI – Leadership Practices Inventory – 2004 Very High Enabler (Encourage others to Act), Very High Challenge (the Process)

High Inspire (a Shared Vision), High Model (the Way)

Margerison-McCann – Team Management Profile - 2005 Major Role: Creator-Innovator

Related Roles: Explorer-Promoter and Assessor-Developer

Key Preference Areas: Exploring, Organizing & Advising

PVI – Personal Values Inventory - 2007 Motivational Values: Sense of self-worth when taking action and getting results

Valued Relating Styles: Leading others, getting job done even when there is opposition, taking risks and looking for challenges

16PF – Personal Career Development Profile (PCDP) – 2009 Extroverted, Low Anxiety and Unrestrained

Emotionally Stable, Lively & Spontaneous, Open to Change, Affiliative and Tolerant of Disorder

MBTI - Myers-Briggs Type Indicator, Interpretive Report for Organizations – 2010 ENTP: Extrovert, Intuitive, Thinking & Perceiving

Intuition is dominant function

Spencer C Deane - Senior Strategic Marketing & Business Development Executive

Spencer C Deane - Senior Strategic Marketing & Business Development Executive

Spencer C Deane Built and developed winning teams across both business-to-business and business-to-consumer areas while shaping longer term strategic direction

Established North American marketing teams and developed expertise in:

Branding

Product management

Channel management

Research/Insights

Communications & PR

Packaging

E-business

Developed long term multi-channel strategies & financial plans based on:

Product visions

Positioning statements

Development/innovation needs

Customer/consumer insight

Share aspirations

Key customer relationships

Spencer C Deane - Senior Strategic Marketing & Business Development Executive

Spencer C Deane Established unique value propositions and consultative sales approaches that combined products, services and people to meet and exceed customer needs

Identified customers key challenges and the consequences that this area of care could cause if not managed properly – ‘Ripple Effect’ :

Cost and budgets

Quality of Care

Regulations

Staff satisfaction

Survey and risk management

Built competency in product sales argumentation and developing supportive services/offerings that positively impacted customer outcomes :

Incentive plans on premium offering

Branded service concepts

E-services development

CMS/Regulatory compliance

Introduced premium, innovative and area of care associated products that built customer reliance, loyalty and improved business margins :

Premium Stretch brief

Bariatric solutions

SLE’s (Line extensions)

Business-to-business

Spencer C Deane - Senior Strategic Marketing & Business Development Executive

Spencer C Deane Transitioned and built a strong consumer brand while introducing innovations and award winning communications campaigns

Managed $31m marketing budget supporting integrated Brand campaigns:

TV/Radio

Print

Online

DM/Sampling

PR

POS/In-store

Launched innovative and consumer preferred products into retail trade, gaining increased distribution and in-store presence:

Ultra Thins

Overnight

Gender specific

Ultimate

Identified new target audiences and channels to expand business base and ease of purchase:

Retirement housing

CareGiver/Relatives concepts

Direct-to-consumer

Discrete Home delivery

Online web-based

Business-to-consumer

Spencer C Deane - Senior Strategic Marketing & Business Development Executive

Spencer C Deane Experienced professional that takes the ‘jargon’ out of marketing & business development and can really get the job done!

Spencer C Deane - Senior Strategic Marketing & Business Development Executive

Spencer C Deane Experienced professional that takes the ‘jargon’ out of marketing & business development and can really get the job done!

Spencer C Deane - Senior Strategic Marketing & Business Development Executive